TABLE OF
CONTENTS
1.0 Executive
Summary
1.1 Business
Overview:
1.2 Mission
Statement:
1.3 Vision
Statement:
1.4 Objectives:
1.5 Ownership
Structure:
1.6 Start-Up
Capital Required:
2.0 Company
Description
2.1 Business
Legal Structure:
2.2 Business
Model:
2.3 Core
Segments of the Farm:
2.4 Target
Market:
2.5 Competitive
Advantage
3.0 Market
Analysis
3.1 Industry
Overview:
3.2 SWOT
Analysis
3.3 Market
Needs
3.4 Competitor
Analysis
4.0 Products
and Services
4.1 Crop
Production
4.2 Livestock
Production
4.3 Fish
Farming
4.4 Agro-Processing
Services
4.5 Marketing
and Distribution
5.0 Marketing
and Sales Plan
5.1 Target
Market Segments
5.2 Pricing
Strategy
5.3 Promotion
Strategy
6.0 Operational
Plan
6.1 Farming
Operations
6.2 Operational
Timeline
6.3 Equipment
and Machinery
7.0 Organizational
Structure & Personnel
7.1 Organizational
Structure
7.2 Recruitment
Plan
7.3 Personnel
Costs
8.0 Financial
Plan
8.1 Start-Up Capital
8.2 Capital Allocation
8.3 Revenue Projections
8.4 Cost of Goods Sold (COGS)
8.5 Profitability Projections
8.6 Break-even Analysis
9.0 Risk
Assessment & Mitigation
9.1 Key Risks
9.2 Risk Mitigation Strategies
1.0 Executive Summary
Business Name:
AgroFort Integrated Farms Ltd.
Business Location:
KM 10, Abeokuta-Ifo Road, Obada, Ogun State, Nigeria
1.1 Business Overview:
AgroFort Integrated Farms Ltd. is a proposed multipurpose agribusiness
venture based in Ogun State that combines crop farming, poultry, fishery, and
agro-processing under one enterprise. The farm will cultivate maize, cassava,
and vegetables; raise poultry for meat and eggs; operate catfish ponds; and
process raw farm produce into market-ready products like garri, packaged
vegetables, and smoked catfish. The integration ensures maximum land use efficiency,
sustainable income flow, and food security contribution.
1.2 Mission Statement:
To provide affordable, nutritious, and locally sourced agricultural
products using sustainable and integrated farming practices in Nigeria.
1.3 Vision Statement:
To become a leading model for integrated and sustainable agriculture in
Ogun State and Nigeria at large within five years.
1.4 Objectives:
- Cultivate
10 hectares of cassava and maize in year one.
- Raise
2,000 layers and 1,000 broilers every 6 months.
- Operate
a 50,000-liter fish pond system.
- Process
and package at least 2 tons of cassava into garri monthly.
- Achieve
₦50 million in annual revenue by the second year.
1.5 Ownership Structure:
The business is founded by Mr. Adebayo Ayotunde, an agronomist
with over 10 years of experience managing mixed farming operations across
Southwest Nigeria.
1.6 Start-Up Capital Required:
₦45,000,000
2.0 Company Description
2.1 Business Legal Structure:
AgroFort Integrated Farms Ltd. will be registered as a Limited Liability
Company under the Corporate Affairs Commission (CAC) and obtain relevant
agricultural and processing permits from state and federal regulatory bodies,
including NAFDAC and SON.
2.2 Business Model:
The business operates on a hybrid B2B and B2C model. It produces
agricultural goods and semi-processed products for:
- Local
markets and supermarkets
- Schools
and institutions
- Agro-processors
and bulk buyers
- Direct
consumers (retail)
2.3 Core Segments of the Farm:
- Crop
Production
- Maize
(4 ha)
- Cassava
(4 ha)
- Vegetables:
pepper, okra, and ugu (2 ha with irrigation)
- Livestock
- Poultry:
Broilers and Layers
- Piggery
(Phase 2 – optional expansion)
- Fishery
- 6
earthen/fabric fish ponds, 8,000 fingerlings capacity
- Agro-Processing
- Garri
processing unit
- Feed
milling (mini unit for internal use)
- Marketing
& Distribution
- Cold
van and open truck for delivery
- Local
vendor partnership and digital market access
2.4 Target Market:
- Households
in Ogun and Lagos
- Small
and medium retailers
- Schools
and institutions
- Processors
of food products
2.5 Competitive Advantage:
- Integrated
system reduces cost and waste
- Multiple
revenue streams
- Proximity
to major consumer markets (Lagos and Ogun)
- Strong
network of agro-input suppliers
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