ANALYSIS OF THE USE OF AUDIOVISUAL INSTRUCTIONAL MATERIALS IN TEACHING AND LEARNING OF BUSINESS EDUCATION IN COLLEGES OF EDUCATION IN NORTH CENTRAL STATES OF NIGERIA

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ABSTRACT


Poor performance of students in Business Education courses has become a disturbing issue to parents, lecturers, curriculum planners, education administrators and society at large. As part of the contribution to checkmate this ugly situation, this study was designed to determine the availability and utilization of audiovisual instructional materials in teaching and learning of business education as it is considered to be a significant factor in aiding comprehension for students. To carry out the study, five research questions and five null hypotheses were formulated. Design for the study was a descriptive survey research. The study was carried out in Business Education department of six colleges of education in North Central State of Nigeria. The population of the study comprised 101 lecturers and 946 students from the Business Education departments of the six Colleges of Education selected from the North Central State of Nigeria. The sample size of the study was 372, comprising 101 lecturers and 271 students. Data for the study were collected with structured questionnaire titled:  Business Education Audiovisual Instructional Materials Availability and Utilization Assessment Questionnaire (BEAIMAUAQ). Data for the study were analysed using frequency, percentages, mean, standard deviation and real limit of numbers. T-test was used to test the null hypotheses at .05 level of significance. The findings of the study among others revealed that most of the audiovisual instructional materials for teaching and learning of Business Education were available and that the available audiovisual materials were poorly utilized by the lecturers. Based on the findings, the recommendations were proffered among others, that government and school administrators should ensure that audiovisual instructional materials are provided in colleges of education.





TABLE OF CONTENTS

Title                                                                                                                      Page

Title Page                                                                                                                    i

Declaration                                                                                                                  ii

Certification                                                                                                                iii

Dedication                                                                                                                  iv

Acknowledgements                                                                                                                v                    

Table of Contents                                                                                                       vi

List of Tables                                                                                                              viii

Abstract                                                                                                                      ix

 

CHAPTER 1: INTRODUCTION                                                                          1

1.1       Background to the Study                                                                               1

1.2       Statement of the Problem                                                                               7

1.3       Purpose of the Study                                                                                      7

1.4       Research Questions                                                                                         8

1.5       Hypotheses                                                                                                     9

1.6       Significance of the Study                                                                               10

1.7       Scope of the Study                                                                                         11

 

CHAPTER 2: REVIEW OF RELATED LITERATURE                                              12

2.1       Conceptual Framework                                                                                   12

2.1.1   Business education                                                                                         12

2.1.2    Business education curriculum                                                                       16

2.1.3    Teaching-learning of business education                                                        20

2.1.4    Audiovisual instructional materials/equipment and types                              21

2.1.5    Educational classifications of audiovisual instructional

materials (multimedia)                                                                                    28

2.1.6    Availability of audiovisual instructional materials                                          30

2.1.7    Utilization of audiovisual instructional materials                                           31

2.1.8    Challenges facing the utilization of audiovisual instructional

material in teaching and learning of business education course

2.1.9    Competence level of the lecturers handling the available

audiovisual instructional materials.                                                                 34

2.1.10 Strategies for enhancing the lecturers’ utilization of audiovisual

Instructional materials in teaching and learning of business

education courses.                                                                                           36

2.2       Theoretical Framework                                                                                   37

2.2.1    The classical behavioural (stimulus–response) theory by

Thorndike (1932)                                                                                            37

2.2.2    Purposive behavioural theory by Tolman (1948)                                            38

2.3       Empirical Studies                                                                                            39

2.4       Summary of Literature Reviewed                                                                 44

   

CHAPTER 3: METHODOLOGY                                                                          46

3.1       Design of the Study                                                                                        46

3.2       Area of the Study                                                                                           46

3.3       Population for the Study                                                                                47

3.4       Sampling and Sampling Techniques                                                               47

3.5       Instrument for Data Collection                                                                       47

3.6       Validation of the Instrument                                                                          48

3.7       Reliability of the Instrument                                                                           49

3.8       Method of Data Collection                                                                             49

3.9       Method of Data Analysis                                                                               49

 

CHAPTER FOUR: RESULTS AND DISCUSSIONS                                         51

4.1       Result                                                                                                              51

4.2       Summary of Findings                                                                                     64

4.3       Discussion of Findings                                                                                    66

CHAPTER 5: SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1       Summary of the Study                                                                                    73

