TABLE OF CONTENTS.
CHAPTER ONE
1.1 BACKGROUND
OF THE STUDY
1.2 OBJECTIVES
OF THE STUDY
1.3 RESEARCH
QUESTION
1.3 SIGNIFICANCE
OF THE STUDY
1.4 SCOPE
OF THE STUDY
1.5 STATEMENT
OF THE PROBLEM
1.6 OPERATIONAL
DEFINITION OF TERMS
REFERENCES
CHAPTER TWO
MASS MEDIA AND SOCIETY
LITERATURE REVIEW
SOCIAL MEDIA
RELATIONSHIP
BETWEEN MASS MEDIA AND SOCIAL
MEDIA
DIFFERENCES
BETWEEN SOCIAL MEDIA AND MASS
MEDIA
EFFECT OF SOCIAL MEDIA ON YOUTH
BEHAVIOUR
USES OR FUNCTION OF SOCIAL MEDIA
THEORETICAL FRAME WORK
SOCIAL MEDIA THEORY
THE EMERGENCE OF SOCIAL MEDIA
USES AND GRATIFICATION THEORY
MARSHALL MCLUHAN’S THEORY OF
GLOBALIZATION
CHAPTER THREE
METHODOLOGY
POPULATION OF THE STUDY
POPULATION AND SAMPLING PROCEDURE
INSTRUMENTATION
VALIDITY AND RELIABILITY OF
INSTRUMENTS
DATA ANALYSIS PROCEDURES
DATA COLLECTED BENEFIT
CHAPTER FOUR
DATA ANALYSIS AND RESULT
PRESENTATION
INTRODUCTION
ANALYSIS OF DATA
SUMMARY OF THE FINDINGS
CHAPTER FIVE
SUMMARY, RECOMMENDATION AND
CONCLUSION
RECOMMENDATION
CONCLUSION
KEY FINDING FORM LITERATURE REVIEW
REFERENCES
CHAPTER ONE
1.1 BACKGROUND
OF THE STUDY
Social media as sources of communication
and connection across the world. It tends to improve the psychology of event
and motivational traits swings among every socialized individual. This is
implemented through communication.
Communication is a basic human need and
for that reason, man has always found a means of meeting those needs. The media
which is an umbrella term for various means of communication has show case an
integral part of human around and across the world. The weakness of not being
able to communicate to large audience led to the development of mass media in Nigeria such as
writing the earliest forms of personal media, speech and gestures has the benefits
of being easy to use and did not necessarily need complex technology.
The development of communication
technologies have profound the role of the media in the society has being more significant.
Also in relevant to cultural and civilized education. According to “John Dewey”
the role of media is for education has opines which “James Ages and Walter”
also highlighted the function of the media as a source of trapping information
around the globe. Also as a means of entertainment.
However,
it’s a form of electronic communication which facilitates interaction based on
certain intervals and characteristics. Social media is a medium for social
interaction using highly accessible and scalable publishing techniques. Social
media uses water base technologies to transform and broadcast media monologues
and social dialogues.
It
supports the demo cratization of knowledge and information and transforms
people from content consumer of new media and according to “Dammy Shea” in the
Huffington post accessed 20th June 2012 have become the highest
activity on the internet. The rapid growth of social media activities that has
been observed over the last two to three years is in distractive of its entry
into main stream culture and its integration on the daily lives of many
individuals.
In parallel with this, social media have
also gained considerable attention form the academic and business world. The
new technology has led the types of media and their ability to use disuse of
the communication and connection. Also gratification and crowd sourcing as
engagement techniques for human right organization.
Mass media have become part of the
society even so much as the fin additional media in all parts of the world. In
few years the term “new media” might not be very suitable because these forms
are becoming part of out daily lives and the fusion with traditional media
could be referred to has alternative media some theories which apply to
traditional media might apply to new media as well, humanity has always lived through
times of great change. Every age it has passed through has been on beliefs and
new technologies, responding to the needs of individuals anxious to adjust to
new forms of socialization.
In view of this social media are
believed convergence between the social media are belied to be changing how
people use the mainstreaming media and roles described to them by their users.
Based on this the research is aimed at investigating how the social media are
interacting in the traditional one has the possible nurture of influence they
have on the media consumer.
1.2 OBJECTIVES
OF THE STUDY
This
should intend to:
Examine
the importance of social media among Nigerian youths to be able to assist in the
smooth usage of newly impacts as well as the social media towards the
connectivity in the globe.
The study also creates ideology to
explaining existing opportunities in the society by pronouncing the
relationship between the mass media and social media. The study also generates
observation of he users (mostly youths) of the social media on it prominent
activities and official benefits.
1.3 RESEARCH
QUESTION
For the purpose of this study, the
following research questions are formulated.
i.
What is the nature of function (s)
ascribed in the social media by Nigeria
youths?
ii.
What influence dos the advert of social
media have on the lives of tough?
iii.
Does the social media serves as
substitute to the traditional mass media?
iv.
How does the social media attract youths
to social activities and issues?
v.
What measure should be put in place to
ensure responsible usage of social media among Nigerian youths?
vi.
What is the nature of communication
exchange among the social media users?
1.3 SIGNIFICANCE
OF THE STUDY
Traditional mass media plays more
signified roles in the society before the invent of social media. It generates
motivational previews of events and its attractiveness to the consumer, so as
to stipulate the theme of the story effectively. The use of television,
newspaper, magazines and other mass media terms, to help the public in
notifying the intent of the government, public and societal opinion in the
country.
However, it pictures real cultural.
