TABLE OF CONTENTS
2.0 Marketing Prospect of Candle 1
3.0 Sales Production 3
4.0 Management Team 3
5.0 Organisational Chart of Olowojesiku Enterprises 4
7.0 Basic Materials Needed with Cost 5
8.0 Machinery and equipment with cost 6
9.0 Production process 6
10.0 Constraints associated with Business 7
11.0 Sources of Fund 8
12.0 Twelve Month Projected Cash Flow of Olowojesiku Enterprises 9
proposed name of the business is OLOWOJESIKU ENTERPRISES. This company
is basically a medium scale venture to be operated on a sole
proprietorship basis. The business will engage in the production of
candle for commercial purpose. As a result of high demand for candle the
company will for now concentrate on production of white colour, then
later red, black and other colours.
proposed venture is essentially a one-man business in terms of
ownership structure but with time the business will expand its
structure simultaneously with new investors. There is a high tendency of
its profitability because of targeted consumers, which is the church,
especially the white garment churches.
production/manufacturing of candle has been in various colours
depending on the usage purposes. Predominantly, the, colours often
produced are white, red, blue and black. This is the coloration, which
the candle taken to 'reflect the purpose demanded by users/consumers.
business will cater for all demand of our respective customers, but-
churches are the main targets of our proposed products because of,
increasing number of churches, that" is 'white garment churches' in
2.0 MARKET PROSPECT OF CANDLE
The table below shows the present estimated demands and supply for candle in the market in percentage (%).
the above research carried out, the estimated size of market uncovered
is 37.5%, while only 72.5% of it is actually covered.
the available 37.5% let uncovered, with good production and marketing
strategies the proposed business alone will control 'more than the
availability of local raw materials and, other incentives, capital
allowance and other tax concession on a value-added basis and coupled
with investor-friendly culture, there will be high demand, hence, the
tendency for potential annual market growth.
The following are some of those factors -that can affect market growth:
Smuggling and inconsistent policies pose a major problem to local
manufacturers who often cannot 'compete on the basis of price.
Infrastructure deficiencies like good motorable road, communication
network and other major constraints that can affect the market growth.
Capacity underutilization made era worse by lack Of patronage from
govern and its agencies, which import some of these goods.
4. Poor power supply
5. Lack of machinery
on the surveys and experiment conducted recently, we have been able to
rectify the weakness of our major competitors in the market. We have
discovered that product burn very fast. However, we intend adding some
chemical like stearic acid and sulphuric acid in our product so as to
make it strong and burn slowly. Also, with low variable cost per unit
and labour cost, we will use the low cost of production to set our price
to offset them from their major consumers.
consumers or customers of our product will be given some incentives and
opportunity to explain their reaction whenever they notice arty problem
with our product since it is our desire to satisfy their needs at a
what the firm is willing or able to do in the market place is
influenced by what it will do, there will be a close monitoring of the
market shares on a monthly or quarterly basis because our success in the
market requires a "fit" between the company and the market. In so
doing, we intend to anticipate new actions that the competitors will
take either in response to our actions or of their own initiative.
Moreover, with the continued study of the market trend of demand and
supply we will be able to assess our target market segment.
data collection, a good marketer will be interested in different ways
of collecting information. Apparently, our source of collection of
information and data is through survey, observation, interview,
published statistics and market audit.
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