E-COMMERCE PLATFORM BUSINESS PLAN

TABLE OF CONTENTS

1.0    Executive Summary

2.0    Business Description

2.1    Business Overview

2.2    Our Value Proposition:

3.0    Objectives and Vision

3.1    Business Objectives

3.2    Vision Statement

3.3    Mission Statement

3.4    Core Values

4.0    Industry and Market Analysis

4.1    Nigerian E-commerce Industry Overview

4.2    Target Market Segments

5.0    SWOT Analysis

6.0    Business Model and Revenue Streams

6.1    Revenue Streams

7.0    Product/Service Description

7.1    Features

7.2    Categories to Launch

8.0    Competitive Analysis

9.0    Operations and Technology Plan

9.1    Platform Development

9.2    Logistics Operations

9.3    Warehouse & Inventory Model

10.0 Marketing and Sales Strategy

10.1 Branding and Launch Strategy

10.2 Customer Acquisition Tactics

10.3 Merchant Onboarding Strategy

10.4 Customer Retention Strategies

11.0 Management and Staffing Plan

11.1 Founding Team

11.2 Staffing Structure (First 12 Months)

12.0  Legal and Regulatory Framework

13.0 Startup Budget Estimate (₦)

14.0 Financial Plan and Projections

14.1 Revenue Projections (Year 1–5)

14.2 Profit & Loss Projection (Year 1–3)

14.3 Break-even Analysis

15.0 Risk and Mitigation Strategies

16.0 Growth and Expansion Roadmap

17.0 Appendices

Appendix A: Sample Product Categories and Price Range

Appendix B: Cash Flow Projection (Summary)

Appendix C: Organizational Chart (Year 1)

Conclusion

1.0 Executive Summary

ShopDirect Nigeria Ltd. is a Lagos-based e-commerce platform designed to redefine online shopping in Nigeria by offering a seamless, localized, and secure marketplace for buyers and sellers. Our mission is to bridge the digital divide in commerce, enabling thousands of merchants to access a nationwide customer base while providing buyers with quality, price-competitive products delivered to their doorstep.

We will operate a hybrid e-commerce model comprising:

• Marketplace structure: Verified vendors list their products.
• Inventory control for select categories (e.g., gadgets, groceries).
• Logistics partnerships for last-mile delivery.
• Online payment integration and escrow system.
• Affiliate and agent reselling model to reach under-served areas.

Target Launch Date: Q1, 2026
Startup Capital Required: ₦65,000,000
Projected Break-even: 18–22 months
Ownership: 100% privately held

2.0 Business Description

2.1 Business Overview

ShopDirect will function as a Nigerian-grown solution to the challenges limiting online retail adoption in Nigeria—ranging from untrusted platforms and poor logistics to limited seller onboarding and digital illiteracy. Our platform targets:

• Middle-class Nigerians seeking affordable, quality-controlled goods.
• SMEs, traders, and informal retailers seeking an e-commerce channel.
• Affiliate marketers and field agents driving offline-to-online sales.

2.2 Our Value Proposition:

• Fast and secure checkout experience
• Escrow payment model (reduces buyer fraud anxiety)
• Easy-to-use merchant dashboard
• Pay-on-delivery in select cities
• Nationwide delivery within 2–5 days