ABSTRACT
The study analyzed rural households’ engagements in rice-related enterprises in Ebonyi State, Nigeria. Specifically, the study among other things examined the socioeconomic characteristics of the rural households’ engaged in rice-related enterprises, assessed the level of rural households’ engagement in rice-based enterprises, ascertained roles of household members in rice production, processing and marketing, determined the quantity of rice marketed among rural households, estimated income, expenditure, and profit of rural households engaged in rice marketing and assessed income made by provision of ancillary services in rice-based enterprises. The study made use of multi-stage random sampling procedure in selecting 180 respondents. Data for the study were collected with the use of structured questionnaire and analyzed with the use of both descriptive (frequency, percentage and mean score) and inferential statistics (functional analysis of multiple regression). The major results revealed a grand mean of (3.60) affirming that rural households in the study area were highly engaged in rice production, processing, marketing and other ancillary services embedded in rice enterprises. The result also revealed a mean of (4.24) affirming that the rural households in the study area were highly engaged in rice production, the result also revealed a mean of (4.02) affirming that the rural households in the study area were highly engaged in rice processing. Result also revealed a mean of (4.06) affirming that the rural households in the study area were highly engaged in rice marketing. Also youth males ranked 1st in contributing to households’ labour carrying out (31.96%), (28.95%) and (38.25%) of rice production, processing and marketing activities respectively. Result revealed that (47.30%) of rural households had income of (≤₦100,000). (13%) of the rice farmers produce above 1001 kg of paddy rice, Rural households in rice-related enterprises were constrained by lack of capital (3.76), high cost of labour (3.66), scarcity of labour (3.23), pest and disease attack (3.18), lack of storage facilities (3.09), long distance to selling point (2.93) among others. The multiple regression results revealed that the coefficients of educational status (0.242, P≤0.01), farm size (0.122, P≤0.1), monthly income (0.269, P≤0.01) and extension contact (0.227, P≤0.05) significantly influenced rural households’ level of engagement in rice production. Again, the multiple regression result revealed that the coefficients of sex (-0.230, P≤0.01), households’ size (0.228, P≤0.01), farm size (0.191, P≤0.05) and extension contact (0.337, P≤0.01) significantly influence households’ level of engagement in rice processing. Multiple regression result also revealed that the coefficients of age (0.225, P≤0.01), marital status (0.222, P≤0.01) and extension contact (0.371, P≤0.01) significantly influenced level of households’ engagement in rice marketing. The study concluded that rural households in the study area were actively engaged in production, processing, marketing and provision of ancillary services in rice-related enterprises. This engagement has generated revenues to rural households and improved livelihoods of rural dwellers. It was thus recommended that young and educated youths should be encouraged by government at all level to engage in rice-related enterprises since the industry was dominated by rural households who were relatively young, active, productive, experienced and educated.
TABLE OF CONTENTS
CONTENT
|
PAGE
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Title Page
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i
|
Declaration
|
ii
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Certification
|
iii
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Dedication
|
iv
|
Acknowledgements
|
v
|
Table of Contents
|
vi
|
List of Tables
|
ix
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List of Figures
|
x
|
Abstract
|
xi
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CHAPTER 1:
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INTRODUCTION
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1
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1.1
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Background of the Study
|
1
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1.2
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Problem
Statement
|
5
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1.3
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Research Questions
|
7
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1.4
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Objectives of the Study
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8
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1.5
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Hypotheses of the Study
|
8
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1.6
|
Justification of the Study
|
9
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1.7
|
Scope of the Study
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10
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1.8
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Definitions of Terms
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11
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1.9
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Limitations of the Study
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12
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CHAPTER
2:
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REVIEW OF RELATED LITERATURE
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14
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2.1
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Concept of Rice- related Enterprises
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14
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2.1.1
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Concept of rice
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14
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2.1.2
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Concept of rice production
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16
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2.1.3
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Concept of rice processing
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18
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2.1.4
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Concept of rice marketing
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18
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2.1.5
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Challenges linked with rice production
|
19
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2.1.6
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Prospects in rice related enterprises in
Nigeria
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21
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2.1.7
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How to improve rice production
|
22
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2.1.8
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Challenges of rice marketing in Ebonyi
State
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25
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2.2
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Theoretical Framework
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26
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2.2.1
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Theory of
production
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26
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2.2.2
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Profit
maximization theory of the firm
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27
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2.3
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Conceptual Framework
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28
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CHAPTER
3:
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METHODOLOGY
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32
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3.1
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Study Area
