TABLE OF CONTENTS
1.0 Executive Summary
1.1 Business Overview:
1.2 Mission Statement:
1.3 Vision Statement:
1.4 Business Objectives (First 5 Years)
2.0 Company Overview
2.1 Business Model
2.2 Ownership Structure:
2.3 Business Location Rationale:
2.4 Target Market Segments:
2.5 Products and Services:
3.0 Market
Analysis
3.1. Industry Overview
3.2. Target Market Segments
3.3. Competitive Landscape
3.4. SWOT Analysis
4.0 Marketing
Strategy
4.1. Branding and Positioning
4.2. Pricing Strategy
4.3. Promotion Strategy
4.4. Distribution Strategy
5.0 Operations
Plan
5.1. Location and Facility
5.2. Production Process
5.3. Equipment and Machinery
5.4. Operating Hours and Staff Shifts
6.0 Organizational
Structure and Management
6.1. Management Structure
6.2. Management Team
6.3. Personnel Plan
7.0 Financial
Plan
7.1. Startup Capital Requirement
7.2. Revenue Projections (Year 1–3)
7.3. Monthly Operating Costs Estimate
8.0 Risk
Analysis
8.1. Market Risks
8.2. Operational Risks
8.3. Financial Risks
8.4. Regulatory Risks
9.0 Implementation
Timeline
1.0 Executive Summary
Business Name:
Lagos Rice Millers & Grains Ltd.
Business Location:
Ikorodu Industrial Estate, Lagos State, Nigeria
Business Type:
Agro-processing – Rice Milling and Packaging
Founder(s):
Mr. Ayodele Bakare & Partners
1.1 Business Overview:
Lagos Rice Millers & Grains Ltd. is a medium-scale rice milling and
packaging enterprise established to address Nigeria’s persistent rice supply
gap by producing high-quality, affordable, locally milled rice. Strategically
located in Lagos State—Nigeria’s commercial capital—the business leverages
proximity to markets, distribution networks, and key rice-producing states like
Kebbi, Ebonyi, and Niger.
Our core objective is to process raw paddy into polished, high-grade
rice for household and commercial consumption. The mill will operate a
5-ton-per-day (TPD) capacity processing plant, producing an estimated 100–120
bags of finished rice daily.
1.2 Mission Statement:
“To process and supply clean, nutritious, and affordable Nigerian rice
that meets international food safety and quality standards.”
1.3 Vision Statement:
“To become one of Nigeria’s most trusted brands in locally milled rice
by 2030.”
1.4 Business Objectives (First 5
Years):
- Attain
80% production capacity within 12 months.
- Build
a supply chain from 500+ paddy rice farmers.
- Reach
100+ retail and bulk buyers across South-West Nigeria.
- Launch
branded rice packaging in 5kg, 10kg, and 25kg variants.
- Break
even by Q4 of Year 2 and expand plant to 10TPD by Year 4.
Startup Capital Requirement:
₦85 million
Capital Structure:
- Equity
Contribution: ₦25 million (from founders and investors)
- Bank
Loan (Bank of Industry or NIRSAL): ₦60 million
Profit Projection (After Tax):
- Year
1: ₦8.5 million
- Year
2: ₦18.7 million
- Year
3: ₦30.2 million
Unique Selling Proposition:
- 100%
Nigerian rice processed to eliminate stones, dust, and husks.
- Attractive,
hygienic packaging for retail shelf visibility.
- Strategic
Lagos location for affordable distribution.
2.0 Company Overview
Lagos Rice Millers & Grains Ltd. is a registered limited liability
company under the Corporate Affairs Commission (CAC) of Nigeria, with RC No.
3214567. The company is owned by a consortium of agricultural entrepreneurs and
is managed by professionals with decades of experience in food processing,
logistics, and agribusiness.
2.1 Business Model
The company purchases paddy rice from farms in the north-central and
northwestern regions of Nigeria. Upon delivery to our Lagos mill, the rice is
subjected to a sequence of cleaning, dehusking, polishing, grading, and
packaging processes. Finished products are stored and distributed to
wholesalers, supermarkets, caterers, and open markets.
2.2 Ownership Structure:
Shareholder
|
% Ownership
|
Mr.
Ayodele Bakare
|
40%
|
Mrs.
Adesuwa Eze (Co-founder)
|
25%
|
Mr.
Kabiru Adebayo (Investor)
|
20%
|
Strategic
Partners (Farmers' Co-op)
|
15%
|
Legal Form:
Private Limited Liability Company
2.3 Business Location Rationale:
Ikorodu Industrial Estate provides:
- Easy
access to markets in Lagos, Ogun, and Oyo States.
- Proximity
to Lagos ports for possible export.
- Affordable
land, industrial power access, and security.
2.4 Target Market Segments:
- Low
and middle-income households
- Restaurants
and fast-food chains
- Institutional
buyers (schools, hotels, hospitals)
- Open
market retailers and supermarkets
- Export
distributors (in the long term)
2.5 Products and Services:
Product Variant
|
Description
|
Packaging Options
|
Premium
Parboiled Rice
|
Stone-free,
long grain, well-polished
|
5kg,
10kg, 25kg
|
Broken
Rice
|
Economical
rice for local dishes and animal feed
|
25kg,
50kg
|
Custom
Milling
|
Service
for local farmers and cooperatives
|
Per ton
|
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