UNISEX HAIR AND BEAUTY SALON BUSINESS PLAN

TABLE OF CONTENTS

1.0 Executive Summary

1.1 Business Overview
1.2 Vision Statement
1.3 Mission Statement
1.4 Objectives
1.5 Keys to Success
1.6 Summary of Financial Projections
1.7 Business Opportunities in Lagos

2.0 Company Overview

2.1 Company Description
2.2 Legal Structure and Ownership
2.3 Business Model
2.4 Location and Facilities
2.5 Industry Background and Overview
2.6 Strategic Goals

3.0 Services and Service Delivery Process

3.1 Range of Services Offered
3.2 Service Description
3.3 Customer Experience Design
3.4 Service Delivery Workflow
3.5 Quality Assurance Standards
3.6 Health, Hygiene, and Safety Protocols

4.0 Industry Analysis

4.1 Overview of the Nigerian Beauty and Grooming Industry
4.2 Current Trends and Innovations
4.3 Industry Growth Drivers
4.4 Challenges and Barriers to Entry
4.5 Future Prospects of the Industry

5.0 Market Analysis

5.1 Market Size and Growth in Lagos
5.2 Target Market Segmentation
5.3 Demographic and Psychographic Profiles
5.4 Customer Purchasing Behaviour
5.5 Market Needs and Demand Patterns
5.6 Competitive Landscape and Market Share Outlook

6.0 Marketing and Sales Strategy

6.1 Branding and Positioning
6.2 Pricing Strategy
6.3 Promotional Plan
6.4 Advertising and Social Media Campaigns
6.5 Customer Acquisition Channels
6.6 Sales Forecast (3 Years)
6.7 Customer Retention and Loyalty Programs

7.0 Operations and Management Plan

7.1 Daily Operations Workflow
7.2 Salon Layout and Interior Design
7.3 Staffing Structure and Roles
7.4 Recruitment, Training, and Retention
7.5 Equipment and Tools Required
7.6 Supply Chain and Inventory Management
7.7 Health and Safety Compliance

8.0 Legal and Regulatory Requirements

8.1 Business Registration (CAC and Local Authority)
8.2 Taxation and Licensing Requirements
8.3 Health and Safety Regulations
8.4 Environmental Compliance
8.5 Employment and Labour Laws
8.6 Insurance Coverage

9.0 Startup Cost and Funding Plan

9.1 Detailed Startup Cost Breakdown
9.2 Capital Requirements
9.3 Funding Sources and Structure
9.4 Use of Funds Table
9.5 Financial Assumptions

10.0 Financial Plan and Projections

10.1 Revenue Forecast
10.2 Cost of Goods and Operating Expenses
10.3 Profit and Loss Statement
10.4 Cash Flow Projection
10.5 Break-even Analysis

11.0 Financial Plan and Projections (Part 2)

11.1 Projected Balance Sheet
11.2 Financial Ratios (Liquidity, Profitability, Leverage)
11.3 Sensitivity Analysis
11.4 Investment Return Summary (ROI, IRR, Payback Period)
11.5 Graphical Presentation of Financial Data

12.0 Risk Analysis and Mitigation Strategies

12.1 Key Business Risks
12.2 Operational, Market, and Financial Risks
12.3 Health and Safety Risks
12.4 Contingency Plans
12.5 Risk Monitoring and Control Procedures

13.0 Sustainability and Expansion Strategy

13.1 Economic Sustainability Plan
13.2 Social and Environmental Sustainability Practices
13.3 Staff Development and Empowerment
13.4 Expansion Phases and Growth Model
13.5 Technology Integration and Innovation Strategy

14.0 Implementation Timeline and Milestones

14.1 Pre-Launch Activities
14.2 Launch Phase and Marketing Rollout
14.3 Post-Launch Monitoring
14.4 Expansion and Diversification Timetable
14.5 Performance Tracking and Evaluation

15.0 Conclusion and Recommendations

15.1 Summary of Business Viability
15.2 Key Success Factors
15.3 Long-Term Vision and Investment Appeal
15.4 Strategic Recommendations

16.0 Appendices

16.1 Startup Cost Summary Table
16.2 3-Year Sales Forecast Table
16.3 Profitability Graph and ROI Summary
16.4 Organizational Chart
16.5 Floor Plan (Optional Visual)
16.6 Equipment and Supplier List

1.0 Executive Summary

1.1 Business Overview

GlamEdge Unisex Hair & Beauty Salon is a modern, full-service salon to be established in the heart of Lagos Mainland, Nigeria. The salon will cater to both male and female clients by offering a range of high-quality beauty and grooming services including hair styling, cutting, coloring, braiding, manicure, pedicure, facial treatment, makeup, and spa services.

