ABSTRACT
This study examines the Effect of
Effective Communication on Organization Productivity. The data for the study
are collected through the questionnaire, interview and secondary method.
However, the questionnaire form the major instrument of data collection in the
study. The simple random sampling is used to select the respondent for the
study. The hypotheses in the study are tested with the chi-square statistics.
Some of the findings of the study are a satisfactory effective communication to
make a coordinated effort in achieving organization goals. Inadequate or no
planning at all can make communication more difficult and ineffective and that Communication
have created opportunities that were previously regarded as science fiction.
Based on the findings of this study, such recommendation like effective
communication in organization aids in decision making and strategy implementation
were preferred. We can see that communication in organization help in the
acquisition of knowledge and competence which help in the effective and
efficient performance on organization productivity.
TABLE OF CONTENTS
Title Page
Certification --- --- --- --- --- --- --- --- --- i
Dedication --- --- --- --- --- --- --- --- --- ii
Acknowledgements --- --- --- --- --- --- --- --- iii
Table of Contents --- --- --- --- --- --- --- --- iv
Abstract --- --- --- --- --- --- --- --- --- --- vii
CHAPTER ONE: INTROUDCTION
1.1
Background to the Study --- --- --- --- --- --- 1
1.2
Statement of the Problem --- --- --- --- --- --- 4
1.3
Objective of the Study --- --- --- --- --- --- --- 5
1.4
Research Questions --- --- --- --- --- --- --- 5
1.5
Statement of Hypotheses
--- --- --- --- --- --- 5
1.6
Scope of the Study --- --- --- --- --- --- --- 6
1.7
Significance of the Study --- --- --- --- --- --- 7
1.8
Limitation of the Study --- --- --- --- --- --- 7
1.9
Operational Definition of Terms --- --- --- --- --- 8
CHAPTER
TWO: LITERATURE REVIEW
2.1 Introduction --- --- --- --- --- --- --- --- 10
2.2 Communication and Productivity-- --- --- --- --- 11
2.3 Summary of the Review --- --- --- ---
--- -- 22
CHAPTER THREE: RESEARCH
METHOD
3.1 Introduction --- --- --- --- --- --- --- --- 24
3.2 Research Design --- --- --- --- --- --- --- 24
3.3 Population of the Study--- --- --- --- --- --- 24
3.4 Sample and Sampling Techniques --- --- --- --- --- 25
3.5 Instrumentation --- --- --- --- --- --- --- --- 26
3.6 Method of Data Collection --- --- --- --- --- --- 27
3.7 Method of Data Analysis --- --- --- --- --- --- 28
CHAPTER FOUR: DATA
PRESENTATION ANALYSIS AND INTERPRETATION
4.1 Introduction --- --- --- --- --- --- --- --- 30
4.2 Data Presentation --- --- --- --- --- --- --- 30
4.3 Test of Hypotheses --- --- --- --- --- --- --- 39
4.4 Discussion of Findings --- ---- --- --- --- --- 45
CHPATER FIVE: SUMMARY
CONCLUSION AND RECOMMENDATIONS
5.1 Introduction --- --- --- --- --- --- --- --- 46
5.2 Summary of Findings--- --- --- --- --- --- --- 47
5.3 Conclusion --- --- --- --- --- --- --- --- 48
5.4 Recommendations --- --- --- --- --- --- --- 49
5.5 Suggested Area for Further Studies --- --- --- --- 50
References
Appendices
CHAPTER ONE
INTRODUCTION
1.1
Background
to the Study
Communication is the process of
sharing information, thoughts and feelings between people through speaking,
writing or body language. Effective communication extends the concepts to
require that transmitted content to received and understood by someone in the
way it was intended. The goals of effective communication include creating a
common perception changing behaviours and acquiring information. Effective
communication begins with encoding or the skill of relating a message in a clear,
direct way that allows the receiver to correctly decode your message. Effective
communication is a skill as well as it requires the receiver to ensure that
he/she properly heard and understood the message being sent. Communication no
doubt is a very vital tool in carrying out our day to day activities. Everyone
needs communication with people around to share experience, job, frustration,
hope and fears from childhood.
Udeze (2000) stated that communication
as the act of imparting a common idea or understanding to another in every
organization, goals are set as the procedure or ways through which the
organization instead to achieve it. The goals are spelt out with the end
communication model.
Every organization is established to
achieve a set objective. For example, certain business organization set up for
profit making by the provision of services by training high level of manpower
for both in the public and private sector of the economy. However, the defined
objective through the instrumentality of persons who form the basic unit of the
organization. The people’s readiness to perform for the attainment of goals and
objectives of an organization.
Nwachukwu (1988) contends that
communication is at the root of personnel and ministration, it is the transaction
and interpretation of information for the efficient operation of an enterprise.
Therefore management must recognize the importance of effective communication
to its productivity. Communication require that the climate that promote the
exchange of ideas as well as one that permits every member of the organization
to actualize his view without fear.