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32
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3.2
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Population of the Study
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33
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3.3
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Sample and Sampling Procedure
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33
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3.4
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Data Collection
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34
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3.5
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Validity of Instrument
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34
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3.6
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Data Analysis
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34
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3.7
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Measurement of
Variables
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36
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3.8
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Model Specification
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37
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3.9
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Hypotheses Testing
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37
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CHAPTER 4:
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RESULTS AND DISCUSSION
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40
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4.1
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Socio Economic Characteristics of Rural
Households in the Study Area
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40
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4.2
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Engagement of Rural Households in Rice-related Enterprises
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52
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4.3
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Roles of Household
Members in Rice Production, Processing and Marketing
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54
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4.4
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Quantity of Rice
(Paddy) Produced by the Rural Households
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57
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4.5
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Estimated Income,
Expenditure and Profit of Rural Households Engaged in Rice Production,
Processing and Marketing
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59
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4.6
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Quantity of Rice
Processed by the Rural Households
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63
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4.7
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Quantity of Rice
Marketed by the Rural Households in the Study Area
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64
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4.8
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Income Generated by Respondents through Provision
of Ancillary Services in Rice Based Enterprise
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65
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4.9
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Constraints Associated
with Rice Related Enterprises
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66
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4.10
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Hypotheses
Testing
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68
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CHAPTER
5:
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SUMMARY, CONCLUSION AND RECOMMENDATIONS
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78
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5.1
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Summary
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78
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5.2
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Conclusion
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81
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5.3
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Recommendations
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83
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REFERENCES
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85
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APPENDIX
|
|
93
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|
|
|
|
|
|
LIST
OF TABLES
Percentage distribution of rural households based on the socio-economic
characteristics in the study area
|
40
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Percentage distribution of rural households according to the
socioeconomic characteristics in the study area (cont’d)
|
46
|
Distribution of rural households’ level of engagement in rice-based
enterprises in the study area.
|
51
|
Distribution of roles
of household members in rice production, processing and marketing
|
53
|
Distribution of quantity of rice
(paddy) produced by the Rural
Households in the study area.
|
56
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Estimate income,
expenditure and profit of rural households engaged in rice production
|
58
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Estimate
income, expenditure and profit of rural households engaged in rice processing
|
59
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Estimate income,
expenditure and profit of rural households engaged in rice marketing
|
61
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Distribution of quantity
of rice processed(milled) by rural households
|
62
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Distribution of quantity
of rice marketed by rural households in the study area
|
63
|
Mean distribution of
income made by provision of ancillary services in rice-based enterprises
|
64
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Distribution of rural
households according to constraints associated with rice production,
processing and marketing
|
65
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Multiple regression of
the relationship between farmers’ socio economic characteristics and their
level of engagement in rice production in the study area.
|
67
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Multiple regression of
the relationship between farmers’ socio economic characteristics and their
level of engagement in rice processing in the study area.
|
72
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Multiple regression of
the relationship between farmers’ socio economic characteristics and their
level of engagement in rice marketing in the study area
|
74
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LIST
OF FIGURES
Rice paddy area, production and
yields in Nigeria (2000-2010)
|
16
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Conceptual framework of
rural households engagement in rice related enterprises in Ebonyi State
|
30
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CHAPTER 1
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Rice (Oryz
spp) is a cereal crop with great economic value cultivated for human
consumption and it is a necessary food in West Africa (Samarendu,
2013; Jumare,
2014). It is the sixth primary crop cultivated after sorghum, millet, cowpea,
cassava and yam and most important staple food for most Nigerian, Nwalieji,
H. U., Madukwe, M.C, Agwu, A.E and Umerah, M. I., (2014). It is probably the world’s most valuable food
crop being the staple food for over 80% of the world’s population mostly in
India, China, and lots of other countries in Africa and Asia (Dogara and Jumare, 2014). Harold and Tabo, (2015) stated that
rice is quite possibly the most fundamental wellsprings of dietary energy in
West Africa and third generally esteemed for Africa at large.
