RESTAURANT BUSINESS PLAN

Business Name: Urban Taste Bistro Nigeria Ltd.
Business Address: Plot 21A, Admiralty Way, Lekki Phase 1, Lagos State
Nature of Business: Full-service casual dining restaurant with dine-in, takeaway, and delivery services
Business Structure: Limited Liability Company (LLC)

TABLE OF CONTENTS

1.0    Executive Summary

2.0    Business Description

2.1    Company Overview

2.2    Mission Statement

2.3    Vision Statement

2.4    Core Values

2.5    Legal Structure

3.0    Market Analysis

3.1    Industry Overview

3.2    Market Trends

3.3    Target Market Segments

3.4    Competitive Advantage

4.0    Operational Plan

4.1    Location and Facility

4.2    Daily Operations

4.3    Kitchen and Menu Planning

4.4    Staff Requirements

4.5    Suppliers

5.0    Marketing and Sales Strategy

5.1    Branding and Identity

5.2    Launch Strategy

5.3    Promotional Tactics

5.4    Customer Retention

5.5    Revenue Streams

6.0    Financial Plan

6.1    Startup Capital Requirements

6.2    Monthly Operating Expenses

6.3    Revenue Projections (Monthly)

6.4    Profit Projection (Monthly)

6.5    Break-even Analysis

7.0    Management and Organizational Structure

7.1    Ownership

7.2    Key Management Personnel

7.3    Staffing Plan

7.4    External Consultants

8.0    Risk Analysis

8.1    Operational Risks

8.2    Market Risks

8.3    Competitive Risks

8.4    Regulatory Risks

9.0    Sustainability and Expansion Strategy

9.1    Sustainability Practices

9.2    Corporate Social Responsibility (CSR)

9.3    Expansion Plan

10.    Conclusion and Appendix

10.1 Conclusion

10.2 Appendix

Appendix I – Equipment List

Appendix II – Sample Menu (Abbreviated)

Appendix III – Regulatory Requirements

1. Executive Summary

Urban Taste Bistro Nigeria Ltd. is a contemporary restaurant designed to cater to the growing demand for healthy, freshly made, and delicious Nigerian and continental meals in the upscale neighborhoods of Lagos. With a vision to become the preferred dining and lifestyle destination for urban professionals, expatriates, and families, the business will focus on quality ingredients, culinary excellence, and superior customer service.

Located in Lekki Phase 1, Lagos, Urban Taste Bistro will offer a unique blend of Nigerian classics like Jollof rice, grilled catfish, pounded yam, and soups, alongside continental options like pastas, sandwiches, salads, and seafood platters—all served in a modern, relaxing environment.

The restaurant will operate a hybrid model of dine-in, takeaway, and online delivery to maximize revenue channels. Key drivers of success include Lagos’ vibrant food culture, high disposable income in target areas, and an effective marketing strategy.

Startup Capital Required: ₦45 million
Monthly Revenue Target: ₦20–25 million
Break-even Period: 12–15 months
Profit Margin Estimate: 25–30%
Target Market: Working-class professionals, middle to upper-class households, tourists, students, expatriates, corporate organizations

Business Objectives:

• Launch a 70-seater restaurant with functional kitchen, lounge, and outdoor dining.
• Generate at least ₦20 million in monthly sales within the first year.
• Achieve online food delivery integration with platforms like Jumia Food, Glovo, and Chowdeck.
• Expand to 2 more branches within 5 years in Lagos Island and Abuja.

2. Business Description

2.1 Company Overview

Urban Taste Bistro will be a culinary and hospitality-focused venture that brings traditional Nigerian meals and global flavors together under one roof. With an eye on Lagos’ dynamic and high-energy lifestyle, the restaurant will serve breakfast, lunch, and dinner daily, offering dine-in, takeaway, and delivery services.

The focus will be on exceptional food, ambiance, fast service, and affordability. The restaurant will also cater for small parties, corporate lunches, and private events.

2.2 Mission Statement

To serve delicious, fresh, and healthy meals in an inviting environment, offering a blend of Nigerian and global cuisine while delivering excellent customer service.

2.3 Vision Statement

To be one of Nigeria’s most respected and trusted restaurant brands known for innovation, taste, and service.

2.4 Core Values

• Quality: Premium ingredients, consistent standards
• Integrity: Transparency in food preparation and billing
• Innovation: Unique recipes and efficient service delivery
• Customer-centricity: Tailored dining experiences

2.5 Legal Structure

Urban Taste Bistro will be registered with the Corporate Affairs Commission (CAC) as a Limited Liability Company (LLC) and will comply with all relevant food safety and public health regulations from the Lagos State Government and NAFDAC.

Buyers has the right to create dispute within seven (7) days of purchase for 100% refund request when you experience issue with the file received. 

Dispute can only be created when you receive a corrupt file, a wrong file or irregularities in the table of contents and content of the file you received. 

ProjectShelve.com shall either provide the appropriate file within 48hrs or send refund excluding your bank transaction charges. Term and Conditions are applied.

Buyers are expected to confirm that the material you are paying for is available on our website ProjectShelve.com and you have selected the right material, you have also gone through the preliminary pages and it interests you before payment. DO NOT MAKE BANK PAYMENT IF YOUR TOPIC IS NOT ON THE WEBSITE.

In case of payment for a material not available on ProjectShelve.com, the management of ProjectShelve.com has the right to keep your money until you send a topic that is available on our website within 48 hours.

You cannot change topic after receiving material of the topic you ordered and paid for.