ADOPTION AND CONSUMPTION OF PRO VITAMIN A CASSAVA IN SOUTH- EAST AND SOUTH- SOUTH NIGERIA

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ABSTRACT

The study which comparatively examined adoption and consumption level of pro vitamin A cassava in south-east and south-south Nigeria is necessitated by dearth of information and low supply recorded in demand for pro vitamin A cassava stems and products such as garrifufuflourtapioca and the value added products. A purposive and multi stage random sampling procedures were employed to select 480 respondents across the four selected states in south-east and south-south Nigeria. Primary data were collected using a structured questionnaire and Focus Group Discussion and were analyzed with descriptive (frequencies, percentages and mean count) and inferential statistics: (ANOVA (DNMRT), OLS and Simple Linear Regression). The pooled mean results showed that farming experience of pro vitamin A cassava was 3.7 years with high participation in extension activities by the respondents (  =2.58). On technological attributes of pro-vitamin A cassava, a pooled mean of (  =3.7) indicated positive knowledge of technological attributes. On adoption of pro vitamin A cassava the pooled mean score of (  =3.04) indicated moderately high rate of adoption of pro vitamin A cassava with higher adopters in South-south and (  =2.05) indicated moderately high rate of consumption with higher consumers in south-south Nigeria. On factors influencing consumption, nutritional information (  =4.34), health benefit (  =4.24) and vitamin A content(  =4.14) strongly influenced the consumption of pro vitamin A cassava products across the states with south-south having more influence while on factors affecting adoption, inadequate fund (  =4.72), cost of labour (  =4.46) and lack of farm credit (  =4.24) were the factors that strongly affected adoption of pro vitamin A cassava across the states with south-east mostly affected. The multiple regression (OLS) result on (years spent in education, farming experience, farm income, farm size, access to credit, social group membership, participation in extension activities and level of palatability) influenced adoption of pro vitamin A cassava across the states with pooled R(0.432) at 1% level of probability. Hence, the null hypothesis was rejected. The multiple regression (OLS) result on (all the nine variables) influenced consumption of pro vitamin A cassava products across the states with pooled R(0.512) at 1%. The null hypothesis was rejected. The ANOVA (DNMRT) results indicated that there were significant differences on the level of adoption with (F-value of 51.74) and consumption with (F-value of 92.12) of pro vitamin A cassava across the states at 1% level of probability respectively. The null hypothesis was rejected. Multiple regression (OLS) result on Hypothesis six showed that (early maturity, yellow root colour, stay green, accessibility, affordability and complexity) influenced adoption of pro vitamin A cassava across the states with pooled R(0.624) at 1%. The null hypothesis was rejected. The simple linear regression result indicated that there was a significant relationship between farmers’ form of consumption and frequency of consumption of pro vitamin A cassava products at 1%. The null hypothesis was also rejected. This study concluded that there were more adopters and consumers of pro vitamin A cassava in south-south than south-east Nigeria as a result of undesirable traits and lack on nutrition information of the cassava. Research recommended more nutrition information, a better pro vitamin A cassava with increased dry matter content and can retain yellow colour during processing. There is need for NRCRI, Umudike and government to supply stems to farmers for more multiplication to boost the rate of adoption and consumption in the locality.







TABLE OF CONTENTS

 

Title page                                                                                                                                                                                                                                                                                                                                                i

Declaration                                                                                                                                                                                                                                                                                                                                             ii

Certification                                                                                                                                                                                                                                                                                                                                           iii

Dedication                                                                                                                                                                                                                                                                                                                                             iv

Acknowledgement                                                                                                                                                                                                                                                                                                                                  v

Table of Contents                                                                                                                                                                                                                                                                                                                                   vi

List of Tables                                                                                                                                                                                                                                                                                                                                        xii

List of Figures                                                                                                               xiv

Abstract                                                                                                                                                                                                                                                                                                                                                xv                                                                                                                                                                                                                                         

