ABSTRACT
The research work is carried out
in other to look into the Packaging as an Effective Tools of Omo Product
Differentiation in Soap and detergent.
The research work will be enables
the student to know the important of packaging in the market. The research work
will be useful for practical purpose which show the attributes of the product
in effective to packaging as an added quality an assist in marketing of
product.
The research work comprises of five chapters which are chapter one
discuss on the introduction, background of the study, statement of the study,
objective the study, significance of the study, scope of the study, limitation
of the study.
Chapter two consist of the
literature review, meaning of packaging, concept of packaging as a strategy
appraise of packaging, packaging as an effective tools of product, hypothesis
formulation.
Chapter three contain the
research methodology, research design, method of data collection, data
presentation and analysis.
Chapter four highlight the
presentation and analysis of data, hypothesis testing, result of findings.
Chapter five lay emphasis on the summary,
conclusion & recommendation.
TABLE OF
CONTENTS
TITLE PAGE
CERTIFICATION
DEDICATION
ACKNOWLEDGMENT
PROPOSAL
TABLE OF CONTENTS
CHAPTER
ONE: INTRODUCTION
1.1
BACKGROUND OF THE STUDY
1.2
STATEMENT OF THE PROBLEMS OF THE STUDY
1.3
AIMS AND OBJECTIVE OF THE STUDY
1.4
SIGNIFICANCE OF THE STUDY
1.5
SCOPE OF THE STUDY
1.6
LIMITATIONS AND CONSTRAINTS OF THE STUDY
CHAPTER
TWO
2.1 MEANING
OF PACKAGING
2.2 THE
CONCEPT OF PACKAGING STRATEGY
2.3 APPRAISAL
OF PACKAGING
2.4 PACKAGING
AS AN EFFECTIVE TOOLS OF PRODUCT
2.5 HYPOTHESIS
FORMULATION
CHAPTER
THREE
3.0 RESEARCH
METHODOLOGY
3.1 RESEARCH
DESIGN
3.2 DATA
COLLECTION METHOD/TECHNIQUES
Types
of Data Collected
Source
of Data
Method
of Data
3.3 DATA
PRESENTATION AND ANALYSIS METHOD
3.4 DEFINITION
OF POPULATION
3.5 SAMPLE
SIZE AND DISTRIBUTION
3.6 SAMPLE
SELECTION
CHAPTER
FOUR
4.0 DATA
PRESENTATION AND ANALYSIS
4.1 HYPOTHESIS
TESTING
4.2 RESULT OF
FINDINGS
CHAPTER
FIVE: SUMMARY, CONCLUSION & RECOMMENDATION
5.0 SUMMARY
5.1 CONCLUSION
5.2 RECOMMENDATION
REFERENCES
CHAPTER
ONE
INTRODUCTION
1.1
BACKGROUND
OF THE STUDY
The main duties performed by a
company include the building of a unique packaging that will eventually fit a
product for easy identification and differentiation.
A product is anything tangible
that can be offered to a market for attention, acquisition use or consumption
that can satisfy a want or need.
According
to Unilever Nigeria,
Plc, A name term, sign, symbol or design or a combination of these which are
intended to identify the goods or services of the seller or group of sellers
and to differentiate them form each others. Produces product posses tangible
and intangible attributes which include packaging services product also possess
many characteristics which include, quality features styling, packaging.
Packaging simply means as the
general group of activities is product planning which involves designing and
producing the container of wrapper for a product. Packaging is a major element
in marketing mix for a product differentiation product from others.
Packaging’s serve as an important
decision in domestic markets and international market, the deception of a
product name, other products that producing company’s full name in other to
effectively it and also differentiate it from other similar product.
The indispensable value which
packaging has no any product and its ability do perform wonderful for the
company in term of high sales production.
Packaging is a word or group of
word which can be spoken that help to identify a product to differentiation in
terms product name, trademark brand name which provided for product that people
used to comparing and familiarize packaging. It is the duties of company to
build a unique packaging.
1.2
STATEMENT
OF THE PROBLEMS
In any research study certain
problems are usually identifies for the study to solve. It is the way of
problem is defined that governs the ability if decision markets to search and
identify appropriate in this regard state below.
What are the problems consumers
faces in their choice of product packaging?
How has packaging been effective
tool of product differentiation in Omo production and detergent?
Is there any benefit that the
consumer and producer get from packaging a product?
On how packaging are not been
ways of deceiving consumers of the quantity an advantage of the corporate image
if the organization consumer find it almost very difficult to identify a
product from various variety of product available in the market?
Finally,
how could the consumer who suffers disappointment due to poor packaging of the
product to be identified and the compensated so that he could market repeat
purchase?
1.3
AIMS AND
OBJECTIVE OF THE STUDY
The research work will be useful
for practical purpose which show the attributes of the product in effective to
packaging as an added quality can assist in marketing of products. All these
assist in creating stimulating and maintaining demand of product.
THE
PURPOSE OF THE STUDY ARE ITEMIZED BELOW:
·
To investigate and find out result whether
packaging help distribution of consumer product differentiation in soap and
detergent.
·
To carryout investigate on the effective of
packaging in creating and stimulating repeat purchase.
·
To know whether packaging help to protect the
product in transit in store and when displayed.
·
To know whether packaging improve the company
image.
·
To analyses and conclude whether packaging help,
in promoting sales in Unilever Nigeria PLS.
·
To analyses and confirm whether package serve as a
promotional tools to differentiate product from other similar product.
1.4 SIGNIFICANCE OF THE STUDY
This research study would be
useful in knowing how package help as an effective tool of product
differentiation in soap and detergent.
The
study would be useful in finding out how packaging is adopted and implemental
in product differentiate in market.
Also
the study will be a source of knowledge of students, who are studying business
in a particular marketing department to know how companies packaged products
assisted them, it will also be of great assistance to potential in company
future.
Packaging can make the difference
between success and failure, profit and loss.
1.5 SCOPE OF THE STUDY
The
intention this research is to see how packaging serve as a mean for product
differentiation in the market, how product it effectiveness in creating repeat
purchase the study also intended to analyses and confirm the differentiate role
that packaging perform in Unilever Nigeria plc.
The
study intended as well obtain information on how people choose product truly
unique packaging. It also intended to know how packaging as promotional tools
being used by market is solving marketing problems.
1.6
LIMITATIONS
AND CONSTRAINTS OF THE STUDY
Gathering of all needed data in
most studies is usually not with a number of limitation and constraints.
Financial barrier stands as a big
constant during the exercise and has limited the full success of this study.
This is because a lot of money was required to administer research design.
Another constraint is the lack of
co- operation of respondents because of the tight schedules particularly the
market women who were always busy attending to the customers. Thus the research
was at the tasked to make a repeat call. Another limiting factors is time, the
period given for the completion of the project work is not enough for a project
of this nature.
However, despite all these
constraints the researcher believes that this study will achieves the desired
objectives, success and failure, profit and loss.
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