EFFECTS OF ECOPRENEURSHIP PRACTICES ON INNOVATIVE PERFORMANCE OF SELECTED AGRO-ALLIED BUSINESSES IN NIGERIA

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ABSTRACT

This study investigated the effect of ecopreneurship practices on innovative performances of selected agro-allied businesses in Nigeria.  The researcher adopted survey design. Data were collected by structured questionnaire in Five Point Likert Scale format.  The source of data was through primary source.  The target population of the study comprised of 1584 owners/managers of all agro-allied businesses in North-central, Nigeria.  Sample size of 320 was derived from the population with the application of Taro Yemane’s formula for finite population while Bowley’s proportional allocation method was adopted to determine the allocation of questionnaire to each organization.  A Cronbach Alpha method was used to determine the reliability of questionnaire which gave a reliability coefficient result of .74.  Five hypotheses were formulated and tested through Ordinary Least Square Regression and Z-test at .05 level of significance.  The findings revealed that green agricultural products, environmental sustainability, Creativity and environmental innovation, Ecosystem control, ecopreneurial practices all have significant effect on the continued survival of agro-allied businesses in Nigeria. The study therefore concluded that despite the changes in legislation and regulations to protect the environment, Nigeria and various other countries are still facing many environmental problems, e.g., climate change, population growth, overflowing landfills, water scarcity, fuel shortages, and water and air pollution. If we are to solve these problems, the study concluded that ecopreneurship is a major part of the answer. The study recommended that the Nigeria government could do much to strengthen external forces, especially with respect to establishing national standards for the quality of environment and the implementation of these regulations. Further, ecopreneurs are useful agent in the phasing-out of products and processes that are known to contribute to global warming and ozone depletion.





TABLE OF CONTENTS

Title page                                                                                                                    i

Declaration                                                                                                                 ii

Certification                                                                                                               iii

Acknowledgments                                                                                                      iv

Table of Contents                                                                                                       vii

List of Tables                                                                                                              x

List of Figures                                                                                                             xiii

Abstract                                                                                                                      xiv

 

CHAPTER 1:            INTRODUCTION

1.1                   Background to the Study                                                                    1

1.2                   Statement of the Problem                                                                   6

1.3                   Objectives of the Study                                                                      7

1.4                   Research Questions                                                                            8

1.5                   Research Hypotheses                                                                          8

1.6                   Significance of the Study                                                                   9

1.7                   Scope of the Study                                                                              10

1.8                   Operational Definition of Terms                                                        11

 

CHAPTER 2:            REVIEW OF RELATED LITERATURE

2.1                   Conceptual Framework                                                                      13

2.1.1                Ecopreneurship                                                                                   13

2.1.1.1             Typologies of ecopreneurs                                                                 14

2.1.2                Business reasons for ecopreneurship                                                  17

2.1.3                Evolution and growth of ecopreneurship                                           18

2.1.4                Harnessing innovative potential of ecopreneurs                                19

2.1.5                Assessing ecopreneurship in the developing economy                        25

2.1.6                Global trends: the context of ecopreneurship                                     28

2.1.7                Framework for assessing key drivers of ecopreneurship                        31

2.1.8                Ecopreneurship and innovative performance: the nexus                        33       

2.1.9                Components of ecopreneurship for achieving performance                        37       

2.1.10              Green products                                                                                   42

2.1.10.1           Characteristics of green products                                                       43

2.1.10.2           Green marketing and management                                                    43

2.1.10.3           Need for green management                                                              44

2.1.11              Environmental sustainability                                                              46

2.1.12              Eco activities and practices on the environment                                46

2.1.13              Business survival                                                                                48

2.1.14              Market share index                                                                             48

2.1.15              Corporate image/reputation building                                                 49

2.1.16              Profitability of the firm                                                                      50

2.1.17              Innovation                                                                                           51

2.1.17.1           Classification of innovation                                                               53

2.1.17.2           Sources of innovation                                                                         60

2.1.18              Competitive advantage                                                                       62

2.1.18.1           Time                                                                                                   65