 

CHAPTER 1: INTRODUCTION                                                                                                                                     

1.1        Background of the Study                                                                          1 

1.2        Statement of Problem                                                                               4

1.3        Research Questions                                                                                  6

1.4        Objectives of  the Study                                                                           7

1.5        Hypotheses of the Study                                                                           8

1.6        Justification of the Study                                                                          9

1.7        Scope of the Study                                                                                    11

1.8        Definition of Terms                                                                                  11

CHAPTER 2: LITERATURE REVIEW                                                                          

2.1       Origin and spread of Cassava in Nigeria                                                        14

2.1.1    Production and adaptation of Cassava                                                            16

2.1.2    Potentials and prospects of Cassava in Nigeria                                              17

2.2       Constraints to Cassava production in Nigeria                                                19

2.2.1    Contributions towards addressing the challenges                                          22

2.3       Improved Cassava varieties and their attributes                                             23

 

2.4       Development and distribution of Pro Vitamin a Cassava varieties                        28

2.4.1    Pro –Vitamin A Cassava processing, storage and utilization                         30

2.4.2    Pro Vitamin A Cassava value chain                                                   32

2.5       Concept of adoption and consumption                                               35

2.5.1    Concept of adoption                                                                                       35

2.5.2    Diffusion and adoption of innovation                                                            36

2.5.3    Innovation-decision process                                                                           38

2.5.4    Features of innovation and rate of adoption                                                   41

2.5.5    Adopter categories                                                                                          44

2.5.6    Concept of consumption                                                                                 46

2.6       Socio-Economic characteristics of the respondents                                       47

2.6.1    Level of education                                                                                          48

2.6.2    Household size                                                                                               48

2.6.3    Farming experience                                                                                        49

2.6.4    Farm size                                                                                                        49

2.6.5    Farm income                                                                                                   50

2.6.6    Member of social group                                                                                  51

2.6.7    Access to farm credit                                                                                      52

2.6.8    Participation in extension activities                                                               52

2.6.9    Level of palatability                                                                                       53

2.7       Technological attributes of Pro vitamin A Cassava                                       54

2.8       Adoption of Pro vitamin A Cassava                                                   56

2.9       Consumption of Pro vitamin A Cassava products                                          58

2.10     Pro Vitamin A Cassava improved farming practices                                     59

2.11     Factors influencing consumption of Pro vitamin A Cassava products          61

2.12     Factors affecting adoption of Pro vitamin A Cassava                                    62

2.13     Agricultural technology and extension  services                                            65       

2.13.1 Extension services                                                                                          68

2.14     Review of empirical studies                                                                           69

2.15     Review of related theories                                                                              77

2.15.1  The Normative decision- making model                                                        78

2.15.2  Knowles’ adult learning theory                                                                      78

2.15.3  Theory of communication for social change                                                  81

2.15.4  Theory of social exchange                                                                              82

2.15.5 Diffusion of innovation theory                                                                       83

2.16     Theoretical framework                                                                                   89

2.16.1    Adoption theory of innovation                                                                     89

2.16.2 Adoption process                                                                                             89

2.16.3 Implication to adoption and consumption                                                       91

2.17     Conceptual framework of the study                                                               93

 

CHAPTER 3:            RESEARCH METHODOLOGY                                                   

3.1       Study area                                                                                                       96

3.2       Study population                                                                                            98

3.3       Sample and sampling procedure                                            98

3.4       Validity of instrument                                                                                    100

3.5       Reliability of instrument                                                                                100

3.6        Method of data collection                                                                        100

3.7        Measurement of variables                                                                        100

3.7.1      Selected socio-economic characteristics of the respondents                          101

3.7.2   The technological attributes of pro-vitamin A cassava varieties                  101

3.7.3   The level of adoption of pro-vitamin A cassava varieties                               102

3.7.4   The levels of consumption form of Pro-vitamin A cassava products                                                                         103

