This study is a pragmatic analysis of the use
of compliments in selected Nigerian newspapers. Compliments sourced from the
feature article sections of the selected newspapers form the data collected for
analysis. The selected compliments are analysed highlighting the contexts in
which they were used, while applying the Speech Act theory as propounded by
Austin (1962)and the Gricean Maxims which are sub-principles of the Cooperative
Principle. The analyses of the different types of compliments revealed that the
social compliments are more recurrently employed by writers than the other types
of compliments. It recorded a 36.20% use as against the gender compliments that
have the least occurrence at 10.34%. It is significant to note that the
achieved and ascribed compliments recorded 21.65% which was close to the
political compliments that recorded 19.83% application. The expressive speech
act performance is at 44.06% while the representative and assertive speech acts
performed at the almost the same level with both occurring at 13.55% and 11.88%
respectively. The compliments performed the declarative speech act at the least
level as it occurred at 8.48%. In a
related manner, the study revealed that maxims are sometimes flouted for a
number of reasons. The analysis of the data shows that the maxim of quality had
the highest incidence of violation at 21.51% while the maxim of relation was
not violated at all. It is observed that the maxim of quality was violated more
than the others due to the fact that some expressions are not truthful while in
other cases the use of metaphors also contributed to the violation of quality.
The use of ambiguous expressions is one of the reasons why the maxim of manner
was violated. This can be attributed to the fact that some writers were too
eager to portray their subjects in a positive light and are consequently inclined
to be effusive in their choice of words. It is noteworthy that 69.62% of the
compliments adhere to the maxims, although a few are flouted on some occasions.
The study concludes that the use of compliments in Nigerian newspaper feature
articles have pragmatic implications as they communicate more than what is
said. This is largely due to the context within which the compliments are used.
Some compliments are better interpreted when the context of their use are
known. The compliment,
"Adekanye has to
his credit a harvest of books‟ would have been vague without the context just
as the compliment, „referred to as the elegant stallion, Onyeka...‟ would have
been ambiguous without context. The study recommends that writers of newspaper
feature articles should consider the social and linguistic background of
readers when writing in order to avoid controversies that may likely arise.
TITLE
PAGE -
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DECLARATION
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CERTIFICATION------------------------------------------------------------ iii
DEDICATION---------------------------------------------------------------- iv
ACKNOWLEDGEMENTS-------------------------------------------------- v
ABSTRACT------------------------------------------------------------------ vii
TABLE OF CONTENTS-------------------------------------------------- viii
CHAPTER ONE: INTRODUCTION
1.0 Background
to the Study - - - -
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- 1
1.1
Statement of the Problem - - - -
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- 3
1.2
Aim and Objectives of the Study - -
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- 4
1.3 Scope
of the Study - - -
- - - 4
1.4 Significance/Justification
of the Study - - - - -
- 5
CHAPTER TWO: REVIEW OF RELATED
LITERATUREAND
THEORETICAL FRAMEWORK
2.0
Preamble - - - -
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- 7
2.1
Language andContext - - -
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- 7
2.2
Language, Culture and Compliments - - -
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- 11
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2.3
Compliments: Types and Functions -
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- 15
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2.4.0
Mass Media in Nigeria - - - -
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- 26
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2.4.1
The Language of Newspaper Writing - -
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- 33
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2.5.0Functional Approach to
the Study of Language -
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- 34
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2.5.1
Pragmatics -
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- 36
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2.5.2
Speech Act Theory -
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- 39
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2.5.2.1 Indirect Speech
Act, Compliments and Metaphors
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- 45
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2.5.3
Cooperative Principle -
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- 47
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2.5.4
Deixis -
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- 49
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2.5.5
Presupposition and Implicature -
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- 52
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2.6Review
of Previous Studies
-- -
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- 54
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2.7
Theoretical Framework -
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- 58
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CHAPTER
THREE: RESEARCH METHODOLOGY
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3.0
Preamble - - - -
- - - - -
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- 61
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3.1
Sources of Data -
- - - - -
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- 61
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3.2
Sampling Technique - - -
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- 62
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3.3
Method of Data Collection - - -
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- 63
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3.4
Method of Data Analysis - - - -
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- 63
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CHAPTER FOUR: DATA PRESENTATION AND
ANALYSIS
4.0
Preamble - -
- - - - -
- - - 64
4.1
Presentation of Data - - -
- - - -
- 64
4.2
Analysis of Data - - - -
- - - -
- 64
4.2.1
Analysis of Types and Number of Compliments -
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65
4.2.2
Analysis of Speech Acts Theory and Cooperative Maxims - -
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67
4.3
General Discussion -
- - - -
- 115
CHAPTER FIVE: SUMMARY AND CONCLUSION
5.0
Preamble - - - -
- - - - -
- 118
5.1
Summary - - - -
- - - - -
- 118
5.2
Findings -
- - - - -
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119
5.3
Conclusion - - -
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- 123
REFERENCES - - - -
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Appendix 1 - - - -
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- 129
Appendix 2 - - - -
- - - - -
-
CHAPTER ONE
INTRODUCTION
1.0 Background
to the Study
The act of complimenting is a social value that is found
in almost every society. It has been described as a speech act which involves
taking into account the feelings of others in order to make them feel
comfortable. Complimenting is one of the ways of expressing politeness and
takes into consideration factors like context or relationship between
participants. Complimenting as a speech act falls into the categories of those
that remark on appearance and the ones that comment on ability.