2.1.18.2           Quality                                                                                                            65

2.1.18.3           Cost                                                                                                     66

2.1.18.4           Flexibility                                                                                           66

2.1.19              Innovation and competitive advantage factor                                    67

2.1.20              Business growth                                                                                  68

2.1.20.1           Growth determinants                                                                          70

2.1.21              Business Opportunities Dimensions                                                   75       

2.1.21.1           Business opportunities as a process                                                    77

2.1.22              Opportunity evaluation by small-medium enterprises                        78

2.1.23              Market opportunity analysis (MOA)                                                  78

2.1.24              Achieving productivity                                                                       81

2.1.25              Measuring inputs and outputs                                                 82

2.2                   Theoretical Framework                                                                      84

2.3                   Empirical Review                                                                               88

2.4                   Summary of Review of Related Literature                                        93

 

CHAPTER 3:            METHODOLOGY

3.1                       Research Design                                                                                 95

3.2                       Area of the Study                                                                                95

3.3                       Population for the Study                                                                     96

3.4                       Sample and Sampling Techniques                                                     96

3.4.1                Sample size determination                                                                 96

3.4.2                Sampling techniques                                                                          99

3.5                       Instrument for Data Collection                                                           99

3.6                   Validation of the Instrument                                                              100

3.7                   Reliability of the Instrument                                                               100

3.8                   Method of Data Collection                                                                 101

3.8.1                Primary data                                                                                       101

3.8.2                Secondary data                                                                                   101

3.9                   Data Analysis Techniques                                                                  101

3.9.1                Model specification                                                                            102

 

CHAPTER 4:            RESULTS AND DISCUSSION

4.1                   Introduction                                                                                        105

4.2                  Respondents Opinion to the Research Questions                               105

4.3                   Test of Hypotheses                                                                             108

4.4                   Summary of findings                                                                          158

4.5                   Discussion of Findings                                                                       158

 

CHAPTER 5: SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1                   Summary                                                                                            163

5.2                   Conclusion                                                                                          164

5.3                   Recommendations                                                                              165

5.4                   Suggestions for Further Research                                                      166                                                                     

5.5                   Limitations of the Study                                                                     167

5.6                   Contributions to Knowledge                                                              167

            REFERENCES                                                                                 169

                        APPENDICES                                                                                   180

                                                                                               

 





 

LIST OF TABLES

                                                                                                                                    Page

1.                     Different types of ecopreneurs                                                           15

4.1.1                Questionnaire distribution and responses                                           111

4.1.2                On age distribution of the respondents                                               112

4.1.3                On sex distribution of the respondents                                               112

4.1.4                On level of management of the respondents                                      113

4.1.5                On marital status distribution of the respondents                               113

4.1.6                On religion distribution of the respondents                                        114

4.1.7                On distribution of the respondents on number of years                         114

4.2.1                The utilization of green product will have a positive impact

                        socially on the successful operations of your agro-allied firm     115

4.2.2                The utilization of green product will have a favorable

                        environmental impact on the successful operations of your                        116

4.2.3                Adopting sustainable packaging by agro firms will be

                        environmentally preferable to other products                                    117

4.2.4                Automatic discard packaging will stimulate survival for agro-

                        based organization                                                                              118

4.2.5                Recycle goods which are the aftermath of green product will build

                        more profits for agro-firm                                                                  119

4.2.6                Business practices such as eliminating production waste impact

                        on business continuity of your firm                                                    120

4.2.7                Pollution control and energy costs will affect positively on the

            environmental sustainability of firms                                                 121

4.2.8                Environmentally friendly practices by your firm will enhance your

            corporate reputation and business survival in the marketplace    122

4.2.9                Clean environment will improve the overall well-being of Nigeria

            agro allied business                                                                             125

4.2.10              Habitable environment would improve the overall well-being of

                        Nigeria agro business                                                                         126

4.2.11              Being environmentally friendly involves serious revolution that

                        enhanced agro-organizations                                                              127