The business aims to bridge the gap between affordability and luxury by creating a clean, serene, and customer-centered salon experience that rivals international standards. GlamEdge will target busy professionals, students, and fashion-conscious individuals seeking consistent and personalized beauty care in a comfortable and hygienic environment.

The salon will be registered under the Corporate Affairs Commission (CAC) as GlamEdge Unisex Hair & Beauty Studio, operating under the Nigerian business name structure. The enterprise will initially start as a single-location salon, with plans to scale into multiple branches or a beauty training academy within five years.

1.2 Vision and Mission Statements

Vision Statement:
To become Lagos’s leading unisex beauty brand, offering premium grooming and wellness experiences that empower confidence, self-expression, and personal care.

Mission Statement:
To deliver exceptional and affordable unisex beauty services through skilled professionals, modern facilities, quality products, and an excellent customer experience that fosters client loyalty and brand trust.

1.3 Objectives of the Business

The strategic objectives of GlamEdge Unisex Hair & Beauty Salon are:

1. To establish a reputable unisex salon brand recognized for quality, hygiene, and excellent customer service.
2. To achieve a minimum of ₦10 million in annual revenue within the first 18 months of operation.
3. To maintain at least 70% customer retention rate through a loyalty and referral program.
4. To expand into product retail (hair care and beauty products) and mobile beauty services by year three.
5. To train and employ young stylists and beauticians, thereby contributing to youth empowerment and job creation in Lagos.

1.4 Keys to Success

The success of GlamEdge Unisex Hair & Beauty Salon will depend on:

• Prime Location: A highly visible and easily accessible location in a busy area such as Ikeja, Surulere, or Yaba, with significant foot traffic.
• Skilled and Friendly Staff: Certified stylists, barbers, and beauty technicians trained in modern techniques and excellent customer relations.
• Customer Experience: A clean, air-conditioned, and stylish environment with music, refreshments, and minimal waiting time.
• Quality Products: Use of trusted global beauty brands like L’Oréal, Cantu, SheaMoisture, and Nivea to ensure safety and client satisfaction.
• Marketing and Brand Building: Strong online presence (Instagram, TikTok, Google Maps visibility), partnerships with influencers, and word-of-mouth promotions.
• Technology Integration: Appointment booking system, customer database, and POS management for convenience and efficiency.

1.5 Summary of Financial Highlights

These projections are based on conservative assumptions regarding market penetration, client retention, and pricing strategy. Initial setup costs are projected at ₦7.5 million, covering lease, renovation, equipment, furniture, and working capital.

The Unisex Hair & Beauty Salon industry in Lagos is experiencing rapid growth, fueled by increasing youth population, lifestyle changes, and digital influence on personal grooming habits. GlamEdge Salon seeks to capitalize on this momentum with a well-structured business model that prioritizes professionalism, customer satisfaction, and profitability.

2.0 Company Overview

2.1 Business Name and Structure

The business will operate under the registered name GlamEdge Unisex Hair & Beauty Studio, a limited liability company duly incorporated with the Corporate Affairs Commission (CAC) Nigeria. The business will comply with all legal and tax regulations under the Companies and Allied Matters Act (CAMA 2020).

Ownership will initially rest with the founder, [Your Name], with potential for expansion through partnership or franchise models in the future.

2.2 Location

The salon will be strategically located in Ikeja, Lagos, chosen for its high population density, central location, and vibrant mix of working professionals, students, and families. The salon space will occupy approximately 80–100 square meters, designed to accommodate multiple workstations, a reception lounge, a private spa area, and a manicure/pedicure section.

