SENSORY ATTRIBUTES, PREFERENCE PATTERNS AND SOCIO-CULTURAL ACCEPTANCE OF GINGER BLENDED FRUIT DRINKS

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ABSTRACT

 

The study assessed the sensory attributes, preference patterns and socio-cultural acceptance of six ginger blended fruit drinks among rural households in Imo state, Nigeria. Its specific objectives included, among others, to: describe the socioeconomic characteristics of the respondents, determine perceived sensory attributes of selected ginger blended fruit drinks, examine levels of acceptance of selected ginger blended fruit drinks for socio-cultural purposes, ascertain the preference pattern of the selected ginger blended fruit drinks among rural households in the study area. Using a random sampling technique from a multi-stage sampling procedure, a total number of one hundred and sixty (160) respondents were selected for the study. Data used in the study were collected from primary sources through structured questionnaire and analyzed with use of descriptive statistics (such as frequency counts, percentages, etc.) as well as inferential statistical analyses like multiple regression analysis and Analysis of Variance (ANOVA). Results of the study showed that most (98%) of the respondents were educated and also engaged in part time farming (98%). A good proportion of the respondents had no contacts with extension agents (55%). Also, results showed that respondents relatively perceived the sensory attributes of the six ginger blended fruit drinks to be pleasant in colour ( =7.12), taste   ( =6.23), mouth feel ( =6.24), flavor ( =6.48), after-drink mouth taste ( =6.18) and ginger hotness ( =6.24). Also, all the ginger blended fruit drinks were accepted by the respondents for socio-cultural purposes ( =2.89).  The preference rating of the ginger blended fruit drinks showed pineapple-ginger blend ( =4.41)  as the most preferred while watermelon-ginger blend ( =2.42) the least preferred.  Results of ANOVA indicated significant differences in the respondents’ perception of sensory attributes of the six ginger blended fruit drinks especially with regards to colour (F-ratio=16.147***), taste(F-ratio=13.562***), mouthfeel (F-ratio = 9.011***), flavor (F-ratio=14.413***), after-drink mouth taste(F-ratio=6.529***) and ginger hotness(F-ratio=2.784***)). Also, ANOVA results of preference ratings of the six ginger blended fruit drinks showed that whereas Pineapple-ginger blend was most preferred and its rating ( =4.41a) significantly different from other ginger blended fruit drinks, Watermelon-ginger blend was the least preferred though its mean score ( =2.42e) was not significantly different from that of Soursop-ginger blend ( =2.43e). The Ordinary Least Sqaure estimate of the relationship between sensory attributes of the ginger blended fruit drinks and their palatability showed an R2 value of 0.391 indicating that 39% of the variations in palatability of the Specifically explanatory variables such as ; blend colour (4.180***), blend taste (2.553***), blend  flavor (4.607***), blend after drink mouth taste (6.635***) and blend ginger hotness (2.609***) had significant positive influences on palatability ratings of the  ginger blended fruit drinks. The study therefore concluded that the respondents perceived the ginger fruit blends to be relatively pleasant in their sensory attributes and generally accepted for socio-cultural purposes such as traditional marriage rites and cultural festivals, with pineapple-ginger blend being the most preferred fruit drink. It is thus recommended that Extension agents should lead awareness campaign on the compatibility of ginger with different fruits to improve its consumption. Also, entrepreneurs should consider investing on the new innovation as a way of enhancing value addition, income generation and employment.




TABLE OF CONTENTS

 

 

Title Page                                                                                                                                                                    i

Dedication                                                                                                                                                                   ii

Declaration                                                                                                                                                                 iii

Certification                                                                                                                                                                                                   iv

Acknowledgements                                                                                                                                                                                        v

Table of Contents                                                                                                                                                                                           vi

List of Tables                                                                                                                                                                                                  viii

List of Figures                                                                                                                                                                                                 ix

Abstract                                                                                                                                                                                                           x                                                                                                                                                                                                                                                                                                                                                                                       