3.7.5      The frequency of consumption of pro vitamin A cassava products                         103

3.7.6      The consumers' preference and acceptability of pro vitamin A

cassava products                                                                                                                                 104

3.7.7      The levels of adoption of pro vitamin A cassava farming practices                         105

3.7.8      The factors influencing consumption of pro vitamin A

cassava products                                                                                 105

3.7.9    Factors affecting adoption of Pro vitamin A cassava                                     106

3.8       Method of data analysis                                                                                  107

3.9       Hypotheses testing                                                                                          107

3.10     Model specification                                                                                        108

 

CHAPTER 4: RESULTS AND DISCUSSION                                                                                                                 

4.1 The selected socio-economic characteristics of respondents                               113

4.1.1 Level of education                                                                                             114

4.1.2 Household size                                                                                                  116

4.1.3 Farming experience                                                                                           117

4.1.4 Farm size                                                                                                           118

4.1.5 Farm income                                                                                                      119

4.1.6 Group membership                                                                                            120

4.1.7 Easy access to farm credit                                                                                 120

4.1.8 Participation in extension activities                                                                  121

4.1.9 Level of palatability                                                                                          122

4.2 Technological attributes of Pro Vitamin A Cassava varieties                             124

4.3 Level of adoption of Pro Vitamin A Cassava by farmers                                    128

4.4 Level of consumption form and usage of Pro Vitamin A Cassava product            132

4.5 Frequency of consumption form and usage of Pro Vitamin A Cassava products136

4.6 Consumers’ preference and acceptability of Pro Vitamin A Cassava products          139

4.7 Adoption of Improved Farming Practices of Pro Vitamin A Cassava Varieties         142

4.8 Perceived Factors influencing consumption of Pro Vitamin A Cassava                                      

     products by farmers                                                                                               145

4.9 Constraining Factors affecting adoption of Pro Vitamin A Cassava

      among farmers                                                                                                      149

4.10 Result of hypotheses testing                                                                               154

4.10.1 Hypothesis 1                                                                                                    154

4.10.2 Hypothesis 2                                                                                                    161

4.10.3 Hypothesis 3                                                                                                    168

4.10.4 Hypothesis 4                                                                                                    170

4.10.5 Hypothesis 5                                                                                                    173

4.10.6 Hypothesis 6                                                                                                    179

CHAPTER 5: SUMMARY, CONCLUSION AND RECOMMENDATIONS                

5.1     Summary                                                                                                          182

5.2    Conclusion                                                                                                         189

5.3    Recommendations                                                                                             191

5.4    Area of further studies                                                                                       192

References

Appendix                                                                                                                               

 

 


 

LIST OF TABLES

 

2.1       Attributes of Cassava Varieties released to farmers in Nigeria                   26

 

2.2       Six high pro-vitamin A cassava varieties released in 2011 and 2014                        55

 

2.3       Determinant of adoption of pro vitamin A bio-fortified cassava                57

 

4.1a     Distribution of respondents based on their selected socio-

            economic characteristics                                                                                 113

 

4.1b     Mean score responses on access to credit and participation in

            extension activities                                                                                         114

 

 4.2      Mean score responses of the farmers on the technological attributes of

             Pro-vitamin A cassava varieties                                                                    124

 

4.3       Mean score responses of the farmers based on their level of adoption

            of pro vitamin A cassava                                                                                128

 

4.4       Mean score responses of the farmers based on their level of consumption

            form and usage of pro vitamin A cassava products                                        132

 

 4.5      Mean responses of respondents based on their frequency of consumption

            form and usage of pro vitamin A cassava                                                      136

 

 4.6      Mean score responses of respondents based on their consumption

            preference and acceptability of pro vitamin A cassava products                 139

 

4.7       Mean score responses of the levels of adoption of improved farming

            practices by farmers                                                                                        142

