NANNY AGENCY BUSINESS PLAN

TABLE OF CONTENTS

1.       Executive Summary

1.1     Business Overview:

1.2     Business Objectives:

1.3     Our Vision:

1.4     Our Mission:

2.       Company Description

2.1     Business Concept

2.2     Legal Structure and Ownership

2.3     Business Model

2.4     Startup Requirements

3.       Market Analysis

3.1     Industry Overview

3.2     Market Trends

3.3     Target Market Segmentation

3.4     Market Size Estimate (Lagos)

3.5     Competitive Analysis

3.6     Customer Pain Points

3.7     Our Solutions

4.       Marketing and Sales Strategy

4.1     Branding Strategy

4.2     Marketing Objectives

4.3     Promotional Strategies

4.4     Pricing Strategy

4.5     Sales Plan

5.       Operational Plan

5.1     Business Location

5.2     Hours of Operation

5.3     Daily Operations Workflow

5.4     Training Program Curriculum (2 Weeks)

5.5     Service Quality Control

5.6     Technology Infrastructure

6.       Organizational Structure

6.1     Staff Structure

6.2     Advisory Team

6.3     Hiring Plan (First 12 Months)

7.       Financial Plan and Projections

7.1     Startup Capital Requirements

7.2     Revenue Projections (Year 1 – Year 3)

7.3     Expense Breakdown (Annual Estimate)

7.4     Profit and Loss Projection (Year 1)

7.5     Break-even Analysis

8.       SWOT Analysis

9.       Risk Analysis and Mitigation Strategies

9.1     Operational Risks

9.2     Financial Risks

9.4     Legal and Regulatory Risks

9.5     Technology and Data Risks

10.     Sustainability Plan & Growth Strategy

10.1   Sustainability Strategy

10.2   Growth Strategy (Years 2–5)

11.     Exit Strategy

12.     Appendices

12.1   Sample Service Contract (Excerpt)

12.2   Sample Nanny Training Module Outline

12.3   Financial Projections Summary Table (Years 1–3)

13.     Conclusion

1. Executive Summary

Business Name:         Tender Touch Nanny Services Ltd.
Business Location:    Valley View Plaza, Ogudu Road, Ojota, Lagos State, Nigeria
Business Model:        Nanny Placement, Training, and Childcare Support Services
Legal Structure:        Limited Liability Company
Target Market:         Professional families, expatriates, working-class parents, and institutional

clients within Lagos Metropolis

Startup Capital Required: ₦8.5 million
Funding Sources:      Owner’s equity (₦4.5 million), Bank loan (₦4 million)
Projected Revenue (Year 1): ₦14.5 million
Break-even Point:     Within 14–16 months

1.1 Business Overview:

Tender Touch Nanny Services Ltd. is a Lagos-based professional nanny agency committed to bridging the childcare gap by offering well-trained, vetted, and reliable nannies to families and institutions. With the rise of dual-income households, urban migration, and changing family structures, the need for dependable childcare has never been greater in Lagos. Our company will offer comprehensive nanny services including live-in, part-time, on-call, and corporate childminding solutions.

Our services extend beyond just matching caregivers to homes—we will implement a robust selection process, background checks, health screening, and provide professional training to all nannies under our registry. This positions us as a unique and trusted brand in a largely informal industry.

Our competitive edge is anchored on professional service delivery, safety, training, and client support. Our primary revenue streams will include placement fees, service subscriptions, training programs, and event nanny services.

1.2 Business Objectives:

• To register and onboard at least 100 professional nannies in the first year
• To serve over 300 households and corporate clients within the first 12 months
• To achieve ₦14.5 million in revenue within Year One and scale by 30% annually
• To become the leading professional nanny service brand in Lagos within 3 years
• To open a second branch in Lekki or Ikeja GRA by the third year

1.3 Our Vision:

To be Nigeria’s most trusted and professional childcare agency, dedicated to supporting families and empowering childcare professionals.

1.4 Our Mission:

To provide dependable, safe, and skilled nannies for homes and institutions, while improving the professionalism of childcare services through screening, training, and accountability.

2. Company Description

2.1 Business Concept

Tender Touch Nanny Services Ltd. is a childcare staffing and support company. We specialize in the recruitment, training, certification, and deployment of nannies and childminders. Our goal is to help busy families find safe, experienced caregivers while also creating a sustainable employment path for women in the informal sector.

In Lagos, many families rely on domestic workers or relatives for childcare, often without proper vetting, training, or accountability. This presents serious risks to child safety and family wellbeing. Our solution is to professionalize nanny services—turning informal caregiving into a reliable and efficient support system for households.

2.2 Legal Structure and Ownership

Tender Touch Nanny Services Ltd. is registered under the Corporate Affairs Commission (CAC) as a Limited Liability Company. The business is wholly owned by Mrs. Temitope Onasanya, a Human Resource professional with 12 years’ experience in corporate staffing, talent development, and business management.

2.3 Business Model

The business will operate using both an in-house and outsourced nanny pool. We will run a subscription model for ongoing clients, offer training programs (which also generate income), and collect placement fees and commissions from one-off clients. Revenue will also come from:

• Event-based childminding (weddings, seminars)
• Corporate creche staffing
• Monthly subscriptions for on-demand nanny services
• In-house professional development programs for nannies

2.4 Startup Requirements

Our estimated startup cost is ₦8.5 million, allocated as follows:

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