TABLE OF
CONTENTS
1.0 EXECUTIVE SUMMARY
1.1 Business Overview
1.2 Industry Background and
Opportunity
1.3 Value Proposition
1.4 Mission & Vision
Statements
1.5 Business Objectives
1.6 Location Advantage
1.7 Products and Services
1.8 Market Segments and
Target Customers
1.9 Competitive Analysis
1.10 Startup Capital
Requirements
1.11 Expected Revenue
1.12 Risks and Mitigation
Strategies
2.0 COMPANY DESCRIPTION
2.1 Company Name
2.2 Nature of Business
2.3 Company Ownership and
Legal Structure
2.4 Vision & Mission
Statements
2.5 Corporate Goals &
Strategic Objectives
2.6 Unique Selling
Proposition (USP)
2.7 Location and Facilities
3.0 BUSINESS ENVIRONMENT
ANALYSIS
3.1 PESTEL ANALYSIS
3.2 SWOT ANALYSIS
3.3 Industry Overview in
Nigeria
3.4 Market Gap Analysis
3.5 Competitor Analysis
3.6 Customer Analysis
4.0 MARKET ANALYSIS
4.1 Overview of the
Nigerian Industrial Gas Market
4.2 Lagos Market Dynamics
4.3 Market Segmentation
4.4 Target Market Summary
4.5 Market Needs &
Buying Behaviour
4.6 Competitor Landscape
4.7 Estimated Market Size
& Revenue Potential
5.0 MARKETING STRATEGY
5.1 Branding Strategy
5.2 Product Pricing
Strategy
5.3 Distribution Strategy
5.4 Sales Strategy
5.5 Promotion & Advertising
Strategy
5.6 Customer Retention
Strategy
5.7 Expansion Strategy
6.0 TECHNICAL &
PRODUCTION PLAN
6.1 Overview of Production
Technology
6.2 Plant Capacity and
Production Output
6.3 Detailed Production
Process
6.3.1 Oxygen Production Process (PSA Technology)
6.3.2 Nitrogen Production Process (PSA Technology)
6.3.3 Argon Production Process (Cryogenic + Purification)
6.4 Equipment and Machinery
Requirements
6.5 Technical Staffing
Requirements
6.6 Plant Layout and
Infrastructure Requirements
6.7 Production Schedule and
Workflow
6.8 Quality Assurance
Protocols
6.9 Safety Measures and
Compliance Standards
6.10 Raw Material
Requirements
6.11 Power Supply Strategy
6.12 Maintenance Plan
6.13 Production Cost Analysis
7.0 ORGANIZATIONAL
STRUCTURE & MANAGEMENT PLAN
7.1 Organizational
Philosophy
7.2 Organizational
Structure
7.3 Management Roles &
Responsibilities
7.3.1 Managing Director / CEO
7.3.2 Operations Manager
7.3.3 Production Supervisors
7.3.4 Maintenance /
Mechanical Engineers
7.3.5 Quality Assurance / Laboratory
Manager
7.3.6 HSE (Health, Safety
& Environment) Officer
7.3.7 Sales & Marketing
Manager
7.3.8 Finance & Accounts
Manager
7.3.9 Admin / HR Manager
7.3.10 Logistics & Distribution Supervisor
7.3.11 Security Personnel
7.4 Staffing Plan and
Required Personnel
7.5 Human Resource Policies
7.5.1 Recruitment Policy
7.5.2 Training & Development Plan
7.5.3 Health, Safety & Environment Policies
7.5.4 Employee Welfare Measures
7.6 Management Information
System (MIS)
7.7 External
Advisors/Professional Support
8.0 FINANCIAL PLAN
8.1 Key Assumptions
8.2 Startup Capital
Requirement (CAPEX)
8.3 Monthly Operating
Expenses (OPEX)
8.4 Revenue Forecast
(Monthly)
8.5 5-Year Financial
Projection
8.6 Profit & Loss
Forecast (Annual)
8.7 Break-Even Analysis
8.8 Cash Flow Forecast
(Year 1)
8.9 Return on Investment
(ROI)
9.10 Funding Plan
9.0 RISK ANALYSIS
9.1 Operational Risks
9.2 Financial Risks
9.3 Market Risks
9.4 Regulatory and Legal
Risks
9.5 Environmental Risks
10.0 SUSTAINABILITY STRATEGY
10.1 Environmental Sustainability
10.2 Economic Sustainability
10.3 Social Sustainability
11.0 EXIT STRATEGY
11.1 Trade Sale to Larger
Industrial Gas Companies
11.2 Management Buyout (MBO)
11.3 Initial Public Offering
(IPO)
11.4 Asset Sale
11.5 Succession Planning
1.0 EXECUTIVE SUMMARY
1.1 Business Overview
This
business plan presents the establishment of PrimeGas Nigeria Limited, a
small–medium scale Industrial Gas Manufacturing Plant located in Lagos
State, with siting preference around Amuwo-Odofin / Ojo / Badagry
Industrial Corridor due to land affordability, proximity to major highways,
and access to customers in manufacturing, welding, hospitals, laboratories,
marine services, and construction sectors.