Finch (1998) asserts that language
enables man to do many things thereby serving different functions. He describes
these functions as micro and meta functions. Jacobson in Sebeok (1960:350-377),
however, distinguishes six communication functions which are: the referential,
aesthetic/poetic, emotive, conative, phatic and the metalinguistic. He further
suggests that of these functions, one is always dominant in any given text or
context. The importance of language in any given speech community cannot be
denied; thus language does not only communicate information but also serves as
a means of establishing and maintaining relationships with other people. Humans
are social beings who need to communicate and in order to communicate
effectively, should of necessity rely on the Cooperative Principle of Grice
(1975), who expounded how people ought to interact with one another. The study
sets out to investigate how compliments are used in some of those settings; more
specifically, how some newspapers employ these compliments and the effects compliments
have on
readers.
Holmes (1988:446) defines a compliment, which is the
language feature this study focuses on, as“ a speech act which explicitly or
implicitly attributes credit to someone other than the speaker, usually the
person addressed, for some good (possession, characteristic, skill, etc.) which
is positively valued by the speaker and the hearer. ”Similarly, compliments can
also be described as expressions that accord esteem, respect, affection, or
respectful recognition to people. The analysis of compliments in this research
is from the perspective of pragmatics as an approach in Discourse Analysis.
Pragmatics studies the ways context contributes to meaning and how the
transmission of meaning depends not only on the linguistic knowledge, but also on
the context of the utterance. Pragmatics
is the study of language from the viewpoint of users: the choices they make,
the constraints they encounter in social interactions and the effect on the
participants in communicative encounter.
According to Cheyney (1992) cited in Babalola (2002):
A newspaper is the textbook that
provides up-to-date information on local, state/provincial, national and world
affairs; the most current analysis, the most criticism on executive and
legislative decision; the latest in music, theatre, television, and the fine
arts and even columns and comics to make people laugh.
Newspapers form the major vehicle of communication systems
that have helped the society change for the better over the years and have,
also, single-handedly defended the rights of citizens when under threat.
Readers sometimes come across compliments when reading feature articles in
newspapers and may consider it worthwhile to read about the subjects because
the complimented people have been accorded honour, respect and recognition. It
is accepted that compliments are given in order to make people feel good, but
it is also observed that some compliments do not achieve this purpose mainly
because some expressions are not appropriately used or are deliberately
misused.
Since the medium of communication in these newspapers is
the English language, which serves as the official language in Nigeria, it has
become necessary to investigate the use of language in them, and this study is
specifically investigating where and how compliments have been employed by the
writers of feature articles.
1.1 Statement
of the Research Problem
In any given speech community where language is used as a
means of communication, interactions are inevitable. The problem this research
seeks to interrogate is based on the observation that the use and
interpretation of compliments in newspaper feature articles create a lot of
misinterpretations and controversy that may result in communication breakdown.
The historic exchange between President Olusegun Obasanjo and General Ibrahim
Babangida is an example of how the use and interpretation of compliments in
newspaper feature articles can create misinterpretations and controversy that
engender communication failure. The Nation of 19th, August 2011 page
22 reported that the Media Aide to Babangida, Kassim Afegbua, described Obasanjo in
the following words: “Calling IBB a
fool at 70 especially by a man reportedly and allegedly accused by his own son
of incest is at best a compliment. The fact
is that the statement is not a compliment even if the writer appears to
consider it so because, according to him, being a fool is better than being
accused of incest.