4.2.12              Proper packaged goods build social marketing support                         128

4.2.13              The general enterprise approaches will affect the growth of

                        your firm                                                                                             129

4.2.14              Using eco-initiative operations process will affect the growth of

                        your firm                                                                                             130

4.2.15              Eco-innovation proactive measure will build Nigerian agro-based

                        business                                                                                               131

4.2.16              Climate change will stimulate Nigerian agro-based business           132

4.2.17              The success of your firm in the Nigerian environment will depend

                        on the adaptability of its product program                                         136

4.2.18              Operations and service excellence promote improved productivity

                        in the Nigeria’s business environment                                               137

4.2.19              Nigeria’s agro allied business firms can stimulate customer loyalty

                        and patronage over rival firms by introducing innovative products          138

4.2.20              Agro-business firms can enjoy sustainable advantage if they have

            environmentally safe offers.                                                               139

4.2.21              Innovative offers can lead to the mitigation of an environmental

                        problems in the Nigerian competitive markets.                                  140

4.2.22              Ecopreneur with knowledge about ecological creativity

                        conditions will gain considerable advantage                                      141

4.2.23              By employing environmentally superior, more efficient,

                        technology in production, agro-firms enjoys increased

                        operational performance                                                                     142

4.2.24              New invention of products that have social marketing concerns

                        will enhance your firms increased productivity                                 143

4.2.25              By controlling the ecosystems, ecoprenurs enjoy more

                        opportunities in the agro-allied business in Nigeria                           146

4.2.26              The control of ecosystem gives ecopreneur ability to maximize

                        full operational activities                                                                    141

4.2.27              Business of agro allied ventures are enhanced when theirs is more

                        control of the   happening in the ecosystems.                                     148

4.2.28              There are many business opportunities to exploit for ecopreneurs

                        than when they are able to manage the ecological issues

                        surrounding their operational activities                                              149

4.2.29              Enjoying stellar performance in the Nigeria enterprising are best

                        actualized through proper management of environmental and

                        ecological issues                                                                                 150

4.2.30              Sustainable advantage in a highly competitive agro-business

                        market place can be achieved through eco-innovation practices          153

4.2.31              Competitive advantage in a highly competitive agro-business

                        market place can be achieved through eco-innovation practices          154

4.2.32              Invention of agricultural products gives competitive edge to the

                        ecopreneurs                                                                                         155

4.2.33              Introducing environmentally safe and friendly offer gives

                        competitive edge to the ecopreneurs                                                  156

4.2.34              Eco-creativity improves the competitive well-being of the

                        agro-allied organizations                                                                    157

4.2.35              Eco-invention of new activities will enhance the agro-firm

                        over other entrepreneurs                                                                     158

4.2.36              Partaking in green marketing promotes edge for agro-allied

                        companies in Nigeria                                                                          159

4.2.37              The best tactics for building a large market share than the rival is

                        through marriage of practices and system of ecological business

                        concerns                                                                                              160     

4.2.38              Green management practices of ecopreneurship are the only way

                        that agro-business firms can stimulate advantage over the rival

                        firms in a turbulent environment.                                                       161

4.3.1a:             One-Sample Statistics                                                                         163

4.3.1b:             One-Sample Z-Test                                                                            164

4.3.2a:             Model Summary                                                                                 165

4.3.2b:             ANOVAb                                                                                                                                           166        

4.3.2c:             Coefficientsa                                                                                       167

4.3.3a:             One-Sample Statistics                                                                         168

4.3.3b:             One-Sample Z-Test                                                                            169

4.3.4a:             One-Sample Statistics                                                                         170

4.3.4b:             One-Sample Z-Test                                                                            173

4.3.5a:             Model Summary                                                                                 175

4.3.5b:             ANOVAb                                                                                             177

4.3.5c:             Coefficientsa                                                                                       179








 

LIST OF FIGURES

                                                                                                                                    Page

1.         Forces of change and key drivers of ecopreneurship                                     32       

2.         Framework for assessing the key drivers of ecopreneurship                         33       

3.         Framing ecopreneurship                                                                                 35

4.         Innovation types                                                                                             56