PrimeGas
Nigeria Limited will produce and supply high-grade industrial gases,
specifically:
- Medical & Industrial
Oxygen (O₂)
- High-Purity Nitrogen (N₂)
- High-Purity Argon (Ar)
- Associated gas mixtures (O₂-Acetylene welding mix,
O₂-Argon blend for TIG welding, Nitrogen for food packaging, etc.)
- Cylinder refilling, sales,
and maintenance services
The plant
aims to operate initially at a capacity of 30 cylinders/hour, expandable
to 100 cylinders/hour within three years. Production technologies will
include cryogenic air separation, PSA (Pressure Swing Adsorption)
systems, and industrial-grade gas purification units.
1.2 Industry Background and Opportunity
The
Nigerian industrial and medical gas market is experiencing rapid expansion
driven by:
- Growth in welding &
fabrication workshops
- Increased demand from
hospitals (post-COVID era oxygen shortages)
- Expansion of food processing
industries using nitrogen for packaging
- Growing metal/steel and
construction industries
- Increasing use of argon in
CNC welding, automobile repair, and aluminum works
Nigeria
currently imports a significant portion of its argon and high-purity gases,
creating a huge supply gap that presents opportunities for local producers.
In Lagos
alone, the estimated annual demand for oxygen, nitrogen, and argon exceeds 500,000
cylinders across medical, industrial, and commercial segments. With new
SMEs in welding, factories in Free Trade Zones, and hospitals expanding, the
market is projected to grow at 12–18% per annum.
PrimeGas
Nigeria Limited intends to position itself as a local producer offering
high-purity, reliable, affordable manufactured gases with efficient delivery
logistics.
1.3 Value Proposition
PrimeGas
Nigeria Limited will differentiate itself through:
- High purity gases (99.5% –
99.9%)
- Competitive pricing compared
to imported or distant suppliers
- Fast delivery via branded
trucks
- Cylinder leasing model to
support SMEs
- 24/7 availability for
medical emergencies
- Long-term supply contracts
with hospitals and industries
- Strict quality control and
calibration testing
1.4 Mission & Vision Statements
Mission:
To provide high-quality, safe, and affordable industrial and medical gases that
support manufacturing, healthcare, research, and economic growth in Lagos State
and Nigeria.
Vision:
To become one of Nigeria’s top three indigenous industrial gas manufacturers
within ten years, known for reliability, safety, and innovation.
