TABLE OF CONTENTS

1.0 EXECUTIVE SUMMARY

1.1 The Services

1.2 Financing          

1.3 Mission Statement

1.4 Management Team

1.5 Sales Forecasts

1.6 Expansion Plan

2.0 COMPANY AND FINANCING SUMMARY

2.1 Registered Name and Corporate Structure

2.2 Required Funds

2.3 Investor Equity

2.4 Management Equity

2.5 Exit Strategy

3.0 PRODUCTS AND SERVICES

4.0 STRATEGIC AND MARKET ANALYSIS

4.1 Economic Outlook

4.2 Industry Analysis

4.3 Customer Profile

4.4 Competition

5.0 MARKETING PLAN

5.1 Marketing Objectives

5.2 Marketing Strategies

5.3 Pricing

6.0 Organisational Plan and Personnel Summary

6.1 Corporate Organisation

6.2 Organisational Budget

7.0 FINANCIAL PLAN

7.1 Underlying Assumptions

7.2 Sensitivity Analysis

7.3 Source of Funds

7.4 General Assumption

7.5 Profit and Loss Statement

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 Breakeven analysis

7.9 Business Ratio

7.10  Three Year Profit and Loss Statement

7.11 Three Year Cash Flow Analysis 

1.0 EXECUTIVE SUMMARY

The purpose of this business plan is to raise $60,000 for the development of a burger stand while showcasing the expected financials and operations over the next three years. Bob’s Burger Shack (‘‘the Company’’) is a New York-based corporation that will provide burgers, hot dogs, and beverages to customers in its targeted market. The Company was founded by Robert Bergeon.

1.1 The Services

Our vision for Bob’s Burger Shack is to operate a small location that will provide a wide selection of burgers, hotdogs, beverages, and ice cream.

Bob’s Burger Shack, vis-a-vis food and beverage sales, will generate substantial gross margins that will allow the business to generate profitable revenue throughout the course of the calendar year.

The third section of the business plan will further describe the services offered by Bob’s Burger Shack.

1.2 Financing

Mr. Bergeon is seeking to raise $50,000 from a bank loan. The interest rate and loan agreement are to be

further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following:

•  Development of the Company’s location.

•  Financing for the first six months of operation.

•  Capital to purchase the Company’s equipment.

Mr. Bergeon will contribute $10,000 to the venture.

1.3 Mission Statement

The Company is committed to providing customers with quality burgers, hot dogs, ice cream, and beverages at reasonable prices while conforming to all laws regarding the sale of food on both the state and local level.

1.4 Management Team

The Company was founded by Robert Bergeon. Mr. Bergeon has more than 10 years of experience in the retail food establishment industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Bergeon expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Bergeon intends to implement marketing campaigns that will effectively target individuals within the target market. 

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