5.2       Conclusion                                                                                                      76

5.3       Recommendations                                                                                          78

5.4       Educational Implications of the Study                                                           78

5.5       Limitations of the Study                                                                                 79

5.6       Suggestion for Further Studies                                                                       80

References                                                                                                      Appendices

 

 

 

 

 

LIST OF TABLES     

                                                                                                                        Page

4.1:     The frequency and percentage of Lecturers and Students on the

           available audiovisual instructional materials in the teaching- learning

           of Business Education.                                                                                      52

4.2:      The t-test analysis of the difference between the mean ratings of

lecturers and students in colleges of education on the availability of

audiovisual instructional materials in teaching-learning of Business

Education in Colleges of Education.                                                                57

4.3:     The mean rating and standard deviation of the Lecturers and students

           on the extent lecturers utilize Audiovisual Instructional Materials in

           teaching- learning of Business Education Courses in Colleges of

           Education                                                                                                         58

4.4:     The t-test analysis of the difference between the mean ratings of

           Lecturers and Students in colleges of education on the utilisation of

           audiovisual instructional materials in teaching-learning of Business

           Education in Colleges of Education.                                                                 59

4.5:      The mean rating and standard deviation of the Lecturers and

Students on the Challenges faced by lecturers in utilising the available

audiovisual instructional materials in teaching-learning of Business

Education Courses in Colleges of Education.                                                   60

4.6:      The t-test analysis of the difference between the mean rating of

Lecturers and students in colleges of education on the challenges

to lecturers’ utilization of audiovisuals instructional materials

in teaching-learning of Business Education in Colleges of Education.             62

4.7:      The mean rating and standard deviation of the Lecturers and

Students on the extent the lecturers’ competent in handling the  

available Audiovisual Instructional Materials and equipment in

teaching-learning of Business Education in Colleges of Education                  63

4.8:      The t-test analysis of the difference between the mean rating of

lecturers and students in colleges of education on the competence

level of the lecturers handling of the available audiovisual

instructional materials and equipment in business education.                          65

4.9:       The mean rating and standard deviation of the teachers and students

on the strategies for enhancing lecturers’ utilization of the audiovisual

instructional materials in teaching-learning of Business Education

Courses in Colleges of Education                                                                    66

4.10     The t-test analysis of the difference between the mean rating of

lecturers and students in colleges of education on the strategies for

enhancing lecturers’ utilization of the audiovisual instructional materials

in teaching-learning of Business Education in Colleges of Education              68





 

LIST OF FIGURE

Fig. 2.1            Dales’ cone of experience (1964)                                      25

 

 



CHAPTER 1

INTRODUCTION


1.1   BACKGROUND TO THE STUDY

The availability and utilisation of audiovisual instructional materials (AVIM) in colleges of education has become a key issue in the delivery of teaching and learning of Business Education courses. The abysmal retrogressive performance of students in Business Education courses has become very disturbing, hence the questions on the availability  and utilization of audiovisual instructional materials by the lecturers has occupied the centre stage of academic problems (Asthana, 2012).  It is understandable that necessary changes take place in learners through good teaching. Good teaching and learning occur when the teachers are able to put across their messages to the students in the most simplest, convincing and practical ways using concrete objects. These concrete objects, are most effective when they are in form of audiovisual instructional materials (AVIM). 

This simply means that they can be seen and as well heard by the learners. The global wave in the use of audiovisual gadgets and its revolutionary in teaching and learning of Business Education is a major attraction to higher institutions. There is a growing consciousness among the Business Education departments of colleges of education in the relevance of the use of audiovisual instructional materials/equipment. Atsumbe, Raymond, Umaru and Ajunwa (2014) stated that audiovisual materials/equipment offer exciting possibilities for meeting the needs of the 21st century learner if properly designed and implemented. Nwokocha (2005) noted that a wide range of audiovisual instructional materials and their equipment abound in the teaching and learning of Business Education but remarked that they are not usually readily available and quite expensive. 

