SHOES MAKING BUSINESS PLAN

Table of Contents

1. Executive Summary
• Business concept & positioning
• Key products & markets
• Startup capital ask & uses
• High-level financial highlights & targets
2. Company Overview
• Business name, address & legal structure
• Ownership & management team
• Business objectives (1–5 years)
3. Vision, Mission & Core Values
• Vision statement
• Mission statement
• Core values
4. Product Line (Types of Shoes)
• Men’s formal shoes, women’s shoes, sneakers, sandals
• Safety boots, school shoes, bespoke/designer line
• Pricing bands & target customers
5. Industry & Market Analysis
• Nigerian footwear industry overview
• Macroeconomic & sector drivers
• Lagos market context & opportunity
6. Target Market Segmentation
• Segment definitions (professionals, students, families, artisans, high-income)
• Market size estimates & demographic notes
7. Competitive Analysis
• Imported vs local competitors
• SWOT analysis
• Lagos LeatherWorks’ competitive advantages
8. Marketing & Sales Strategy
• Branding & positioning strategy
• Sales channels (retail, wholesale, e-commerce, B2B)
• Promotion mix, partnerships & CRM
9. Operations & Production Process
• End-to-end production stages (design → packaging)
• Production capacity & output assumptions
• Quality control checkpoints
10. Technology & Equipment Requirements
• List of required machines and tools (cutters, sewing, sole press, CAD)
• Equipment cost table and notes
11. Location & Facilities
• Proposed site (Ikeja) rationale
• Facility floor plan requirements (production, storage, showroom, offices)
• Renovation/setup cost estimate
12. Raw Materials & Supply Chain
• Key inputs (leather, soles, linings, adhesives)
• Monthly/annual raw material cost tables
• Supplier sourcing strategy & inventory policy
13. Staffing Plan & Training
• Org chart & headcount (roles and numbers)
• Monthly/annual salary schedule (table)
• Training plan & costs
14. Startup Capital & Budget
• Detailed startup cost breakdown (equipment, facility, initial raw materials, vehicles, working capital)
• Contingency and staged funding needs
15. Revenue Model & Sales Forecast
• Revenue streams (retail, wholesale, corporate, online, bespoke)
• Sales volume & price assumptions
• Year-by-year revenue table (Years 1–3)
16. 36-Month Financial Projections
• Projected Income Statement (P&L) summary
• Cash flow and balance sheet highlights
• Break-even analysis and timing
17. Pricing Strategy
• Unit cost vs selling price tables by product line
• Margin targets and discounting/bulk pricing policy
• Year 1 penetration vs Year 2+ pricing adjustments
18. Marketing Calendar (12 Months)
• Month-by-month marketing & promotional plan (budgeted)
• Channel mix: digital, retail promos, events, B2B drives
19. Risk Analysis & Mitigation
• Key risks (FX, power, labor, quality, logistics)
• Likelihood & impact assessment (table)
• Concrete mitigation actions & contingency plans
20. Implementation Timeline
• Phase-by-phase Gantt-style milestones (registration → launch → scale)
• Key deliverables and target dates (Months 1–12, Year 2 targets)
21. Operational Policies & Sustainability Strategy
• QA & QC policies (3-stage checks)
• Inventory, safety, customer service & financial controls
• Sustainability: local sourcing, waste upcycling, solar roadmap, CSR (vocational training)
22. Appendices
• Key assumptions used in financials (prices, volumes, FX, inflation)
• Regulatory checklist (CAC, tax, export permits, factory safety)
• Supporting docs: sample designs, LOIs, draft lease, CVs, detailed financial tables

1. Executive Summary

Lagos LeatherWorks Ltd is a proposed shoe manufacturing and design company located in Ikeja, Lagos State, Nigeria. The business will specialize in the production of quality, durable, and affordable shoes including men’s formal shoes, women’s fashion footwear, sandals, sneakers, safety boots, and school shoes. The Nigerian footwear market is heavily dependent on imports from China, Turkey, and Italy, creating a large gap for locally made, high-quality shoes that cater to the middle and upper-class market segments, while also addressing affordability for mass-market consumers.

The business aims to leverage locally sourced raw materials (leather, rubber, adhesives) combined with modern technology and skilled craftsmanship to produce shoes that can compete with imported brands in quality but remain cheaper in price. By targeting both retail and wholesale markets, and building strong distribution networks with online platforms, boutiques, and direct sales outlets, Lagos LeatherWorks plans to establish itself as a trusted Nigerian footwear brand.

The initial startup capital requirement is projected at ₦150 million, covering machinery, workshop setup, raw materials, skilled labor recruitment, marketing, and working capital. Within three years, the business aims to scale production to 100,000 pairs of shoes annually, capture a significant share of the Lagos and South-West Nigerian footwear market, and begin exporting to neighboring West African countries.

2. Company Overview

Business Name: Lagos LeatherWorks Ltd
Business Type: Manufacturing (Footwear)
Industry: Fashion & Apparel Manufacturing
Legal Structure: Private Limited Company (CAC registered, trademark for brand)
Business Address: Plot 21, Oba Akran Avenue, Ikeja, Lagos
Phone/Email: +234 802 XXX XXXX / info@lagosleatherworks.com

Ownership & Management:
The company will be founded by Mr. Adewale Johnson, an entrepreneur with 10 years’ experience in leather processing and fashion retail, alongside a team of co-investors. The management team will consist of:

• Chief Executive Officer (CEO)
• Production Manager (with experience in shoemaking technology)
• Marketing & Sales Director
• Finance & Administration Officer
• HR & Training Officer

Business Objectives (First 5 Years):

1. Establish a medium-scale shoe factory with production capacity of 25,000 pairs annually within the first year.
2. Expand production to 100,000 pairs annually by year three.
3. Secure distribution partnerships with at least 50 retailers across Lagos.
4. Achieve annual revenue of ₦1 billion by year three.
5. Launch export operations to Ghana and Cameroon by year five.

3. Vision, Mission & Core Values

Vision Statement:
To become Nigeria’s leading footwear brand, recognized across Africa for quality, style, and affordability.

Mission Statement:
Our mission is to produce durable and stylish shoes using local materials and skilled craftsmanship, provide employment to Nigerians, reduce import dependency, and deliver value to our customers through innovative designs and competitive pricing.

Core Values:

• Quality: We uphold the highest standards in production.
• Innovation: We embrace creativity and modern technology.
• Affordability: Stylish shoes should be accessible to all Nigerians.
• Integrity: Honesty and transparency in all dealings.
• Sustainability: Supporting local suppliers and eco-friendly production practices.