TABLE OF
CONTENTS
1. Executive
Summary
2. School
Description and Vision
2.1 Nature
of the Business
2.2 Ownership
and Legal Structure
2.3 School
Philosophy and Educational Model
2.4 Competitive
Advantage
3. Market
Analysis
3.1 Industry
Overview
3.2 Target
Market Segmentation
3.3 Customer
Needs and Expectations
3.4 Competitor
Analysis
3.5 SWOT
Analysis
3.6 Market
Size Estimation
4. Academic
Strategy and Curriculum Model
4.1 Curriculum
Overview
4.2 Junior
Secondary School (JSS1–3)
4.3 Senior
Secondary School (SS1–3)
4.4 Teaching
Methods
4.5 Special
Academic Support
4.6 Extra-Curricular
Learning
5. Facilities
and Boarding Infrastructure
5.1 School
Land and Physical Structure
5.2 Classrooms
5.3 Laboratories
5.4 Library
and Media Centre
5.5 Boarding
Facilities
5.6 Health
and Safety Infrastructure
5.7 Transportation
6. Operational
Plan
6.1 School
Calendar
6.2 Sample
Daily Schedule (Boarding Students)
6.3 Administrative
Structure
6.4 School
Policies
7.0
Management and Staffing
7.1 Governance Structure
7.2 Recruitment Strategy
7.3 Staff Composition (Year 1
Target)
7.4 Compensation and Benefits
8.
Marketing
and Admissions Strategy
8.1 Branding and Positioning
8.2 Marketing Channels
8.3 Community Engagement
8.4 Admissions Policy
9.
Financial
Plan (Capital, Revenue, Costs, Profitability)
9.1 Start-up Capital
Requirements
9.2 Revenue Projection (First 3
Years)
9.3 Operating Costs (Annual)
9.4 Profitability Forecast
10. Risk
Analysis and Compliance Strategy
10.1
Identified Risks and Mitigation
Strategies
10.2
Regulatory Compliance Plan
11. Sustainability
and Expansion Plan
11.1
Environmental and Financial
Sustainability
11.2
Growth and Expansion Strategy
12. Appendices
and Conclusion
12.1
Sample Academic Calendar
12.2
Sample Fee Schedule
12.3
Organizational Chart
12.4
Conclusion
1. Executive Summary
Business Name: Excel
Heights College
Location: 25
Ayodele Adigun Crescent, Ikorodu GRA, Lagos State, Nigeria
Business Structure: Private
Limited Liability Company (Ltd)
School Type: Private
Day and Boarding Co-educational Secondary School (JSS1–SS3)
Motto: “Raising
Thinkers, Leaders, and Global Citizens.”
Vision Statement:
To become one of the top ten model secondary schools in Nigeria by 2030,
nurturing students with global competencies, academic distinction, and moral
leadership.
Mission Statement:
To provide transformative secondary education through innovative
teaching, structured mentoring, and exposure to science, technology, arts, and
entrepreneurship in a disciplined and inclusive environment.
Objectives:
- Enroll
a minimum of 150 students in the first academic year and increase by 25%
annually.
- Achieve
a 90% WAEC/NECO distinction rate within the first three graduating sets.
- Integrate
technology, moral instruction, and skill-based learning into all school
programs.
- Attain
full boarding capacity (150 students) by Year 3.
- Establish
a blended curriculum (WAEC/NECO + Cambridge Checkpoint +
Entrepreneurship).
Start-up Capital Requirement: ₦95,000,000
Projected Year 1 Revenue: ₦72,000,000
Projected Monthly Expenses (Year
1): ₦4,600,000
– ₦5,200,000
Target Market:
- Middle-
to upper-income parents seeking affordable but premium-quality secondary
education.
- Families
in Ikorodu, Ogudu, Magodo, Ketu, and Lagos Mainland.
- Parents
prioritizing WAEC/NECO success, global exposure, moral instruction, and
21st-century skills.
Unique Selling Proposition (USP):
A fully integrated, affordable day and boarding secondary school with a
modern, safe campus, personalized teaching approach, and entrepreneurial skill
development from JSS1 to SS3.
2. School Description and Vision
2.1 Nature of the Business
Excel Heights College is a new
private co-educational secondary school (Junior and Senior Secondary) that will
operate in Ikorodu GRA, Lagos, with a mission to bridge the gap between
low-performing public secondary education and overpriced elite schools. The
school will admit students into JSS1 to SS3 with options for day school
and boarding facilities, including weekend boarding for students whose
parents travel or have work constraints.
It will operate with a blended curriculum, preparing students
for:
- WAEC
& NECO Senior School Certificate Examinations
- BECE
(Basic Education Certificate Examination) for
JSS3
- Cambridge
Checkpoint exams for international recognition
- Entrepreneurship
Projects & Leadership Training
2.2 Ownership and Legal Structure
Excel Heights College will operate as a Private
Limited Liability Company to allow long-term expansion, formal financial
management, and eligibility for private equity investment and government
grants.
Registrations will include:
- Corporate
Affairs Commission (CAC) registration
- Licensing
by Lagos State Ministry of Education
- Boarding
facility inspection and approval
- Tax
Identification Number (TIN)
- Educational
Institution Accreditation (WAEC/NECO)
- Fire
safety, environmental, and health certifications
2.3 School Philosophy and
Educational Model
At Excel Heights College, we believe every student
possesses latent potential that must be cultivated through a blend of academic,
moral, leadership, and technological training.
Our philosophy rests on:
- Excellence:
Academic rigor and achievement
- Equity:
Inclusive teaching for students of varied abilities
- Innovation:
Tech integration and hands-on learning
- Discipline:
Structured rules and ethical conduct
- Mentorship:
Personalized development via coaching and advisory programs
2.4 Competitive Advantage
- Boarding
and Day options in a secure, serene environment
- Smaller
class sizes (maximum of 25 students per class)
- Trained
staff with NCE/B.Ed and international certifications
- Academic
mentoring and career counseling
- Smart
classrooms and digital libraries
- Entrepreneurship,
leadership, and coding included in curriculum
- Affordable
compared to elite schools (₦200,000 – ₦500,000 per term)
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