5.         Technological knowledge                                                                               58

6          Relationship between innovation and competitive advantage                        68

7.         Strategy that moves away from current products and current markets           80

8.         The market opportunity analysis framework. reprinted from

woodruff and gardial                                                                                      83

9.         Technology and social theory                                                                         92

 

 



 

CHAPTER 1

INTRODUCTION

1.1.          BACKGROUND TO THE STUDY

Environmental degradation is perhaps the most prominent global issue of the 21st century. Academics, policymakers, non-governmental agencies and governments are all concerned about the increasing levels of land degradation, soil erosion, deforestation, and industrial toxins (Volery, 2012). In addition, there are very serious concerns about the negative consequences of ozone depletion, climate change, nuclear radiation, and the destruction of biodiversity (Intergovernmental Panel on Climate Change (IPCC), 2007; United Nations Environment Programme (UNEP), 2004, World Resources Institute, 2004). A recent joint report by the World Resources Institute, the World Bank, and the United Nations show the diminishing capacity of five of earth’s most critical ecosystems. In a market system, sustainable development requires sustainable innovations and entrepreneurs are those who can achieve environmental goals with superior innovations that are successful in the marketplace. Market innovations that drive sustainable development do not occur by accident; they have to be created by leaders who put them into the core of their business activities. Actors and companies making environmental progress in their core business may be called ‘ecopreneurs’. They generate new products, services, techniques and organizational modes that substantially reduce environmental impacts and increase the quality of life.

 

Joseph Schumpeter (1934) referred to such entrepreneurial activities as ‘creative destruction’. Ecopreneurs destroy existing conventional production methods, products, market structures and consumption patterns and replace them with superior environmental products and services. They create the market dynamics of environmental progress. Economics and management theory neglected the phenomenon of entrepreneurship for a long time. So did the environmental management literature. However, over the past couple of years, more and more authors have started to deal with entrepreneurship, following from the work of Schumpeter (1934) and Kirzner (1973). The word ‘entrepreneur’ derives from French and can be taken to mean ‘taking the initiative to bridge’. An entrepreneur is a catalyst who brings together money, people, ideas and resources. Whereas all entrepreneurs deal with bridging activities between suppliers and customers to create and change markets, ecopreneurs differ from conventional entrepreneurs in that they also build bridges between environmental progress and market success. Entrepreneurship can describe various phenomena (Lambing & Kuehl,2007) Many authors concentrate on the process of a start-up company (Bennett, 1991; Ripsas, 1997). In this view entrepreneurs are actors opening a new company and entrepreneurship is the process of creating and establishing a new company. Another aspect of entrepreneurship is that of striving for growth (Kyrö, 2011; Timmons,2006). Entrepreneurs are viewed as actors who enlarge companies and expand businesses. Entrepreneurship has also been interpreted as a social movement or some other kind of environmental grass-root movement (Pastakia, 2008). From this perspective, entrepreneurs are actors who change existing consumption and production patterns on the basis of individual initiatives. Entrepreneurs’ companies are sometimes distinguished from traditional companies by their capability to innovate and to create competitive advantage (Risker,2008; Schumpeter, 1934; Staber,2007; Wiklund,2009).

 

