study was conducted to investigate impact of logistics management in the
marketing of agricultural products. The logistics management and the associated
of marketing of agricultural products in the private sector with reference to
Diversay Solutions Limited. It sorts to determine, the goal and strategy
deployed by their logistics, to identify the distribution strategy used by
introducing their products into the market.
meet the objectives of the study, the research methodology adopted comprised of
a percentage table and Chi-square analysis to test the research hypotheses.
logistics having an average lead time which last for three month, it also
discovered that the logistic process of Diversay Solutions consist of five
steps which are production management,
customers service, raw materials, inventory management, management
control, and sales management.
study recommended that among the logistics,· inventory, management should
ensure that all the stock in and stock out are properly control and well
monitoring of receipt, invoice, way bill should be properly managed
effectively, in other to avoid overstated and understated figure during the
stock audit. It also recommended that raw materials must available at all cost
by management in other to maintain their production standard level and quantity
logistics management find easily since there market centre where agricultural
products can be market and motorable for the flow of both raw materials and
study need to provide adequate ways in maintaining the standard quality of
their products in other to avoid adulteration product in the market, so that
the quality of their products will maintain standard.
TABLE OF CONTENT
Title Page i
Table of Content vi
1.1 Background of the Study 1
1.2 Statement of Problem 1
1.3 Objective of Study 2
1.4 The research questions 3
1.5 Research Hypotheses 3
1.6 Significance of the study 3
1.7 Scope and
limitation of the study 4
to the Study 4
Definition of terms 8
CHAPTER TWO: LITERATURE REVIEW
of logistics 13
2.3 History of
logistics management 14
2.4 Forms of
2.6 Marketing of
agricultural products 23
2.7 Origin of
marketing of agricultural products
2.8 Important of
marketing of agricultural products 25
2.9 Market and
marketing of agricultural products 26
importance of marketing and market 28
product in relation to marketing 29
2.12 The scope and
activities of physical distribution of
2.14 Transportation 35
2.15 Storage and
packaging of product 44
and data process 44
management and control 47
2.21 Types and
functions of inventory 49
cost and approaches to inventory Management 51
purchasing management unit 54
and supply chain management 56
distribution problems in development
distribution nature concept and importance
THREE: RESEARCH METHODOLOGY
Research design 68
Sampling and procedure for data
Sampling techniques 69
Data collection instrument 69
3.6 Method of data analysis 69
FOUR: DATA ANALYSIS AND INTERPRETATION
and analysis of collection data 72
4.3 Test of
FIVE: RECOMMENDATION CONCLUSION
5.2 Summary 86
5.3 Conclusion 86
1.1 BACKGROUND OF THE STUDY
management involves the movement of both raw materials and finished goods from
the point of production to the purchase. The raw materials and finish goods are
both kept in the warehouse before being used in manufacturing or sold to the
customer. If it is well managed, distribution cost will be minimized not
necessarily at the expense of customer service level and consumer utility
increased. Alexander and Franco (1969) define Logistics management as
"fraction cost savings, increased competitiveness secured on added
customer value of product and enhance profit opportunity".
addition, this study shall discuss how effective logistics management can
improve marketing decision making and increase general performance in an
the study will also examine how organizations can meet their target and
customer service delivery and expectation in order to remain competitive in the
research will examine how logistics management is used in controlling the
market of Agricultural products. The study will also evaluate the shortcoming
of logistics management, and such problems are as follows:
analysis and study into logistics management in agriculture in Nigeria
highlighted that several effort have been made by the government in the past to
solve the problem and improve the level of agriculture beyond the expectation
of people by formulating policies by both the civilian government and military
government. The research problem shows that logistics management in the agricultural
products takes a large numbers of responsibilities in marketing their products.
Okeke, C. I. (2000) The study make it clear that if the logistics have good
qualified engineer, which they knows the kind of problem their equipment has
without being consult any expert for the assistance this situation will make
their both raw materials and finished goods reach their customer destination in
need to provide ways in maintaining agricultural facilities in order for the
production department to be able to meet up with their production target since
the maintenance department carry out their job activities affectively.
need to provide adequate marketing centre, where they can easily market their
agricultural product. The logistics management find it easy, since there is
market centre where the agriculture products can be market and it is motorable,
in that case, the flows of raw materials and the finish goods will be meet
their demand without delay.
need to provide adequate ways in maintaining the standard quality of their
products in other to avoid adulteration product in the market so that the
quality of their product will remain and maintain standard.