Rice is highly valued grain after wheat and
it is generally eaten in several forms (Omoare, 2016). Rice is especially eaten
as food crop for family food security. Bamidele,
F.S, O. O. Abayomi and O. A. Esther, (2010) asserted that a normal Nigerian eats 24.8 kg of rice inside a year
which portrays 9% of annual calorie intake. It is a relevant crop that is
valuable in every area of life with socio-economic and socio cultural
relevance. The global growing demand for rice has made rice enterprise a means
of livelihood for rural households in Ebonyi State.
Of all the food items, rice
is the most widely consumed in Nigeria (Joseph, 2007). The crop is commonly
consumed even as a food crop for household food security. The average Nigerian
consumes 24.8 kg of rice per year,
representing 9% of annual calorie intake, (Bamidele
et al., 2010). About 3 billion people eat rice everyday with Nigerians
consuming 4.5 million metric tons. Though per capita consumption in Nigeria has
increased, it still lags behind compared to the rest of West African sub region
at 34 kg per capita according to Olaf E, Frederic L, Akande SO, Titilola
SO, Akpokodje GOO, Oleg N, (2010).
The importance of rice to the economy of
Nigeria cannot be over emphasized thus production of food for human
consumption, employment, income to farmers and nation at large and provision of
raw materials for industries. The ability to grow more rice has helped in the advancement
of several communities within the country, while its failure has led to
distribution of starvation, death and political uncertainty in many countries
including Nigeria (Seck P.A et al., 2012; Oludare, 2014).
In
Nigeria, utilization of rice remains at about 5.4 million measurement tones
annually while yield is about 3.8 million tons (IFDC, 2008). The compliance to rice as food has
experienced an increase not long ago by becoming a necessary crop in several
countries within America and Africa (Seck P.A et al., 2012). It is
critical for food security throughout Africa, and especially in Nigeria. For many
decades, rice had the fastest growing consumption rate among all staple crops,
determined in large part by huge growth in demand in urban centers (AfricaRice,
2011). Consumers are exhibiting a shift in
preference from traditional staples (such as cassava, maize and yams) to rice
(Federal Ministry of Agriculture and Rural Development, FMARD, 2012) and this has led to increase in rice consumption
rate to production rate. The deficiency in production is made up by enormous
importation of milled rice to overcome any barrier between home grown demand
and supply in 2012 estimates, there is a demand of 5 million MT of rice yearly
in Nigeria. However, only about 3.2 million MT are produced locally (Federal
Ministry of Agriculture and Rural Development, FMARD, 2012) with a demand gap
of 1.8 million metric tons. The inability to meet rice consumption needs
through local production makes the country import-dependent (Onyenweaku and
Ohajianya, (2008); Akinbile, (2010). Nigeria spends about ₦356 billion annually
for about 2 million MT of milled rice (FMARD, 2011).
Nigeria's rice processing limit is 2.8 million
tons of paddy annually (Japan International Cooperation Agency (JICA), 2013).
Nigeria is one of the world's significant importers of rice (Akinbile, 2010). In
2011/2012 evaluations, Nigeria was the biggest importer of rice on the planet,
representing about 3.4 million metric tons (USDA/FAS, 2014).Nigeria positioned
the second importer of rice in West Africa and the second biggest importer
after indonesia (Cadoni and Angelucci, 2013) as referred to Onyekwena 2016. It
is at present one of the biggest food importers on the planet with annual food
import bill of about $10 billion (Obayelu, 2015; Oyediran,
2016). The worldwide developing
demand for rice has made rice enterprises a means of livelihood for rural
households and indeed a profitable enterprise for rural households in Nigeria
mostly in Ebonyi State.
Despite
the enormous contributions of rice to the nation, its cultivation has dwindled
regardless of the fact that Nigeria has climates that agrees with rain-fed
lowland, irrigated lowland as well as upland rice production, (Sanni et al.,
2005 cited in Omoare, 2016). Production is dominated by peasant farmers that
utilize crude implements and local method generating greater than 80% of our
national production.
