TEA FARMING AND PROCESSING BUSINESS PLAN

TABLE OF CONTENTS

1.0    Executive Summary

2.0    Business Description

2.1    Industry Overview

2.2    Business Objectives

2.3    Products and Services

2.4    Legal Structure and Ownership

2.5    Competitive Advantage

3.0    Market Analysis

3.1    Industry Trends in Nigeria

3.2    Target Market Segments

3.3    Market Size and Demand Potential

3.4    Competitor Analysis

3.5    SWOT Analysis

4.0    Marketing Strategy

4.1    Branding and Positioning

4.2    Marketing Channels

4.3    Pricing Strategy

4.4    Promotion Strategy

4.5    Customer Retention

5.0    Operational Plan

5.1    Farm Location and Layout

5.2    Production Process Overview

5.3    Daily Operations

5.4    Suppliers and Inputs

5.5    Equipment List and Budget

6.0    Management and Organization

6.1    Organizational Structure

6.2    Management Team

6.3    Staff Plan (First 2 Years)

7.0    Financial Plan

7.1    Start-up Capital Requirement

7.2    Revenue Projections (Year 1–3)

7.3    Cost Breakdown (Annual Operational Cost - Year 2)

7.4    Funding Sources

8.0    Risk Analysis and Sustainability Plan

8.1    Risks and Mitigation Strategies

8.2    Environmental Sustainability

8.3    Social Responsibility

8.4    Exit Strategy

1.0 Executive Summary

Business Name: GreenCrest Tea Ventures
Business Address: Plot 17, Araromi Road, Idanre, Ondo State, Nigeria
Business Type: Tea Farming and Processing
Business Model: Production, Processing, Packaging, and Distribution of locally grown tea

Ownership Structure: Sole Proprietorship (with future scalability options into Limited Liability Company)

Target Market: Local Nigerian consumers, retail stores, tea lovers, cafes, wellness shops, health-conscious individuals, and potential exports to West African markets.

Start-up Capital Estimate: ₦18,500,000

Funding Sources: Personal Savings (₦4,500,000), Bank Loan (₦10,000,000), Angel Investor (₦4,000,000)

Expected Break-even Period: 24–30 months
Vision Statement: To become a household name for healthy, locally produced tea in Nigeria and West Africa within five years.

Mission Statement: To grow, process, and distribute high-quality Nigerian tea products that promote health and sustainability while empowering local farmers and communities.

Core Values: Sustainability, Quality, Innovation, Community, Transparency

GreenCrest Tea Ventures aims to leverage Ondo State’s fertile land and favorable climate to establish a modern tea farming and processing business. With the rising trend in herbal and health-focused beverages in Nigeria, and increasing demand for local alternatives to imported teas, this venture intends to fill a market gap by offering premium organic teas cultivated, processed, and packaged within Nigeria.

The company will specialize in the cultivation of Camellia sinensis (tea plant), the processing of green and black teas, and packaging under a trusted brand. Within the first year, the goal is to cultivate 10 hectares of tea, establish a small-scale processing factory, create at least 20 direct jobs, and distribute to retail chains across Lagos, Ibadan, and Akure.

The business anticipates initial marketing through pop-up stalls, farmer’s markets, health fairs, and social media promotions to introduce the GreenCrest Tea brand. As consumer loyalty grows, export opportunities and online distribution will be explored to boost profitability.

2.0 Business Description

2.1 Industry Overview
The Nigerian tea market is growing steadily due to increasing awareness of health and wellness. While imported tea brands still dominate shelves, there is rising consumer preference for locally grown and organic alternatives. Nigeria's consumption of tea products is projected to increase by 8% annually, particularly herbal, green, and black teas. Most tea products are imported from Kenya, India, and China, resulting in a significant trade imbalance. Locally grown teas, processed under standard quality conditions, have a high chance of market penetration and success.

Ondo State, with its rich soil and temperate climate, provides ideal conditions for tea farming, especially in highland areas like Idanre and Akoko. The opportunity to develop a tea value chain from cultivation to retailing in this region remains largely untapped.

2.2 Business Objectives

• Establish and maintain a 10-hectare tea farm within the first year
• Construct a tea processing and packaging facility near the farm
• Produce and sell at least 10,000 units of packaged tea in Year One
• Develop partnerships with 15+ retailers and 5+ cafes within Southwest Nigeria
• Generate over ₦20,000,000 in revenue by the end of Year Two
• Begin exportation of packaged tea to ECOWAS markets by Year Three

2.3 Products and Services
GreenCrest Tea Ventures will offer the following products and services:

• Green Tea (whole leaf and tea bags)
• Black Tea (fermented, high-aroma variants)
• Herbal Tea Blends (e.g., lemon grass and moringa-infused)
• Bulk Loose-Leaf Tea for Cafés and Specialty Shops
• Contract Growing and Processing for Other Farmers
• Tea Factory Tours and Agro-Tourism (Phase 2)

Each product will be packaged in environmentally friendly sachets or canisters, labeled under regulatory standards (NAFDAC, SON, etc.).

2.4 Legal Structure and Ownership
The business will be registered under the Corporate Affairs Commission (CAC) as a sole proprietorship under the name GreenCrest Tea Ventures, with future conversion to a Limited Liability Company as operations scale.
Founder: Adetola Akinyemi
Ownership: 100% (with plans to allocate equity to investors during expansion)

2.5 Competitive Advantage

• Locally grown and organic: Offers freshness and traceability
• Vertical integration: From farm to packaging reduces cost
• Brand story: Nigerian-grown tea supporting local economy
• Lower price point than imported competitors
• Premium-quality packaging that matches global standards

Buyers has the right to create dispute within seven (7) days of purchase for 100% refund request when you experience issue with the file received. 

Dispute can only be created when you receive a corrupt file, a wrong file or irregularities in the table of contents and content of the file you received. 

ProjectShelve.com shall either provide the appropriate file within 48hrs or send refund excluding your bank transaction charges. Term and Conditions are applied.

Buyers are expected to confirm that the material you are paying for is available on our website ProjectShelve.com and you have selected the right material, you have also gone through the preliminary pages and it interests you before payment. DO NOT MAKE BANK PAYMENT IF YOUR TOPIC IS NOT ON THE WEBSITE.

In case of payment for a material not available on ProjectShelve.com, the management of ProjectShelve.com has the right to keep your money until you send a topic that is available on our website within 48 hours.

You cannot change topic after receiving material of the topic you ordered and paid for.