CATERING SERVICES BUSINESS PLAN

TABLE OF CONTENTS

1.0    Executive Summary

1.1    Vision Statement

1.2    Mission Statement

2.0    Business Description

2.1    Industry Overview

2.2    Business Description

2.3    Goals and Objectives

3.0    Market Analysis

3.1    Target Market Segmentation

3.2    Market Size and Growth

3.3    Competitor Analysis

4.0    Marketing and Sales Strategy

4.1    Marketing Strategy Overview

4.2    Promotional Strategy

4.3    Pricing Strategy

4.4    Sales Strategy

4.5    Customer Retention Strategy

5.0    Operational Plan

5.1    Operational Structure

5.2    Production Process

5.3    Equipment and Facility Needs

5.4    Staff Requirements

6.0    Organizational Structure and Management

6.1    Business Structure

6.2    Management Team

6.3    Recruitment Plan

7.0    Financial Plan

7.1    Start-up Capital Requirements

7.2    Revenue Forecast (Years 1–5)

7.3    Expense Forecast

7.4    Profit Projection (Net Income)

8.0    Risk Analysis

8.1    Major Risks and Mitigation Strategies

9.0    Sustainability Plan

9.1    Environmental Sustainability

9.2    Social Responsibility

9.3    Financial Sustainability

10.0 Appendices

10.1 SWOT Analysis

10.2 Sample Menu & Pricing (Per Person)

10.3 Sample Monthly Sales Projection (Year 1)

10.4 Conclusion

1.0 Executive Summary

Business Name: FlavourSpire Catering Services
Location: Ikeja, Lagos State, Nigeria
Business Type: Food Services (Catering for Events, Corporate Functions, Home Delivery, etc.)
Legal Structure: Sole Proprietorship (to be upgraded to Limited Liability Company within two years)
Owner: Adesuwa Balogun
Start-up Capital: ₦6,800,000

1.1 Vision Statement

To be the most sought-after catering brand in Lagos, known for quality, hygiene, creativity, and customer satisfaction.

1.2 Mission Statement

To provide premium, timely, and affordable catering services to clients across Lagos and neighboring states using professional chefs, excellent customer service, and innovative food presentation.

FlavourSpire Catering Services is a modern food and beverage catering company poised to meet the growing demand for reliable, top-quality food services in Nigeria’s commercial capital—Lagos. The company will cater to events such as weddings, corporate luncheons, birthdays, religious functions, and provide packed meals for institutions and private clients. With a solid focus on quality ingredients, creative culinary talent, and excellent customer relations, FlavourSpire will bridge the gap between taste and class, creating memorable culinary experiences.

Our target clients include corporate organizations, event planners, families, churches, schools, and government agencies. The business will initially focus on the Lagos mainland but expand to Lekki and neighboring Ogun State in the next three years.

2.0 Business Description

2.1 Industry Overview

Nigeria’s catering industry is booming due to a growing population, urban migration, increasing disposable income, and a strong culture of celebration and events. Lagos alone hosts tens of thousands of events annually—ranging from corporate to personal functions. The increased professionalization of event services has elevated expectations for catering quality and reliability.

According to the National Bureau of Statistics (NBS), Nigeria’s hospitality and food services sector contributes significantly to GDP, with Lagos State accounting for the lion’s share. As more professionals outsource food preparation and organizations seek reliable vendors for daily and special event needs, the demand for structured, hygienic, and professional catering services continues to rise.

2.2 Business Description

FlavourSpire Catering Services will offer a variety of services including:

• Full event catering: Weddings, birthdays, corporate dinners, and religious events.
• Corporate lunch delivery: Daily or scheduled deliveries to offices and businesses.
• Private chef and small group services: For in-house parties and family events.
• Institutional catering: For schools, churches, government agencies.
• Customized menu planning: For dietary needs (vegetarian, diabetic, etc.).

Operations will be run from a leased facility in Ikeja, with a standard kitchen, office area, dispatch corner, and tasting room. All staff will undergo periodic training in food handling and customer service to maintain professional standards.

2.3 Goals and Objectives

Short-Term Objectives (0–2 Years):

• Successfully launch the catering brand and secure at least 20 repeat clients.
• Break even by the end of Year 1.
• Develop an online ordering system integrated with delivery services.

Medium-Term Objectives (3–5 Years):

• Expand to two more outlets (e.g., Lekki and Abeokuta).
• Establish a training academy for aspiring chefs and caterers.
• Diversify into event rentals and packaged food products.

Long-Term Vision (5+ Years):

• Become a national catering franchise with outlets across Nigerian states.
• Create exportable food packages under the FlavourSpire brand.

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