1.3 OBJECTIVE OF STUDY
principal objective of this study is to examine logistics management in the
marketing of agricultural products, with reference to problems stated above.
main objectives of the study are as highlighted.
identify the goal and strategy deployed by diversay solution limited in their
identify the strategy distribution to use by introduce of their products into
determine the relevance of logistic management in the marketing of agricultural
1.4 THE RESEARCH QUESTIONS
following pertinent question vis-a-vis diversay solutions limited will be
considered by this study.
there any goal or strategy deployed by diversay solution limited in their
any strategy distribution to be used by introduced of their product into the
there any relevance of logistics management to agricultural products?
1.5 RESEARCH HYPOTHESES
distribution used does not introduced their product into the market
goal or strategy deployed by diversay solution limited is not giving them
1.6 SIGNIFICANCE OF THE STUDY
role of logistics in the growth and to development of agriculture cannot be
overemphasized. A case study of this nature will reveal the nature of logistics
management and how effective logistics management will be given an organization
like the Diversay solutions limited credibility, sense of accomplishment and
required growth development. Invariably continuous effective logistics
management will leap to sustainable development in the private sectors.
study will improvise ways in which logistics management warehouse and store provide
all the spare parts and use full equipment for the maintenance department. The
study would have any reasons to give by not performance their duty effectively
since the part are available in the store is either to replace it or repair it
to let the logistics department meet up with their normal activities schedule.
study shall also discuss the available resource used in agricultural management
like fertilizer mechanized equipment for agriculture. If the government can
provide this infrastructures mention above to the agriculture department and
the logistics management also manage it the way it purpose, both the movement
of raw material and finishing goods will be flow and distributing accordingly.
the study shall also discus about network road such that it will motorable in
other to marketing agricultural products.
are problem confronting them are:
of good qualified engineer.
of proper maintenance.
of spare parts.
of government agency.
of good network road.
of available resource used in agricultural management like fertilizer, poultry
equipment, and mechanized tools for agriculture.
1.7 SCOPE AND LIMITATION OF THE STUDY
study has a focus since it will be consider only one private enterprise, namely
diversay solutions limited. In the large private sectors in Nigeria.
aspects of the private that it covers include issues of logistic management in
the marketing of agricultural products, and the logistics issue is to cover the
entire problem and prospects of logistics management in organization marketing.
HISTORY OF DIVERSAY SOLUTIONS LIMITED
Solution Limited is a one stop livestock health and production support company
we aim at providing relevant, yet affordable solutions, that reduces the stress
of the challenges faced by farmers and stack holds in the livestock production
sector of the country's economy.
company is uniquely staffed and structured to provide highly professional
service and input targeted at solving the problem endemic in the industry this
adding real value that ultimately ensure enhance efficiency and profitability
with the least stress.
solution limited was incorporated in February 2008 and their mission both
simple and singular helping farmer and stock holder to achieve a high level of
visible efficiency in livestock production operations without the attendant
stress that use to accompany such achievement. This mission was informed by a
carefully analysis of the industry as constituted prior to the advent of the
company, here was periodic shortage and in stances complete unavoidably of
input leading to exorbitant input valuable cost and reduced profitability. The
perennial input crisis coupled with the challenges of disease not Greaks such
as the dreaded avian influenza diseases under standby sounded the death knell
for a lot of farmer that were poorly managed for the professionally such that
they could combat alone or internally so the real solution to apply to ensure
profitability in the face of the crisis is to increase efficiency in operation
so as to boost production to for the increase cost to operation occasioned by the
perennial crisis. They also want to do this with the least fuss and stress
hence Diversay solution limited. The suppliers of most our products are world
class companies the does not compromise the standard of their products or
service they offer our quality product are designed to stand the test of time
end to adapt the climatic condition in Africa. Our team is made of seasoned
professionals who have distinguished themselves in their careers providing
highly professional service and inputs targeted at solving the problem endemic
in the industry.
