TABLE OF CONTENT
Title
page
Certification
Dedication
Acknowledgment
Table
of Contents
Abstract
CHAPTER
ONE: INTRODUCTION
1.1 Background
of the study
1.2 Statement
of problems of the study
1.3 Aims
and objective of the study
1.4 Significance
of the study
1.5 Scope
of the study
1.5.1 Theoretical scope
1.5.2 Geographical scope
1.5.3 Industrial scope
1.5.4 Time scope
1.6 Limitations
and Constraints to the study
CHAPTER
TWO: LITERATURE REVIEW
2.1 Review
of past research reports on the subject matere (impericcal review)
2.2 Review
of general text (theoretical review)
2.3 Summary
of review
2.4 Hypothesis
formualtion
CHAPTER
THREE: RESEARCCHH METHODOLOGY
3.1 Research
design
3.1.1 Data collection method/techniques
- Types of data collection
- Source of data
- Method of collection
3.1.2 Data
presentation and analysis tecniques (tolls of analysis)
3.2 Sampling precedures
3.2.1 Defination of population
3.2.2 Sample unit
3.2.3 Sample frame
3.2.4 Sample size and distribution
3.2.5 Sample selection
CHAPTER
FOUR
4.1 Brief
history of case study
4.2 Data
presentation and analysis
4.3 Analysis
of problems and hypothesis testing
4.4 Summary
of findings
CHAPTER
FIVE
Summary,
conclusion and recommendation
5.1 Summary
of report
5.2 Conclusion
5.3 Recommendation
References
Bibliography
Appendix
ABSTRACT
Outdoor advertising cannot be overemphasis
due to the role they play in disseminating message either directly or
indirectly form the producer or the advise, outdoor advertisement are those
advert that potential buyers and the real longersa see freely on our ways for
examples the bill boards singpost, bulletin and other trade mark that point or
direct us to a particular pursuit, this advert allow consumer to know more
about the product since the consumer will be able to read and know the meaning
of what the advert is saying and not only that, it also reduced cost unlike the
Television or Radio advert where the advertiser buy time or space and this is
usually short due to time schedule for other programmes which makes outdoor
advertisement better because people see it even without watching or listened to
their T.v set. A goo example of outdoor advertisement is the bill board that shows
clearly the logo of Glo in the Glo rule your world paste almost all the centre
of each to win. In the course of this study, the relevant of outdoor
advertisement will be analyzed and the marketing aspect of it will be discuss
at length. Research methodology in analysis the data gathered will also be look
up to such as the primary and secondary source data while the researcher will
apply the use of questionnaire poal interview and other methods. Lastly,, the
researcher will arrived at a conelism where adequate information and
recommendation will be use to advice the cases study and also other important
of advertising and various types of advertising will be discussed.
CHAPTER ONE
INTRODUCTION
1.1
BACKGROUND
OF THE STUDY
In
view of the increase rate of advertising median it has become imperative for
advertising spenders to always seek for the justification for the additional
cost of advertising their product or services.
This
also puts the task of providing the justification for the continuous media rate
increase on the media owners, so outdoor advertising practitioners being one of
those at the center of these owners that must be justify in this sense how
effective it’s medium.
Convincing
answers to such a requirement determine the level of patronage a medium of
advertising command for the advertisers.
Advertisers
have substantially increased their spending no outdoor advertising media over
media over the last decade outdoor advertising provides an excellent way to
reach important local consumer segments.
1.2
STATEMENT
OF PROBLEM OF THE STUDY
In
the process of my findings there was a certain question which confronted this
study but its yet to be answered our know to the study. Outdoor advertising in Nigeria servers
as a popular means of informing or educating and even creating awareness to the
public about goods and services, which has been in existence for almost centurion’s
years.
Despite all these the study is yet to
identify the reasons why outdoor advertising in Nigerian is yet to attain the
internation standard? Hence I have decided to go into researching the reasons,
why the short coming exist. If at all I find out and I hope that the findings
would not only confirm existing fears but also unearth other facts millitfating
against achieving effective but outdoor adervertising in Nigeria.
1.3 AIMS
AND OBJECTIVE OF THE STUDY.
Outdoor
advertising is important as it is to advertising and marketing profession and
also the nation company has been commendable in its performance.
This write up is to establish the
importance of outdoor advertising as it concerns the marketing outfit vis-visa
the contribution of the four major parties involved in the briefing,
planning, execution and monitoring or outdoor advertising and effectiveness in relation to marketing in
Nigeria.
The aims and objective is to identify
how the parties involved can help outdoor advertising to be more significant in
the marketing industries.
1.4 SIGNIFICANT
OF THE STUDY
This
write-up tells the contribution of the four major parties involved in the
briefing; planning, execution and monitoring of outdoor advertising and its
effectiveness in relation to marketing in Nigeria which tends to educate the
public and all individual willing to engage in outdoor advertising practice.
The study also serves as a powerful
reminder and supporting means to any serious advertising campaign.
1.5 SCOPE
OF THE STUDY
The
study covers marketing strategies, marketing concepts and its meaning,
advertising and a business, types, merit and –demerit of outdoor advertising
and why it is not effective as it should be.
It also talked about advertiser,
advertising agency, advertising media owners and their roles association of
outdoor media owners government authorities and outdoor advertising and
contribution be considered when erecting a bill board and also shed light on
background of the case study (GLO).
It
went further in discussing the problem area in out advertising practice in Nigeria.
This project work was done in Ilorin metropolis of
kwara state from January 2011.
1.5.1 THEORETICAL
SCOPE:-Various marketing activities and function are being embarked upon in the
company both, for simplicity of this study outdoor advertising as a marketing
strategy in telecommunication industry was chosen so that concentration will be
to the study.
1.5.2 GEOGRAPHICAL
SCOPE:-The area covered for this study were also limited in order for
convenience Globalcom Nigeria limited was selected, when gives attention to
outdoor advertising by ensuring it applicable to solve problems associated with
the out door advertising. It was choose due to the proximity of the research.
1.5.3 INDUSTRIAL
SCOPE:-this implies specification of industry which global comm. Company is
belong to the communication industry under which they are specified them make
their product to be awareness to various customer
1.5.4 TIME
SCOPE:- This is the period of time used in the completion of this research work
was within five months this was so
because reliable and objective data have to be collected.
1.6 LIMITATION
AND CONSTRAINTS TO THE STUDY
As
it is, one can’t walk with out the head staking. In period used for this
project there were some difficulties encountered, which are as follow.
·
Financial constraints: financial barrier stand
as limitation to this study as a lot of money required in administering
questionnaires in gathering relevant data.
·
Time constraints: period of this study is very
short because, it was based on schedule, as the available time has to shared
among other activities such as lecturer e.t.c
·
Language constraints: there were differences in
language (researcher) and the respondent under standing. These will showdown
the peace of the study.
·
Despite all the above bottlenecks, it is the
researcher that the study will achieve its aims and objective
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