NURSERY AND PRIMARY SCHOOL BUSINESS PLAN

TABLE OF CONTENTS

1.       Executive Summary

2.       Business Description and Vision

2.1     Nature of the Business

2.2     Legal Structure and Registration

2.3     School Philosophy

2.4     Competitive Advantage

3.       Market Analysis

3.1     Industry Overview

3.2     Target Market

3.3     Customer Needs and Expectations

3.4     Competitor Analysis

3.5     SWOT Analysis

3.6     Market Size Estimation

4.       Marketing and Enrollment Strategy

4.1     Marketing Objectives

4.2     Target Market Segmentation

4.3     Brand Positioning

4.4     Key Messaging

4.5     Marketing Channels

4.6     Enrollment Drive Strategy

4.7     Pricing Strategy

5.       Operational Plan

5.1     Academic Year Calendar

5.2     Daily School Schedule (Sample)

5.3     Facilities and Capacity

5.4     Health and Safety Protocols

5.5     School Management Tools

6.       Organizational Structure and Staffing

6.1     Staff Composition

6.2     HR Policy Highlights

6.3     Staff Development Plan

6.4     Organizational Chart

7.       School Facilities and Curriculum Design

7.1     Overview of Physical Infrastructure

7.2     School Compound Design

7.3     Classroom Specifications

7.4     Learning Resources

7.5     Security and Safety

7.6     Curriculum Design

7.7     Early Years (Crèche, Nursery)

7.8     Primary Education (Basic 1–6)

7.9     Extracurricular Activities

8.       Financial Plan

8.1     Start-up Capital Requirement

8.2     Projected Revenue (Year 1–3)

8.3     Operating Expenses (Monthly & Annual)

8.4     Profitability Forecast (First 3 Years)

9.       Risk Assessment and Mitigation Strategies

9.1     Key Risk Categories and Mitigation Measures

9.2     Legal and Compliance Risk

9.3     Financial Risks

10.     Sustainability and Growth Plan

10.1   Academic Sustainability

10.2   Financial Sustainability

10.3   Operational Sustainability

10.4   Environmental Sustainability

10.5   Growth and Expansion Plan

11.     Appendices and Conclusion

11.1   Sample Academic Calendar (Year 1)

11.2   Proposed Termly Fee Breakdown

11.3   Sample Admission Form (excerpt)

11.4   Conclusion

1. Executive Summary

Business Name:

BrightFuture Montessori Academy

Location:

42 Ogundana Street, Off Allen Avenue, Ikeja, Lagos State, Nigeria.

Ownership:

Private Proprietorship (scalable to Private Limited Liability Company)

Business Type:

Private Nursery and Primary School

Vision Statement:

To become the leading center of early childhood and basic education in Lagos by nurturing confident, intelligent, and morally upright children using a blend of global best practices and local content.

Mission Statement:

To provide an inclusive, stimulating, and secure learning environment where every child is empowered through high-quality academic, moral, and social instruction that builds a foundation for lifelong success.

Motto:

“Every Child, A Bright Future.”

Objectives:

• To enroll a minimum of 100 pupils in the first academic year and grow by 20% annually.
• To operate a fully equipped and licensed school compliant with Lagos State Ministry of Education standards.
• To incorporate Montessori-based learning for early years and blended curriculum for primary education.
• To generate a 15–20% annual profit margin by the end of the second year of operation.

Target Market:

• Working-class and upwardly mobile parents within Ikeja and surrounding environs (Opebi, Ogba, Allen, Maryland).
• Parents seeking a structured, nurturing environment for academic and character development.
• Dual-income households requiring a reliable crèche and after-school support.

Start-up Capital Required:

₦42,500,000

Funding Source:

Personal investment and a proposed SME loan facility from a microfinance bank or government education fund.

Estimated Revenue (Year 1):

₦24,000,000

Estimated Monthly Expenses (Year 1):

₦1,450,000 – ₦1,700,000

Profitability Forecast:

Break-even by end of Year 2; profitability beginning in Year 3 with a 25–30% net margin achievable by Year 4.

2. Business Description and Vision

2.1 Nature of the Business

BrightFuture Montessori Academy is a proposed private nursery and primary school located in Ikeja, Lagos. It will provide comprehensive educational services to children aged 6 months to 11 years, covering:

• Crèche and Daycare
• Nursery (Montessori System)
• Primary Education (Basic 1–6)
• Afterschool Care and Homework Support
• Special classes in Music, Coding, French, and Arts

We will blend the Montessori early childhood method with the Nigerian Basic Education Curriculum, ensuring children are academically prepared and emotionally confident.

2.2 Legal Structure and Registration

The school will initially be registered as a sole proprietorship, with a plan to upgrade to a Private Limited Liability Company (Ltd) by the third year to attract investors and meet Ministry of Education compliance.

Necessary registrations will include:

• Business Name Registration with CAC
• Approval and Licensing from Lagos State Ministry of Education
• Fire Safety and Environmental Health Certificates
• Staff Accreditation for Head Teacher and academic personnel

2.3 School Philosophy

BrightFuture Montessori Academy believes that every child is uniquely gifted and should be nurtured in a way that allows them to grow cognitively, socially, emotionally, and morally. Our philosophy is built around:

• Child-centered learning
• Blending academics with creativity and critical thinking
• Discipline with dignity
• Holistic development including sports and extracurriculars
• Technology-integrated learning

2.4 Competitive Advantage

• A hybrid Montessori–Nigerian curriculum approach
• Highly trained early childhood educators
• Location in a secure, serene neighborhood close to the city’s business hubs
• Integration of STEM, Arts, French, and Coding from an early age
• Optional transportation services for pupils
• CCTV-monitored classrooms, child-safe playgrounds, and digital attendance systems

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