TABLE OF
CONTENTS
1. Executive
Summary
2. Business
Description and Vision
2.1 Mission
Statement
2.2 Vision
Statement
2.3 Core
Values
2.4 Business
Objectives (First 3 Years)
3. Market
Analysis and Opportunity
3.1 Industry
Overview
3.2 Target
Audience
3.3 Market
Needs and Trends
3.4 Competitor
Landscape
3.5 Opportunity
Statement
4. Content
and Programming Strategy
4.1 Content
Categories
4.2 Flagship
Programs (Planned)
4.3 Programming
Schedule (Phase 1)
5. Operational
Model and Technology Infrastructure
5.1 Studio
Setup and Equipment
5.2 Platform
and Technology Stack
5.3 Operational
Workflow
6. Management
and Organizational Structure
6.1 Management
Team
6.2 Advisory
Board (Planned Year 2)
6.3 Staffing
Plan (Year 1–2)
7. Sales
and Marketing Strategy
7.1 Branding
and Positioning
7.2 Customer
Acquisition Strategy
7.3 Advertising
Strategy
7.4 Community
Engagement
8. Financial
Plan
8.1 Startup
Capital Estimate (₦)
8.2 Revenue
Streams
8.3 Revenue
Forecast (₦)
8.4 Break-even
Analysis
9. Risk
Management and Sustainability
9.1 Risk
Factors and Mitigation
9.2 Sustainability
Strategy
10. Compliance
and Legal Framework
11. Growth
and Expansion Plan
12. Conclusion
Appendices:
1. Executive Summary
NexVision Online TV Network is a multimedia content
and streaming startup that will deliver digital television and original
entertainment programming to Nigerian and global audiences through a robust web
and mobile platform. Situated in Lekki Phase 1, Lagos, NexVision aims to bridge
the gap between conventional broadcasting and the growing demand for on-the-go,
culturally relevant video content. With the surge of internet accessibility,
mobile data penetration, and youthful content consumption in Nigeria, NexVision
is poised to redefine how Nigerians engage with television.
The platform will offer a blend of original shows,
documentaries, live events, interviews, news, music programs, and user-generated
content. Revenue will be generated via ads, sponsorships, subscription plans,
and brand partnerships. NexVision plans to raise ₦85 million in startup capital
and launch within six months, with projections to break even by the end of year
two.
With a target audience of viewers between ages 16
and 45 across Nigeria and the diaspora, NexVision will compete through
hyper-local programming, high production value, interactive viewer engagement,
and partnerships with influencers, artists, and digital creators. By year
three, NexVision aims to have over 500,000 monthly active users and generate
more than ₦200 million annually in revenue.
2. Business Description and
Vision
NexVision Online TV Network is registered as a
private limited company under Nigerian law. The company will operate as a
digital-first television and content production brand accessible via its
website, mobile application, YouTube, and other OTT platforms. NexVision will
provide viewers with high-quality, culturally resonant, informative, and
entertaining digital content.
2.1 Mission Statement
To deliver innovative, inclusive, and engaging online TV content that
reflects the Nigerian experience, entertains global audiences, and empowers
creators.
2.2 Vision Statement
To become Nigeria’s leading online television network with global reach
and local impact by 2028.
2.3 Core Values
- Innovation:
Pioneering modern approaches to TV content delivery.
- Diversity:
Amplifying a wide spectrum of Nigerian voices.
- Integrity:
Upholding ethical standards in media and journalism.
- Creativity:
Fostering originality in every production.
- Accessibility:
Ensuring our content is inclusive and broadly accessible.
2.4 Business Objectives (First 3
Years)
- Launch
and build a scalable online TV platform by Q4, Year 1
- Produce
at least 15 original shows and live programs by Year 2
- Attain
100,000 subscribers and 400,000 monthly viewers by Year 2
- Achieve
breakeven profitability by Q4, Year 2
- Expand
into original Nollywood-style miniseries production by Year 3
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