 

4.8       Mean responses of the respondents perceived factors influencing their

             consumption of pro vitamin A cassava products                                           145

 

4.9:      Mean score responses of the perceived factors affecting adoption of

             pro vitamin A cassava among farmers                                                          149

 

 4.10    Ordinary least square result of the influence of selected socio-economic

            characteristics of farmers on adoption of pro vitamin A cassava

             in the study area.                                                                                            154                                                                                           

 

 4.11    Ordinary least square result of the influence of selected socio-economic

           characteristics of respondents on consumption of pro vitamin A cassava   

             products in the study area                                                                              161                                                                                           

 

 

4.12     Result of Duncan’s new multiple range test of difference between the mean

            rating of the respondents on their level of adoption of pro vitamin A cassava

           across the States                                                                                               168

 

4.12.1  Result of Post Hoc test showing where significant difference occurred

             on the   level of adoption of pro vitamin A cassava varieties                     169

 

 4.13    Result of Duncan’s new multiple range test of difference between the mean

            rating of the respondents on their level of consumption form and usage of

           pro vitamin A cassava products across the states                                           170

 

4.13.1  Result of Post Hoc test showing where significant difference occurred on the 

            level of consumption form and usage of pro vitamin A cassava products          172

 

4.15     Ordinary least square result of the influence of technological attributes

            of the technology on adoption of pro vitamin A cassava in the study area.    173

 

4.16     Simple linear regression estimate of significant relationship between consumers’

            form of consumption and their frequency of consumption of pro vitamin A

            cassava products                                                                                             179     






 

LIST OF FIGURES

 

 Fig.1 Cassava Map of Nigeria (2007) Showing Cassava Potentials                         18

 

Fig. 2 Flowchart for Pro vitamin A Cassava Utilization Forms                                 31

 

Fig. 3 Pro vitamin A cassava value chain flow                                                          34

 

Fig. 4 A model of five stages in the innovation- decision Process                            38

 

Fig. 5 Adopter categories on the basis of innovativeness                                          44

 

Fig.6 Conceptual framework                                                                                      95

 

Fig. 7 Map of Nigeria showing Imo, Anambra, Delta and AkwaIbom States  97

                                                                                                                     

 

 

 

 

CHAPTER 1

INTRODUCTION

1.1       BACKGROUND OF THE STUDY

Human race is wholly dependent on agriculture and as the world population continues to increase, there is serious need to reassess agricultural practices to optimize efficiency and productivity (Food Agriculture Organization, 2013). According to FAO (2014), improvement in cassava production would boost farmers' production capacity and increase the wellbeing of rural households through minimizing poverty, boosting nutrition and improved health.

Cassava (Manihot esculenta) is the most essential and economic root crop grown in Nigeria and its potential to fight hunger and food insecurity is documented (Amadi et al., 2018). The important value of cassava to resource-poor farmers in Nigeria does not need much explanation. Cassava has a special potential towards food security, poverty reduction, and environmental protection (National Root Crops Research Institue, 2012). Although cassava roots are very rich in energy, containing mainly starch and soluble carbohydrates, its nutritive value is low (Ilona, 2012). Cassava is an irreplaceable source of energy; without vitamin A carotenoids (Edoh et al, 2013).

Globally, vitamin A deficiency is an important micronutrient deficiency, especially in Asia and SubSaharan Africa, affecting women and children (HarvestPlus, 2013). It affects 30% of children under the age of 5 in Nigeria being the world's largest producer and consumer of cassava (WHO estimates), resulting in reduced immunity, impaired vision, and, in some cases, even blindness and death (Njoku et al., 2013). Millions of Nigerians, irrespective of age, sex or geographic location consume less vitamin A than the body needs while women and children remain the most vulnerable (Egesi et al., 2014). Furthermore, these health impairments cost Africa's largest economy an estimated US $1.5 billion in lost GDP every year (Njoku et al., 2014). A sustainable way of mitigating vitamin A deficiency is by breeding food staples such as cassava to produce vitamin A by itself, a process known as bio fortification (Ilona, 2012).

