TABLE OF CONTENTS

1.0  EXECUTIVE SUMMARY

1.1. Introduction

1.2. The Business Opportunity

1.3. Key Products

1.4. Mission Statement

1.5. Vision Statement

1.6. Core Values

1.7. Business Model

1.8. Competitive Advantage

1.9. Market Outlook

1.10. Financial Highlights (Projected)

1.11. Management & Staffing Highlights

1.12. Expansion Roadmap

2.0 COMPANY OVERVIEW

2.1. Introduction to the Company

2.2. Company History and Rationale

2.3. Legal Structure and Ownership

2.4. Vision and Mission

2.5. Company Goals and Objectives

2.6. Location and Strategic Advantage

2.7. Description of Products and Technology

2.8. Ownership & Management Philosophy

2.9. Corporate Governance

2.10. Business Philosophy and Core Competencies

2.11. Regulatory and Compliance

3.0 MARKET OVERVIEW

3.1 Global Lubricants & Grease Market Overview

3.2 African Market Trends

3.3 Nigerian Lubricants Market Overview

3.4 Lagos State Market Dynamics

3.5 Market Size & Demand Forecast (2025–2030)

3.6 Key Success Factors

3.7 Key Challenges & Barriers to Entry

3.8 SWOT Analysis

4.0    MARKETING & SALES STRATEGY

4.0 Marketing Plan Overview

4.1 Market Segmentation

4.2 Target Market

4.3 Branding Strategy

4.4 Product Strategy

4.5 Pricing Strategy

4.6 Distribution Strategy

4.7 Promotion Strategy

4.8 Competitive Positioning

4.9 Sales Forecast (First 3 Years)

4.10 Marketing Objectives (Year 1–3)

5.0 FINANCIAL PLAN OVERVIEW

5.1 Startup Capital Requirement

5.2 Production Cost Analysis (Cost of Goods Sold)

5.3 Monthly & Annual Revenue Forecast (5 Years)

5.4 Operating Expenses (OPEX)

5.5 Net Profit Before Tax (5-Year Projection)

5.6 Break-Even Analysis

5.7 Cash Flow Projection (Year 1 Summary)

5.8 Profitability Ratios

5.9 Sensitivity Analysis

5.10 Financial Feasibility Summary

APPENDICES

APPENDIX 1: Proposed Factory Layout Design

APPENDIX 2: Sample Packaging & Label Design Concepts

APPENDIX 3: Key Operational Policies

APPENDIX 4: Standard Operating Procedures (Sop Templates)

APPENDIX 5: Document Templates

APPENDIX 6: Legal & Regulatory

APPENDIX 7: Organogram

APPENDIX 8: Business Implementation Timeline (6 Months)

APPENDIX 9: Marketing Materials

1.0  EXECUTIVE SUMMARY

Business Name: PrimeLube Industries Ltd.
Location: Kirirkiri Industrial Zone, Amuwo-Odofin LGA, Lagos State
Proposed Startup Capital: ₦150 million – ₦220 million (Small/Medium-Scale Plant)
Product Line: Automotive Lubricants, Industrial Lubricants, Marine Lubricants, Grease Products, Specialty Oils

1.1. Introduction

PrimeLube Industries Ltd. is a proposed small-to-medium scale lubricant and grease production company to be established in the Kirikiri Industrial Layout of Lagos State—one of Nigeria’s most strategically positioned industrial clusters with close access to the Apapa Port, major highways, petrochemical suppliers, and thousands of downstream lubricant distributors. The company aims to manufacture high-quality automotive and industrial lubricants, including engine oils, hydraulic oils, gear oils, transmission fluids, and multipurpose greases tailored to meet the needs of Nigeria’s rapidly expanding automotive, industrial, and logistics sectors.

Nigeria’s lubricant market is one of the largest in sub-Saharan Africa, valued at an estimated ₦1.3 trillion annually, driven by increasing vehicle ownership, manufacturing expansion, construction growth, logistics intensification, and the booming energy sector. Despite the presence of large players such as TotalEnergies, Oando, MRS, Conoil, and Mobil, the lubricant market remains heavily fragmented with over 60% of sales attributed to independent blenders and SMEs, creating huge opportunities for innovative producers like PrimeLube Industries Ltd.

PrimeLube’s competitive advantage will come from its modern blending technology, strict quality assurance aligned with SON, API, SAE, and ISO standards, flexible production system, and aggressive distribution model targeting wholesalers, retailers, industrial users, transport companies, and e-commerce channels.

1.2. The Business Opportunity

Nigeria’s lubricant industry suffers from three major supply gaps:

1.    Inconsistent product quality from small-scale blenders

2.    High prices caused by reliance on imported base oils and additives

3.    Poor branding and packaging which affects consumer confidence

PrimeLube Industries Ltd. intends to bridge these gaps through:

• Scientific formulation using approved international additive packages
• Efficient small-scale blending technology to reduce production cost
• Modern packaging designs that enhance brand appeal
• Strong distributor incentives
• Strict quality assurance and continuous laboratory testing

Furthermore, the insufficiency of local grease manufacturers creates another huge demand gap, as Nigeria imports or blends over 50% of all greases consumed, especially for heavy equipment, industrial machinery, marine vessels, and fleet operators.