CHAPTER 1: INTRODUCTION                                                                            1

1.1       Background of the Study                                                                                1

1.2       Statement of the Problem                                                                               5

1.3       Research Questions                                                                                        7

1.4       Objectives of the Study                                                                                  7

1.5       Hypotheses of the Study                                                                                 8

1.6       Justification for the Study                                                                               8

 

CHAPTER 2: LITERATURE REVIEW                                                               10

2.1       Conceptual Literature                                                                                                 10

2.1.1    Non-alcoholic beverages                                                                                10

2.1.2    Attributes of fruit and vegetable quality                                                        12

2.1.3    Chemical and physical basis for fruit and vegetable quality                          13

2.1.4    Desirable and undesirable quality attributes in fresh-cut fruits and vegetables        17

2.1.4.1 Color and appearance                                                                                     18

2.1.4.2 Flavor                                                                                                              19

2.1.4.3 Texture                                                                                                           20

2.1.4.4 Nutritional value                                                                                             20

2.1.4.5 Convenience                                                                                                   21

2.1.6    Nutritional importance of ginger in foods and drinks                                    21

2.1.6    Nutritional importance of cashew in foods and drinks                                   22

2.1.7    Uses of cashew                                                                                               23

2.2       Theoretical Framework                                                                                  24

2.2.1    Theory of human behaviours                                                                          24

2.2.2    Theory of consumer behaviour                                                                      27

2.2.3    The theory of consumer choice                                                                      30

2.2.4    Preference theory                                                                                            32

2.3       Empirical Review                                                                                           35

2.4       Conceptual Framework                                                                                  39

 

CHAPTER 3: METHODOLOGY                                                                          41

3.1      The Study Area                                                                                               41

3.2       Population of the Study                                                                                  42

3.3       Sample and Sampling Procedure                                                                    42

3.4       Data Collection                                                                                               42

3.5.      Validity of Instrument                                                                                    43

3.6       Data Analysis Techniques                                                                              43

3.7       Measurement of Variables                                                                              43

3.8       Test of Hypotheses                                                                                                                                                                 46


CHAPTER 4: RESULTS AND DISCUSSION                                                      51

4.1       Objective 1: Socioeconomic Characteristics of the Respondents                        51

4.1.1    Sex                                                                                                                  51

4.1.2    Educational status                                                                                           51

4.1.3    Occupation                                                                                                     52

4.1.4    Household size                                                                                               52

4.1.5    Membership of social organisations                                                               52

4.1.6    Frequency of extension contact                                                                      52

4.1.7    Monthly income                                                                                             53

4.1.8    Monthly expenditure                                                                                      53

4.1.2    Objective 2: awareness of the six ginger-blended fruit drinks                        55

4.1.3    Objective 3: Perceived sensory attributes of the six ginger-blended fruit

            Drinks                                                                                                             57

4.1.3.1 Colour                                                                                                             57

4.1.3.2 Taste                                                                                                               58

4.1.3.3 Mouth feel                                                                                                      58

4.1.3.4 Flavour                                                                                                            58

4.1.3.5 After drink taste                                                                                              59

4.1.3.6 Ginger hotness                                                                                                59

4.1.4    Objective 4: palatability of six ginger-blended fruit drinks                           62

4.1.5    Objective 5: acceptance of the ginger blended fruit drinks for sociocultural

            purposes in the study area                                                                              64

4.1.6    Objective 6: preference rating of ginger blended fruit drinks among the

            Respondents                                                                                                    66

4.1.7    Objective 7: proficiency of respondents in blending the six ginger based

            fruit drinks                                                                                                      68

4.1.7.1 Colour                                                                                                             71

4.1.7.2 Taste                                                                                                               72

4.1.7.3 Mouth feel                                                                                                      72

4.1.7.4 Flavour                                                                                                            72

4.1.7.5 After-drink mouth taste                                                                                  73

4.1.7.6 Ginger hotness                                                                                                73

 

CHAPTER 5: SUMMARY, CONCLUSION AND RECOMMENDATIONS     80

5.1       Summary                                                                                                        80

5.2       Conclusion                                                                                                      83

5.3       Recommendations                                                                                          84

References

Appendix

 




 