The author stressed that some of them require computers, projectors and other electronic devices to operate which may be above the affordability of the Business Education lectures. Despite these constraints, audiovisual technology is still being used in colleges of education for teaching and learning of Business Education courses. For example, Students’ academic performances are significantly improved after being taught using audiovisual technology (Anderson, 2012).  Nowadays, knowledge is recorded in many physical forms. Before printing was inverted, the papyrus, vellum, codex, were used in recording human knowledge. Books and other printing forms came in after the invention of printing. Another form of media has come into prominence recently which is audiovisual media.  Audiovisual may include graphic materials such as pictures, maps, charts, slides, multimedia packages such as motion pictures, video recordings. There are also information bearing items like microfilms, computer readable data files and three dimensional objects example botanical specimens. Audiovisuals have a variety of definitions. It is gotten from a Latin word meaning, “I hear”.

In information science and library studies, it is a replay of sound which we hear. This covers microfilms, disc recorders, amplifiers, laud speakers and their enclosures and any other techniques that were used to record or replay sound waves. However, Al-Ansari (2006) sees audiovisual as something related to sound and visuals or light which includes printed materials and their equipment.  Audiovisual materials are categorized into two which are; audio materials and visual materials. Audio materials are the ones that produce sound heard in teaching which includes radio, lecture/talk, Audio tape/cassettes, compact disc, telephone. Visual materials are seen in the teaching process and can be grouped into two ways: (1) two dimensional and three dimensional projectiles and (2) non-projectiles.

The two dimensional projectiles could beam programmes directly to the projectors while the three dimensional projectiles must make use of flips and chips to beam on the projector. Non-projectiles are the ones that do not need to be projected such as televisions (Anderson 2012). Visual materials can also be classified under graphics/photographic. Audiovisuals are mixture of audio and visuals which are television programmes, multimedia packages, Video Cassette Recorder (VCR), and even computer programmes.  Some cannot be used without the equipment for using them such as projectors, television receivers, microreaders, record players, photocopying machines, Video Television Recorders (VTR), laminations machines, scanners, electronic boards, 35mm cameras with accessories. They can also exist in some other forms as slides of computer screens, down- loading of computer screens to treat a simulation of a computer search, interactive video, disc which requires the image storage medium, a television monitor or computer screen, appropriate software and a means of receiving input (Khairezan, 2011).

It is a known fact that all the audiovisual instructional materials/ equipment mentioned in this work are very interactive and aid teaching and learning. The audiovisual instructional materials enhance real and meaningful teaching- learning.  Audiovisual instructional materials can serve as a communication media that transmit information from the teacher to the learner with the intent of facilitating learning. Olaitan (2002) defined audiovisual instructional materials as all the practical and skill development resources that would facilitate the process of teaching-learning. Audiovisual instructional materials are needed for the execution of any educational programme. They are inevitable because of the impact they create on teaching-learning process. There is no doubt that the importance of all techniques in teaching is to expose the learner to the subjects matter.

However, unless enough activities and materials are efficiently carried out, there is no way the learner could be in touch with the subject matter. The use of audiovisual instructional materials is recommended at any stage of the child's developments and level of education. Uzoegwu (2001) opined that teachers are to employ audiovisual instructional materials in their teaching in order to ensure that learning is more permanent in the mind of the learners.  The author further stated that audiovisual instructional materials provide the learners with meaningful, accurate and real experiences from the subject taught. In addition, audiovisual instructional materials are the supports teacher brings to the class to help facilitate his/her lesson. These are charts, pictures, real objects which are representatives of the fact the teacher wants to impart to the students. They are the teacher's friend in the process of teaching.

In agreement to this, Oyedele (2008) opined that teaching-learning would be less meaningful without the use of teaching facilities and students will grope in the dark for a long period before getting a grasp of what is taught without audiovisual instructional materials. Similarly, Chika (2001) agreed that teaching facilities apart from lending themselves to practical learning are equally essential for actual occupational/job performance for self-reliance.  It is very essential that lecturers in Business Education use audiovisual instructional materials so that students can have the privilege of seeing, touching and manipulating them. This would definitely invigorate the students' interest and achievement in the subject matter. Agreeing with this state, Aliyu (2001) postulated that Business Education being a vocational education programme cannot do without adequate use of audiovisual instructional materials like typewriting machines, computers, dictating machines and tape recorders in the most audio and visual manner among others.