Rice producers in Ebonyi State are mostly
small holders who make use of crude implements with average farm size of less
than two hectares and can be found growing in mixtures on farms. Out of 17
million hectares available for rice production only 4.6 million hectares are
put to rice cultivation. In 2016, the quantity of rice production in Nigeria
was assessed at 4.8 million tons (Food and Agricultural Organization-FAO,
2016). This further adjusts to statement by Ogunsumi, Ajayi, Amire and Williams
(2013) on the gap between demand and supply of rice in Nigeria. The rice farmers
focused on the degree of rice utilization in Nigeria with increase of 10% per
annum because of changing purchaser inclinations in the midst of different
variables. Unavailability of production resources and low productivity among
rural households engaging in rice-related enterprises is occasioned by the
utilization of low innovatively enabled farm implement which do not support
large system of production. In this way
has been expanding weakness of these individuals who are frequently poor and
denied with a base norm of life. For example, Fasoyiro and Yaiwo (2012) saw
that in Nigeria, rice is primarily produced by poor farmers, whose production
is characterized with low yield leading to inadequate production, aging
farmers, poor technological know-how, etc. Also Uduma, Samson and Mure (2016)
reported that the inability of local supply to meet up with the consumption
rate (utilization) has led to the high import of rice in Nigeria. Importation
of rice has further resulted to tremendous expense to Nigerian economy, rice
imports opens the country to global market shocks with its related danger
implications on food security.
Absence of storage facilities associated with
rice production, processing and marketing have strongly limited rural households’
level of engagement in these enterprises (Gourichon, 2013). The major
constraints of rice production is in consistent with the findings of Matanmi,
Adesiji, Owawusi and Oladipo (2011) which saw lack of rice processing machine
(such as thresher and destoner) and financial constraints as the major
perceived limiting factors in rice production. With respect to production, the
use of crude implements has limited production rate. For rural households, this
traditional system of rice farming contrasted with mechanical strategies and
requires a generous proportion of workforce. Milling cost of production is
high, which brings about excessive costs. The lack of infrastructure such as
storage facilities, transportation systems, access to good roads, communication
channels are also source of inefficiencies in the enterprise (Eden, 2012). Small
scale production, processing and marketing of rice among rural households seems
to be the key to rural poverty reduction. Nevertheless, it is observed that
traditional method of rice production is inefficient and tedious. Nwalieji and
Ojike (2018) observed that production and processing activities are dominated
by small holders located in the rural communities of Nigeria. These small
holders account for the greater percentage of rice output in the area but their
output cannot satisfy local demands both quantitatively and qualitatively In
2016, the quantity of local rice production in Nigeria was estimated at 4.8
million tonnes (Food and Agricultural Organization-FAO, 2016).
In the developing world, rural areas
are the economic backbone and contribute to overall economic growth by
supplying surplus labor, food and raw materials to other growing sectors of the
economy and hence contributed to the world’s development. Despite these
significant contributions, however, rural areas are the most marginalized. They
are characterized by food insecurity, unemployment, poverty, income inequality
and lack of important socio-economic services. Subsistence producers in the rural areas of low-income countries
constitute over two-thirds of the global poor and food insecure populations (IFAD.,
2010, FAO,
2014). In view of
the above, this study tends to analyze rural households’ engagement in rice-related
enterprises in Ebonyi state.
1.2 PROBLEM STATEMENT
Many rural
farm households in Nigeria are constrained by
host of challenges such as low productivity; high cost of labour;
limited access to productive assets and inputs; inadequate support services
(extension and research); inadequate market and rural infrastructure;
post-harvest losses and a constrained enabling environment (IFAD, 2012). The
extent to which these challenges have constrained rural households engaged in
rice-related enterprises in Ebonyi State is equally not known. Thus such
information needs to be established through an empirical study.
Also, many rural households in Ebonyi
State, Nigeria are actively involved in several rice-related businesses such as
rice production, processing, marketing and other ancillary services embedded in
rice enterprises. However, the status of rice-related enterprises as livelihood
strategies, their underlying determinants, and outcomes among rural households
in Ebonyi State have been seldom documented. It
is important to fill such knowledge gaps.
Similarly, Ebonyi
State is a commercial hub for rice production, processing, marketing and other
related enterprises with most rural households wholly dependent on them for
sustenance. However, there is still dearth of information on the extent and
patterns of rural households’ engagement in these enterprises. There is also
still paucity of empirical information on contributions of the various
enterprises to the economy of rural households in Ebonyi State, Nigeria. This
study is therefore conceived and designed to analyze rural households’ engagement in rice-related
enterprises in Ebonyi State, Nigeria.
Rural households in Ebonyi State are making
frantic efforts to pull out of poverty and strengthen their household economy
through engagement in rice-related enterprises.
These efforts indeed have contributed immensely in securing the
livelihoods and general wellbeing of the rural households owing principally to
the regular income generated thereby. Nevertheless, the proportions of
contribution of the various enterprises to the households’ economy have not yet
been established. It is therefore needful to provide such information through
an empirical study.
