ABSTRACT
Product
planning, management and distribution problems are very vital in the production
and distribution of every manufacturing organization. Before ever a
manufacturing company could come with good quality product, it must undergo
many process from planning for either short range or long ranges forecasting
carrying out market research and consumer survey protesting the product and
introducing different channels of distribution.
The
aim of this study is to describe how the Nigerian Bottling company Enugu is really involved
in the process of product planning, distribution and management. This is done
by gathering information from staff and distribution channels, operators
defining certain problems usually associated with product planning, management
and distribution problems in the company and proposing remedial measures after
revealing areas of problems. The questions in the questionnaire will be based
on the research questions developed for this purpose while analysis developed
for this purpose while formula we use percentage analysis to analyze data collected and accept 50% (percent)
and above as significant and discharge
influences under 50% (percent).
From
here, the researcher will make a decision of findings, recommendation and
conclusion. It is hoped that this study will aid managers in planning,
distribution and managing their products by taking effective efficient
decisions in these important areas. For example, the company should recruit
highly skilled staff and give them adequate training.
Introducing
operational research whereby decisions are taken jointly without each manager
relying only on his own decision.
TABLE OF
CONTENTS
Title
page
Abstract
Dedication
Certification
Acknowledgement
CHAPTER
ONE:
INTRODUCTION
1.1 Background of study
1.2 Definition of problem
1.3 Objectives of the study
1.4 Research Hypothesis
1.5 Significance of the study
1.6 Scope of the study
CHAPTER
TWO
2.1 Literature Review
2.2 Product Definitions
2.3 Organizational for new product development
2.4 The product development process
CHAPTER THREE
3.0 Research Design
3.1 Area of study
3.2 Population of study
3.3 The sample size & sample technique
3.4 Method of data collection
3.5 Method of data analysis
CHAPTER FOUR
Data
presentation and analysis
CHAPTER FIVE
SUMMARY OF FINDINGS, RECOMMENDATION AND
CONCLUSION
5.1 Research findings
5.2 Conclusion
Reference
Appendix
LIST OF TABLE
How does the management of the Nigerian Bottling company Plc.
Procure their raw material for their products?
Does
the distribution of finished products constitute a problem to the Nigerian
Bottling Company Plc’s Management? Yes or No
Product
planning and development is it a problem to the management of NBC Plc. Enugu”
Yes or No
Competition
drives out weaker firm from their market share how NBC Plc. Survive does in
spite of their numerous competitors.
Bottle
breakage’s and pilfering is it a common phenomena in mineral industry
especially NBC Enugu? Yes or No
In
distribution of the company’s product,. Which of the channel alternative do the
company uses most?
Does
Nigerian Bottling Company Plc, Enugu,
in their channel structure make use of intra – company agents and dealers in
marketing their products?
What
score would you give to the product in the product line of NBC Company that has
more market share?
Which
of the season of the year does the company makes its highest sales?
Please
it will be highly appreciated if you would advice me on what area of importance
you deemed necessary towards improving the competitive stance of the products.
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
Product
planning, distribution and management in the soft drink industry:
Nigerian
Bottling Company Plc. Enugu, perspectives. The coca – cola company was
established in 1886, Altanta Georgia U.S.A. The first product of the industry,
which is coca – cola, was first bottled on 18th May 1886. The head quarter is at Georgia
U.S.A hometown of the owner Dr. Johnson styth Pemberton a placist.
The name coca – cola was given by France. M.
Robionson, Pemberton partner and book keeper. He also designed the following scripts
that distinguish the famous trademark. Coca – cola contents remain a secret as
they have been for over 116 years, the formula known as merchandize 7x, is kept
in a special security vault in a bank in the united states of America Coca cola
is the world leading soft millions bottles are consumed everyday in all part of
the word.
(Source)
The
Nigerian Bottling Company was established in Nigeria in 1953 (Apapa – Plant). It
is today the number one soft drinks sold, more than 7,264, 138 bottles daily
throughout Nigeria representing 302,773 crates of 24 bottles; a figure which is
still growing with the continuity expansion of the existing 22 plants
The
Nigeria Bottling Company Enugu was established in 1974. It is situated /
located at 9th Mile Corner Ngwo in Udi Local Government Area of Enugu state.
The first plant manager was Mr. Perridis, a white man from Greece. The
company has its objective as organized and operated under the marketing
concept. Company profit is a function of customer satisfaction.
Marketing
concept by Philip Kotler is a management orientation that holds that key of the
organization to determine the need and wants of target markets and to adapt the
organization to delivery the desired satisfaction more effectively and
efficiently its competitors. Current findings or research from the total drinks
industry shows that Nigerian Bottling Company Plc has 93% of the total market
share while Nigerian mineral water industries (Limca) has 4% market share seven
7 up Bottling company Plc. Has 3% market share. The mere fact that the company
(NBC) produces well over six million bottles of soft drinks per day puts upon
itself the responsibility of having to effectively and efficiently distribute
these drinks so that they get to the consumers at the right place and at the
right time.