Cassava holds great potential for providing substantially increased amounts of vitamin A to Nigerian diets as existing cassava varieties have betacarotene concentrations between less than 1 μg/g and more than15 μg/g (HarvestPlus, 2012).  Cassava with high betacarotene can be visibly distinguished from normal cassava by its yellowish color. Pro-vitamin A cassava is a genetically improved cassava variety containing B-carotene which has the potential for the alleviation of vitamin A deficiency in low income population like Nigeria (NRCRI, 2015). Progressively, reputable institutions known for agricultural research, the International Institute for Tropical Agriculture (IITA) Ibadan, in corroboration with the National Root Crops Research Institute, (NRCRI) Umudike, developed the pro vitamin A cassava varieties with the use of traditional breeding techniques in a HarvestPlus-funded project (NRCRI, 2014).

The first three pro vitamin A cassava varieties were developed and released in 2011 by the National Variety Release Committee of Nigeria as UMUCASS 36, UMUCASS 37, and UMUCASS 38; and are recognized as IITA genotypes TMS 01/1368, TMS 01/1412, and TMS 01/1371 while the last three varieties released later in 2014 were UMUCASS 44, UMUCASS 45 and UMUCASS 46 and known as IITA genotypes TMS 107/0220, TMS 107/0593 and TMS 107/0539 (NRCRI, 2015). The HarvestPlus project corroborates with national partners and the private sector to ensure that the pro-vitamin A-rich varieties get to the farmers and users (Abdoulaye et al., 2015). Other partners in this biofortification project work are the International Center for Tropical Agriculture (CIAT) and the Brazilian Agricultural Research Corporation (Embrapa), (Abdoulaye et al., 2015).

The pro vitamin A cassava varieties have been distributed to about 100,000 households in Nigeria as at October 2013 namely; Anambra, Abia, Ebonyi, Enugu, Akwa Ibom, Cross River, Imo, Delta among others through the Extension Services Programme of the NRCRI, Umudike (Egesi et al, 2014) and other partners. According to Ilona et al., (2017) by 2013, a cumulative total of 106,000 farm households in Nigeria had been reached with vitamin A cassava. It is also estimated that by the year 2018, more than 2 million rural farming households will be farming vitamin A cassava and about 17 million rural and urban consumers will be eating pro-vitamin A gari and fufu in their regular diets (Ilona et al., 2016).

Expectedly, farmers should take a lead in adoption and consumption of the cassava as these efforts will ultimately satisfy the increasing need for more healthy and nutritious food produced in environmentally sustainable condition. Pro- vitamin A cassava has the potential to contribute to improved nutritional status among Nigerian rural poor households, and to boost improved pest and disease-resistance traits (Mehari et al., 2015). Though, the exact rate of consumption is not yet certain in Nigeria and the adoption and consumption rate of the technology is subject to its impact, profitability, risk associated with it, capital involvement, and socioeconomic characteristics of farmers in South East and South South Nigeria, adoption and consumption of the cassava will improve farmers' uptake of vitamin A, thereby increasing their nutritional and health status which result in the expansion of the area under cultivation and ultimately increasing their income.

1.10                    STATEMENT OF PROBLEM

Nigeria needs a roadmap for sustainable nutritional balance. As a result, it is necessary to encourage increase biofortified vitamin A crops and food production in the country by increasing human knowledge on the essential of this vitamin A mostly to the rural populace. Vitamin A deficiency is among the most serious problems in third world countries and the common cause of childhood blindness. According to Omolase et al (2008), 90 percent of the blind children in the world live in Asia and Africa where 66.7 percent of children who do not meet their requirements for vitamin A die from increased vulnerability to infection. In Nigeria, over 1 million children are blind and another 1.5 million are visually impaired (Georgina, 2014), mainly due to the deficiency in vitamin A. In females, deficiency in vitamin A increases risk of death during gestation, as well as giving birth to children with low weight (HarvestPlus, 2010).  According to a National Nutrition survey conducted from 2001 - 2003, almost 20% of pregnant women and about 30% of children aged five and below are deficient in vitamin A (Esuma et al, 2012; Egesi et al., 2014).

