DAIRY FARMING AND MILK PROCESSING BUSINESS PLAN

TABLE OF CONTENTS

1.0    Executive Summary

1.1    Business Overview:

1.2    Vision Statement:

1.3    Mission Statement:

1.4    Objectives:

1.5    Start-up Capital:

1.6    Revenue Projections (Year 1 - Year 5):

2.0    Business Description

2.1    Industry Background

2.2    Business Opportunity

2.3    Value Proposition

3.0    Market Analysis

3.1    Industry Overview

3.2    Target Market

3.3    Market Trends

3.4    SWOT Analysis

4.0    Products and Services

4.1    Core Products

4.2    Services

4.3    Unique Selling Proposition (USP)

5.0    Marketing Strategy

5.1    Marketing Objectives

5.2    Pricing Strategy

5.3    Promotion Strategy

5.4    Distribution Strategy

5.5    Target Sales Channels

6.0    Operational Plan

6.1    Location and Facilities

6.2    Equipment Requirements

6.3    Production Process Overview

6.4    Daily Operational Structure

6.5    Staff Requirements

7.0    Organizational Structure

7.1    Management Team

7.2    Organizational Chart

8.0    Risk Analysis and Mitigation

8.1    Risk Table

9.0    Sustainability and Social Impact

9.1    Environmental Sustainability

9.2    Economic Impact

9.3    Social Impact

10.0 Financial Plan

10.1 Start-Up Capital Requirement

10.2 Sales Revenue Projections (Year 1–5)

10.3 Estimated Dairy Yield Table

10.4 Operational Costs Estimate (Annual)

10.5 Projected Profitability Summary

11.0 Executive Summary

1.0 Executive Summary

Business Name: FreshMoo Dairy Ltd
Business Address: Plot 12, Wudil Agricultural Zone, Kano State, Nigeria
Nature of Business: Dairy Farming and Milk Processing
Ownership Structure: Sole Proprietorship
Founder: Abdullahi Musa
Business Location: Rural Kano State, with proximity to grazing lands and urban milk markets

1.1       Business Overview:
FreshMoo Dairy Ltd is a dairy production enterprise committed to producing high-quality raw milk, yogurt, and other dairy products for the Kano urban market and beyond. Strategically situated in the agrarian zones of Wudil, Kano, the business aims to take advantage of the region’s cattle-rearing tradition, climate, and growing demand for healthy dairy options in urban centers. The business will utilize improved crossbreed cows (Friesian-Bunaji), modern milking systems, and hygienic processing equipment to ensure consistent output and product quality.

1.2       Vision Statement:
To become a leading provider of fresh and affordable dairy products in Northern Nigeria within five years.

1.3       Mission Statement:
To sustainably produce and distribute high-quality dairy products using innovative and ethical farming and processing practices, ensuring customer satisfaction, animal welfare, and profitability.

1.4       Objectives:

• Acquire and manage 50 crossbreed dairy cows within 12 months.
• Produce and package at least 250 litres of fresh milk per day within the first year.
• Establish a mini-processing plant for yoghurt, cheese, and butter within 18 months.
• Break even within 30 months and expand distribution to three neighboring states by year five.

1.5       Start-up Capital:
₦42,000,000 (including land, livestock, facilities, equipment, staffing, and working capital)

1.6       Revenue Projections (Year 1 - Year 5):

2.0 Business Description

2.1 Industry Background

The dairy industry in Nigeria remains underdeveloped, with over 60% of milk and dairy product consumption met through imports. Local dairy farmers produce mostly unpasteurized milk with limited value addition. However, the increasing demand for fresh, nutritious, and hygienic dairy products—particularly in cities like Kano, Kaduna, Abuja, and Lagos—presents a major opportunity for local producers.

2.2 Business Opportunity

FreshMoo Dairy Ltd seeks to close the gap between demand and supply by offering standardized milk and processed dairy products using best practices in animal husbandry and hygiene. Kano State provides access to Fulani herdsmen and grazing lands, enabling efficient livestock management and milk production.

2.3 Value Proposition

• Fresh, healthy, and hygienically processed dairy products.
• Locally produced, reducing costs and ensuring freshness.
• Partnerships with veterinary services and AI (artificial insemination) programs to improve yield.
• Environmentally friendly and welfare-conscious operations.

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