ABSTRACT
This
study researched into consumer satisfaction as a key to industrial growth and development.
It examined the significant impact of
consumer satisfaction on the industrial growth and development.
Marketing
survey was conducted to elicit opinion on porously formulated hypothesis. The
study discovered that effective consumer satisfaction improved the growth and development of an industry as opposed to
the tentative hypothesis. It was concluded that consumer satisfaction serve as a key to industrial growth and development.
TABLE OF CONTENTS
CHAPTER
ONE
1.1
BACKGROUND
TO THE STUDY
1.2
STATEMENT
OF THE PROBLEMS OF THE STUDY.
1.3
AIMS
AND OBJECTIVES OF THE STUDY
1.4
SIGNIFICANT OF THE STUDY
1.5
SCOPE
OF THE STUDY
1.6 LIMITATION AND CONSTRAINT OF THE STUDY
CHAPTER
TWO
2.1
DEFINITION OF CONSUMER
2.2 THE ROLE OF CONSUMER IN MARKETING
2.2
OVERVIEW OF CONSUMER SATISFACTION TOOLS FOR TRACKING
AND MEASURING
2.3
CUSTOMER
SATISFACTION
2.5 ATTRACTING AND RATINING CUSTOMERS
DELIVERY CONTUMER VALUE AND SATISFACTION
2.6.1
THE
VALUE CHAIN
2.7 INDUSTRIAL GROWTH AND ITS CHARACTERISTIC
2.8
COMPUTING
THE COST OF LOST COSTOMERS
2.9
THE
NEED IN CONSUMERS SATISFACTION
2.10 FORMULATION OF HYPOTHESIS.
CHAPTER
THREE
3.0 RESEARCH METHODOLOGY
3.1
RESEARCH
DESIGN
3.2
POPULATION
OF THE STUDY
3.3 DATA COLLECTION METHOD
3.4 DATA PRESENTATION AND ANALYSIS TECHNIQUES.
3.5 BRIEF HISTORY OF THE CASE STUDY
CHPTER
FOUR
4.2
DATA
PRESENTATION AND ANALYSIS
4.3 ANALYSIS OF PROBLEM AND HYPOTHESIS TESTING
4.4 SUMMARY OF FINDING
CHAPTER
FIVE
5.0 SUMMARY OF REPORT, CONCLUSION AND RECOMMENDATIONS
5.1 SUMMARY OF FINDINGS.
5.2 CONCLUSION
REFERENCES
APPENDIX A: COVER LETTER
APPENDIX B: QUESTIONNAIRE
CHAPTER ONE
1.1 BACKGROUND TO THE STUDY
Every
business organization aims is to prosper, increase sales and maximize profit,
trying by all means to ensure the occurrences of losses are perfectly
controlled. More so, they want to make effective use of available resources most
profitably so their aims and objectives will be achieved (profit maximization).
Many
sellers make the mistake they offer
than to the benefit attained form the
product of customers. They see themselves
as products producers and seller rather than provision of solution to the
customers needs.
Means
while every consumers intention is to
choose the right product and services form reliable producer that on can
meet their request and also provide product and serviced that can
effectively maximize their satisfaction at a reasonable and affordable prices .
Customer’s
satisfaction depends on a products perceived performance in delivery
value relative to buyer’s
expectations. Consumer which to get the right product of the right quality at
the right price, at the right time from the right sources and derive the right
maximum satisfaction. They do emphasize
on the contraction of price and quality.
That
is, they want the cheap price and at the same time, the original product and
services.
Consumers
can only patronize the producers, and seller’s of the product when the benefit
of the goods purchase from them is highly satisfactory and efficient meant for
what it is needed.
They
also tell others about their good experiences with the product. With these, seller
is able to achieve their profit maximization objective as their sale volume
increase tremendously.
1.2
STATEMENT OF THE PROBLEMS OF THE
STUDY.
The
premise for the problems or the question of the study which prompted this
research topic is expressed in the following questions.
1. Why
does organization wind up shortly after springing up?
2. Why
do competitors gain more grounds than the innovation?