1.5 Business Objectives
Short-Term
Objectives (Year 1–2):
- Establish a 30-cylinder/hour
gas plant
- Build customer base of 300+
welding workshops and 50+ hospitals
- Achieve monthly revenue of ₦25–₦40
million
- Secure regulatory approvals
from SON, DPR, NAFDAC (medical oxygen), FMEnv
Medium-Term
Objectives (Year 3–5):
- Expand to 100-cylinder/hour
capacity
- Operate a fleet of 4 gas
delivery trucks
- Launch branch refilling
depots in Ikeja, Lekki, Ibadan
- Enter gas mixture and
calibration gas markets
- Export gases to West African
markets through Lagos ports
1.6 Location Advantage
Proposed
plant location: Ojo / Amuwo Odofin Industrial Cluster
Benefits:
- Close to Apapa/Badagry
Expressway for distribution
- Availability of cheaper
industrial land
- Proximity to hospitals and
industrial customers in Festac, Okokomaiko, Badagry
- Closer to suppliers of
cylinders, valves, compressors, and steel fabricators
- Availability of technical
manpower
1.7 Products and Services
A. Primary Products
- Industrial Oxygen (O₂)
- Medical Oxygen (per NAFDAC
& WHO standards)
- Nitrogen Gas (Food &
Industrial Grade)
- High-Purity Argon (for
welding & aluminum works)
B. Secondary Products
- Calibration gas mixtures
- Welding shielding gases
- Cylinder accessories (regulators,
hoses, nozzles)
- Dry ice (optional expansion
in Year 3)
C. Services
- Cylinder refilling
- Cylinder hydro-testing and
recertification
- Delivery logistics
- Cylinder leasing
subscription service
1.8 Market Segments and Target Customers
PrimeGas
will serve:
1. Medical Sector
- General hospitals
- Specialist hospitals
- Private clinics
- Medical laboratories
2. Industrial Sector
- Welding and fabrication
workshops
- Automobile body repair shops
- Steel/metal industries
- Food and beverage industries
- Marine engineering workshops
- Construction sites
3. Commercial Sector
- Gas retailers
- Gas distributors
- Research institutions
1.9 Competitive Analysis
Current
competitors include Air Liquide, BOC Gases, and several local refillers.
However, these have limitations:
- High prices
- Longer delivery times
- Inconsistent availability
- Limited presence in
Ojo–Badagry axis
- Insufficient supply of argon
and nitrogen
PrimeGas
will fill this gap by offering:
- Lower prices (10–15%
cheaper)
- 24-hour availability
- Scientific-grade purity
testing
- Aggressive retail depot
expansion
1.10 Startup Capital Requirements
A
small-medium industrial gas plant requires substantial capital. Initial
estimated cost:
|
Category
|
Estimated Cost (₦)
|
|
Plant
construction & installation
|
35,000,000
|
|
PSA
Oxygen Plant (30–40 m³/hr)
|
50,000,000
|
|
Nitrogen
Generation Plant
|
30,000,000
|
|
Argon
Purification System
|
25,000,000
|
|
Compressors
& Air Dryer
|
10,000,000
|
|
Gas
Cylinders (300 units)
|
18,000,000
|
|
Delivery
Truck (1 unit)
|
12,000,000
|
|
Licensing
& Regulatory
|
3,000,000
|
|
Working
Capital
|
15,000,000
|
|
Total
Estimate
|
₦198,000,000
|
(Full
detailed financial model will appear in Batch 7.)
1.11 Expected Revenue
Based on
conservative capacity:
- Oxygen cylinder retail
price:
₦6,500–₦8,500
- Nitrogen cylinder: ₦8,000–₦12,000
- Argon cylinder: ₦25,000–₦30,000
If plant
fills 100 cylinders/day:
- Average selling price (mixed
gases): ₦12,000
- Monthly revenue (26 working
days):
100 × ₦12,000 × 26 = ₦31,200,000
- Annual revenue: ₦374,400,000
Profit
margin expected: 25–35%
1.12 Risks and Mitigation Strategies
|
Risk
|
Mitigation
|
|
Power
outage
|
Hybrid
solar-diesel backup
|
|
Cylinder
explosion risk
|
Strict
SOP, PPE, training
|
|
Supply
chain delays
|
Local
sourcing, multiple suppliers
|
|
Price
competition
|
High
purity focus, flexible pricing
|
|
Regulatory
delays
|
Early
registration and compliance
|
2.0 COMPANY DESCRIPTION
2.1 Company Name
PrimeGas
Nigeria Limited
A private
limited liability company duly registered under the Corporate Affairs
Commission (CAC), focusing on industrial, medical, and specialty gas
manufacturing.
