ICE YOGHURT PRODUCTION BUSINESS PLAN

TABLE OF CONTENTS

1.0      Executive Summary

2.0    Company Description

2.1    Business Overview

2.2    Legal Status and Registration

2.3    Goals and Objectives (First 3 Years)

2.4      Core Values

3.0  Products and Services

4.0    Market and Industry Analysis

4.1    Industry Overview

4.2    Target Market Segments

4.3    Competitor Analysis

4.4    SWOT Analysis

5.0    Marketing Strategy

5.1    Branding and Positioning

5.2    Pricing Strategy

5.3    Promotion Strategy

5.4    Distribution Channels

6.0    Operations Plan

6.1    Location and Facility

6.2    Production Process

6.3    Equipment Needs and Cost

6.4    Raw Materials and Suppliers

7.0    Management and Organizational Structure

7.1    Ownership Structure

7.2    Organizational Chart

7.3    Staffing Plan and Salaries

8.0    Financial Plan

8.1    Startup Capital Requirements

8.2    Revenue Projection (Year 1)

8.3    Cost of Sales (Monthly)

8.4    Monthly Operating Expenses

8.5    Profit Projection (Monthly)

9.     Risk Assessment and Mitigation

Conclusion

Executive Summary & Company Overview

1. Executive Summary

Business Name: CreamyChill Ice Yoghurt Ltd.

Location: Ikorodu, Lagos State, Nigeria

Nature of Business: Manufacturing and retail of hygienically produced, flavored ice yoghurt in sachets, bottles, and cups for mass consumption across Lagos.

Target Market: Schools, supermarkets, kiosks, roadside vendors, event caterers, offices, and individuals seeking affordable and refreshing dairy snacks.

Mission Statement:
To provide high-quality, affordable, and nutritious ice yoghurt products to consumers in Lagos State while promoting local dairy sourcing and hygiene in food handling.

Vision Statement:
To become a leading ice yoghurt brand in Nigeria recognized for quality, innovation, and accessibility.

Startup Capital Estimate: ₦18,000,000
Projected Monthly Revenue (Year 1): ₦2,500,000 – ₦4,000,000
Breakeven Timeline: Within the first 12–15 months
Ownership Type: Sole proprietorship or registered limited liability company (suggested)

2. Company Description

2.1 Business Overview
CreamyChill Ice Yoghurt Ltd. will produce high-demand ice yoghurt in various packaging formats — sachets (₦50, ₦100), bottles (₦200, ₦500), and branded party packs. The business will operate from a mini-factory in Ikorodu, strategically located to serve local markets and access distribution networks into Lagos mainland and island.

2.2 Legal Status and Registration

• Proposed registration with CAC as CreamyChill Ice Yoghurt Ltd.
• NAFDAC certification for consumable compliance
• Food handling permit from the local government
• Tax Identification Number (TIN) and SON quality endorsement

2.3 Goals and Objectives (First 3 Years)

• Achieve production of over 10,000 sachets per week by Year 2
• Penetrate major supermarkets and school tuck shops across Lagos
• Expand to distribute to Ibadan and Ogun by Year 3
• Launch 2 new flavours and introduce probiotic variants by Year 3

2.4 Core Values

• Hygiene: Uncompromised cleanliness in all stages of production
• Affordability: Accessible pricing for every consumer segment
• Innovation: Flavors, packaging, and cooling techniques
• Customer Delight: Speedy delivery and responsiveness

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