TABLE
OF CONTENTS
CHAPTER
ONE
INTRODUCTION
1.1 Background of the study
1.2 Statement of the
Problem
1.3 Objectives of the
Study
1.4 Research
Questions
1.5 Significance of
the Study
1.6
Scope/Limitations of the Study
1.7 Definition of
Terms
1.8 Organization of
The Study
CHAPTER
TWO
REVIEW
OF RELATED LITERATURE
2.1 Introduction
2.2 The Technology
Acceptance Model And Online Shopping
2.2 Adding
Task-Technology Fit To Tam
2.3 Trust and Tam
2.4 Perceived Risk and
Tam
2.5 Business
Transaction Methods
2.6 Fraud Risk
Associated With E-Transaction
2.7 Money Laundering
Associated With E-Transactions
2.7 Privacy and
Anonymity Associated With E-Transactions
2.8 Technical
Problems Associated E-Transactions
2.8 Challenges and
Opportunities in the Implementation of Electronic Commerce
2.9 Growth of
E-Commerce In Nigeria
2.10 E-Commerce Development In Nigeria
CHAPTER
THREE
RESEARCH
METHODOLOGY
3.1
Introduction
3.2 Sources of data collection
3.3 Population of the study
3.4 Sample and sampling procedure
3.5
Instrument
for data collection
3.6
Validation of
the research instrument
3.7 Method of data analysis
CHAPTER
FOUR
PRESENTATION
ANALYSIS INTERPRETATION OF DATA
4.1 Introduction
4.2 Data
Analysis
CHAPTER
FIVE
SUMMARY,
CONCLUSION AND RECOMMENDATION
5.1
Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendations
Reference
CHAPTER
ONE
INTRODUCTION
1.1
Background
of the study
The E-commerce
is more than just electronics and commerce added together. It represents an
entirely new way of doing business over a medium that changes the very rules of
doing business. It is therefore, far more about strategy and business
management than it is about technology (ILO, 1999). E-commerce and the
internet, if correctly utilized for development, can be instruments for
ensuring future sustainable economic growth through the promotion of retail
businesses in Nigeria. Throughout the world, the profound impact of electronic
commerce in the economics and societies of the globe will no doubt improve
economic efficiency, competitiveness, and profitability (for those engaging in
e-commerce) and, therefore result in the development of the information society.
E-commerce and the new emerging digital technologies and services can be tools
for development and help improve the livelihood of millions across the globe,
by linking up remote regions and bringing together scientist, administrators
development professionals, managers, and people into projects and programmes to
promote economic and social development (Goldsmith & McGregor, 2000). The
general category of e-commerce can be broken down into two parts which are
E-merchandize and E-finance.
E-merchandiseis
area that concerns the retail business and the focus of this study.
E-merchandize involves selling goods and services electronically and moving
items through distribution channels, for example through internet shopping for
groceries, tickets, music, cloths, hardware, travel, book, flower or gifts.
Ahmed
(2001) reported that the enormous flexibility of the internet has made possible
what is popularly called e-commerce, which has made inroads in the traditional
method of business management. All facets the business tradition with which we
are accustomed in physical environment can be now executed over the internet
including online advertising, online ordering, publishing, banking, investment,
auction and professional services.
E-commerce
involves conducting business using modern communication instrument: telephone,
fax, e-payment, money transfer systems, e-data inter-change and the internet.
E-commerce is not only a new technology and a new frontier for global business
and trade, it is also still evolving. It is essential, therefore for Nigerians
to understand in detail what is e-commerce, what are their challenges, and
opportunities it holds, lastly what can be done to harness the benefits from
e-commerce. All these are being focused upon in this study.
It is
important to elaborate on the definitions of e-commerce as that will help
determine the scope of the technology and how it can be applied into retail
business. E-commerce has been simply defined as conducting business on-line.