The term ‘ecopreneurship’ is a combination of two words, ‘ecological’ (‘eco’) and ‘entrepreneurship’. Ecopreneurship can thus be roughly defined as ‘entrepreneurship through an environmental lens’. Ecopreneurship is characterized by some fundamental aspects of entrepreneurial activities that are oriented less towards management systems or technical procedures and focused more on the personal initiative and skills of the entrepreneurial person or team to realize market success with environmental innovations. After a first wave of literature, beginning in the 1990s, only recently have some authors started to deal in more detail with environmentally oriented entrepreneurship (Anderson & Leal,2007; Bennett,2011; Berle,2001; Blue,2010; Isaak,2008; Keogh & Polonsky,20088; Kyrö, 2011; Larson, 2010; Lober,2008; Pastakia,2008; Schaltegger & Petersen, 2011; Staber,2007; Wiklund,2009).  Ecopreneurs show personal mastery (Senge,2006) and consider their professional life as a creative act. Differences between personal goals and the perceived reality are taken as a challenge and not as a problem (Senge, 2006). Ecopreneurs influence their company substantially with their personal goals and preferences in a way that these are reflected in the company’s goals. This is more often and to a larger extent the case with start-up companies and small companies than with larger enterprises. Whereas environmental managers can leave a company without the firm losing substantial character, ecopreneurs constitute and shape the ‘face’ of their company. Because of the strong influence of the personality of the company leader (or leaders) on company goals, ecopreneurship and the status of an ecopreneur can also be important to the whole company. As a consequence, ecopreneurship—defined in a narrow sense—deals with a start-up of a very innovative company supplying environmental products and services (Ripsas, 1997).

 

However, ecopreneurs can also be seen in established firms, as the process of creating substantial market success with environmental products and services (e.g. in the process of building up profit centers’, spin-offs and so on). Defined more widely, ecopreneurship can thus be described as an innovative, market-oriented and personality-driven form of value creation through environmental innovations and products exceeding the start-up phase of a company (Pinchot, 1988), ecopreneurship is thus distinguished from other forms of corporate environmental development by the company’s vivid commitment to environmental progress and its strong desire for business growth. Companies contribute most to the overall environmental progress of an economy and society if their core business deals with environmental solutions and environmentally superior products and if their innovations substantially influence the mass market. This is the main thesis for the empirical investigation, outlined in the penultimate section of this study and the basis for the definition of what is called ecopreneurship.

 

Technology innovations – big data, business analytics, business collaboration, cloud computing, mobile technology and social media – can enable new computing methods for the lines of business and IT in any industry as they strive to unlock full value from people, process, information and technology investments. Innovation process is working and cranking out the new products that need to grow the business. But the reality is that over half of the companies out there are dissatisfied with their innovation.

 

Often, the response is to install new product development processes hoping to see big gains. But the result is usually just bureaucracy, more overhead, and frustration leading to a process that entrepreneurs are constantly searching for a way around. The goal of any innovation process must be to generate more money in the future – more money than the operations would generate without new products and services.

 

Traditionally, efforts to address this problem have focused on how and why existing firms can become greener (Cohen & Winn, 2007; Hart &Milstein, 2003; Porter & van der Linde, 2005; Reinhart, 2010; York & Venkataraman, 2010). According to York and Venkataraman (2010) these efforts have not led to solving our environmental problems. Schaper (2012) suggested that it is now time to pay attention to the role that entrepreneurs can play in solving environmental problems.  Entrepreneurs can contribute to solving environmental problems by creating new, more environmentally sustainable products and services (Cohen & Winn, 2007; Dean & McMullen, 2007; York & Venkataraman, 2010). According to Haal, Deneke and Lenox’s (2010) panacea hypothesis, entrepreneurship may be the solution to many of our social and environmental problems and could be the action needed to put us on the path to a more sustainable future (Brown, 2006; Brugmann & Prahalad, 2007). Cohen and Winn (2007) supported the need for entrepreneurial action to solve our environmental problems and agreed that “the real gains will only be made by harnessing the innovative potential of entrepreneurs who will develop the innovative business solutions to deal with the environmental challenges.

 

For a company to have a positive environmental influence it must make a real and substantial contribution to environmental progress. A real improvement can be created only if the production processes, products and services are environmentally superior. A substantial contribution requires that the company exert significant market influence by gaining a large market share or by influencing competitors and other market actors (such as suppliers) to adopt superior environmental solutions.