Value to het audience and analyze3 it to the viewer’s perspective in the
society. Traditional mass media generates possible dilution of facts and
fictions among the government and their subordinates. Also it presents good
proximity to informative materials to the user that is the audiences have
access to the media without technical contributions, such as community
orientation and collectivism.
Obviously, the traditional mass media
harness the government policies through democratic processes. Also they create
ideology and uniqueness in the conveying news worthy events. The political
parties contribute to the society through the mass media also they visualize
their activities with the modest of the mass media.
In additional mass media gives room for
locally made products advertisement through their medium such as news papers,
magazines, radio, and television without any governmental interference. The
public is being granted privilege to display their talents and opinion in the
vacuum of the mass media within the outreach.
1.4 SCOPE
OF THE STUDY
This study’s intent is to clarify the
use of social media among the youths of Nigeria in references to the modest
of it relevance and the effect of it on the traditional mass media.
However, it focuses specifically on the
usage habits of the youths of Nigeria
towards social media thus the investigation suggests more moderate effects of the
media in generating information form a network of relations and influences and
with the individual’s interpretations and evaluation of the information
provided within the globes.
In this regard, only the Nigerian youths
and students shall be studies leaving the previous access or other members of
the society as time constraint may not permit much intensive and comprehensive
study on those left out. Also this study will be restricted to Kwara State
youth majority the student of tertiary institutions and training centres.
1.5 STATEMENT
OF THE PROBLEM
As
it is recognized that there is no life without communication, millions of
people who exist, long for all societal information even at times grass root. Mostly
one million, seven hundred and fourteen Nigerians are on social network pages,
with large numbers of them being youth.
However, there is no comprehensive knowledge
of their activities as well as how these forms of media can impact on various aspects
of life. The advent of social media reduces the conversant relationship between
the mass media and the youths of Nigeria. The study specifically
focuses on the usage habits of young Nigerians and how social media has
affected their communication and socialization habits social media which
develops the level of mass media outreach across the country. It automations
deals directly with the users and their sources of raping information’s without
any influence of the mass media. It has thus increased the speed of its effort
drastically. The future of communication has been predicted to depend to a
great degree on electronic modes with the tags! Technological development.
Academics, business men of social media of new media generally and abandon the
initial modes of tapping, revealing, and encouraging suitable information.
Obviously, the advent of social media
attracts many users which limits the effort of the mass media oh the use of
their appliances in conveying their information and aborted their ways of
notification in the country. It reduces the commitment of the audience to the
mass media offers social media gives no rooms for community orientation and convictism
among the youths of Nigeria since it audient. Most youths spinal much of their
time relative activities on social networks which they derive pleasure in. also
limited time is being committed to social networks materials than initiative
explorers. This has dervish the interest of the public in the arbitrary things
of the country and derived their attention to the foreign developmental
efforts.
Thus the use of social media has
restricted the sources of generating inane to the mass media. Many years of
social media finds it easy to sort from the internet rather than purchasing a
print copy of listen to the broadcast stations. The mass media visualized
activities are being restrained due to commercial activities that generates
income for mass media such as advertisement, public awareness which is now been
transferred to the social media services.
1.6 OPERATIONAL
DEFINITION OF TERMS
For easier understanding and importation of
the study, the terms that are technically used in this chapter will be stated
below:
i.
Traditional mass media: These are diversified
media technologies that are intended to reach a large audience at once by mass.
Also it is a communication means, whether written, broadcasted or spoken, which
is meant to satisfy the audience with rich informative events. Examples are
television, newspaper, radio, magazines, “James Ages and Walter Leppman” also
highlighted the functions of mass media for entertainment and information.
ii.
Technology:
it refers to the making, modification usage and knowledge of tools, machines,
techniques, and craft for latest advancement in the society. According to
“Jonathan Abrams” the creator of friend star concocted a perfect mix of popular
features from easier social networking procedures which led to this opinion on
technology. He analyzed it as the web blogs, games gadgets, instrumental
devices and which brought about advancement across the globe.
iii.
Social media: It refers to the making,
modification usage and knowledge of tools which was implemented above to
interact among people in which they create share and exchange information. Also
“Danny Shea” in the Huffington post defined social media as a means of speeding
up access to knowledge and a form of electronic communication which facilitates
interaction based on certain interests and characteristics.
iv.
Communication: It is applicable to both
social and mass media. It deals with the act of conveying information with the
motion of receiving response or reactions.
According
to John O Bold win, in 2000 communication is a living strategy that gives the
mass and the media ability to evoke paths: invention and discoveries of
heralding revolution connectively, communication cycles creates mutual
relationship among the world. Also it plays prominent role in the growth and
development of the study.
Buyers has the right to create
dispute within seven (7) days of purchase for 100% refund request when
you experience issue with the file received.
Dispute can only be created when
you receive a corrupt file, a wrong file or irregularities in the table of
contents and content of the file you received.
ProjectShelve.com shall either
provide the appropriate file within 48hrs or
send refund excluding your bank transaction charges. Term and
Conditions are applied.
Buyers are expected to confirm
that the material you are paying for is available on our website
ProjectShelve.com and you have selected the right material, you have also gone
through the preliminary pages and it interests you before payment. DO NOT MAKE
BANK PAYMENT IF YOUR TOPIC IS NOT ON THE WEBSITE.
In case of payment for a
material not available on ProjectShelve.com, the management of
ProjectShelve.com has the right to keep your money until you send a topic that
is available on our website within 48 hours.
You cannot change topic after
receiving material of the topic you ordered and paid for.
Login To Comment