MANAGERIAL IMPLICATIONS OF SOCIAL RESPONSIBILITY OF A BUSINESS ORGANISATION (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC)

ABSTRACT

This project is centered on Managerial Implications of Social Responsibility of a Business Organization, using Guinness Nigeria Plc, Benin City branch as a case study.  The major objective is to establish good community management relationship and to build the knowledge on the characteristics of Corporate Social Responsibility.  In the literature review, the Researcher tries to define the subject matter, its need and advantages to the community and the responsibilities of a company to its host community.  The study dealt with the research method used.  We tried to view the sources of data analysis and the population size.  The study also dealt with the data collected, which is fully presented and analyzed. 

TABLE OF CONTENTS

Title Page                                                   

          Certification                                                                   i

          Dedication                                                            ii

          Acknowledgement                                                         iii

          Table of Contents                                                          iv

Abstract                                                               vii

CHAPTER ONE:         INTRODUCTION

1.1     Background to the Study        ...      ..        ..        ..        ..        ..        1

1.2     Statement of the Research Problem  ...      ..        ..        ..        2

1.3     Objective of the Study   …      …      …      ..        ..        …      3

1.4.    Research Questions       ..        ..        ..        …      …      …      4

1.5.    Statement of Hypothesis         ..        ..        ..        ..        ..        ..        4

1.6     Scope of the Study        …      ..        …      …      …      ..        …      4

1.7.    Significance of the Study …    …      …      …      …      ..        5

1.8.    Limitation of the Study  …      …      …      ..        ….     …      5

1.9.    Operational Definition of Terms ...   ..        ..        ..        ..        6

CHAPTER TWO: LITERATURE REVIEW

2.1.         Social Responsibility..   …      …      ..        …      …      …      7

2.2.         Need for Social Responsibility          ..        ..        ..        …      ..        9

2.3.         Methods of Social Responsibility     ..        ..        ..        ..        10

2.4.         Argument for Social Responsibility  ..        ..        ..        ..        15

2.5.         Responsibilities of a Company.        ..        ..        ..        ..        ..        17

CHAPTER THREE:    RESEARCH METHOD

3.1.         Research Design   .. ..     ..        ..        ..        ..        ..        ..        23

3.2.         Population of the study …      ..        ..        ..        ..        ..        23

3.3.         Sampling Techniques     ..        ..        ..        ..        ..        ..        23

3.4.         Instrumentation    ..        ..        ..        ..        ..        ..        ..        24

3.5.         Method of Data Collection      ..        ..        ..        ..        ..        24

3.6.         Method of Data Analysis        …      ..        …      ..        …      ..        24

CHAPTER FOUR:       DATA PRESENTATION ANALYSIS AND INTERPRETATION

4.1.    Data Presentation ..       ..                 ..        ..        …      …      26

4.2.    Data Analysis      ..        ..        ..        ..        ..        ..        ..        33

4.3.    Test of Hypotheses ..    ..        ..        ..        …      …      …      34

4.4.    Discussion of Findings  ..        ..        ..        ..        ….     ..        39

CHAPTER FIVE:        SUMMARY CONCLUSION AND RECOMMENDATION          

5.1     Summary    ..        ..        ..        ..        ..        ..        ..        ..        40

5.2     Conclusion ..        ..        ..        ..        ..        ..        ..        ..        40

5.3     Recommendation ..        ..        ..        ..        ..        ..        ..        41

Reference    ..        ..        ..        ..        ..        ..        ..        ..        43

Appendix I …      …      …      …      …      ..        ..        ..        44

          Appendix II          ..        …      ..        …      ..        ..        …      ..        45

CHAPTER ONE

INTRODUCTION

1.1.         Background to the Study

In recent years, Scholars and Managers have devoted greater attention to the managerial implication of corporate social responsibility.  Consistent with McWilliams and Siegah (2001), we define corporate social responsibility as a situation where the firms goes beyond compliance and engages in actions that appear to further social good beyond the interests of the firm and that which is required by law.

Numerous efforts to define corporate social responsibility have been made.  Dahismid (2008) analyzed 37 corporate social responsibility definitions and found that the concept is context specific and generally refers to five dimensions:  stakeholders, social, environmental and economic responsibility and voluntariness. In other words, building corporate social responsibility into strategy helps the company to meet interests of stakeholders and society at large. (Galbreath, 2009).