 

 


LIST OF TABLES

                                                                                                                         

 

4.1:      Distribution of respondents according to their socio economic                         54

characteristics

 

4.2:      Percentage distribution of respondents according to rate of awareness        56

of the ginger blended fruits drink

 

4.3:      Distribution of respondents according to their rating of the sensory                         60

attributes of six ginger blended fruit drinks in the study area

 

4.4       Distribution of respondents according to their rating of the palatability      63

            of the six ginger blended fruit drinks in the study area

 

4.5       Mean distribution of responses according to the acceptance of the six       65

Ginger blended fruit drinks for socio-cultural purposes in the study area.

 

4.6:      Distribution of respondents according to their Preference rating of the six 67

ginger blended fruit drinks in the study area

 

4.7:      Distribution of respondents according to the rating of their acquired          70

Proficiency in blending the six ginger blended fruit drinks in the study area

 

4.8:      The Duncan multiple range test of ANOVA of the perceived sensory            71

attributes of the six ginger blended fruit drinks

 

4.9:      Distribution of respondents according to their preference rating of the six 75

ginger blended fruit drinks in the study area

 

4.10:    ANOVA of palatability rating of six ginger blended fruit drinks in the   76

study area

 

4.11:    ANOVA of responses regarding respondents’ proficiency in blending          77

the six ginger blended fruit drinks in the study area

 

4.12:    Ordinary least square estimate of relationship between sensory attributes         79

of the ginger-blended fruit drinks and their palatability










LIST OF FIGURE

                                                                                                                         

1:         Conceptual framework of acceptability and preference pattern of ginger 40

flavoured fruit drinks among rural farm households in Imo State, Nigeria










CHAPTER 1

INTRODUCTION


1.1       BACKGROUND OF THE STUDY

Ginger (Zingiber officinale) is a tropical herb which belongs to the family zingiberaceae. It is erect and propogated by means of rhizomes which are underground stems. It is one of world’s most well-known and useful plants, being used for centuries as a spice for flavoring food, medicines and ornamental Grawford and Odle (2005). Ginger is grown on commercial scale for export in Nigeria (Emehute, 2003). Ginger occupies a prominent position as a spice crop for millions of people. Ginger (Zingiber officinale) is grown primarily for its rhizomes and finds widespread use in both the food and pharmaceutical industries for the manufacture of assorted product like chocolate, ginger ale, oleoresin, essential oils, etc.

Ginger is an aromatic stem tuber crop with enormous industrial potentials. Being a tuber crop, it has a high requirement for potassium (k) which plays a special role in its carbohydrate synthesis and translocation. Ginger is a spice which is used in cooking and is also consumed whole as a delicacy or medicine (Jamaica ginger). Ginger has medicinal value and is produced in larger quantities in Nigeria but its uses have been minimal (Aniedu et al., 2002). Ginger is important source of carbohydrate, protein, mineral and vitamins than is commonly assumed. Thus, based on its numerous importance there is need for an increase in its production in Nigeria.

The presence of Nigerian ginger in the international market is gradually being noticed (Benjamin, 2011). It was asserted that ginger was introduced into Nigeria by a Jamaican (Benjamin, 2011). The major producing areas include Kaduna, Nassarawa, Sokoto, Zamfara, Akwa-Ibom, Abia and Lagos States. Of these, Kaduna State is the highest producer of fresh ginger and subsequently has become an attractive market area (Njuku, 2005). The first ginger market in Nigeria began in Kwatun and Kachia Local Government Areas of the State. Shipment to international market was mainly to London, and later to United States of America and Canada. Due to the awareness of ginger as foreign exchange earner, many individuals and companies now cultivate and process ginger in large quantities (Oti and Mgbulu, 2008). However, international standard dictates the pace at which Nigerian ginger can favourably compete with other ginger from other places like Jamaica or India (Ebewele, 2011).