Data from Delta State (a high cassava consumption population) found that children consuming cassava as their staple food are at greater risk for inadequate dietary intake of iron, and vitamin A than those in affluent families where more options are available (Njoku et al., 2013). As reported by Ilona et al., (2017), since cassava is a massively-used and consumed staple food in the country, it was considered a major means for biofortification to enhance vitamin A content and dietary intake. The development and distribution of pro vitamin A cassava varieties by NRCRI, Umudike and IITA, Ibadan under HarvestPlus project needs to be assessed to know if the target population adopt and consume the cassava and take advantage of the innovation with the purpose of eradicating vitamin A and iron deficiencies and improved standard of living of rural poor households in Nigeria. Obviously, the main solution to this challenge is adoption and steady consumption of the products by the farmers and rural populace.

However, statistics show that upon outstanding contributions made by NRCRI, Umudike and IITA, Ibadan to relieve resource poor farmers, families, households, rural poor and Nigerians from this problem of vitamin A deficiency, poor yielding during harvesting and Nigeria to continue to be at top in cassava production all over the world, the adoption rate of elite cultivars by farmers is about 40% and that is discouraging (Njoku et al., 2013). Of major concern is the low adoption and consumption status of pro vitamin A cassava production and poor nutritional information campaign recorded so far in the rural household Nigeria (NRCRI, 2016).

 Previous studies conducted by Agbarevo et al., (2019), Ayinde et al, (2017), Ilona et al., (2017), Okonkwo, (2017), Abdoulaye et al., (2015) and Njoku et al., (2013) did not specifically assess the level of adoption and consumption of pro vitamin A cassava in south-east and south-south Nigeria. However, Onyeneke et al., (2018), concentrated only on the pattern of delivery of pro vitamin A cassava in Nigeria while most of the adoption studies on the technology were conducted in the South-West Nigeria. More so, recent and ongoing studies by Agricultural and Research project teams empowered by IITA, Ibadan, (the Cassava Monitoring Survey in Nigeria, 2017, Africa Cassava Agronomy Initiative, 2018, BASICS, 2017, among others) were targeting on adoption of all the improved cassava varieties with little or no specific attention to pro vitamin A cassava varieties. However, the few adoption study already carried out did not cover all the areas where the pro vitamin A cassava varieties have been disseminated and transferred in 2012, 2013 and early 2014 (HarvestPlus, 2016).


 

This research is necessitated by dearth of information on adoption and consumption rate of pro vitamin A cassava in spite of breakthrough recorded by NRCRI and IITA in the technology development, released and transferred in Imo, Anambra, Akwa Ibom and Delta states eight years ago. Also low supply recorded in demand for pro vitamin A cassava stems and products such as pro vitamin A garri, fufu, flour, tapioca, and value added products such as bread, boons, cake, doughnuts, chin-chin and other snacks in the region is of major concern. However, Rogers (2003) and Ah’ (2013) noted that “getting a new idea adopted or accepted, even when it has outstanding benefits, is usually very difficult”.

Though, researchers have done some work on adoption of pro vitamin A cassava varieties especially in the South-west Nigeria, not much work has been done on assessing the adoption and consumption of the cassava in South East and South South Nigeria. This study, therefore, intends to fill these research gaps against the backdrop of Cassava Transformation Agenda which is the current policy thrust of the Federal Government of Nigeria meant to serve in the development and utilization of the cassava products such as garri, fufu, starch, high quality cassava flour for value added products (cake, chin-chin, doughnut, bread, boons), sweeteners and fuel ethanol (Egesi et al., 2014). It is in this regard that the study is conceived.

