ABSTRACT
Product
planning is the process of determining that line of products which can secure
maximum net realization from the intended market.
In my
research, which dwells on the above as regards "product planning and
productivity. And my using Afprint
Nigeria Plc, as case study, I am expected to show how the above definition and
other quotable definition from various academics regarding product planning has
helped Industries. For example, Afprint Nigeria Plc. to attain its desired
goals regarding productivity. Also, the results involving refusal to plan.
Under this
project, I will show, analyse and conclude using questionnaire. This is to show
how important product planning and productivity affects the products of the
Afprint Nigeria Plc., in their continual strives against competitors.
TABLE OF CONTENT
CHAPTER ONE: INTRODUCTION
1.1 Background to the Study
1.2 Problem Statement
1.3 Research Objectives
1.4 Significance of the Study
1.5 Research Questions
1.6 Research Hypotheses
1.7 Research Method
1.8 Scope and Limitations of the Study
1.9 Organization of Study
1.10 Definition OF Terms
CHAPTER TWO LITERATURE REVIEW
2.1 Introduction
2.2 Product Definitions
2.3 Productivity Definition
2.4 Product Planning
2.5 Types of Products
2.6 Brands
2.7 New Product
2.8 Production Planning
2.9 Organisational Productivity Ratio
2.10 Efficiency of Product and Productivity
CHAPTER
THREE: RESEARCH METHODOLOGY
3.1 Introduction
3.2 Restatement
of Research Questions
3.3 Restatement
of Research Hypotheses
3.4 Research
Design
3.5 Research
Population
3.6 Sample and
Sampling Techniques
3.7 Research
Instrument
3.8 Data
Collection Method
CHAPTER
FOUR: PRESENTATION, ANALYSIS AND
INTERPRETATION OF DATA
4.1 Introduction
4.2 Restatement
of Hypothesis and Data Presentation
4.3 Analysis of Data
4.4 The Decision
Rule
4.5 Interpretation
of Data
CHAPTER
FIVE: SUMMARY, RECOMMENDATIONS AND CONCLUSION
5.1 Summary
5.2 Recommendations
5.3 Conclusion
BIBLIOGRAPHY
APPENDIX
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND TO
THE STUDY
The concept
of product planning has attracted the attention of business mangers, economist
and laymen in modern time. To plan invest act in the light of a definite
predetermined objectives, designing and manipulating of factors which govern
the achievement of a given target so as to attain specific goals within the
time limit which the planner sets for himself.
Product
planning is important in any dynamic different changes overtime. Products that
were in the market, years ago have been phased out, while new ones are
introduced into the market on a continuous basis. Competition has played a
major role in encouraging product planning in our economic system. There is the
desire by each firm to better its product offers to be able to have distinctive
advantages over its competitors.
Product
planning can be defined as the process of determining that line of products
which can secure maximum net realization from the intended market. It is an
'act of marketing out, supervision searching, screening development and
commercialization of new products productivity that measures the
competitiveness and operationalization of managerial function. It should be
noted that, the quality of products and services and the productivity in any
organization is dependent on management. In actual practice, the four
fundamental functions of management are interwoven and interrelated.
The
performance of one affects the other, and for this reason, if one of the
managerial functions is poorly or not properly executed, it will definitely
have an effect (negatively) on the management of an organization which in turn
affects its productivity.
Any measure
adopted to boost productivity goal has to be planned. This is to say that, productive goals and objectives have to
be clear future event, problem and relationship should be anticipated. The
boundaries within which decision are made and actions taken must be established
and in this way, what to do, why or to what end, when to do it, how to do it and where to do it,
are considered before action is taken.
1.2 PROBLEM
STATEMENT
Inspite of
the enviable prospects of planning in our business organization in relation to
output, it IS still faced with some problems. The purpose of this study is to investigate
the reluctance of managers to plan, which as a result, planning is infrequently
done and low productivity is the outcome. Some of the militating factors are as
follows:
·
To
determine the barrier encountered by management in the planning and access the
effect on productivity Secondly, the identification of the planning techniques
employed in order to determine which technique is more appropriate in Afprint
Nigeria plc.
·
Also,
lack of quality in the textile products to the requirement of export market in
Afprint Nigeria, is a problem. Due to depreciation in the value of naira and
dilapidating infrastructure, the cost of production became significantly high
for Afpint Nigeria Plc.
·
Lastly,
to ascertain the quality of the plans adopted and determine their merits and
demerits.
1.3 RESEARCH
OBJECTIVES
It is the
objective of this study to single out Afprint Nigeria plc and analyze the
impact of product planning and productivity in textile Mill Industry. In this
way, the following will be achieved:
i.
To
determine the extent to which product ·planning has improved productivity in
the Textile Mill Industry.
ii.
To
determine how planning can be used to increase the market acceptability of Anakara
brand of Afprint Nigeria Plc and
iii.
finally
to determine the extent to which product planning can improve the accuracy of
productivity forecast.
1.4 SIGNIFICANCE
OF THE STUDY
This study
aims at investigating the relationship between planning and productivity and
the numerous gains it offers business organization. It will also be an
additional source material for management. Planning decision of Afprint Nigeria
plc. This study also shows that product planning and productivity is
strategically important.
1.5 RESEARCH
QUESTIONS
The research
questions are
1. Has
research contributed to product planning and productivity in textile industry?
2. Does
product planning improve the accuracy of productivity.
1.6 RESEARCH
HYPOTHESES
The answer to
the research questions are as follows:
Ho: Research
has not contributed to product planning and productivity in textile industry.
Hi: Research
has contributed to product planning and productivity in textile industry
Ho: product
planning does not improve the accuracy of productivity.
Hi: Product planning does Improve the
accuracy of productivity .
1.7 RESEARCH
METHOD
Under this
research methodology, the source of data will be used is the primary data in
form of questionnaire and, direct observation. The questionnaire will be based
on interviews and data collected from the senior and junior staffs of Afprint
Nigeria Plc.
1.8 SCOPE AND LIMITATIONS OF THE STUDY
This study will
focus on Afprint Nigeria Plc between the periods of 1997 - 2006. In this
research, the researcher is considering Afprint Nigeria Plc. out of numerous
textile industries in Nigeria because of the quality of the product and its
affordability.
The
limitations that may slow the work of this study are as follows:
Due to the
competitive nature of textile mill industry in Nigeria, Afprint Nigeria limited
may not be willing to give out all the necessary data required.
Also for one
reason or the other, not everybody using the product of Afprint may be willing
to answer the questionnaire. This may reduce the accuracy of this research.
1.9 ORGANIZATION
OF STUDY
This study
will be organized in five chapters.
Chapter one
will consist of the introduction, statement of problem, aims and objectives of
the study, significance of the study, research question is, research
hypotheses, research method, scope and limitation, organization of study and
the definition of terms.
Chapter two
will consist of general review
of related literature.
Chapter three
will take into cognizance the introduction, restatement of research questions,
restatement of research hypotheses, research design, research population,
sample and sampling techniques, research instrument and data collection method.
Chapter four
will take into cognizance the profile of the Afprint Nigeria Plc and analysis
of data collected through the questionnaire.
Finally,
chapter five will contain summary, conclusion and recommendation.
1.10
DEFINITION OF TERMS
Product:
This is a bundle of utilities
consisting of various product features and accompanying services.
Planning:
It is the analysis of relevant
information from the present and the past assessment of the present future,
development so that a course of action may be determined that enable the
organization to meet the stated objectives.
Productivity:
This is the measure of how well
operation system functions, an indication of the efficiency and competitiveness
of a single firm or department.
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