TABLE OF
CONTENTS
Title
Page
Executive Summary
1.0 Executive Summary
1.1
Mission Statement
1.2 Vision Statement
1.3 Core Values
1.4 Business Objectives
1.5 Products and Services
1.6 Market Opportunity
1.8 Startup Cost and Funding Requirement
1.9 Expected Financial Performance Summary
2.0 Business Description
2.1
Company Overview
2.2 Company Name and Legal Status
2.3 Ownership and Management Structure
2.4 Business Location and Facilities
2.5 Legal Structure
2.6 Strategic Goals
2.7 Key Success Factors
2.8 Industry Outlook
3.0 Market Analysis
3.1
Industry Overview
3.2 Target Market
3.3 Market Trends
3.4 Market Demand Estimate
3.5 Competitive Analysis
3.5.1 Key Competitors
3.5.2 Competitor Strengths and Weaknesses
3.5.3 Competitive Advantage
3.6 SWOT Analysis
4.0 Operations Plan
4.1
Location and Facilities
4.2 Equipment and Machinery
4.3 Production Process
4.4 Staffing and Organization
4.5 Quality Control
4.6 Health, Safety, and Environment
5.0 Organizational Structure and Management Plan
5.1
Ownership Structure
5.2 Management Team
5.3 Advisory Team
5.4 Organizational Chart
5.5 Staff Development Plan
5.6 Succession Planning
6.0 Marketing Plan
6.1
Product Offerings
6.2 Unique Selling Proposition (USP)
6.3 Pricing Strategy
6.4 Promotion Strategy
6.5 Distribution and Logistics
6.6 Strategic Partnerships
6.7 Customer Retention Strategy
7.0 Management and Organizational Structure
7.1 Board
of Directors
7.2 General Manager (GM)
7.3 Departmental Heads
7.4 Operational Staff
7.5 Organizational Chart
8.0 Financial Plan and Projections
8.1 Key
Financial Assumptions
8.2 Startup Capital Requirements
8.3 Sources of Funding
8.4 Monthly Revenue Forecast (Year 1)
8.5 Annual Revenue Projection (Years 1–3)
8.6 Projected Cost of Goods Sold (COGS)
8.7 Operating Expenses
8.8 Profit & Loss Statement (Years 1–3)
8.9 Cash Flow Projection (Year 1)
8.10 Financial Performance Summary
8.11 Financial Highlights
8.12 Projected Balance Sheet (Year 1 – Summarized)
8.13 Key Financial Ratios (Year 1)
8.14 Break-even Analysis
8.15 Sensitivity Analysis (3 Key Scenarios)
8.16 Investment Return Summary
8.17 Summary & Practical Recommendations
9.0 Marketing and Sales Strategy
9.1
Target Market
9.2 Unique Selling Propositions (USP)
9.3 Promotional Strategy
9.4 Sales Forecast
10.0 Risk Analysis
10.1
Market Risks
10.2 Financial Risks
10.3 Operational Risks
10.4 Regulatory Risks
10.5 Competitive Risks
10.6 Economic Risks
10.7 Safety and Environmental Risks
11.0 Sustainability and Environmental
Considerations
11.1
Environmental Responsibility
11.2 Socio-Economic Impact
12.0 Exit Strategy
13.0 Appendices
Appendix
A: Key Assumptions
Appendix B: Regulatory Bodies
Appendix C: Equipment List
Appendix D: Abbreviations
1.0 EXECUTIVE SUMMARY
The Battery
Recycling & Energy Storage Systems Business is designed to address two
critical challenges in Lagos State and Nigeria at large:
- Environmental pollution from
discarded batteries
- Growing demand for reliable
energy storage solutions
The
proposed company, ReStore Energy Solutions Ltd., will operate as an
integrated battery recycling and energy storage systems company, focusing on:
- Collection and recycling of
used lead-acid and lithium-ion batteries
- Refurbishment and
repurposing of batteries
- Assembly and sale of energy
storage systems (ESS) for solar, telecoms, and industrial applications
Lagos
State generates thousands of tonnes of battery waste annually from
vehicles, solar installations, telecom towers, UPS systems, and industrial
backup power. Poor disposal practices pose serious environmental and health
risks, creating a strong regulatory and commercial opportunity for a structured
recycling operation.
