TABLE OF
CONTENTS
1.0 Executive
Summary
1.1 Financial
highlights
2.0 Business
Description
2.1 Company
Overview
2.2 Objectives
2.3 Products
and Services
2.4 Target
Market
2.5 Competitive
Advantage
3.0 Market
Analysis
3.1 Industry
Overview
3.2 Target
Market Analysis
3.3 Competitive
Landscape
3.4 Market
Trends and Opportunities
4.0 Organizational
Structure and Management
4.1 Organizational
Structure
4.2 Management
Team
4.3 Marketing
Strategy
4.4 Technology
Integration
5.0 Operational
Plan
5.1 Location
and Facilities
5.2 Services
Management
5.3 Staffing
and Human Resources
5.4 Operational
Workflow
6.0 Marketing
Execution and Sales Strategy
6.1 Marketing
Objectives
6.2 Sales
Strategy
7.0 Financial
Plan
7.1 Start-Up
Capital Requirements
7.2 Revenue
Streams
7.3 Revenue
Projections (3 Years)
7.4 Break-Even
Analysis
7.5 Funding
Requirements and Sources
8.0 Risk
Management Plan
8.1 Key
Risks and Mitigation Strategies
9.0 Exit
Strategy
10.0 Appendices
Appendix A: SWOT Analysis
Appendix B: Organizational Chart
Appendix C: Market Research Data
Appendix D: Financial Assumptions
Appendix E: Sample Cash Flow Projection (3
Years)
1.0 Executive Summary
FunScape Leisure & Recreation Ltd aims to
establish a state-of-the-art recreation centre in Lagos, providing a diverse
range of indoor and outdoor entertainment services for children, adults, and
corporate clients. The centre will combine physical activity, leisure, and
social interaction in a safe, modern, and family-friendly environment.
The core mission of FunScape is to offer
high-quality entertainment services while promoting healthy living, social
cohesion, and community engagement. The centre will feature a variety of
facilities including an indoor playground, mini-sports arenas, VR gaming zone,
multipurpose event halls, a cafeteria, and outdoor activity spaces such as
jogging tracks and landscaped gardens.
The recreation industry in Lagos is experiencing
significant growth, driven by urban population increase, rising disposable
income, and the growing demand for family-oriented leisure spaces. However,
current options are limited in quality and variety, leaving a market gap for a
comprehensive, all-in-one recreation facility. FunScape will leverage this
opportunity with its unique blend of services, exceptional customer experience,
and innovative programming.
1.1 Financial highlights:
- Estimated
start-up capital: ₦120 million
- Projected
revenue (Year 1): ₦95 million
- Break-even
projected within 18 months of operation
- Funding
sources: Owner’s equity, angel investors, bank loan
2.0 Business Description
2.1 Company Overview
FunScape Leisure & Recreation Ltd will operate
as a limited liability company registered with the Corporate Affairs Commission
(CAC). The business will provide recreation and entertainment services to Lagos
residents, corporate clients, and visiting tourists.
Vision Statement:
“To be Lagos’s leading recreation destination, offering world-class
entertainment, wellness, and family experiences.”
Mission Statement:
“To provide a safe, engaging, and diverse range of recreational services that
enhance the quality of life, promote healthy lifestyles, and create memorable
experiences for individuals and families.”
2.2 Objectives
- Launch
a fully operational recreation centre within 12 months.
- Achieve
1,000 monthly recurring visitors within the first year.
- Establish
partnerships with schools, corporate organizations, and tourism agencies
for regular events.
- Generate
positive cash flow and achieve profitability within 24 months.
- Expand
to two additional Lagos locations within five years.
2.3 Products and Services
FunScape Leisure & Recreation Ltd will offer a wide variety of
recreational services, including:
- Indoor
Play Zones: Multi-level play structures for children aged
2–12.
- Mini
Sports Arenas: Basketball courts, mini-soccer fields,
badminton courts.
- VR
and Gaming Zone: Virtual reality games, arcade games, and
interactive gaming experiences.
- Event
Halls: Multipurpose spaces for birthday parties,
corporate events, workshops, and community gatherings.
- Fitness
and Wellness Studio: Yoga, aerobics, and dance classes.
- Cafeteria
and Snack Bar: Healthy meals, beverages, and snack options
for visitors.
- Outdoor
Recreational Spaces: Jogging tracks, picnic areas, landscaped
gardens, and playgrounds.
2.4 Target Market
FunScape will cater to a broad audience, segmented as follows:
- Families
and Children: Parents seeking safe, entertaining
environments for children aged 2–12.
- Young
Adults and Teens: Gaming enthusiasts, fitness participants, and
social groups.
- Corporate
Clients: Companies seeking team-building events,
corporate parties, or wellness programs.
- Schools
and Educational Institutions: Field trips,
extracurricular activities, and educational recreational programs.
- Tourists
and Visitors: Domestic and international visitors looking
for leisure and entertainment options.
2.5 Competitive Advantage
FunScape will differentiate itself through:
- All-in-one
recreational solutions combining physical activity, gaming, wellness, and
dining.
- State-of-the-art
facilities and modern, safe equipment.
- Skilled,
friendly staff trained in customer service and child safety.
- Strategic
location in Victoria Island, Lagos, with high accessibility and
visibility.
- Integration
of technology for bookings, membership management, and customer
engagement.
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