 Some important questions for this research to provide empirical evidence are outlined below.

1.3       RESEARCH QUESTIONS

This study was guided by the following research questions;

      i.         What are the selected socio-economic characteristics of respondentss?

     ii.         What is their knowledge of the technological attributes of pro vitamin A cassava?

   iii.         What is the level of adoption of pro vitamin A cassava?

   iv.         What is the level of consumption of Pro-vitamin A cassava products?

     v.         How frequent does farmers consume pro vitamin A cassava products? 

   vi.         What are the consumer preference and acceptability of pro vitamin A cassava products?

  vii.         What is the level of adoption of farming practices of pro-vitamin A cassava?

viii.         What are the factors influencing consumption of pro vitamin A cassava?

   ix.         What are the factors affecting adoption of Pro vitamin A cassava?

1.4     OBJECTIVES OF THE STUDY

The broad objective of the study was to analyze the level of adoption and consumption of pro vitamin A cassava among cassava farmers in south-east and south-south, Nigeria.

The specific objectives of the study are to:

      i.         describe the selected socio-economic characteristics of cassava farmers;

     ii.         examine the technological attributes of pro-vitamin A cassava by cassava farmers;

   iii.         determine the levels of adoption of  Pro- vitamin A cassava varieties among cassava farmers;

   iv.         determine the levels  of consumption form and usage of Pro-vitamin A cassava products among cassava farmers;  

     v.         assess the frequency of consumption form and usage of pro vitamin A cassava products by cassava farmers;

   vi.         assess the consumer preference and acceptability of pro vitamin A cassava products in the study area;

  vii.         determine the level of adoption of farming practices of pro-vitamin A cassava among cassava farmers;

viii.         determine the factors influencing consumption of pro vitamin A cassava products among cassava farmers; and

   ix.         determine the factors affecting adoption of Pro vitamin A cassava among cassava farmers in the study area.

1.5       HYPOTHESES OF THE STUDY                         

In order to achieve the objectives of the study, the following hypotheses were tested.

Ho1: The adoption of pro vitamin A cassava varieties is not influenced by selected socio-economic characteristics of the respondents in Imo, Anambra, Delta and AkwaIbom States.

Ho2: The consumption form and usage of pro vitamin A cassava products is not influenced by selected socio-economic characteristics of the respondents in Imo, Anambra, Delta and AkwaIbom States.

Ho3: There is no significant difference between the mean ratings of the cassava farmers across the States on the level of adoption of pro vitamin A cassava varieties.

Ho4: There is no significant difference between the mean ratings of the cassava farmers across the States on the rate of consumption of pro vitamin A cassava products.

Ho5:  There is no significant relationship between the level of adoption of pro vitamin A cassava and the technological attributes of the technology among the cassava farmers in the study area.

HO6: There is no significant relationship between the consumers’ form of consumption and frequency of consumption of pro vitamin A cassava across the states.

1.6       JUSTIFICATION OF THE STUDY

This research focuses on a very important innovation in research and agricultural development which is adoption and consumption rate of pro vitamin A cassava. Considering the nutritional challenges today especially in developing countries, this study delivers to policy makers an important innovation that is crucial to improving the agricultural extension and adoption of technologies that drives agricultural growth and development in general.

Accordingly, the study generated information on the influence of some selected socio-economic characteristics of the respondents on adoption and consumption of pro vitamin A cassava in South-East and South-South Nigeria. The adopters and consumers of the technology are empowered towards eradicating vitamin A deficiency, improving health, nutritional status and increase production. It provides useful information for other farmers about the technological attributes, agronomic practices and benfits of the technology. As a result, production is highly increased.

