project is titled the effect of advertising on the sales of toothpaste using
herbal toothpaste as a case study. The objective is to examine the problem the
researcher will provide solution and also find out if there are other problem
that are not discovered by toothpaste producing companies or adverting agency,
the researcher also revel various definition of advertising type and objective.
Herbal toothpaste were use as staple chi-square were use to analysis the data
colleted, two hypothesis were tested to validate these statement and it was found that adverting create
awareness and increase sales and medicinal native of herbal paste product
facilitate its demand and herbal tooth paste producing companies uses
television, radio, newspaper e.t.c for their advertising. Upon these fading
conclusion were draw and recommendation were
made as follow. The company should take paint to select appropriate
media that will reach out the target audience, improve of quality standard of
the product and also recommended that newspaper and billboard should be use in
villages where there are insufficient net work for radio and television.
TABLE OF CONTENTS
of content v
Background of the Study 1
Statement of the Problem 3
Objective of the Study 3
Research Question 5
Formulating of Hypothesis 5
Significant of the Study 5
Scope of the Study 6
Limitation of the Study 7
Definition of the Term 8
Literature Review 11
Introduction to the Study 11
Objective of Advertising 17
Types of Advertising Media and Media
Advantage and Disadvantage Advertising 35
Research Methodology 38
Research Design 38
Population of the Study 38
Sampling/Sample Technique 39
Source and Collection of Data 39
Validity of the Study 41
Method of Data Analysis 41
Data Presentation Analysis 42
Presentation of Data 42
Summary of Major Finding 73
OF THE STUDY
can be define as any paid form of non personal presentation and promotion of
ideal good and service by an identified sponsor.
Advertising is an aspect of marketing
communication and should by view as such rather as a separate activity to be
carried on by distinct group of professional independently of marketing
Advertising decision should be the
context on an organization over all communication. The consumer market is being
pleaded with various complementary product and services as a result,
advertising has been employed as a viable mean by manufacture and serviced
provider to promote the sale of their product and services.
Every organization want to succeed and supercede
its competitors. The success or failure at its campaign depend solely on the
king of promotional strategy used.
The proliferation of advertising
programme put in place by cooperate bodies in the country lately is perhaps an
indication but advertising is being according greater effect in marketing
It helps good and service to gain share
in the market place.
A new product need greater promotion in
the early stage of its life cycle than a matured established product. Current
advertising will depend on the quality and quantity of past advertising.
Advertising in value a lot of creativity
which in value the changing and developing are along with growing competitors
as well as sophisticated product and buyers. It is a blanket that covert from
the television short moves up to the billboard. many companies carried out advertising
activities for various reasons.
This study is designed to take an over
view of advertising activities in organization with a view to reinstating the
need for advertising in the marketing process of companies.
is any paid form of non personal presentation and promotion of ideas good and
service by identified sponsor. In the production of good and services there is
the need for target market to be aware of the product so as to make purchase.
At this part the problem of communication become meaningful.
Majority of manufacture hardly know when
and how to communicate the important of their product effectively to their
customer activities like advertising is a waste of financial resources.
In a situation like this, when there is different
view on an issue a study of this nature becomes imperative especially as it will
help us to know the correct position. so the problems of this study put in
question form. What is the effect of advertising on the sales.
AND OBJECTIVE OF THE STUDY
objective of the study is to examine if advertising has an effects on the sales
of tooth pastes
find out if advertising increase the
sales and life span of a product (tooth paste)
determine the most effective tools use in advertising in the organization
take a product analysis of the variability of herbal tooth paste enterprise in Nigeria market
and suggest possible solution in area where problem exist.
all to contribute to the existing information (literature) in the area of
avert. For this research works to yield more understanding there is need to
examine some of the question is relation to the purpose of the study.
there any need for a company to advertise at all?
yes what are the necessary objective of advertising?
do same company’s new product skill fail in spite of the intensive advertising
and advertising budget sales
are the various advantage and disadvantage of advertising?
advertising has any effect on the sale
of new product (tooth paste) all these are some of the effects of advertising
on the sales of new product like the
tooth paste e.g herbal paste.
look at various definition of advertising by deferent authority. The research
will new state some hypothesis to back up the statement of the study.
advert on television does not have positive effect on the sale of tooth paste
advert on television have positive effect on the sales of tooth paste
increase in sale promotion does not have positive effect on the sale of herbal
increase in sales promotion will have positive effect on the sales of herbal
OF THE STUDY
plays a major role in most business, the study will serve as a basis for other
research in business field particularly in marketing of tooth paste. Some
signification of the study are stated bellow.
The study will expose the effect of
sales promotion, advertising and other promotional tools activities increasing
sales in any organization.
The information that will be derived
from this would also serve as useful guide to marketing management in planning
a sales promotion programme as well as given appropriate budget plan and fines
to sales promotion, advertising activities
It will serve as an emerging apparatus
to manager in the marketing sector and other business related organization to
appraise and welcome advertising programme in their organization.
OF THE STUDY
research work will examine and look into the effect of advertising, objective
of advertising message selection and execution of advertising message and the
messaging of advertising
The research will also cover the various
factors that affect advertising budget, the procedure for selling advertising
budget, the major type of advertising and so also the advising and the
disadvantage of advertising.
In the case of viewing the above
product, herbal tooth paste was use as the case study.
OF THE STUDY
the process of writing this project works, the researcher encountered a lot of
Firstly, was how to choose a topic that
will be more suitable to search, the researcher have type go to the library to search
for topic and choose the one that material will be enough to use.
Secondly, was the problem of finance,
the cost of getting the material such as publication paper, ink pencil and
paper to use in producing this research work are almost out of my
reach, but with the help of God almighty and my good project coordinator and
friends, I was able to sail through.
Another problem was lack of materials,
the text books that were available in the library as regard this copy were not enough. The researcher has
to visit various cybercafé for internet browsing in order to be able to
carryout this research work.
Finally was the problem of time, because
some academics programmes such as lecture class test and assignment which must
be given attention, the researcher did not have enough time to spend on the
OF ESSENTIAL TERMS
is define as a form of non personal communication through mass media that is
paid for by identified sponsored
marketing this is the audience could be
the consumes, the in duties that juts the product being advertise also
middlemen and distributor.
Market costumer both actual and
It refers to the work and picture or illustration that make up the advertising
and the way they are laid out to create a total impression.
Medium is the channel through which the advertising message is delivered to the
target audience e.g are news paper, radio, hand bill, bill board and television
This is the furnishing of the customers and prospect with useful information
about the product, its uses and the institution for use and where to purchase
This is number of time an advertising is delivered through a particular medium
in a given period of time.
Is a relook, of existing issue, it is the way of finding out new issue.
Group that has an actual and potential interest in or effect on an organization
ability to achieve its objective.
This simply mean purchase of the product or services.
Is a systematic presentation of idea, good and service which are not paid for
by the source and not personal excise.
Attitude is a learner’s predisposition on respond to advertising by the customer.
This is the process by which individual reversed organization and interpreter
information from the environment for an advert to be expose to it and pay
attention to it.
This is substance used in a tooth brush for cleaning the teeth example herbal
paste, close-up MacLean, rodent and despondent e.t.c
Product is the entire set of benefit that are offered in a exchange including
goods services, idea, people, place and organization
Audience-: It refers to the view of television and the
consumer of goods and services.