FEASIBILITY REPORT ON THE ESTABLISHMENT OF BAKERY

TABLE OF CONTENTS

CHAPTER ONE

INTRODUCTION

GENERAL INFORMATION OF THE BUSINESS:

CHAPTER TWO

DESCRIPTION OF THE BUSINESS

THE PRODUCT:

THE TARGET MARKET AND THE USE OF THE PRODUCT:

FACTOR THAT AFFECTS THE EXPANSION OF THE BUSINESS:

CHAPTER THREE

MARKET CONSIDERATION

EVALUATION OF THE MARKET:

THE WEAKNESSES AND STRENGHTS OF COMPETITORS:

SALES PROJECTION/ FORECAST FOR THREE YEARS

CHAPTER FOUR

THE MANAGEMENT TEAM

THE COMPONENT AND DUTIES OF THE MANAGEMENT TEAM:

OTHER EMPLOYEES AND THEIR DUTIES:

THE ORGANISATIONAL CHART:

CHAPTER FIVE

JIL BAKERY HOME Remuneration Package:

CHAPTER SIX

THE MARKETING PLANS

PRODUCT CONCEPT:

SOCIETAL MARKETING CONCEPT

PRICING STRATEGY:

SKIN – THE CREAM PRICING STRATEGY

PENETRATION PRICING STRATEGY

DISCOUNT PRICING AND ALLOWANCE:

CHAPTER SEVEN

CRITICAL RISK AND PROBLEMS

DEFINATION OF RISK:

RISKS AFFECTING THE BUSINESS:

HOW TO MINIMIZE RISKS:

PROBLEM OF THE FIRM

WAYS OF SOLVING THE PROBLEM:

CHAPTER EIGHT

FINANCIAL AND ECONOMIC PLAN

SOCIAL RESPONSIBILITY

CHAPTER NINE

EVALUATION AND CONCLUSION

CHAPTER ONE

INTRODUCTION

GENERAL INFORMATION OF THE BUSINESS:

The name of the intended business shall be called JIL BAKERY HOME which will be situated at Lekki, Eti - Osa Local Government Area, Lagos State.

I came across the business through a friend of mine who was actively participating in the running of his Uncle's bakery.

Actually, my thinking was to invest on a trading business which shall served a useful purpose to the general public but my regular visit to my friend uncle's bakery initiated me to re-directed my plans and decided to invest in the bakery business.

The information on the business was gathered through the experience of staying with my friend and consulting its specialist.  

CHAPTER TWO

DESCRIPTION OF THE BUSINESS

THE PRODUCT:

The product to be offering is sliced and non - sliced bread which is a fulfilling need to the society at large, also a way of surviving income for an entrepreneur and also a way of adding values to the face of my economy by providing employment opportunities for the unemployed citizen of my beloved country, Nigeria.

THE TARGET MARKET AND THE USE OF THE PRODUCT:

The product would be available to the entire people of the society for consumption which gives carbohydrate to the body and system of the consumers. It is not a seasonal product and it can be produce at any particular period of the year.

FACTOR THAT AFFECTS THE EXPANSION OF THE BUSINESS:

The renowned factors that affect business are the quality of the product and services given to customers as well as the firm product appeal to potential customers, which neither increase nor decrease the demand for the product.

The provision of handbill by the firm to the target market accounts for market penetration of the product and also enable the product withstand the competition.

Although, many of the firms are folding up due to poor management by the proprietor but with good maintenance, there is an opportunity for the future expansion of the firm.

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