To
have the largest share of the market, NBC has 22 plants scattered all over
Nigerian
The
Nigerian Bottling Plc has its eastern corner plant. They are manufactures of
Coca – cola Fanta, sprite, ginger ale, tonic water, soda water, krest-lemon,
and has its depot located at Abakaliki, Nsukka, Ogoja, Ikom in cross River
state, Achi, Agbani and Awka in Anambra state.
The
Nigeria bolting company plc is currently
under the supervisor of motive group o0f
foreign firm to see the activities and operations of the company through out the country
Nigeria Bolting company has fine department as sales and market departments,
production financial ,personnel, and engineering department.
This
research work is centered on the product
planning, distribution and management of the Nigerian bolting companies
product: coca-coda, Fanta, sprite, ginger-ale, tonic water soda water,
krest lemon in Enugu plant to find out
its strength and weakness in terms or planing distribution and management and
suggest ways to reduce or eliminatory weakness found.
1.2 DEFINITION
OF PROBLEM;
In
most consumer business operatives today the task of production planning,
distribution and management is not an easy one. Emphasis is laid on the problem
or statement of problem associated with product planning, distribution plc, Enugu.
The
company has problem of procuring raw material for their products. The reason
being that the federal government barred the importation of the basic material
which the local suppliers do not have
enough supply to the company also the local surplus has to be refined to bring
them to the standard record of the company.
Distribution
system of finished product and raw material of the company also constitute
problem to the company since the company does not have enough intra-company
agents and usually bulky.
Product planning and development is a problem
to the management of NBC plc the reason being that the company
exist in an economy strangled by hyper-in
faction and insecurity, consumers are now being very careful on what
they spend for or customer.
Competition
drives out weaker firm form the market. The competitors are having a high
quality product often not much different from the NBC’s like crush from Nigeria
Breweries and 7 up bolting plc.
Bolting
breakage and shop lifting is a common phenomenon in mineral industry. During
production, a lot of bottles are record as breakage which in the stores
department shop lifting pilfering is the order of the day and as such a lot is
lost through this ugly act incident.
1.3 OBJCTIVES
OF THE STUDY
This study is purely on
product planning distribution and management. It is concerned with solving or
answering the problem and question rose by the study. It aims at describing how
NBC plc is really involved in these tasks. To do this, the study is based on information gathered from the staff.
The objective of the study is to
define certain problem usually associated with product planning distribution
and management in NBC, which require a proposal of remedial after revealing
area of the problems.
The
study will investigation on how the management of the NBC plc. Procures their
raw material for their product.
To
find out how distribution of finished products constitute a problem to the
management of NBC Plc.
Also
how product planning and development is a problem to the management of NBC Plc.
How
they cope with their competitors during raining season.
Measures
to be take against bottle breakage and pilferage in the company.
1.4 RESEARCH HYPOTHESIS:
The research hypothesis of the
research is purely based on the problems associated product planning
distribution and management of the product of Nigeria bottling Company plc. Enugu plants.
How
does the company Nigeria Bottling company
plc. Has problem in procuring of their raw material for their product. H1= the
company Nigeria
bottling Plc has problem in procuring of their raw materials for their product.
Ho
= Distribution of their finished products and raw material does it constitute a
problem.
H1
= Distribution system constitute a problem to Nigerian bottling company Plc.
Enugu.
Ho
= product planning and development is it a problem to the management of NBC
Plc. Enugu.
H1 = product planning and development
always constitute a
Problem
to the management NBC Plc. Enugu.
Ho=
does competition constitute a problem to the management of the product of NBC
Plc Enugu. H1 = competition constitute a problem to the manage of product of Nigeria
bottling company Plc. Enugu.
Ho
= bottling breakage and pilfering does it constitute a problem in the
distribution of the product of Nigeria
bottling company Plc. H1 = bottling breakage and pilfering is a problem in the
distribution of the products of Nigerian bottling company Plc. Enugu.
1.5 SIGNIFICANCE
OF THE STUDY
Research
they said is a means of solving problem. According to Olaitan Nwoke (1992) “research
is the process of arriving at dependable solutions to problem through the
planned and systematic collection analysis and inter precaution of data it
increases the knowledge and understanding of the research of the research
problems, phenomena and the events concerning the activities as it is concerned
with the product planning distribution and management in me Nigeria bottling
company Plc. Enugu.
The
research is determined to know the problem association with product planning
distribution and management of the product of the Nigeria bottling company Plc. The
research will be in better position to determine product that has lost its
demand appeal in the market.
The
research is benefit through the knowledge acquire while conducting the research
while the company stands to have more credit, in that it help in product
innovation, profit maximization and improving the living standard of the firm.
1.6 SCOPE
OF STUDY
This
is study cover the Nigeria
bottling company Plc. Enugu, the producer of:
Coca-Cola
Sprite
Fauta
(quinine orange
Krest
Fata
ginger ale
Club
soda (fauta)
My
research finding covers all the department of the company they include
production personnel, engineering finances sales department in other to have an
in –depth sight that will aid in research finding. I am basing my research on
coca-coal product, which it started production in Nigeria in 1953.
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