Therefore audiovisual instructional materials are materials used by the teacher to make the teaching and learning of Business Education courses easier. Teaching is the process where an expert, a more experienced person with more knowledge and skill assists a less experienced or knowledgeable individual to gain knowledge and experience Onwuka (2005) viewed teaching as a process of making impression on passive students, hammering in the facts. The concern of teachers involved in this method is to give to the students what they received from others. This conception of teaching was based on the misconception that the students' heads were empty and blank. The teacher's role after that was to fill the empty heads with facts irrespective of whether they are relevant or understood by the students.  It is an effort to bring about expected changes in the learner's behaviour and it reflects the behaviour needed in improving on the learner and the society where he lives. Thomson (2004) noted that teaching becomes attractive and learning made easier when audiovisual instructional materials/equipment are applied in situational classrooms. The use of these audiovisual instructional materials in instructional delivery will improve students' learning and achievement. More so, Frender (2000) defined learning as changes in perception; knowledge of an individual, the acquisition of new knowledge and skills which is generally regarded as a constructive activity such as working-memory capacity and general knowledge.

In addition, Gibbs (2002) suggested that learning is much more an evolutionary, sense making, experimental process of development than simple acquisition. Therefore, learning is a process which causes a change in behaviour of an individual. Teachers should try to teach their students how to learn. Furthermore, Adesina (2008) asserted that the quality of education that children receive bears direct relevance to utilization of audiovisual instructional facilities, which include teaching aids and the overall atmosphere in which learning takes place.

Unfortunately, the present state of audiovisual instructional materials is nothing to write home about. Most audiovisual instructional materials are obsolete, that is, not matching with the current development, the little ones available are not utilized because some audiovisual instructional materials use some components to make it functional for learning.  This study seeks to determine the availability and utilization of audiovisual instructional materials in teaching-learning of Business Education courses in colleges of education. Business Education as a skill course requires much of audiovisual instructional materials for absolute teaching-learning to take place. Aliyu (2013) defined Business Education as education for business.  The author further explained that it is the intellectual and vocational preparation of people for earning a living in a contemporary industrial and business environment. In other words, Business Education is the education for gaining expansion of skills, competencies, attitudes and attributes which are essential for efficiency of the economic system. If the learner is expected to acquire practical skills it is imperative to teach him using audiovisual instructional materials.

Ulinfun in Aliyu (2013) viewed Business Education as education in business or teaching in business skills which are required for use in business offices, clerical occupation and business policy analysis. Ulinfun in Aliyu explained that through the Business Education programme, students experience the practical application of basic skills for real world and real work situation. The public demand for students to have improved competencies in basic skills can be met through comprehensive Business Education programme backed up with available necessary audiovisual instructional materials for enhanced teaching-learning. Emeasoba, Ekoh, and Modebelu (2015) see Business Education as a procedure of instructing person of what happens during business transactions in offices, banks, markets, anywhere there is exchange of funds. They further explained that it is a kind of education that helps someone to learn the facts, acquire the skills, expand abilities, resolve problems and be able to have business attributes useful for success in business situation. Therefore, the study of the available audiovisual instructional materials and its utilisation by the lecturers of Business Education would definitely enhance skill acquisition.


1.2       STATEMENT OF THE PROBLEM

Availability and utilization of audiovisuals materials is important to academic performance. The idea of excellence in any Business Education programme of any college of education depends on the goals set for itself, but goals in turn, depends on what the teachers are capable of accomplishing in the teaching-learning process that show a permanent change in the behaviour of the students. Audiovisuals are used to enhance teaching-learning. There are various audiovisual instructional materials that aid teaching-learning in Business Education programme. The availability and usage of audiovisuals materials and other teaching equipment and facilities in Business Education courses are of great importance in teaching-learning of Business Education.

Unfortunately, the availability and utilization of audiovisual instructional materials in Business Education programme of colleges of education appears inadequate and underutilized for its purpose, thereby resulting in the poor performance of Business Education students in most of the Business Education courses. Akpan (2016) observed that there is a conspicuous decline in the performance of Business Education students in shorthand due to the fact that most colleges of education were not using audio cassettes and dictating machines in their practices. However, in some of the Business Education departments that have these audiovisual materials, they are locked up and never in use. This action could supposedly be ignorance or that the lecturers do not know how to operate them. Hence this study was to determine the availability and utilization of audiovisual instructional materials/equipment in teaching-learning of Business Education courses in colleges of education. 


1.3       PURPOSE OF THE STUDY

The purpose of this study was to analyse the use of audiovisual instructional materials/equipment for teaching and learning of Business Education in colleges of education. Specifically, the study sought to;

1.      determined the availability of audiovisual instructional materials in teaching and learning of Business Education in Colleges of Education.

2.      determined the utilization of audiovisual instructional materials in teaching  and learning of Business Education in Colleges of Education.

