PETROLEUM MARKETING IN NIGERIA: PROBLEMS AND PROSPECT (A CASE STUDY OF MATRIX NIGERIA PLC JIGAWA)

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Product Code: 00007440

No of Pages: 55

No of Chapters: 5

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ABSTRACT


The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems in the oil industry and tries to find a lasting solution to it for the benefit of all the public or consumers. Data on this issue were collected through survey (questionnaire schedules) and that serves as a primary source of data to compliment the secondary materials. These data were analyzed and some interesting revelations were made. It was discovered that frequent vandalization of oil pipelines, hoarding of petroleum products, striking workers and perennial power outage etc. contributed greatly to these problems. It was also revealed that the independent marketers contributed immensely to the marketing of petroleum products in the country considering the percentage of Petroleum products such as PMS (super), DPK (Kero) and AGO (Diesel) that are lifted through them to the consumers. The data revealed the important role, they play in distributing products to areas, regarded as unattractive by existing oil companies thereby reducing problems of artificial scarcity and marketing of petroleum products. The study recommends that more refineries should be built in the country to support the existing ones and locate them well on the basis of economic consideration rather than political considerations. Modern equipments should be installed at the refineries to ensure optimum capacity utilisation. The NNPC should open supply depots for 24 hours daily and motivate their staff to work effectively. Loans should be advance mate easily assessable to independent marketers to build more filling stations at desired locations, constant power supply should be ensured in other to facilitate a steady pumping, Loading and easy marketing of petroleum products. Vandalization which is a menace to the government should be properly checked and stopped by ensuring strictness and security at the oil producing areas. The oil producing areas should be properly compensated and motivated to ensure an end to vandalization.

 

 

 

 

 

 

TABLE OF CONTENTS

Title page……………………………………………………………………..           i

Declaration……………………………………………………………………..ii

Approval ……………………………………………………………………….iii

Dedication ...……………………………………………………………………iv

Acknowledgement……………………………………………………………         ..v

Abstract…………………………………………………………………………vi


CHAPTER ONE

INTRODUCTION

1.1 Background of the study …………………………………………………        1

1.2 Statement of the problems………………………………………………..        2

1.3 Objectives of the study……………………………………………………        2

1.4 Research Question ………………….……………………………………         2

1.5 Research Hypothesis …………………………………………………… 3

1.6 Significance of the study ……....…………………………………………        3

1.7 Scope of the Study …..……………………………………………………       5


CHAPTER TWO

LITERATURE REVIEW

2.1 Distribution of petroleum product………………………………………          8

2.2 Marketing mix………………………………………………………….. 9

2.3 Distribution system…………………………………………………….. 14

2.4 Prospect and problems…………………………………………………. 15

2.5 Pricing policy of Matrix Matrix Nigeria plc……………………………  16

2.6Signification of distribution in business organization……………………          16

 

2.7 Historical Background of the Study (Matrix Nig Plc) …………………….17

2.8 Organizational Structure of Jigawa Matrix Nigeria Plc . …………………..19

2.9 Role of independent marketers …………………………………………..          23

2.10 Government relation with independent marketers………………………..24


CHAPTER THREE

RESEARCH METHODOLOGY

3.1 Introduction ………………………………………………………………25

3.2 Research design……………………………………………………………26

3.3 Population of the study ………………..………………………………….26

3.4 Sample size of the study …………………………………………………         26

3.5 Source and Method of data collection ……………………………………       26

3.6 Technique and data analysis ………………………………………………27

3.7 Justification of Method used ………………………………………………28

3.1 Summary ……….…………………………………………………………28


CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1 Introduction ………………..……………………………………………... 29

4.2 Respondent bio-data ……………………………………………………… 29

4.3 Data analysis………………………………………………………………...33

4.4 Regression analysis ….. .…………………………………………………...33

4.5 Discussion of Finding ………………………………………………………37

 

 

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 Summary ……………………………………………………………………. 38

5.2 Conclusion …………………………………………………………………..  39

5.3 Recommendations ……………………………………………………………39

References

Appendix

 


 



CHAPTER ONE


1.0          INTRODUCTION

1.1 BACKGROUND OF THE STUDY

A research into the role of independent marketers in petroleum distribution in Nigeria is to be associated with recent development in petroleum industry both in terms of saving and distribution towards the economic development of the country and increase its gross domestic product (GDP).        

 

The most significant event in Nigerian economy over the years has been the development of oil products and natural gas. These two products in addition being unimportant in foreign exchange earning has been making tremendous impact in the economy by providing in reality available source of energy, the refineries established in Kaduna, Warri and port-Harcourt. In addition to supplying most of the countries requirement of refined petroleum products are also expected to supply the export market with crude oil.