Non-alcoholic beverages, especially fruit drinks play a very important role in the diets of people in both developed and developing countries. These beverages are regarded as after meal drinks or refreshing drinks during the dry season in rural and urban centres. Fruits such as oranges and pineapples have been used as the main raw materials in these beverages (Osuntogun and Aboaba, 2004). Recently, consumers’ demands have changed considerably with the realization that foods and drinks (especially spiced fruit drink) contribute directly to good health. The increasing demand for such drinks can be explained by the increasing cost of health care, the steady increase in the life expectancy and the desire of older people to improve their health (Mollet and Rowland, 2002).

Nowadays, people are more proactive in taking initiatives to find a food or drink for preventing illness rather than waiting to cure diseases (Wiki, 2009). Today, fruit drinks are not intended to only satisfy thirst and to provide necessary nutrients for humans but also to prevent nutrition-related disease and improve physical and mental well-being of the consumers. Thus, spiced fruit drinks play an outstanding role as functional drinks (Roberfroid, 2000 and Menrad, 2003).

Fruit juices are beverages which are commonly consumed for their refreshing attributes, nutritive values or vitamin content and health benefits. In Nigeria, most of the fruit drinks are imported. Locally processed fruit drinks are highly needed in order to reduce foreign exchange for importation. Fruit juices are easy to process and blended with other products (Bate et al., 2001). A whole fruit can be directly squeezed, macerated or crushed so as to produce a considerable amount of pulp or juice or may be extracted by water. The extracted juice could be used in their natural state or could be concentrated by evaporation or freezing and could be preserved by bottling, canning or freezing (Frazier and Westhoff, 1998).

The production of fruit juices blended with spices such as ginger has to be encouraged because of its medicinal and nutritional values. Ginger has been used in the making of cakes, ginger ale, ginger bread and ginger biscuits. Ginger also has medicinal values (O’Hara et al., 1998; Earnest and Pittler, 2000; Almin et al., 2006; Afshari et al., 2007). However, in view of the processing techniques used for making local fruit juice drinks such as washing, handling and extraction as well as little or no facilities for preservation, the microbial or physicochemical evaluation of such drinks is necessary (Chumber et al., 2007).

When it comes to acceptability in reference to fruits and vegetables, the characteristics that impart distinctive quality may be described by four different attributes (1) color and appearance, (2) flavor (taste and aroma), (3) texture and (4) nutritional value. As consumers, these four attributes typically affect us in the order specified above, for example, we evaluate the visual appearance and color first, followed by the taste, aroma, and texture. Kramer (1965) stated that the appearance of the product usually determines whether a product is accepted or rejected; therefore, this is one of the most critical quality attributes. Nutritional value is a hidden characteristic that affects our bodies in ways that we cannot perceive, but this quality attribute is becoming increasingly valued by consumers, scientists, and the medical profession. We eat with our eyes. The shape, size, gloss, and vibrant color of a fruit or vegetable attract us and entice us into picking it up by hand or fork. Once we are attracted by the appearance and color of a product, we put it into our mouths, where the aroma and taste take over. Freshness, spiciness, sweetness, and other flavor attributes are critical to our eating pleasure. Aroma refers to the smell of a fruit or vegetable product, whereas flavour includes both aroma and taste. Ginger is a very important and highly valuable crop in some countries like Nigeria, Sierra-Leone, India, Japan, and China. This, perhaps is because ginger and its derivations (e.g. ginger oil, ginger powder, ginger syrup or juice and ginger flakes) have a lot of applications which include confectionaries, pharmaceuticals and beverages production (Van-Oss, 2007). Ginger is composed of water, protein, fat, starch, fiber, ash, volatile oil and resinous matter (David, 2007). Some biologically active components are: asparaginase, borneol, chavicol, citral, cumene, cymene, geraniol, gingerdiorie, gingerol, limonene, myrecene, neral, piriene, shogal and zingerone. Studies have shown that ginger has pronounced anti-oxidant activity, reduces inflammation and help in arresting narcotic addiction.

Ginger significantly inhibits the growth of both gram-positive and gram-negative bacteria. It is a stimulant, when chewed it increases the flow of saliva. When swallowed it acts as a stimulating tonic, increases the secretion of gastric juice, excites alimentary muscular system and dispels gases accumulated in stomach and bowels (Ebewele, 2011). Spicy aromatic ginger is advantageous to human body; it is effective for indigestion and also helps in preventing the systems of motion sickness (Ebewele, 2011).

