TABLE OF CONTENT
Title Page
Certification i
Dedication ii
Acknowledgement iii
Table of Content iv
CHAPTER ONE
1.0
General Overview 1
1.1
Statement of Problem 2
1.2
Purpose of Study 3
1.3
Significance of Study 3
1.4
Definition of Term 4
References 6
CHAPTER TWO
2.0
Literature Review 7
2.1
Meaning of Quality 8
2.2
Quality Control 14
2.2.1 Objectives and scope of Quality Control 14
2.2.2 Responsibility for Quality Control 16
2.2.3 Organisation and Scope of Quality Control 17
2.2.4 Quality Assurance 18
2.5 Types
of Quality Control 21
2.5.1 Labour Control 23
2.5.2 Machine Control 24
2.6 Inventory
Control 25
2.7 International
Standard (The ISO 9000 standard) 29
2.8 Customers
Patronage/customer Relationship 32
References 34
CHAPTER THREE
3.0
Summary of Findings 35
3.1
Conclusion 35
3.2
Recommendation 36
References 37
CHAPTER ONE
INTRODUCTION
1.0 GENERAL OVERVIEW
It is the aim of
every business organisation to maximize profit and not only to break even or
claim a market leader. In other words, efforts are made to boost sales and have
a competitive advantage over others. Manufacturers therefore get involved in
giving those features and characteristics to a product which differentiate it
from another one and which contribute to the degree of acceptability of that
product by the potential user, Akinjayeju (2002).
Quality control
is being adopted to obtain a product, which is good and consistent when
compared to the standard of quality that is compatible with the price at which
it will be offered for sale and the market for which it is produced.
Gone are those
days where producers sit in the comfort of their offices to dictate shots, but
these days, they are stirred-up knowing fully the importance of product quality
on consumer’s patronage.
Kotler (2002)
referred to product quality as the totality of features and characteristics of
a product or service that bear on its ability to satisfy stated or implied
needs. Some companies consistently develop products that succeed with
customers, other companies often fall short. What differentiates them is
‘Quality/Integrity”.
Every product
reflects the organisation and the development process that created it. Product
quality often stimulates sales for profitability, increased patronage and
loyalty of consumers.
1.1 STATEMENT
OF PROBLEM
Consumers
exhibit various attributes to quality product and this can be attributed to
either low-income level or high cost of living occasioned by the present
downward trend of the nations economy.
Therefore the
problems is that consumer tend to restrict their buying and patronage to close
substitutes which are of lesser quality to meet their immediate needs. In this
case inorder to understand the current situation in the importance of product
quality on consumer’s patronage in Nigeria, answers to the following problems
must be sought.
Does quality
product enhance greater patronage on the part of the consumer? Is there any
correlation between product quality and price of goods? Does the timing of
production control programme affect the level of sales?
Is there any
relationship between production and quality control programme?
1.2 PURPOSE
OF STUDY
This study is
meant to find out compliance in quality standards of manufactured goods and the
importance of product quality as a determinant of consumer patronage. The study
is to:
Evaluate the
forms of product quality control exercise implemented in the production of
consumer goods find out which aspect of quality consumer react to more
favourably. Assess the influence of product quality on consumer’s patronage.
Measure the
importance of product quality on consumer’s patronage in the marketing of fast
moving consumer goods.
1.3 SIGNIFICANCE
OF STUDY
It is hoped that
the findings of this study will help to throw more light into the need for or
importance of product quality on consumer’s patronage in the marketing of
fast-moving consumer goods.
The aim of this
study is also to stimulate maintenance
ensuring quality in product, performance and features that will arouse
and retain the interest of the consumer, which is one of the keys to its
continued existence and the future of the company itself and that of its
employees.
1.4 DEFINITION
OF TERMS
QUALITY: Means the totality of features
and characteristics of a product or service that bear on its ability to satisfy
stated implied needs.
PRODUCT: Is anything that can be
offered to a market to satisfy a want or need.
CORE BENEFIT: Means the fundamental
benefit that the customer is really buying.
STANDARD: Is a level of quality skill
ability or achievement by which a product or service is judged, that is
considered to be necessary or acceptable in particular situation.
QUALITY ASSURANCE: Management of the
quality of goods or services so that
they stay at a good standard.
QUALITY CONTROL: The practise of
checking goods as they are produced to make sure that their quality is good
enough.
LABOUR CONTROL: This is the principle
of putting the right man on the right job.
TOTAL QUALITY MANAGEMENT (TQM): Is an
organisation wide approach to continuously improving the quality of all the
organization’s processes, products and services.
PRODUCTION CONTROL: Involves the judicious use and monitoring of
the three major factors of production, commonly referred to as the 3ms, namely
man, machinery and materials.
MACHINE CONTROL: Means reduction or
complete elimination of downtime or idle time through proper sequence,
repairing or replacement of such equipment and or machine.
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