The location will feature:

• 24-hour power backup (solar/inverter system)
• Air conditioning and soothing ambiance
• Visible street signage
• Parking availability for up to 5 vehicles

2.3 Legal Status and Licensing

The business will obtain all required registrations and licenses, including:

• CAC Business Registration Certificate
• Local Government Trade Permit
• Health and Safety Permit
• Fire Safety Certificate
• Waste Disposal and Environmental Compliance Certificate

Additionally, professional beauticians and barbers employed will possess certificates of competence or training from recognized cosmetology institutions in Nigeria or abroad.

2.4 Vision and Mission Recap

Vision:
To become the most trusted and stylish unisex beauty salon brand in Lagos, delivering confidence and care through creativity, skill, and technology.

Mission:
To redefine the beauty salon experience in Lagos by offering consistent, affordable, and superior grooming services in a clean, professional, and inclusive environment.

2.5 Corporate Goals

1. Build a loyal client base of at least 500 recurring customers within the first 12 months.
2. Achieve a return on investment (ROI) of at least 25% by the end of year two.
3. Expand operations into beauty product retailing and salon training institute by year three.
4. Implement eco-friendly practices and sustainable product sourcing.
5. Position GlamEdge as a lifestyle brand synonymous with confidence, beauty, and sophistication.

2.6 Ownership and Management

The salon will be owned and managed by [Your Name], a trained beauty entrepreneur with experience in salon operations, customer service, and small business management.

Management Structure:

• Managing Director / Owner
• Salon Manager / Supervisor
• Senior Hair Stylist (Female)
• Senior Barber (Male Grooming Specialist)
• Nail Technician
• Makeup Artist
• Receptionist / Customer Care Officer
• Cleaner / Assistant

This structure allows for specialization while ensuring smooth day-to-day operations, customer satisfaction, and accountability.

2.7 Strategic Partners

The salon will partner with:

• Hair and beauty product suppliers (e.g., L’Oréal, Cantu, Dark & Lovely, SheaMoisture).
• Training institutions for recruiting interns and apprentices.
• Online platforms such as Jumia and Instagram for visibility and retail expansion.
• Local influencers and stylists to strengthen brand identity and reach.

3.0 Services and Service Delivery Process

3.1 Range of Services

GlamEdge Unisex Hair & Beauty Studio will offer a wide variety of beauty and grooming services to meet the diverse needs of male and female clients.

3.2 Unique Selling Proposition (USP)

GlamEdge stands out by integrating style, hygiene, technology, and customer personalization into every service. Clients enjoy a modern lounge-style environment, complimentary beverages, digital appointment scheduling, and loyalty rewards. The salon’s unisex concept ensures inclusivity for all genders in one high-end yet affordable space.

3.3 Service Delivery Process

The service delivery process will follow a customer-centered workflow designed to enhance satisfaction and efficiency:

1. Client Booking:
• Clients can book appointments through walk-ins, phone calls, or online via Instagram/website.
• An appointment management system (POS-based) will track client schedules and preferences.
2. Consultation:
• Stylists conduct brief consultations to understand client needs, hair type, and desired style.
3. Service Execution:
• Skilled professionals perform the service using approved tools and high-quality products.
• Hygiene protocols (sanitized equipment, clean towels, gloves, etc.) are strictly maintained.
4. Finishing and Review:
• The stylist/barber presents the final result for client review and feedback.
5. Payment and Aftercare:
• Payments accepted via cash, POS, or transfer.
• Clients receive aftercare recommendations and discount codes for future visits.
6. Follow-Up:
• Customer feedback and appointment reminders are automated through SMS or WhatsApp.

3.4 Customer Experience Enhancements

• Loyalty cards offering discounts after five visits.
• Referral rewards for bringing new clients.
• Membership packages (Silver, Gold, Platinum) with tiered benefits.
• Complimentary refreshments (water, tea, soft drinks).
• Free Wi-Fi and soothing background music to enhance relaxation.

3.5 Future Service Expansion

• Launch of a mobile salon service for home and corporate clients.
• Development of a GlamEdge Beauty Training Academy for skill acquisition.
• Expansion into hair extensions and wig sales.
• Collaboration with beauty influencers for makeup and hair product endorsement.

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