3. what
are the causes of losses and low profitability even, when much is expected
4. Why
do organizations embark on mass retrenchment programme?
5. Why
do organizations flourish more than
others in the same industries?
6. why
do some individual prefers an outfit to another :
7. even
when better quality is offered by the rejecte outfits the aforementioned questions gave birth to the study of
consumers gave birth to the study of consumer
1.3 AIMS
AND OBJECTIVES OF THE STUDY
The
aims of this study are to evaluate consumer satisfaction as a key to industrial
growth and development.
To
achieve this aim, therefore the following objective shall be pursued.
1. To
examine why some organization flourish more than the others.
2. To
identify the causes of loss and low profitability.
3. To
find the rationale behind organization retrenchment program.
4.
To ascertain why organization wind
–up shortly after spring up.
1.4 SIGNIFICANT OF THE STUDY
The
research work is of great significant to the researchers as it helps in winding
the researcher’s knowledge via reviewing different literature on the topic.
The
study is also relevant to industries particularly dangote group of company plc Ilorin
in assisting to its customers behaviour and discovering area of dissatisfaction
for necessary amendment to be made to maintain and increase its customers.
It
is hopeful that the study will add to the knowledge on the study and useful for
future researchers who might want to improve from were we stopped as reference.
Finally
the study will enhance the generally appreciation of consumers satisfaction as a necessary key
for industrial growth and development.
1.5 SCOPE
OF THE STUDY
The
study x-rays customer’s satisfaction as a key to industrial growth and envelopment
with particular reference of Dangote group of company plc Ilorin
Consumer
satisfaction: improving quality and access to services and supports in vulnerable
neighborhoods. It was the conscience of the groups that lack of
information often leads to low
expectations. They further agreed that the process of obtaining a services and
the way it is delivered can have major impact on the user’s experience. The
quality relationships and staff were central to positive outcomes. Because consumer satisfaction is a highly
variable assessment that individual makes based on his/her own I information,
expectation, direct contact and interaction, and impact it makes sense to
involve and consult consumers
satisfaction approaches . The
survey covers only the customers of dangote group on company plc Ilorin
metropolis.
1.6 LIMITATION
AND CONSTRAINT OF THE STUDY
The
researchers have been limited to dangote group of company plc Ilorin.
The
findings from this case study will be used to present the organization of
manufacturing industries in Nigeria.
The
limitation of the study is not an easy filed of human Endeavour, ours is not an
explanation, such problems like finance secrecy the size of the establishment
and time have all contributed to the narrowed result.
a.
Finance:
the researchers did not find it easygoing from school to the case study centre
every time , before they could get the title data and because the
researchers where running shorts and funds, the visit could not be intensified.
b.
Size
of the establishment: the researchers only covered a Brach of
dangote group of company plc Ilorin out of many branches and head office.
This
is due to the fact that the head office is located in Lagos cannot keep
visiting, due to lack of adequate, funds
c. Time:
The time allocated for this research work is too short and coupled with other
academic work which the researcher’s has to face there by reducing the
researcher’s has to face there by reducing the researchers work to minimum.
Click “DOWNLOAD NOW” below to get the complete Projects
FOR QUICK HELP CHAT WITH US NOW!
+(234) 0814 780 1594
Buyers has the right to create
dispute within seven (7) days of purchase for 100% refund request when
you experience issue with the file received.
Dispute can only be created when
you receive a corrupt file, a wrong file or irregularities in the table of
contents and content of the file you received.
ProjectShelve.com shall either
provide the appropriate file within 48hrs or
send refund excluding your bank transaction charges. Term and
Conditions are applied.
Buyers are expected to confirm
that the material you are paying for is available on our website
ProjectShelve.com and you have selected the right material, you have also gone
through the preliminary pages and it interests you before payment. DO NOT MAKE
BANK PAYMENT IF YOUR TOPIC IS NOT ON THE WEBSITE.
In case of payment for a
material not available on ProjectShelve.com, the management of
ProjectShelve.com has the right to keep your money until you send a topic that
is available on our website within 48 hours.
You cannot change topic after
receiving material of the topic you ordered and paid for.
Login To Comment