The issue in question is that most times, the compliments
used by the writers of feature articles are not intended to compliment; as a
result they could create a lot of controversies and misinterpretations. According
to the Dictionary.com, a compliment is backhanded or left handed when an insult
is disguised as a compliment. Back handed compliments are sometimes used
inadvertently or deliberately to deceive or hurt people. It is in this sense
that a compliment may likely generate a lot of controversies. This is possible
either because some expressions conveying sarcasm, irony or innuendoes were
used in the compliments paid or the compliments were deliberately
misinterpreted. In addition, instead of accepting compliments in the spirit in
which they have been paid, people focus on the choice of words and thereby make
the compliments appear bad. These negative reactions are sometimes prompted by
the presence of lexical items that may be considered offensive by the
recipient. The problem this study therefore seeks to interrogate is the
contention that the adherence to or violation of the Grice co-operative
principle largely depends on the types of compliments used in the newspaper
feature articles. This is in relation to their frequency of use and the speech
acts they perform in the process of communication and social interaction.
1.2 Research Questions
The researcher hopes to provide answers
to the following questions:
i.
What types and
at what
frequency are compliments used in the selected Nigerian newspaper feature
articles?
ii.
What speech acts are
performed by the use of these compliments in these feature articles?
iii.
To what extent is the
cooperative principle adhered to or violated in the compliments in these
feature articles?
1.3 Aim and
Objectives of the Study
This study aims at carrying out a pragmatic analysis of
the use of compliments in feature articles in five selected Nigerian
newspapers. The specific objectives the study hopes to achieve are to:
i. investigate the types and frequency of the use of
compliments in the selected Nigerian newspapers.
ii. examine the speech acts performed by
the compliments used in these newspaper feature articles.
iii. highlight the adherence to or violation of the
cooperative principle in the use of compliments in the newspaper feature
articles and their effects on the readers.
1.4 Scope
of the Study
This work is focused on the analysis
of compliments in feature articles in selected newspapers in Nigeria. The
selected newspapers include: The Guardian,
Daily Trust, The Sun, Thisday and
The Nation to
cover publications spanning a two-year period starting from January 2011 to
December 2012.The data are specifically taken from the „feature
sections ‟with particular attention to the compliments used in these articles. A
total of 50 editions that is, ten editions from each of the selected
publications comprise the data for analysis. The newspapers were selected
because they are observed to enjoy a wide readership as a result of the
geographical spread and are written in English language which is also the
language of administration, commerce and instruction. A pragmatic framework was
adopted with particular reference to the Speech Act Theory as proposed by
Austin (1962) and Searle (1969) and the Cooperative Principle as proposed by
Grice (1975). The researcher categorised the data according to the different
types of compliments (social, political, achieved and ascribed, gender and
honorific compliments) for data analysis.
1.5 Significance
of the Study
This study is designed basically to examine how the use of
compliments affects social interactions and also to highlight the need to use
appropriate compliments in the right context by writers, most especially those
of the journalistic slant. Various scholars have shown great concern on how
language is employed; hence, a lot of studies ranging from the syntax, to the
semantics of language have always engaged their attention. In the field of pragmatics, a number of
studies have been carried out: Ibileye (2002) analysed the Pragmatic
interpretation of modal verbs in the 1999 Constitution of the Federal Republic
of Nigeria; Abaya (2008)carried out a pragmatic analysis of coup announcements
in Nigeria; Akodu (2009) was on a pragmatic analysis of ambiguity in political
discourse; Amodu (2011)which was also from a pragmatic perspective analysed the
language of advertisement.
The major significance of this study, given its pragmatic
approach, is that there could be more to compliments than their ordinary
communication and significance, which this study sets out to reveal and
analyse. Compliments employ metaphors which are literary devices that help to
compare different realities and as a result perform different speech acts as
well as indirect speech acts and, so, can adequately communicate more than is
said. It is hoped that the study will assist readers of newspapers to better
appreciate the linguistic embellishments offered by the use of compliments. The
researcher hopes the research on the use of compliments and the findings from
this work will enable writers to be circumspect in their use of compliments by
adhering to the cooperative principle. It is also hoped that the findings of
this study will be considered as the researcher's contribution to the field of
Pragmatics.
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