CAKE MAKING BUSINESS PLAN

TABLE OF CONTENTS

1.0    Executive Summary

1.1    Business Overview

1.2    Mission Statement

1.3    Vision Statement

1.4    Objectives

1.5    Startup Capital Requirement:

1.6    Funding Plan

2.0    Company Description

2.1    Legal Form and Ownership

3.0    Products and Services

3.1    Main Products

3.2    Services

3.3    Competitive Advantage

4.0    Market Analysis

4.1    Industry Overview

4.2    Target Market

4.3    Market Needs

5.0    Marketing Plan

5.1    Marketing Objectives

5.2    Unique Selling Proposition (USP)

5.3    Pricing Strategy

5.4    Place (Distribution Strategy)

5.5    Promotional Strategy

5.6    SWOT Analysis

6.0    Operational Plan

6.1    Production Process

6.2    Facility Requirements

6.3    Equipment List and Cost Estimate

6.4    Staffing Plan

7.0    Management and Organizational Structure

7.1    Management Team

7.2    Organizational Chart

7.3    Staffing Strategy

7.4    Legal Structure and Compliance

8.0    Financial Plan

8.1    Startup Capital Requirement

8.2    Revenue Assumptions

8.3    Expense Forecast (Annually)

8.4    Profitability Projections

9.0    Risk Analysis

9.1    SWOT Analysis

9.2    Risk Factors and Mitigation Strategies

10.0 Implementation Timeline

11.0 Appendix

Appendix A – Equipment List and Estimated Cost

Appendix B – Key Cake Categories and Pricing

Conclusion

1.0 Executive Summary

Business Name: SweetCrumbs Cakes & Confectioneries Ltd
Business Address: 12 Oluwatosin Street, Ogudu GRA, Lagos State, Nigeria
Phone: +234-813-XXX-XXXX
Email: contact@sweetcrumbs.ng
Website: www.sweetcrumbs.ng (to be launched)
Business Type: Cake Production, Sales, and Customization
Legal Structure: Private Limited Liability Company
Industry: Food & Beverage – Baked Goods and Confectionery

1.1 Business Overview:

SweetCrumbs Cakes & Confectioneries Ltd is a Lagos-based cake production and retail company specializing in custom cakes, pastries, and baked delicacies for individual and corporate celebrations. The business will cater to a wide range of clients including birthdays, weddings, anniversaries, and events with a mix of ready-made and customized offerings. Our cakes will be made with premium ingredients, targeting mid to high-income earners, event planners, and retail buyers.

1.2 Mission Statement:

To craft delightful and memorable cake experiences through innovative designs, exquisite taste, and reliable service.

1.3 Vision Statement:

To become a household name in Nigeria's cake and pastry market and a leading exporter of African-inspired cake designs in West Africa by 2030.

1.4 Objectives:

• Attain a minimum of ₦25 million in revenue within the first year.
• Achieve 60% brand recall in Lagos Island & Mainland within 18 months.
• Open two additional outlets in Lagos within three years.
• Develop proprietary recipes and unique designs that attract national recognition.

1.5 Startup Capital Requirement:

1.6 Funding Plan:

The business will be funded through a combination of personal savings (₦5 million), equity investment from a partner (₦4 million), and a Micro, Small and Medium Enterprises Development Fund (MSMEDF) loan (₦4.5 million).

2.0 Company Description

SweetCrumbs Cakes & Confectioneries Ltd is a specialty cake business that aims to combine culinary artistry with business precision. The company will focus on providing fresh, customized, and professionally designed cakes in various flavors, sizes, and designs tailored to customer needs. Our offerings range from simple buttercream cakes to elaborate fondant wedding cakes, premium cupcakes, fruit cakes, and seasonal specials.

The business is strategically located in Ogudu GRA, Lagos—a central hub with access to residential estates, schools, event centers, and corporate organizations, ensuring optimal reach to target markets. We will also offer same-day delivery and online ordering services to enhance customer convenience.

2.1  Legal Form and Ownership

SweetCrumbs will be registered as a private limited company under the Corporate Affairs Commission (CAC) of Nigeria. The company will be owned by two partners with shared equity and operational roles.

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