Rice industry
is a source of livelihood to large proportion of households in the rural area
of Ebonyi State, Nigeria. The employment opportunities in rice industry are
numerous ranging from nursery of rice, plantation farming, processing
activities, rice milling and marketing, but the level of engagement of rural
households in these all important, self sustaining and occupational activities
in Ebonyi State Nigeria is unknown. It is against this backdrop that this study
analyzed rural households’ engagement in rice-related enterprises.
Furthermore,
researches (Nwalieji and Ojike, 2018;
Ukwuten., Eboh and Ochejaa 2018), have revealed other fundamental problems such
as tenure- right which is the most tenancy- right through leasing and rent,
lack of land for planting of rice, inefficient method of harvesting and
conveying rice, poor market price also pose serious challenges to rice
production and processing among rural households in the study area, the extent
to which these challenges have constrained these rural households is not known.
It is very important that this information is established empirically.
1.3 RESEARCH QUESTIONS
The study was guided by the following
research questions:
i.
what are the socioeconomic characteristics of the rural households
engaging in rice-related enterprises?
ii.
what is the level of engagement of rural households in rice-related enterprises?
iii.
what are the roles of household members in
rice production, processing and marketing activities?
iv.
what is the quantity of paddy rice produced
among rural households?
v.
what are the income, expenditure, and profit
of rural households engaged in rice production, processing and marketing?
vi.
what are the quantities of rice processed
(milled) among rural households?
vii.
what is the quantity of rice marketed among
rural households?
viii.
what is the income made by provision of
ancillary services in rice-based enterprises?
ix.
what are the constraints associated with rice
production, processing and marketing?
1.4 OBJECTIVES OF THE
STUDY
The broad objective of the study is to analyze rural households’ engagement in
rice-related enterprises in Ebonyi State, Nigeria. The specific objectives of
the study include:
i.
describe the socioeconomic characteristics of the rural households
engaging in rice-related enterprises in the study area
ii.
assess level of engagement
of rural households in rice-based enterprises
iii.
ascertain roles of household members in rice
production, processing and marketing
iv.
determine the quantity of paddy rice produced
among rural households
v.
estimate income, expenditure and profit of
rural households engaged in rice production, processing and marketing
vi.
determine the quantity of rice processed (milled) among rural households
vii.
determine the quantity of rice marketed among rural households
viii.
assess income made by provision of ancillary
services in rice-based enterprises
ix.
ascertain the constraints associated with rice
production, processing and marketing.
1.5 HYPOTHESES OF THE STUDY
H01: The socioeconomic characteristics of rural
households have no significant effects on the level of their engagement in rice
production in the study area.
H02: The socioeconomic characteristics of rural households have no
significant effects on the level of their engagement in rice processing in the
study area.
H03: The socioeconomic characteristics of rural households have no
significant effects on the level of their engagement in rice marketing in the study
area.
1.6 JUSTIFICATION OF THE STUDY
The study
aimed to analyze the
rural households’ engagement in rice-related enterprises in Ebonyi State, Nigeria.
The findings of this study will provide relevant information to households’
that would enhance the competitiveness among participants of rice-related
enterprises in Ebonyi State. This exploration will in general bring to the
front the ideal rice endeavor blends in the investigation region, just as the
distribution of the increases inside the value chain. This would be of
tremendous advantage to the value chain actors, particularly the households who
are asset constrained and need empirical data on the right production situation
to receive in other to advance profit.
The
implementation of such data from the after effects of this investigation would
inspire improvements in rice production, processing and marketing. Increased agricultural output can reduce food
prices, to the benefit of all net food buyers in both rural and urban settings.
Hence, if the results of this study are adopted by the rural households
engaging in rice-related enterprises in Ebonyi state and in Nigeria generally,
it would translate to higher supply of milled rice and in the long run
translate to high prices of rice for producers and enable the rural household
participants to maximize profit.
Researchers
and students will benefit from this research as this will add to available
literature on analysis of livelihoods of rural households engaging in rice-related
enterprises as well as provide a stepping stone for further research.
In
addition, the result of this research will be of immense benefit to the
Federal, State and Local Governments. This work identified constraints and
points of intervention that will assist government policy makers to introduce
policies and programs that will strengthen the rural households participating
in rice-related enterprises. The implementation of the findings would translate
to increased rice production and thereby create markets and jobs that will in
the end alleviate poverty. Foreign exchange could be saved and channeled to
other developmental projects.