2.2 Nature of Business
PrimeGas
Nigeria Limited will operate a small–medium scale industrial gas plant
engaged in:
- Production of High-Purity
Oxygen (Medical & Industrial Grade)
- Production of High-Purity
Nitrogen (Food, Laboratory & Industrial Grade)
- Production/Purification of
Argon Gas (Welding & Shielding Grade)
- Gas Cylinder Filling,
Testing & Recertification
- Distribution and Sales of
Industrial Gas Supplies & Equipment
Supporting
services include:
- Gas pipeline installations
for hospitals
- Cylinder leasing programs
- Maintenance of gas systems
for industries
- Emergency oxygen supply for
clinics and ambulances
2.3 Company Ownership and Legal Structure
PrimeGas
Nigeria Limited will be structured as a Private Limited Liability Company
(Ltd) owned by two shareholders:
- Founder/Managing Director –
60% equity
- Technical Director – 40%
equity
This
structure:
- Limits personal liability
- Eases access to bank loans
& government grants
- Allows for future expansion
into a conglomerate
- Ensures clear corporate
governance
The
company will comply with:
- CAC regulations
- NEPC (for future export)
- Department of Petroleum
Resources (DPR)
- NAFDAC (for medical oxygen)
- SON (Standards Organisation
of Nigeria)
- Federal Ministry of
Environment (FMEnv)
2.4 Vision & Mission Statements
(Included
again here for clarity in this chapter, with expanded explanation)
Vision Statement
To become
one of Nigeria’s leading indigenous manufacturers of high-purity gases, known
for safety, reliability, innovation, and consistent supply across West Africa.
Mission Statement
To
manufacture high-quality industrial and medical gases that meet global
standards while ensuring affordability, operational safety, and timely delivery
to customers in healthcare, manufacturing, construction, and research sectors.
2.5 Corporate Goals & Strategic Objectives
Short-Term (Year 1–2)
- Successfully install and
commission a 30–40 m³/hr PSA oxygen plant.
- Penetrate the Lagos
industrial belt (Ojo, Festac, Amuwo, Badagry, Mushin).
- Establish supply contracts
with 50+ hospitals and 300+ welding/commercial users.
- Develop a nationwide
distribution network for cylinders.
- Achieve minimum monthly
sales of ₦25–₦40 million.
Medium-Term (Year 3–5)
- Expand capacity to 100 m³/hr
oxygen and nitrogen.
- Begin argon
production/purification for advanced welding industries.
- Open 3 regional depots (Lagos
Island, Ibadan, Ogun State).
- Launch calibration and gas
mixture service lines.
- Introduce cryogenic storage
technology.
Long-Term (5+ Years)
- Export specialty gases to
West African markets.
- Build a large cryogenic air
separation unit (ASU).
- Establish training academy
for gas safety and handling.
2.6 Unique Selling Proposition (USP)
PrimeGas
stands out in the industry due to:
- Consistent gas purity: 99.5%–99.99%
- Fast emergency response for hospitals
- Affordable cylinder leasing for SMEs
- Guaranteed availability (24-hour operations)
- Strict safety compliance
- Coverage of the underserved
Ojo–Badagry corridor
- Lower transportation cost
due to plant proximity
2.7 Location and Facilities
Proposed Location:
Ojo /
Amuwo-Odofin Industrial Cluster, Lagos State
Reasons
for choosing this location:
- Cheaper land/warehouse rent
compared to Ikeja or Apapa
- High concentration of
welding shops
- Proximity to hospitals and
clinics
- Easy access to Apapa–Badagry
Expressway for distribution
- Close to marine engineering
hubs
- Lower competition in the
axis
- Reliable access to skilled
labour
Facility Components
The plant
will include:
- Production hall
(PSA/Nitrogen/Argon units)
- Compressor room
- Cylinder storage area
- Control room
- Quality testing laboratory
- Fire safety &
suppression systems
- Administrative block
- Loading bay
- 100 KVA generator &
solar hybrid system
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