Thus, demand for ginger and its products at local and international market is so high that it was rated 10thmost important commodities at the world trade market level (Cocks and Varrde, 2006). Recent development in ginger processing shows that it can be processed into ginger soft drink from fresh rhizome (Pigman, 2007). The product was observed to have a Shelf-life of 24 hours. To increase the Shelf-life therefore, there is the need for proper formulation and carbonation. Carbonated drinks are desired and preferred. They have sharp, unique and refreshing taste. They are non-alcoholic beverages that consist of CO2, water, flavouring and sweet syrup (Howitz, 1970). Carbonated ginger drinks are also found to possess a lot of comparative advantages over other available carbonated drinks, some of which include: improve medicinal values, ease digestion and absorption of food in human system, boost immune system against infections, clean the cholesterol in the blood veins, warm the body, liberate stagnant fluid in the system, and help to combat morning sickness in pregnant women.


1.2       STATEMENT OF THE PROBLEM

Recently, consumers’ demands have changed considerably with the realization that foods and drinks (especially spiced fruit drink) contribute directly to their health condition. The increasing demand for such drinks can be explained by the increasing cost of healthcare, the steady increase in the life expectancy and the desire of older people to improve their health (Mollet and Rowland, 2002). Nowadays, people are more proactive in taking an initiative to find a food or drink for preventing an illness rather than waiting to cure diseases (Wiki, 2009). There are several nutrition-related diseases which people are coping with. In desperate efforts to manage their health challenge, they take to spiced food drinks not to only satisfy thirst and to provide necessary nutrients but also to improve their physical and mental well-being (e.g. spiced fruit drinks) play an outstanding role. Functional foods or fruit drinks are meant to be taken as part of the regular diet. In some cases, one or more additional ingredients are added that impart health benefits above and beyond those of regular food. But up to date, in Nigeria, little attention is given to research on the development of functional spiced food/drink products and there is dearth of information on acceptability of such products (Roberfroid, 2000 and Menrad, 2003)..

As health awareness grows, more people are turning away from sweet carbonated drinks and are looking for healthier, lower calorie drinks as well as drinks that offer the functionality to meet the specific lifestyle. Thus, there is a need for the development of ginger spiced fruit drinks, popularize it, help rural dwellers to accept and adopt it as healthy alternative to carbonated drinks.  Thus, production of fruit juices blended with ginger has been encouraged because of its medicinal and nutritional values. In view of the foregoing, National Root Crop Research Institute (NRCRI) Umudike has made efforts to develop and promote some ginger blended fruits drinks using locally available fruits. Nevertheless, the ginger blended fruit drinks were developed on-station and are yet to be validated by the rural households in Imo State who are potential consumers of the fruit blends.

Observations show that when spices like ginger is blended with fruits, it produces certain sensory attributes that are entirely different from the original attributes of the fruits in their unblended forms. The new attributes affect consumers’ acceptability of the products as fruit drink and also their preference among other similar drinks. Since some ginger-blended fruit drinks were developed by NRCRI Umudike, the status of their acceptability for consumption as well as patterns of preference have not been established among rural households in Imo State.

Furthermore, since fruits are in abundant in the rural environment of Imo State, the development of the ginger-blended fruit drink was intended to further diversify fruits use for several purposes. However, the acceptability of the ginger blended fruit drinks for socio-cultural purposes among rural households in Imo State was yet unknown.  In view of the foregoing, this study is conceived to assess sensory attributes of some six ginger blended fruit drinks as well as examine their acceptability for socio-cultural purposes and their preference patterns among the rural households in Imo State.


1.3       RESEARCH QUESTIONS

The following questions shall guide the conduct of this research

1.              What are the socioeconomic characteristics of ginger blended fruit drinks in the study area?

2.              What is the rate of awareness of the selected ginger blended fruit drinks among rural households in the study area?

3.              What are the levels of the perceived sensory attributes of the selected ginger blended fruit drinks among rural households in the area?