The organization for economic cooperation and development (OECD) defines
electronic commerce as a new way of conducting business, qualifying it as
business occurring over network which use nonproprietary protocols that are
established through an open standard setting process such as the internet
(OECD, 1999). This definition distinguishes it from electronic data
interchanges (EDI) type proprietary based networks or intranets that were not
based on an open (and therefore, not cost effective information infrastructure)
like the internet. In the WTO work programme on electronic commerce, it is
understood to mean the production, distribution, marketing, sales or delivery
of goods and services by electronic means. A commercial transaction can be
divided into three main stages; the advertising and searching stage, the
ordering and payment stage and the delivery stage. Any or all of these may be
carried out electronically and may, therefore, be covered by the concept of
electronic commerce. Broadly defines electronic commerce encompasses all kinds
of commercial transaction that are concluded over an electronic medium or
network, essentially, the internet.
1.2
STATEMENT OF THE PROBLEM
E-commerce
is not limited to the purchase of a product, it include, beside e-mail and
other communication platform, all information or services that a company may
offer to its customers over the net, from pre-purchase information to after
sale service and support. These are essentially two major uses of e-commerce.
The first is to use it to reduce transaction cost by increasing efficiency in
the use of both time and procedure, and thus lowing cost. The other is to use
it both as a marketing tool to increase sales (and customer services) as well
as to create new business through it for example, information technology enabled
business, call-centers, software maintenance services etc. It is thus a tool
for both existing business as well as an opportunity for new business, both for
existing companies as well as for new entrants. E commerce provides consumers
the ability to purchase, distribute, communicate, explore, and research from
virtually anywhere an Internet connection can be obtained. This study is
examining challenges and prospects associated with e-commerce and retail
business in Nigeria.
1.3
OBJECTIVES OF THE STUDY
The
following are the objectives of this study:
1.
To examine the challenges of e-commerce in retail business in Nigeria.
2.
To examine the prospects of e-commerce in retail business in Nigeria
3.
To identify the approaches to e-commerce in retail business in Nigeria.
1.4
RESEARCH QUESTIONS
1.
What are the challenges of e-commerce in retail business in Nigeria?
2.
What are the prospects of e-commerce in retail business in Nigeria?
3.
What are the approaches to e-commerce in retail business in Nigeria?
1.5
SIGNIFICANCE OF THE STUDY
The
following are the significance of this study:
1.
Findings from this study will educate managers on the effect on e-commerce on
retail business.
2.
This research will be a contribution to the body of literature in the area of
the effect of personality trait on student’s academic performance, thereby
constituting the empirical literature for future research in the subject area.
1.6
SCOPE/LIMITATIONS OF THE STUDY
This
study will cover the challenges and prospects of e-commerce in retail business
in Nigeria.
Financial
constraint- Insufficient fund tends to impede the efficiency of the
researcher in sourcing for the relevant materials, literature or information
and in the process of data collection (internet, questionnaire and interview).
Time
constraint- The researcher will simultaneously engage in this study with
other academic work. This consequently will cut down on the time devoted for
the research work
Availability
of research material: The research
material available to the researcher is insufficient thereby limiting the
study.
1.7
DEFINITION OF TERMS
E-commerce
E-commerce
is a transaction of buying or selling online. Electronic commerce draws on
technologies such as mobile commerce, electronic funds transfer, supply chain
management, Internet marketing, online
Retail business
Most retailing involves buying
merchandise or a service from a manufacturer, wholesaler, agent, importer or
other retailer and
selling it to consumers for their personal use. The price charged for the goods
or services covers the retailer's expenses
and includes a profit.
Business
A business (also known as an enterprise, a company, or a firm) is an organizational entity and legal entity made
up of an association of people, be
they natural, legal, or a mixture of both who
share a common purpose and unite in order to focus their various talents and organize their collectively
available skills or resources to achieve specific
declared goals and
are involved in the provision of goods and services to consumers
1.8 ORGANIZATION OF THE STUDY
This
research work is organized in five chapters, for easy understanding, as follows
Chapter one is concern with the introduction, which consist of the (overview,
of the study), statement of problem, objectives of the study, research
question, significance or the study, research methodology, definition of terms
and historical background of the study. Chapter two highlight the theoretical
framework on which the study is based, thus the review of related literature.
Chapter three deals on the research design and methodology adopted in the
study. Chapter four concentrate on the data collection and analysis and
presentation of finding. Chapter five
gives summary, conclusion, and recommendations made of the study.
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