REAL ESTATE BUSINESS PLAN

TABLE OF CONTENTS

1.0    Executive Summary

1.1    Business Objectives:

1.2    Mission Statement:

1.3    Vision Statement:

1.4    Core Values:

1.5    Summary of Financial Highlights (Year 1 - Year 3):

2.0    Business Description

2.1    Industry Overview

2.2    Business Overview

2.3    Unique Selling Proposition (USP):

2.4    Company Structure & Legal Standing:

2.5    Location & Facilities:

2.6    Current Properties in Pipeline:

3.0    MARKET ANALYSIS

3.1    Industry Overview

3.2    Market Needs

3.3    Target Market Segmentation

3.4    Competitor Analysis

3.5    SWOT Analysis

4.0    OPERATIONAL STRATEGY

4.1    Business Model

4.2    Location and Site Strategy

4.3    Key Partnerships

4.4    Operational Workflow

4.5    Technology Integration

5.0    LEGAL AND REGULATORY CONSIDERATIONS

6.0    ENVIRONMENTAL AND SOCIAL RESPONSIBILITY PLAN

7.0    FINANCIAL PLAN

7.1    Start-up Capital Requirements

7.2    Revenue Projections

7.3    Break-even Analysis

8.0    FUNDING REQUIREMENTS AND SOURCES

9.0    RISK MANAGEMENT PLAN

9.1    Key Risks and Mitigation Strategies

10.0 EXIT STRATEGY

11.0 APPENDICES

11.1 Appendix A: SWOT Analysis

11.2 Appendix B: Organogram

11.3 Appendix C: Market Research Data

11.4 Appendix D: Financial Assumptions

1.0 Executive Summary

Business Name: LuxEdge Properties Ltd
Business Address: Plot 45B, Admiralty Way, Lekki Phase 1, Lagos State
Industry: Real Estate (Residential & Commercial Property Development, Sales, and Management)
Legal Status: Registered Private Limited Company
Ownership Structure: Sole Proprietorship (expandable to partnership/shareholding)
Founder/CEO: Mr. Emeka Johnson
Startup Capital Required: ₦150 million
Funding Sources: ₦50 million equity (founder), ₦100 million external investment/loan
Business Model: Development, sales, leasing, and property management of real estate assets in Lagos.
Target Areas: Lekki, Ajah, Surulere, Ikeja, Ikoyi, and Ibeju-Lekki corridor

1.1 Business Objectives:

1. Acquire and develop a minimum of 10 residential units annually.
2. Achieve ₦250 million in annual revenue by year 3.
3. Establish a proprietary property management software system within 2 years.
4. Become a top-10 real estate brand in Lagos in the mid-tier market segment.

1.2 Mission Statement:

To deliver high-quality, affordable residential and commercial real estate solutions that transform urban living while offering exceptional returns for stakeholders.

1.3 Vision Statement:

To become Lagos State’s most trusted and innovative real estate company by redefining property development and customer experience.

1.4 Core Values:

• Integrity
• Innovation
• Excellence
• Client-centricity
• Accountability

1.5 Summary of Financial Highlights (Year 1 - Year 3):

2.0 Business Description

2.1 Industry Overview

Nigeria's real estate sector, particularly in Lagos, continues to expand due to rapid urbanization, a growing middle class, and an increasing demand for residential and commercial properties. The Lagos State government’s infrastructural drive and policies like the Lagos Master Plan are opening new investment corridors, particularly along Lekki Free Trade Zone and Epe.

Despite challenges such as inflation, unstable exchange rates, and access to funding, the real estate industry in Lagos remains one of the most resilient investment spaces in the country.

2.2 Business Overview

LuxEdge Properties Ltd is a Lagos-based real estate development and management company focused on mid-income residential apartments, luxury short-let apartments, office spaces, and facility management. We develop, lease, manage, and sell real estate properties within Lagos’s fast-developing axis.

Our services include:

• Residential and commercial property development
• Off-plan and completed property sales
• Short-let and long-lease rental offerings
• Property/facility management
• Land banking and real estate investment consulting

2.3 Unique Selling Proposition (USP):

• Strategic locations with high appreciation value
• Flexible payment plans (up to 24 months)
• Modern design with smart home features
• In-house legal, survey, and documentation support
• Tech-enabled customer service and sales

2.4 Company Structure & Legal Standing:

LuxEdge Properties Ltd is registered with the Corporate Affairs Commission (CAC), Lagos State Physical Planning Permit Authority (LASPPPA), and Lagos State Real Estate Regulatory Authority (LASRERA). All properties sold or developed are verified for legal authenticity, land title, and zoning compliance.

2.5 Location & Facilities:

Our head office is situated in Lekki Phase 1, from where we coordinate operations across Lagos. The location was chosen due to proximity to the island development hubs and ease of access for clients and investors.

2.6 Current Properties in Pipeline:

1. LuxEdge Haven I – 6 units of 4-bedroom terrace duplexes with BQs in Chevron Drive, Lekki.
2. LuxEdge Courts – 12 units of 2-bedroom apartments in Surulere with retail space below.
3. Graceview Smart Homes – Off-plan estate development in Sangotedo targeting first-time homebuyers and diaspora investors.

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