However, in 1975/76 the federal commissioner of petroleum resources General Muhammad Buhari who is now the current president of Nigeria introduced independent marketers into the Nigerian  petroleum business activities into their outlet (filling station) in other to serve both industrial and consumer markets and have indigenes of the country benefiting and compete equally with major marketers. This effort of the government provided employment to local human resource. Today a large number of Nigerians are involved in the activities of petroleum product distribution and marketing in Nigeria.

 

1.2 STATEMENT OF THE PETROLEUM

Despite the pact that the independent petroleum marketing in Nigeria was conceived to ensure that the refineries facilitate making petroleum products easily accessible to the final consumer. Yet the activities of some refineries agent like the middle men and existent of the so called black marketers leads to the scarcity of commodity to meet the increased demand.


The activities of the independent marketers some have much agency some time, due to the government involvement through the regulatory agency. It is therefore, the above enumerated problems affecting the activities of marketing and distribution of petroleum as manifested through the in ability to achieve the desired objectives and those factors clearly shows Lack of concentration in the distribution system with a view to finding lasting solution to those problem


          1.3            OBJECTIVES OF THE STUDY

The research work will provide independent petroleum marketers, major petroleum marketing companies, Nigerian national petroleum company (NNPC), other stake holders in the petroleum sector, government, students, consumers and other Nigerians alike to have a clear, concise and through understand the nature, problems as well as the prospects inherent in the marketing and proper distribution of petroleum in Nigerian with a views of making some recommendations that will turn around the good fortunes abound in the sector.


1.4 RESEARCH QUESTION

This research intends to answer the following questions;

(a)  In your own opinion how do you see independent marketers of petroleum?

(b) Is independent marketers relevant to economic development in Nigeria?

(c)  Has Presence of independent marketers have reduce the scarcity of petroleum in Nigeria

(d) Is their present capital adequate for expansions of their business?

(e)  Was it necessary to increase their capital in order to expand their business?


1.5 RESEARCH HYPOTHESIS

The following hypothesis formed the basis for this research study. The hypothesis shows the position or opinion of the researcher in this attempt to express the subject of this research work.     

    

Through, these are subjective, their authenticity, validity or otherwise will be tested in the process of the work.


1.  HA: the problems of frequent power failure, inadequate storage facilities and transportation hinder effective marketing of petroleum products.


   HO: the problems of frequent power failure, inadequate storage facilities and transportation does not hinder effective marketing of petroleum products.


2.       HA: In adequate finance, uniform pricing impede proper making petroleum products to final consumer.

       HO: In adequate finance, uniform pricing does not impede proper making petroleum products to final consumer.


          1.6            SIGNIFICANCE OF THE STUDY

The involvement of the major petroleum marketing companies and independent petroleum marketers and other stake holders in the marketing and distribution of petroleum products was conceived with the aim of among other things to ensure the availability of petroleum products in every knock and crony of the country, generate employment to many Nigerians, bring about increased foreign exchange ensuring and growth of the economy. And provide additional literature on the subject matter.


The purpose and significance are:-

    1)    To know the role of independent marketers in the distribution and marketing of petroleum products in Nigeria.

     2)    To examine the channel of distribution used in marketing of petroleum products.

    3)    To find solution to some problems facing independent and major petroleum marketing companies particularly in marketing and distribution of petroleum.

    4)    To identify the problems in the marketing of petroleum products in an attempt to determine the ways of solving such problems.

    5)    To determine the effect of uniform pricing in the marketing of petroleum products.

     6)    The work will further expose the researcher to problems militating against proper distribution and marketing of petroleum products in Nigeria and possible ways to ameliorate those problems.

     7)    For the producer this study would educate them on their perception of end users of petroleum products, pricing policy, effectiveness of the distribution network and the need to maintain or improve their logistic of the products distribution and marketing.

    8)    The dealers and various oil companies through this study and findings would know what customer want in terms of services offered and the availability of the product as at when required.

9)    Finally, this study would encourage the use and application of marketing research as a tool for business decision making.  

         

          1.7            SCOPE AND LIMITATION OF THE STUDY

The term “petroleum product” is genuine and so wide that a study embracing all the petroleum product would extend beyond the scope of this work in terms of time, financial involvement and technical expertise required.

According to Cassidy (1954), there are about two thousand six hundred. (2,600) petroleum products, therefore, considering this wide range of products, this work will be delimited and restricted mainly to problems facing petroleum product marketing in Nigeria. The choice of these product is based on how the domestic economic life of the country is controlled basically by this product.

Therefore, the scope and limitation of this study are:

    1)    To find out the relationship between the government and the independent marketers and major petroleum marketing companies.

    2)    To identify the problems of marketing and distribution of petroleum and possible ways of solving the problems.

    3)    An independent marketers bridge the gap between the producer and the customers.



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