3.      determined the challenges faced by Business Education lecturers in utilization of audiovisual instructional materials in teaching and learning of Business Education in Colleges of Education.

4.      determined the competency level of the lecturers in utilizing the available audiovisual instructional materials for teaching and learning of Business Education in Colleges of Education.

5.      determined the strategies for enhancing lecturers’ utilization of the audiovisual  instructional materials in teaching and learning of Business Education in Colleges of Education.


1.4 RESEARCH QUESTIONS

The following research questions were posed to guide the study.

1.      What are the available audiovisual instructional materials in the teaching and learning of business education?

2.       Do the lecturers utilize audiovisual instructional materials in teaching and learning of Business Education courses in Colleges of Education?

3.      What are the challenges to lecturers’ utilization of audiovisual instructional materials in teaching and learning of Business Education courses in Colleges of Education?

4.      What are the lecturers’ competence level in handling the available audiovisual instructional materials and equipment in teaching and learning of Business Education in Colleges of Education.

5.      What are the strategies for enhancing lecturers’ utilization of the audiovisual instructional materials in teaching and learning of Business Education courses in Colleges of Education.


1.5       HYPOTHESES

The following null hypotheses were formulated for this study and were tested at .05 level of significance:

Ho1:     There is no significant difference between the mean ratings of lecturers and students in colleges of education on the availability of audiovisual   instructional materials in teaching and learning of Business Education in Colleges of Education.

Ho2:     There is no significant difference between the mean ratings of lecturers and students in colleges of education on the utilisation of audiovisual     instructional materials in teaching and learning of Business Education in Colleges of Education.

Ho3:     There is no significant difference between the mean rating of lecturers and students in colleges of education on the challenges to lecturers’ utilization of audiovisuals instructional materials in teaching and learning of Business Education in Colleges of Education.

Ho4:     There is no significant difference between the mean rating of lecturers and students in colleges of education on the competence level of the lecturers’ handling of the available audiovisual instructional materials and equipment in teaching and learning of business education.

Ho5:     There is no significant difference between the mean ratings of lecturers and students in colleges of education on the strategies for enhancing lecturer’s utilization of the audiovisual instructional materials in teaching and learning of Business Education in Colleges of Education.


1.6       SIGNIFICANCE OF THE STUDY

The findings of this research work would be beneficial to the Governments, National Commission for Colleges of Education (NCCE), business educators, curriculum planners, School management, stakeholders in education, and future researchers.

To the federal and state governments, the findings of the study would enable them to provide the necessary and up-to-date audiovisual materials needed for teaching- learning of business education. It would also assist the government in making educational budgets and determining the quality of education in the country, most especially for business education.

To National Commission for Colleges of Education who has the statutory regulatory authority and responsibility in managing the colleges of education in Nigeria, the research result would assist them in adequately recommending to the government the necessary audiovisual materials and equipment needed for the implementation of Business Education curriculum in colleges of education in Nigeria in order to enhance students’ achievement in the discipline.

The findings would as a matter of fact, enable the business educators to acquire the necessary skills required for the operation of the available audiovisual instructional materials and equipment, hence improving teaching-learning. For students, it would help to improve their retention capabilities, acquire increased learning motivation and understanding that would result to improved performance in Business Education courses.

For Ministry of Education, the findings of the study would help them to monitor the implementation of their programmes in colleges of education in terms of availability and utilization of audiovisual instructional material while the curriculum planners key into the result to fashion out scheme of work and other extracurricular activities. With the result of the research work, the stakeholders in education would be able to find out how to help schools in area of provision of modern audiovisual materials and equipment to enhance teaching-learning.

Most importantly, the intending researchers in Business Education would find the result of this work very useful for further research work in this field. Most of today’s teaching-learning are computer based. There is no doubt that most audiovisual instructional materials in this present dispensation are done through the computer applications. This situation has posed a lot of challenges to Business Education researchers hence a lot of research works abound in Computer Components for Audiovisual Instructional Materials (CCAVIM).     

1.7       SCOPE OF THE STUDY

The study focused on the availability and utilization of audiovisual instructional materials in teaching and learning of Business Education in North Central States. It was further delimited to three colleges of education in North Central States. The content scope of the study, however covered the availability, utilisation, challenges and competence level of Business Education lecturers as well as the strategies for enhancing lecturers’ utilization of audiovisual instructional materials.

 

 

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