Corporate social responsibility activities have been posited to include incorporating social characteristics or features into products and manufacturing processes (e.g. aerosol products with no fluorocarbons or using environmentally friendly technologies, adopting progressive human resource management practices (e.g. promoting employee empowerment), achieving higher levels of environmental performance through recycling and pollution abatement (e.g. adopting an aggressive stance towards reducing emissions) and advancing the goals of the community organization.

Therefore, social responsibilities are systematical way or normal obligation own to the welfare of the community.  This obligation is necessarily wise because of the opportunities and threats that are present in the environment for exploitation.

This study seeks to find out how Nigeria Bottling Company Plc, Benin city branch has contributed to the economic development of the state.  Therefore, this study will carefully analyze the social responsibility and its managerial implication (how people have benefited from the company).

1.2.         Statement of the Research Problem

The social responsibilities are always known to be the function of the management in establishing the policies of the company.  It is well known that every organization is being established for profit making.  Mathematically, effort shall be made to balance up the two parallel units in order to avoid rumpus in the firm/community.

Although this element has been facing this company i.e. Coca-Cola Nigeria Bottling Company Plc, Benin City branch.  It is not ordinarily easy for someone to trespass your territory without interruption.

Synonymously, the like problem that often come by in trespassing some one’s environment shall be listed below and subsequently, solutions shall be as well proffered in chapter four later.  Some of the problems are listed as follows:

i.                   The environment of the community can be changed into business environment.

ii.                 The culture of the community will be maintained.

iii.              Examining the social responsibility of business.

iv.              Determining the managerial implication of social responsibility.

1.3.         Objective of the Study

The research is aimed at approach in providing the following:

i.                   Establish good community management relationship.

ii.                 To build the knowledge on the characteristics of corporate social responsibility

iii.              To ensure that Nigeria Bottling Company provides job opportunities for the youth thereby improving the standard of living and eliminating unemployment.

1.4.         Research Question

In the course of this study, questions were drawn to provide basis for further investigation and they are as follows:

i.                   Does Social Responsibility improve the standard of living?

ii.                 Do communities appreciate social responsibility?

iii.              Does social responsibility add value in the life of people and the company?

1.5.         Statement of Hypotheses

1.       Social Responsibility does not improve the standard of living

2.       Communities do not appreciate Social Responsibility

3.       Social Responsibility does not add value to the lives of people and the Company.

1.6.         Scope of the Study

This study is primarily focused on knowing the social responsibility of a business and its managerial implication and to review the discussion of the importance of social responsibility of business in the environment they are (Nigeria Bottling Company Plc, Benin City branch), taking cognizance with the belief that it will provide an insight to the achievement of purpose of the study.

1.7.         Significance of the Study

The importance of this research, the social responsibility of business and its managerial implication, a survey of Nigerian Bottling Company Plc, Benin City will help the community on what the company should do in their environment.  It will also be of great importance to business students who may want to use it as a reference material for future study.

1.8.         Limitation of the Study

Inspite of every effort that was put together, there were still some problems encountered and they include:

First, inadequate information:  The employees of Nigeria Bottling Company Benin City did not provide the necessary information.  Most of them did not return their questionnaire and those who returned theirs did not fill some of the pages.

Secondly, access to go into the premises was not granted due to the fact that the researcher was not known by the security men.

Thirdly, there was no enough time as a result of other activities; the researcher was carrying to meet up requirement of other schedule.

1.9.         Operational Definition of Terms

Employees:  They are the people that are hired into an organization to help carry out their daily production activities of the organization thereby contributing to the achievement of the organization.

Community:  It is defined as a locality where a firm is situated.  It is where natural and human resources are tapped.

Firm/Organization:  It is an enclave where people of different background come together for a singular reasoning that is the organization set goals and objectives.

Stakeholders:  A party that has an interest in an enterprise or project.  It also means someone that has an investment share or interest in something as a business or industry.

Customers:  They are known as those who patronize a firm which universally leads to profit.  It is further said that by the time these group of people turn back at the firm or if any reason a firm losses its good reputation and good will of the public.

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