Drucker (1995) stated that management
is concerned with the direction and control of an enterprise and involves
planning and the direction of the work of others. These managerial functions
cannot be successfully carried out in the absence of effective communication.
Brown (2008) defined communication as the process of transmitting ideas and
thought from one person to another for the purpose of creating understanding in
the thinking of the person receiving the message, effective communication
supports organizational productivity.
In effective communication the manager
has a specific tool – information. He does not “handle” people, but motivates
guides and organizes people to do their own work. His duty is the spoken or
written words, no matter whether the manager’s job is an engineering,
accounting or marketing kind. Every manager needs skill in getting his thinking
across to other people as well as skills in finding out what other people are
after. In recent years, communication has been of growing information in large
organization and also because it has been realized that communication is not
forced, but has to be learnt to enhance the productivity of every organization.
1.2
Statement
of the Problem
Effective communication is of high
priority to the management of Guinness Nigeria PLC, it will be seen that in
trying to increase productivity through effective communication, barriers
occur, which reduces productivity overloading which bogs down the entire
system. Lack of planning to communicator, mechanical inefficiency which include
lack of public facilities like telex.
This problem destruct information from
the top to the bottom or bottom to the top. The barriers in most organization
can crumble the organization as the communication gap portends serious danger.
The possible causes is always the complain of junior workers not been carried
along, this is the gap in knowledge the researchers attempts to fill.
1.3
Objectives
of the Study
The aim of the study is to investigate
the effect of effective communication in organization’s productivity, the
specific objectives are to:
1
Examine the significant relationship
between sufficient communication and organization profitability.
2
Ascertain
mutual and cordial relationship between subordinate and superior has
significant effect on organization communication efficiency.
3
Determine
if there is significant relationship between information and the channel of
communication.
1.4
Research Questions
The following research questions
should be provided answers to:
1. What
is the relationship between sufficient communication and organizational
profitability?
2. Does mutual and cordial relationship
have an effect on organization’s communication efficiency?
3. Is there significant relationship
between information and channels of communication?
1.5
Research Hypotheses
The following hypotheses shall be
tested:
H01:
There is no significant relationship between sufficient communication and
organization profitability.
H01:
There is significant relationship between sufficient communication and
organization profitability.
H02:
Lack of mutual and cordial relationship between subordinate and superior has no
significant effects on organization communication efficiency.
H02:
Lack of mutual and cordial relationship between subordinate and superior has
significant effect on organization communication efficiency.
H03:
There is no significant relationship between information and the channel of
communication.
1.6 Scope
of the Study
Communication as a topic is a vast
one, no consensus has being reached about this concept, but it is a known fact
that every human activity involves a good amount of effective communication.
The scope of this research will there ….. Limited to the evaluation of
effectiveness of communication and its impact on productivity in Guinness
Nigeria PLC, Benin
City Edo
State.
1.7 Significance
of the Study
The importance and need for effective
communication in an organization cannot be overemphasized; this research work
will be of good help both to the researchers and to the Guinness Nigeria PLC.
To the researcher, it is a requirement
for the award of Bachelor Degree in Business Administration, while to Guinness
Nigeria PLC, it will provide its findings and recommendation and showing its
lapses and proffer solutions to these lapses. It also highlights the benefit of
effective communication and how it influence productivity.
1.8 Limitations
of the Study
Due to the economic situation prevailing
in our nation today, the research has the following constraint:
Respondents: The
attitude of most workers may have affective the quality of the work, examples
are cases of “not on seat” and come again syndrome. Some respondent oven
returned their questionnaires unanswered due to the fear of Management
information.
Time: The inability of the researcher to
meet with academic work could have affected the quality of time in carrying out
the research.
Finance: Money as we all know is the bedrock
of every research work,the research may be faced with financial
difficulties and this could have affected data collection and the research work
in it’s entirely.
1.9 Operational
Definition of Terms
The
following terms are defined as used in the study:
Effective:
According to Oxford Advanced
Learner’s Dictionary, this is simply production result as intended or wanted.
An organization is said to be effective when it accomplishes all that it set
out to achieve.
Communication:
According to Udeze (2000), this is
the act of impacting a communication or understanding to another person with
the purpose of implementing an action that is coordinated towards a common end.
Productivity: According to Anugwom (2007) is the
measure of how well resources are brought together in organization and utilized
for accomplishing a set of result.
Impact: According to Oxford Advanced
Learner’s Dictionary, to have an effect, the effects of effective communication
on productivity. This effect could be a negative or positive one.
A
negative effect arises when effective communication does increase productivity
of the organization.
Brewing: Is
the fastest growing of Nigeria
manufacturing industries, it contributes and provides direct employment for
many people.
Organization:
According to Umoh (2006) is coming
together of group of people that specializes in different fields, coordinate
their effort towards the set goals, supervise through some hierarchy of
authority so that objectives of organization will be achieved.
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