Marketing may very well be most
significant activities in our society today. Your very existence if profoundly
affected each day by a wide at marketing activities, the food you eat the cloth
you wear, housing that shelter you and activities you engage in both in profit oriented
organization non-profit oriented organization, manufacturing industries have
been to some measures affected by marketing activities.
The role of marketing in promotion of
financial services is the topic for the research work, therefore roles perform
by marketing is the performance of business by marketing, is the performance of
business activities that direct the roles perform by marketing is the
performance of business activities that the flow of good and services to final
consumer users at a profit, the business activities have also known as
marketing mix products promotion, place, price, they can be manipulated to make
financial service product (Intangible product) available to the customers.
This research work is divided into five,
Chapter one deals with background to the study, two various authors to support
my view, three explain how data was collected and data collected was presented.
Interpreted and analyze in chapter four and the last chapter summarized the
whole project and recommendation was given.
TABLE OF CONTENTS
Title Page i
Table of contents v
1.1 Statement of study
1.2 Objective of study
1.3 Significant of the study
1.4 Scope and limitation of study
1.5 Limitation of study
1.6 Definition of study
2.1 Meaning of marketing concept
2.2 Importance of marketing concept
2.3 Adoption process of marketing concept
2.4 Marketing concept adoption in non-profit
2.5 The component of marketing concept
2.6 Problem of marketing concept
3.0 Research methodology
3.1 Population / Sample size
3.2 Sampling method
3.3 Research approach
3.4 Data Collection
3.5 Administering of instrument
3.6 Method of Data Presentation and analysis
4.0 Data Presentation
4.1 Presentation of Data
4.2 Data Presentation and analysis of sec.
5.0 Summary of findings
is a crucial human invention, it embraces the activities that we engage in to
satisfy our economic needs and wont and it is therefore a universal belief that
the survival and expansion of a marketing organization is largely a function.
for marketing to take place, it is necessary that the following exist.
Two or more parities who have
Some product or services and money be
Some means of communication between the
can therefore be defined as all the company strategies aimed at satisfying
consumer better in the day to day marketing of their good and services.
can also be defined to a lay man as the management activities creating and
distributing goods and service for the satisfaction of human seeds at a profit.
Here is hardly a public on private
non-profit organization that is not faced with some problems stemming from its
relation to its market and to achieve
with some problems stemming from its relations its market and to achieve its
set goals and objectives non-profit marketing organization are faced with a
number of problems of which is the application of marketing concept as related
to effective strategy planning and corporate objective within the organization,
the research work will therefore
investigate and provide answer to the following.
What is understood by the term marketing
Can marketing concept be practice or
applied by non-marketing organization and how?
What are the problem of applying
marketing concept in an organization?
AND OBJECTIVES OF THE STUDY
One of the objectives of any
organization is profit maximization. To realize these objective, it is the
responsibility of the management to formulate the necessary policies for its
operation so as to enhance their attainment of the objective and such process
include application of marketing concept this study will therefore find out what is meant by marketing concept.
This study will therefore find out what
is means by marketing concept, what it entails and its application marketing
concept may mean different things to individual and organization. It will also be shown in this write up if non-marketing
organization apply marketing concept and how it is applied. When and if is only
limited to marketing organization in general and see in particular in applying marketing
concept in rendering their service to operators whether from the general public
or their staff within or out-side the organization government and soon will be
OF THE STUDY
study will be used to the researcher because it is require in capital
fulfillment of the requirement for the award of Higher National Diploma (HND)
it is also useful for future researcher into the subject.
This study will also highlight some
problem and their likely solutions, which will hence beneficial to study of
economic concept (SEC) in the improvement of their services to their operators
and also improve the welfare of the staff and that of the general public,
therefore the research works is important not just to the research as a student
of marketing but to the organization concerned study of economic concept (SEC).
Government, institution and the general public.
OF THE STUDY
This research is going to be concerned
with this area a application of marketing concept in non-marketing organization
study economic concept (SEC) as an organization of choice, and the sample will
be chosen within Abuja township that is, from the consumers, top management
staff and middle management staff of study of economic concept (SEC). This
study will examine the problem encountered by the study of economic concept
(SEC) and how it will be solved, the study would therefore embrace the
marketing of services with particular, reference to the application of
AND CONSTANT OF THE STUDY
The greatest limitation were those of
retrieving the questionnaire from the respondents. Two weeks when the
researcher called at the organization for the collection of the questionnaire,
it was discovered their own. These that were completed were collected while
some questionnaire were yet to be returned.
On the part of the operators, some were
collected on the spot while few while also not returned.
Finance also provided to be a major
limitation constituted a threat to the researcher work. There are times when one
was hundred by lack of money or inadequate of it to buy stationery and other
necessary materials and there by possess as constraints to the study because,
the researcher is also a student, he had to retrain his limited time between
school and research study.
It is a fact that a concept world has
different meanings to different categories of people. Definition of terms is
necessary to guide against ambiguity or misinterpretation the important word
and concepts used in his particular research work and defined as follows:
This can be defined as all the activities involved in finding out the needs of
the consumers and satisfying them with the available goods and services at a
This is a philosophy that believe that this satisfaction at the consumer want
is to be emphasize at all stages of production and distribution it is also the
philosophy, that believes in overall supremacy of consumer satisfaction.
Price here is an amount of money paid by buyer to seller for a product or
services. The researcher here endorses on price/changes as the money value of
services rendered by the organization. The economist defined prices as the
amount of money, which is needed to acquire in exchange some combined
assortment of a product services.
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