1.3. Key Products

PrimeLube will produce a range of high-demand lubricants and greases:

Automotive Lubricants

1.    Premium Engine Oil (20W-50, 15W-40, Fully Synthetic 5W-30)

2.    Motorcycle Oil (4T SAE 20W-50)

3.    Automatic Transmission Fluid (ATF DEXRON II & III)

4.    Gear Oil (SAE 90, SAE 140)

Industrial Lubricants

5.    Hydraulic Oil (ISO VG 32, VG 46, VG 68)

6.    Compressor Oils

7.    Transformer Oils (if needed)

Grease Products

8.    Lithium-based multipurpose grease (MPG)

9.    Heavy-duty high-temperature grease (HTG)

10. Calcium-based grease (affordable option)

Specialty Products

11. Cutting/Metal Working Fluids

12. Industrial Circulation Oils

13. Marine Lubricants

PrimeLube will begin with the highest-demand products—engine oil (20W-50), hydraulic oils, gear oils, ATF, and multipurpose lithium grease—before expanding capacity.

1.4. Mission Statement

“To manufacture and distribute high-quality, affordable, and performance-proven lubricants and grease products that enhance engine efficiency, industrial productivity, and customer satisfaction while contributing to Nigeria’s industrial development.”

1.5. Vision Statement

“To become one of Nigeria’s top five SME lubricant producers within five years and a nationally recognized brand known for reliability, innovation, and superior value.”

1.6. Core Values

• Quality Assurance
• Innovation
• Integrity and Safety
• Customer-Centric Service
• Operational Excellence
• Environmental Responsibility

1.7. Business Model

PrimeLube Industries Ltd. will operate a B2B and B2C hybrid model, distributing through:

B2B Channels

• Distributors and wholesalers
• Filling stations
• Transport and logistics companies
• Manufacturing companies
• Marine operators
• Government agencies (LGAs, State operations)

B2C Channels

• Auto spare parts markets
• Motor mechanics
• Car servicing centers
• E-commerce platforms
• Retail outlets

The company’s revenue model is built on volume sales, distribution partnerships, and private-label production for smaller brands seeking custom blends.

1.8. Competitive Advantage

1.    Proximity to Apapa Port for importing base oil and additives at lower transportation cost

2.    Flexible small-scale blending plant with quick turnaround time

3.    On-site mini laboratory for quality assurance

4.    Strong distribution incentives—discounts, credit lines, profit-sharing

5.    Attractive packaging designs to boost customer confidence

6.    Affordable pricing due to efficient overhead management

7.    Production of grease, which fewer local players manufacture

8.    Aggressive marketing using social media, mechanics associations, and brand ambassadors

1.9. Market Outlook

Nigeria’s lubricant consumption exceeds 700 million liters annually, driven by:

• Over 12 million vehicles on Nigerian roads
• Manufacturing and construction expansion
• The growth of SMEs and logistics companies
• High demand for generator engine oils due to erratic power supply
• Increased marine and industrial activities in Lagos

Demand is expected to grow at 5–7% annually, making the business highly scalable.

1.10. Financial Highlights (Projected)

Startup Cost:

• Small-scale blending plant: ₦80m–₦120m
• Grease production line: ₦40m–₦55m
• Laboratory setup: ₦10m–₦18m
• Facility, licensing, logistics & working capital: ₦30m–₦45m
  Estimated Total: ₦150m–₦220m

5-Year Revenue Projection:

• Year 1: ₦220m – ₦280m
• Year 2: ₦350m – ₦420m
• Year 3: ₦480m – ₦600m
• Year 4: ₦650m – ₦800m
• Year 5: ₦900m – ₦1.2bn

Net Profit Margin:

10–18% from Year 1; expected to hit 25% by Year 5 due to economies of scale.

Break-Even Point:

Estimated 18–22 months depending on sales momentum and plant efficiency.

1.11. Management & Staffing Highlights

PrimeLube will be managed by professionals with backgrounds in chemical engineering, petroleum technology, business administration, and quality assurance. The staffing structure includes:

• Plant Manager
• Production Technicians
• QC/Lab Chemist
• Marketing & Sales Team
• Finance Officer
• Operations & Logistics Supervisor
• Administrative Staff

This lean but effective staffing approach maintains efficiency without compromising quality.

1.12. Expansion Roadmap

Year 1–2:

• Launch core product lines
• Achieve distributor presence in Lagos, Ogun, Oyo, and Edo
• Establish strong online presence
• Introduce private-label production

Year 3–4:

• Expand grease plant
• Launch synthetic oils and marine lubricants
• Establish regional depots in Abuja and Port Harcourt

Year 5+:

• Full automation of plant
• Export lubricants to West African countries
• Become a household brand

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