MOBILE FOOD VENDING BUSINESS PLAN

Mobile Food Vending Business Plan

Business Name: QuickBite Express Ventures

Office/Trailer Hub Address: Block 7, Mechanic Village, Alausa, Ikeja, Lagos
Business Structure: Sole Proprietorship (with plans to incorporate as an LTD in Year 2)
Phone: +234 913 487 2xxx
Email: info@quickbite.ng
Location of Operation: Ikeja, Yaba, Lekki Phase 1, Victoria Island, Surulere, Lagos Island

Table of Contents

1.0    Executive Summary

2.0    Business Description

2.1    Business Overview

2.2    Legal Form and Regulatory Status

3.0    Vision, Mission and Objectives

3.1    Vision Statement

3.2    Mission Statement

3.3    Business Objectives

4.0    Market Analysis

4.1    Industry Overview

4.2    Target Market Segments

4.3    Competitor Analysis

4.4    SWOT Analysis

5.0    Products and Services

5.1    Daily Food Menu

5.2    Special Services

6.0    Operational Plan

6.1    Location and Route Strategy

6.2    Central Kitchen Facility

6.3    Staffing Plan Per Truck

7.0    Marketing and Sales Strategy

7.1    Branding and Positioning

7.2    Marketing Channels

7.3    Promotions & Customer Engagement

7.4    Sales Channels

8.0    Management and Organizational Structure

8.1    Ownership

8.2    Management Team

8.3    Staff Organizational Chart

9.0    Financial Plan (Part 1: Startup Capital Requirements)

9.1    Capital Expenditure (CAPEX)

9.2    Startup Funding Plan

9.3    Revenue Projections and Break-Even Analysis

10.0 Risk Analysis and Mitigation Strategy

11.0 Expansion and Sustainability Plan

11.1 Year 2–3 Growth Plan

11.2 Environmental Sustainability Initiatives

11.3 Social Impact Strategy

12.0 Appendices

Appendix A – Sample Daily Menu

Appendix B – SWOT Recap

Appendix C – Projected Cash Flow (First 6 Months)

Appendix D – Organizational Chart (Visual)

1.0 Executive Summary

QuickBite Express Ventures is a mobile food vending business that aims to serve high-quality, affordable, and hygienically prepared Nigerian and continental meals through customized food trucks across strategic commercial and residential locations in Lagos.

Targeting busy professionals, students, tourists, and event organizers, the business will deploy 3 fully-equipped food trucks within its first year. The trucks will rotate across high-footfall areas such as tech hubs, motor parks, campuses, markets, and office zones. Services will include dine-in on-the-go meals, meal pre-ordering via mobile app, and catering for small events and pop-up fairs.

The menu will consist of fast-moving Nigerian meals such as jollof rice, yam porridge, plantain, moi moi, amala, ofada, shawarma, grilled chicken, snacks, smoothies, and bottled drinks—all prepped fresh each day. QuickBite will combine culinary excellence, affordability, mobility, and digital ordering to appeal to Lagos' fast-paced lifestyle.

With a projected capital investment of ₦18.5 million, QuickBite aims to break even within 10 months of launch. A long-term strategy involves franchising, digital ordering platform scale-up, and expansion to other urban Nigerian cities such as Abuja and Port Harcourt.

2.0 Business Description

2.1 Business Overview

The Nigerian food industry is valued at over ₦1.5 trillion annually, with significant opportunities in mobile food vending, which remains largely informal and underserved in terms of modern service delivery. With increasing urban migration and congested city life in Lagos, QuickBite Express will fill the demand for accessible, hygienic, and delicious meals available right at consumers’ doorstep without the wait.

The venture will be operationally lean, requiring fewer staff than conventional restaurants, low real estate costs, and faster customer turnaround. Revenue will be generated through direct meal sales, events catering, and app pre-orders.

Each food truck will be manned by 2 chefs, a cashier/server, and a logistics driver. Food will be prepped in a central kitchen and finished fresh on-site daily.

2.2 Legal Form and Regulatory Status

• Business Structure: Sole Proprietorship (registered with CAC)
• Licenses and Permits:
• Lagos State Food Vendor Registration
• NAFDAC Food Hygiene and Quality Certification
• Lagos State Environmental Health Clearance
• FRSC Approval for Food Truck Operation
• Mobile Business Permit from LIRS