The
business will combine waste recovery, material resale, and energy
storage system assembly, ensuring multiple revenue streams and strong
margins.
1.1 Mission Statement
To
provide environmentally responsible battery recycling and affordable energy
storage solutions that support Nigeria’s transition to sustainable energy while
creating economic value and jobs.
1.2 Vision Statement
To become
a leading battery recycling and energy storage solutions provider in West
Africa within 10 years.
1.3 Core Values
- Environmental responsibility
- Safety and compliance
- Innovation and efficiency
- Integrity and transparency
- Customer-centric service
1.4 Business Objectives
- Establish a compliant
battery recycling facility in Lagos State
- Recycle a minimum of 3,000
tonnes of batteries annually by Year 3
- Develop affordable modular
energy storage systems
- Achieve profitability within
24–30 months
- Reduce hazardous battery
waste pollution in Lagos
1.5 Products and Services
Battery Recycling Services
- Lead-acid battery recycling
- Lithium-ion battery
recycling
- Battery waste collection
contracts
- Safe battery disposal
services
Energy Storage Solutions
- Solar battery storage
systems
- Telecom battery banks
- Industrial backup energy
storage
- Refurbished battery packs
(certified)
1.6 Market Opportunity
Key
market drivers include:
- Rapid growth of solar
installations
- High vehicle population in
Lagos
- Telecom infrastructure
expansion
- Environmental regulations
tightening
- Rising cost of new batteries
The Lagos
market alone presents a multi-billion-naira annual opportunity.
1.8 Startup Cost and Funding Requirement (Summary)
|
Item
|
Estimated Cost (₦)
|
|
Land
& facility setup
|
120,000,000
|
|
Recycling
equipment
|
260,000,000
|
|
Collection
vehicles
|
85,000,000
|
|
Initial
working capital
|
135,000,000
|
|
Licenses
& compliance
|
20,000,000
|
|
Total
Estimated Startup Cost
|
620,000,000
|
1.9 Expected Financial Performance Summary
- Year 1 Revenue: ₦780 million
- Year 2 Revenue: ₦1.15
billion
- Year 3 Revenue: ₦1.75
billion
- Net profit margin by Year 3:
18–22%
- Payback period: ~3 years
2.0 BUSINESS DESCRIPTION
2.1 Company Overview
ReStore
Energy Solutions Ltd. will
operate as a licensed battery recycling and energy storage systems company,
serving Lagos State and neighboring regions.
The
company will integrate:
- Waste collection
- Recycling and material
recovery
- Battery refurbishment
- Energy storage system
assembly
2.2 Company Name and Legal Status
Proposed
Name: ReStore
Energy Solutions Ltd.
Legal Status: Private Limited Liability Company (Ltd)
Registration: Corporate Affairs Commission (CAC), Nigeria
2.3 Ownership and Management Structure
|
Stakeholder
|
Shareholding
|
|
Promoter
|
55%
|
|
Strategic
Investor
|
25%
|
|
Technical
Partner
|
10%
|
|
ESOP /
Reserve
|
10%
|
|
Total
|
100%
|
2.4 Business Location and Facilities
Proposed
Location:
Badagry–Agbara Industrial Axis, Lagos State
Facilities
Include:
- Battery sorting yard
- Recycling processing plant
- Storage warehouses
- ESS assembly workshop
- Administrative office
- HSE and testing laboratory
2.5 Legal Structure
- CAC registration
- NESREA environmental
approval
- Lagos State environmental
permits
- SON compliance for storage
systems
2.6 Strategic Goals
- Become a preferred battery
waste handler in Lagos
- Secure long-term contracts
with:
- Solar companies
- Telecom operators
- Auto workshops
- Expand into lithium battery
recycling by Year 2
2.7 Key Success Factors
- Regulatory compliance
- Strong collection network
- Efficient recycling
technology
- Skilled technical workforce
- Reliable downstream buyers
2.8 Industry Outlook
The
battery recycling and energy storage industry in Nigeria is projected to grow
at 20–25% annually, driven by renewable energy adoption and
environmental enforcement.
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