The
findings on viable production system would encourage farmers to increase their
production, hence encouraging local (domestic) supply. If this is sustained,
the demand supply gap would be bridged, and in the long run, Nigeria can be an
exporter of rice. The multiplier effect would be visible in areas of
international trade, trade balance, gross domestic product, as well as foreign
exchange earnings. It would also attract private investments in the rice
sector. The observed gaps in this research would also be of immense benefit to
researchers to carry out further studies that would make the rice sector
competitive.
1.7 SCOPE OF THE STUDY
The scope
of the study is delimited to the analysis of rural households’ engagement in
rice-related enterprises in Ebonyi State, Nigerian. The target groups for this
research were actors in rice-related enterprises such as rice farmers,
processors, marketers and ancillary service providers in rice-related
enterprises. The
study described the socioeconomic characteristics of the rural households
engaging in rice-related enterprises in the study area, assessed their level of
engagement in rice-based enterprises.
It also ascertained the roles of
household members in rice production, processing and marketing, determined the quantity of paddy rice
produced among rural households, estimated
income, expenditure and profit of rural households engaged in rice production,
processing and marketing, determined
the quantity of rice processed (milled)
among rural households, determined
the quantity of rice marketed among
rural households, assessed
income made by provision of ancillary services in rice-based enterprises
and ascertained the constraints
associated with rice production, processing and marketing.
1.8 DEFINITIONS OF TERMS
The
following terms were used
Rice:
Rice is a cereal grass that is cultivated extensively in warm climates for its
edible grain. The starchy grain of this plant is used as a staple food
throughout the world.
Rural Area:
This is a geographical area situated outside urban setting with low population
density and agriculture is their major source of livelihood.
Household: This comprises people who live in one house
and share resources together as one united entity.
Rural households: Rural households are all the people who live together under the same roof
and share resources in common in the rural area.
Production: Production
involves combining raw materials to create
utility.
Rice production: It is the growing of rice as food crops. It includes all the activities
relating to pre-planting, planting and post planting activities. For this study, production activities include
site selection, land clearing and cultivation of land, rice planting, weeding,
fertilizer applications, bird scaring, harvesting, threshing, bagging and
transportation.
Rice processing: This is the removal of husk, milling the shelled rice to remove the bran
layer, and additional whitening steps to meet market expectations for the
appearance of rice grain. It includes all the activities relating to soaking
rice in water, parboiling, sun drying, rice milling, winnowing of milled rice,
destoning, etc
Rice marketing: Marketing here implies distribution of
processed rice from the point of production to the final consumers. It can also
be defined as a process of satisfying human needs by
bringing products to people in the proper form and at a proper time and place.
Marketing has economic value because it gives form, time, place, utility to
products and services. In this study, rice marketing involves all the activities relating to
buying and selling of rice such as buying, grading of rice, packaging, selling,
etc.
Ancillary services: It
involves provision of necessary supports to the primary activities in rice-related
enterprises. In this
study, ancillary services include supply of water,
firewood, loading and off loading of rice, selling of bags, transportation,
etc.
Enterprise: Enterprise
is any project taken to make profit
Engagement: Engagement here refers to ones’ participation in rice production,
processing, marketing and ancillary activities as rice-related enterprise.
1.9 LIMITATIONS OF THE STUDY
The study
encountered the following limitations during data collection:
i.
During the distribution of
questionnaires, respondents were reluctant to accept the questionnaires for
reasons best known to them. But with constant persuasion, they accepted and
filled the questionnaires.
ii.
The distribution of the
questionnaires was very cumbersome, time and money demanding because, the three
agricultural zones were far apart and to ensure proper representation of each
of these zones, time, energy and money were committed to achieve it. It was
also stressful travelling to such a long distance.
iii.
The retrieval of the
questionnaires was not too easy because, most of rural households in rice-based
enterprises complained that they have busy schedule while some could not read
nor write but with constant persuasion and commitment, they were able to comply.
iv.
There was a dearth of information
due to lack of adequate record keeping. This gave room for some data to be
estimated.
v.
There were some difficulties in
getting accurate information from the rural households because most of them
believed that they were exposing their business strategies, but with constant
persuasion and commitment, they were able to comply.
In spite of the above mentioned challenges,
with serious perseverance and commitment, all the objectives of the research
work were achieved.
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