4.              What is the level of palatability of ginger blended fruit drinks in the study area;

5.              What are levels of acceptance of selected ginger blended fruit drinks for socio-cultural purposes in the study area?

6.              What is the preference pattern of the selected ginger blended fruit drinks among rural households in the study area?

7.              What is the proficiency pattern of respondents in blending the ginger-based fruit drinks in the study area?

 

      1.4              OBJECTIVES OF THE STUDY

The broad objective of this study was to carry out assessment of sensory attributes, preference patterns and socio-cultural acceptance of six ginger blended fruit drinks among rural households in Imo State, Nigeria. The specific objectives were to:

1.              describe the socioeconomic characteristics of ginger blended fruit drinks in the study area;

2.              examine the rates of awareness of the selected ginger blended fruit drinks among rural households in the study area;

3.              determine the perceived sensory attributes of the selected ginger blended fruit drinks among rural households in the study area;

4.              assess the level of palatability of ginger blended fruit drinks in the study area;

5.              examine the levels of acceptance of selected ginger blended fruit drinks for socio-cultural purposes in the study area;

6.              ascertain the preference pattern of the selected ginger blended fruit drinks among rural households in the study area;

7.              assess the proficiency of respondents in blending the ginger-based fruit drinks in the study area;


1.5       HYPOTHESES OF THE STUDY

Ho1:    There are no significant differences in the perceived sensory attributes of the six ginger blended fruit drinks among rural households in Imo state.

H02: There are no significant differences in the preference rating of the six ginger blended fruit drinks by the respondents.

H03: There are no significant differences in the palatability ratings of the six ginger blended fruit drinks in the study area.

H04: there is significant relationship between the perceived sensory attributes and the palatability of the ginger blended fruit drinks


1.5       JUSTIFICATION FOR THE STUDY

In Nigeria, fruits spiced or flavored with ginger are being underutilized as there is no ready-to-drink juice produced from these ingredients (as at the time of this study) which contain some phytochemicals of health benefits.  These phyto-chemicals have been considered to be of crucial nutritional importance in preventing chronic diseases such as cancer, cardiovascular diseases and diabetes (Aruoma, 2003). It has been discovered that regular consumption of fruits, vegetables, herbs and spices has always been associated with health benefits (Liu, 2004). Cucumber, clove and ginger contain a wide variety of biologically active, non-nutritive compounds known as phytochemicals such as alkanoids, flavonoids, tannins, phlabotannins, steroids, saponins, among others (Sheetal and Jamuna, 2009).

These phytochemicals impart health benefits beyond basic nutrition (Oomah and Mazza, 2000) with the antioxidants having potential to reduce the risk of several deadly diseases in man (Agte et al., 2000). Therefore, there is a great need to discover the presence and the potentials of these chemicals, in order to provide vital information for consumers. Raw pineapple (Ananasco mosus) juice of 200 – 250ml is suggested for daily intake (Heun, 2007), the level of consumption of cucumber (Cucumis sativus) can be determined by the individual consumer’s satisfaction for it is mostly water (about 90%of water), while clove oil has been listed as a “Generally Regarded As Safe” substances by the United States Food and Drug Administration when administered at levels not exceeding 1,500 ppm in all food categories (Jay and Rivers, 1984; Fischer et al., 1990; Anderson et al., 1997 and Waterstrat, 1999). Additionally, the Joint Food and Agriculture Organisation/World Health Organisation Expert committee on Food Additives has established the acceptable daily human intake of eugenol inclove (Eugenia caryophyllus) at 2.5 mg/kg body weight for humans (Standard human = 60 kg), people in weight range of 50 – 100 kg could safely consume125 – 250 mg eugenol (Fischer and Dengler, 1990; Nagababu and Lakshmaiah, 1992 and Anderson et al., 1997). Ginger intake should not exceed 4 g daily (this includes the ginger obtained through diet such as from ginger ale, ginger snaps, and ginger bread). Usually, food sources contain no more than 0.5%ginger (Steven and Ehrlich, 2008).

 

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