Zonal differences on the level of adoption and consumption of pro vitamin A cassava by respondents in different zones identified will help agencies that provide intervention in research and technology development and transfer to take informed decisions. Findings from this research will spur farmers to adopt, consume and invest more on high yielding cassava varieties like pro vitamin A cassava for optimum production, good health, nutritional improvement and economic growth. This optimum production and nutritional balance will enhance the living standard of the respondents.

The study will bring to the knowledge of respondents the importance of pro vitamin A cassava in alleviating the vitamin A deficiencies in poor rural populations. The registered farmers and others also benefitted from this study as they were educated on how to enhance total value chain development of pro vitamin A cassava in achieving national food security, income generation, gainful employment and industrial development in the zones.

This study awakens and increases farmers' frequency of consumption of the products and their consumption preference. The study identified influential factors to the consumption of pro vitamin A cassava products among consumers as yellow colour of the cassava, good quality of the products and health value in terms of nutrition, weight reduction, sound sight and fertility booster. These factors increased the rate of consumption in the zones.

The findings of this study was able to identify the factors affecting farmers adoption of pro vitamin A cassava in the region and redesign a strategic plan to communicate the technology developers to educate and carry out training and nutritional campign on the potentials of the technology in order to boost the adoption and consumption level. It also exposed extension agents, community leaders, farmers, rural households on the nutritional and health benefit of the technology.

In fact, this study added value to the potentials of pro vitamin A cassava and empowered farmers to increase the production not minding the challenges. The study also generated data which would be a reference material to future researchers in the field of pro vitamin A cassava production, processing, storage, utilization and socio-economics importance and agriculture in general.

1.7       SCOPE OF THE STUDY

The scope of the study covered the South-east and South-south Nigeria. Two states (Imo and Anambra) among the five states in the South-East and two states (AkwaIbom and Delta) among the six states in the South-South Nigeria were purposively selected because they were among the states pro vitamin A cassava varieties have been massively disseminated to farmers. It was delimited to the adoption and consumption of pro vitamin A cassava in South-East and South-South Nigeria. The study equally as well as, described the selected socio-economic characteristics of respondents, examined the technological attributes of pro-vitamin A cassava, determined the levels of adoption of Pro- vitamin A cassava varieties, determined the levels of consumption of Pro-vitamin A cassava products, assessed the frequency levels of consumption of pro vitamin A cassava products, assessed the consumer preference and acceptability of pro vitamin A cassava products, ascertained the levels of adoption of improved farming practices of pro-vitamin A cassava determined the factors influencing consumption of pro vitamin A cassava products and determine the factors affecting adoption of Pro vitamin A cassava.

1.8   DEFINITION OF TERMS

Technology development: This means discovering, developing and release of an agricultural innovative such as pro vitamin A cassava for the purpose of meeting the needs and aspirations of the people and the society.

Diffusion: in this context, diffusion refers to exchanging, distributing and propagating of pro vitamin A cassava to the appropriate users through a particular communication.

Adoption: in this context, it is the decision those farmers in the study area where pro vitamin A cassava varieties have been disseminated have taken towards accepting and using the cassava.

Consumption: in this study, consumption is the ability to eat pro vitamin A cassava products in form of garri, fufu, tapioca, cassava flour and value added products.

Cassava: in this study, cassava is a crop popularly cultivate in the study area and in a genetically improved level to better the living standard of cultivators and users.

Improved Cassava Varieties: here, it is the development of high yielding cassava aimed at changing the cassava sub-sector and improving the lives of cultivators and user in Nigeria.

Pro Vitamin A: this is a substance called B- Carotene encooperated to the Vitamin A.     

Pro Vitamin A Cassava: is a genetically improved cassava variety containing B-carotene which has the potential for the alleviation of vitamin A deficiency in low income population like Nigeria.

HarvestPlus: is part of the world agriculture research partnership for a food secure future and Research Program on Agriculture for Nutrition and Health improvement.

 

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