this division the company imports highly relevant and effective veterinary
drugs vaccines and additives and sell same at very affordable prices to farmers
and stake holders all over the country via a network of distribution
complemented by or trained technical sales representatives.
specialty this division markets, the company disinfectant range, water
sanitizer and other hygiene solutions the disinfectant market and by the
company are the latest available with cutting edge microbe control either alone
or combined and possess wide spectrum of activities that encompasses viruses
bacterial and fungi.
this division provides consultancy service to clients with regard to design
construction staffing and management of poultry, fish or livestock farmers we
also design and build elevated poultry house and advice on improved management
and turnaround of ailing farm operation.
under this division the company imports highly relevant and effective
veterinary drugs vaccines and additive and sells some of very affordable prices
to farmers and stake holders all; over the country via a network of
distributors complemented by our trained technical sales representation.
under this division the company imports all the laboratory equipment as to
perform all the necessary test of their product to avoid contamination and to
be specific the actual date of production and to observes expiring date not to
cause harmful to their customers.
1. Coccinex diver idine and
2. Quinrocin 20%
3. Quinrocin 20%
4. Avertin oral 1%
solutions limited core value includes regard for our employees the
demonstration of constant care, uprightness and humbleness and protection of
our good name. Our reputation and success depend on the way we fulfill these
values while conducting our business
term of protecting the environment to avoid environment pollution for the
safety of our people is a question of constant care in the way we use resources
optimize operation and handle waste our environmental protection policy
statement reads we are committed to the protection of the environment and place
high priority on environment considerations in managing our business
create opportunity nationwide and global commerce.
shall fulfill our vision by truly understanding our clients and their business
offering second to none transportation solutions being profitable and behaving
sustainable profitable growth continuously reducing cost and increasing
efficiency offering our colleagues personal growth and a motivating place to
good corporate citizen
OF TERMS TO BE USED
this study, Kotler Philip and Kevin lane Keller (2009) definitions some terms
shall serve as operational words and they are as follows.
may be defined as planning and implementing the physical flows of materials and
final goods from points of origin to points of use for consumption to meet the
needs of customers at a profit.
may be defined as making use of people to achieve their stated goals and
activity that concern itself with proposals for the future with the evaluation
of alternative proposals and with the methods by which these proposals may be
management activity that involves establishing standard measuring performance
and correcting the distributions.
to discover what products or service are required or are being bought by a
market area or type of customers the specification and performance expected by
customer and the price which they indicate that they would pay for a stated
specification of certain products or service.
study of the pattern and nature of sales for specified products in selected
market areas to identify the true sales pattern i.e. sales effort and sales
is to identify the physical distribution required to counter competition
effectively or to give customers a better service, and to check if the method
being used are achieving these aims within permitted costs. It helps to
identify how distribution may modified to keep costs under control, where to
locate depots size of inventories method of transportation to be used the
various means of transportation and whether to lease or buy vehicles.
approach to the problem solving which weight alternative and choose an
alternative especially where advantages and costs cannot be accurately measured
in members by considering costs of other alternative in comparison with benefit
detailed study of buying behavior and consumer behavior habits patterns for
specified groups of consumers to establish consumer profiles, what they buy,
why they buy, what we they make of the products, the prices they pay or are
prepared to pay and what they buy from competitors.
logistics provider's warehouse of goods being stacked on pallets with a
forklift. Logistics ware house as a business concept evolved in the products
due to the increasing complexity of supply business with material and shipping
supply chain, leading to a call for experts called supply chain logistics.
Business logistics can be defined as "having the right items in the right
quality at the right price in the condition to the right customer.
master summary of logistics management in marketing of agriculture product,
there functions are more seriously and they should also contribute the function
to the organization to achieve their goal and objective.
and Franco (1969) Introduction in logistics marketing,
pitman publishing corporation, New York.
K. and Kevin I. K. (2009) Marketing management: analysis,
planning, and control 13th edition, prentice/hall international
C. I (2000) Marketing management impressed