ABSTRACT
This research topic is an evaluation
of the use of advertising as promotion tool in manufacturing industries. That
is through examination of the uses of advertising is a paid form of non –
personal presentation and promotion of ideas, goods or services lay an identify
sponsors. It can also be said that advertising is a form of communication
through media bont a products and ideals and helps to sell brands of products
and ideas and helps to build confidence in companies and institutions to
consumers about the brand or/ amnd compelling information to consumers about
the brand or company that have been paid for by indentified sponsor. However it
is also an instrument used to educate, create awareness and inform the potentials
and existing customers about a new product. No company or companies can do
without advertising its products, product that even sell self make do with
advertising because once a product is been produced and is in the market,
automatically, an act of advertising is being practice, customers a times have
no or knowledge about the product either in terms of the company’s name, logo,
usages and other but with the help of advertising, customers/ consumers may
have knowledge of what they want to buy. Therefore, advertising is one of the
promotional mix which helps the company to have high return on sales of a
product and also build good image to the company.
TABLE
OF CONTENTS
Title page
Certification
Dedication
Acknowledgement
Abstract
Table of contents
Chapter
one
1.0
introduction
1.1
background
of the study
1.2
statement
of the problem
1.3
objective
of the study
1.4
significance
of the study
1.5
scopes
of the study
1.6
limitation
and constraint
Chapter
two
2.0
literature
review
2.1
meaning
of promotion
2.2
type
of promotion tools
2.3
meaning
of advertising
2.4
rationale
of advertisement
2.5
types
of advertising
2.6
the
benefits of advertising to business organization
2.7
the
problem associated with advertising in business organization
2.8
the
need for advertising in tuyil pharmaceutical
2.9
formulation
of hypotheses
Chapter
Three
3.0
research
methodology
3.1
research
population
3.2
sampling
techniques
3.3
sample
size
3.4
research
design
3.5
source
of data collection
3.6
methods
of data collection
3.7
administration
of instrument
3.8
method
of data analysis
Chapter
Four
4.0
data
presentation and analysis
4.1
Brief
history of Tuyil pharmaceutical industries ltd.
4.2
Presentation
and analysis of data
4.3
Hypothesis
testing
4.4
Discussion
of finding
Chapter five
5.0
summary,
conclusion and recommendation
5.1
summary
of finding
5.2
conclusion
5.3
recommendation
5.4
bibliography
Chapter
one
1.0 INTRODUCTION
1.1 backgrounds
to the study
When any manufacturing undertaking
spring up, it becomes imperative for its name to be known and whenever any
productive activity (firm) faces hard time, nothing is more required than for
its benefit to be made known and subsequently revived also a firm having no
drawbacks need relent in its effort to proclaim the importance of its products
and services by increasing consumer awareness over its products and services
through promotion.
Promotion spills over into almost
every aspect of the marketing mix which is made up of a set of combined
elements or variables which are partially controllable of influencing the
consumer in a definite way.
Subsequently, promotional activities
are all strategies that are implemented by Tuyil pharmaceutical industries limited, Ilorin to
foster the sales of their goods its is a controllable infearated programme of
communication method and materials designed to present the company and its
product to prospective customers to communicate needs satisfying attributes of
products towards the end of facilitating sales and thus contributing to long –
run profit performance.
The major promotional tools include
sales promotion, advertising. Personal selling and publicity.
These four major promotional tools aimed
at exploiting the availability of demand stimulating element in the marketing
mix.
But, with regards to this study,
advertising will used as an evaluation as a promotional tool in manufacturing
industries.
However, advertising is a paid form
and non personal presentation of idea by an identified sponsor.
It
is used to create awareness. Educate and persuade current or existing and
potential customers of a particular product.
Undoubtfully, a splendid product, an
exceptionally low piece and an ideal retail outlet place would. Produce
negligible revenue and profit, if the promotion systems are not firm market or
the general public regarding the company’s product and its benefit. finally,
recommending ways in which some problems of promotional tools can be alleviated
by industries.
Also,
to broaden the knowledge of potential businessmen and workers in particular
about the various steps to take before engaging in promotional activities.
1.2 statement
of the problem of the study
in regard to this study, the use of
advertising will be evaluated as a promotional tool in manufacturing
industries.
The researcher want to do critical
examination about the use of advertising to the pharmaceutical companies.
Tuyil
phamaceutical industry limited, ilorin will be taking as a case study, whether advertising
really worth doing or it is a waste of resources.
Does
it really have any positive or negative impact on the sales of pharmaceutical
company?
However, through examination of the
usefulness of advertising as a promotional tool in manufacturing industries is
what the researcher want to research on.
1.3 aims
and objectives of the study
The objective of this research
project can be enumerated as follows:-
a.
To
evaluate the use of advertising as a promotional tool in manufacturing
industries in Nigeria.
b.
To
know the meaning, benefits and problems of advertising on the potential
consumers and also the organization of large.
c.
To
evaluate the effectiveness of advertising
d.
To
measure the effectiveness of advertising.
e.
Furthermore,
recommending ways in which some problems of promotional tools can be alleviated
by industries, also to broaden the knowledge of potential businessmen and
marketer in particular about the various steps to take before engaging in
promotional activities.
1.4 significance
of the study
This research project will be of
great importance to the department of marketing and students of marketing at
all level, because it studies the evaluation of the use of advertising as a
promotional tool.
It will also broaden the students’
knowledge in knowing more about promotion.
This project is as well useful to the
other pharmaceutical companies and the marketing organization or executives of
the company will have one or two points to gain from the report which will be
useful to the development of the company.
The management of Tuyil
pharmaceutical industries limited, Ilorin will also find this research project
a good and beneficent one because the centre focus of the study is on their
organization and it will be a great tool to be used in making necessary
adjustments to their operations.
The society at large are not exempted
from the benefits of this research project as the study does not cover only
tuyil pharmaceutical company who produces these product.
Vamoron blood tonic, tutolin cough
syrup, tudox suspension, tumol syrup, karaole pain relief gecrol suspension,
vitamin a (syrup, tucillin syrup and so on but also includes ways on how
promotion will contributes to the satisfaction of every individual as a whole.
Lastly, the project work is to meet
the partial requirement for the award of higher national diploma in marketing
as regulated by national board for technical education (NBTE)
1.5 SCOPE
OF THE STUDY
Evaluation of the use of advertising
as a promotional tool in manufacturing industries in Nigeria is a broad scope
which includes the following scopes:
a.
territorial
scope:
the area of coverage of this research
work is centered on evaluation of the
use of advertising as a promotional tool and it is going to deal precisely with
the contribution of advertising in the development of manufacturing industries
in Nigeria.
It will also cover the benefit of advertising
and its problems to solve those problems in other organizations.
b.
geographical
scope:
this are covered in terms of location
is a very wide rage where there are numerous consumers who make use of tuyil
pharmaceutical products, right from kwara state to other places where the
products are being marketed across the countries.
c.
industrial
scope:-
this research work will cover the
pharmaceutical industry, using tuyil pharmaceutical industry as a reference
point of firm that products consumers’ product are meant to satisfy human needs
and wants in meant to satisfy human
needs and wants in dream of providing and promoting sound health.
d.
time
scope:
as a result of the limited time ,
this project will only take a period of one year and with life or validity of
the outcome will be tenable to two and half years as a result of change in
market condition.
1.6 limitations
and constraints of the study
one of the important problem
encountered by the researcher while undertaking this study is FINANCIAL
CONSTRAINT which deprived the researcher of the ability to visit many places
and meet the widely dispensed consumers of tuyil pharmaceutical industries
limited ilorin and to gather enough data.
The
researcher also faces the SECRECY being attached to information by
business organization in Nigeria.
Tuyil pharmaceutical industries
limited, Ilorin, is inclusive and consequently had adverse effect on the
realization of information and data needed in this study.
It is not all that easy to combine
the writing of this project with the school lecture, test and the forthcoming
examination because of the limited TIME.
With all these constraints and
limitations, the researcher’s will still be successful.
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