 

Ecopreneurs run companies that fulfill both requirements. Ideally, ecopreneurship pulls the whole market towards more environmental progress. Ecopreneurs strive for business success through environmental solutions for the mass market. To measure how well a company has done, the dimensions of ecopreneurship can be further subdivided. The priority of environmental goal srange from low priority (environmental protection is regarded as a trustee duty), to medium priority (environmental issues are seen as supplemental to conventional business issues) and high priority (environmental issues are regarded as an integral part of core business activities). The market effect of the company and its businesses can be small (i.e. the alternative scene), medium (i.e. the successful occupation of an eco-niche) or large (i.e. through a strong influence on the mass market).

 

Much of the work that has been done to date on ecopreneurship and environmental issues has largely taken the form of anecdotal reports and case study analysis. Large sample studies are needed to demonstrate how ecopreneurship may or may not enhance the innovative ability and performance of organizations. The present study aims to bridge the gap by examining the implications of ecopreneurship activities in sustaining innovative performance in a sample of selected agro-allied businesses in Nigeria.

 

 

1.2       STATEMENT OF THE PROBLEM

The business activities of agro-allied businesses in Nigeria are not without some inhibiting problems emanating from their various environmental factors such as land degradation, soil erosion, deforestation, industrial toxins, ozone depletion, climate change, nuclear radiation, and the destruction of biodiversity. Today, these problems are posing serious challenges to their operational capabilities, survival and performances. A cursory analysis of some of these problems prompted the crucial need for embarking on this proposed study. The environment factors in the agro-allied industry in Nigeria tend to be harsh on indigenous firms and their operational activities nowadays. This has brought such consequences as low productivity, increasing risks, low profitability, and tensed competition, heavy investment on equipment, increased operational cost and high rate of business failures with many other threats.

 

In Nigeria, many local agric-businesses and small and medium scale enterprises have failed to fully imbibe the spirit of ecopreneurship in order to shun out those products that will be environmentally friendly and socially responsible. Only multinational enterprises have put this issue into concern in their want satisfying operations. Most agriculture related organizations complaint on lack of realistic estimates on how to successfully implement eco-practices. Market systems particularly in the area of agricultural related business have adversely affected the environment by failing to deal with negative environmental externalities and undervaluing natural resources, leading to their over-exploitation and depletion. Governments have sought to deal with the problem through a mix of command-and-control and market-based instruments, with limited success. One of the most potent alternatives for dealing with such market failures is ecopreneurship, which refers to a process by which entrepreneurs introduce eco-friendly (or relatively eco-friendlier) products and process into the market place. It is in the light of these problems that this work seeks to examine ecopreneurship practices as a determinant of innovative performance of agric-allied businesses in Nigeria.

 

1.3           OBJECTIVES OF THE STUDY

The main objective of this study was to evaluate the effect of ecopreneurship practices on innovative performances of selected agro-allied businesses in north central Nigeria. Specifically, the study sought to:

 

i.               examine the effect of green agricultural products on the continued survival of agro-allied businesses in Nigeria;

ii.              assess the effect of environmental sustainability on agricultural business growth;

iii.            determine the effect of creativity and environmental innovation on the productivity of agro-allied businesses in Nigeria;

iv.            assess the effect of ecosystem control on the capacity utilization of agro-allied businesses in Nigeria,

v.              investigate the influence of ecopreneurial practices on the competitive advantage of agro-allied businesses in Nigeria.

 

1.4       RESEARCH QUESTIONS

The following research questions guided the study

i.               What effect would green agricultural products have on the continued survival of agro-allied businesses in Nigeria?

ii.              What influence will environmental sustainability have on agricultural business growth?

iii.            What effect would creativity and innovation have on the productivity of agro-allied businesses in Nigeria?

iv.            What effect would ecosystem control have on the capacity utilization of agro-allied businesses in Nigeria?

v.              How will ecopreneurial practices influence the competitive advantage of agro-allied businesses in Nigeria?

 

1.5       RESEARCH HYPOTHESES

In line with the research questions, the following hypotheses were formulated for the study:

HO1: Green agricultural products would have no effect on the continued survival of agro-allied businesses in Nigeria

HO2: Environmental sustainability would not affect the agricultural business growth in Nigeria

HO3: Creativity and innovation cannot have any effect on the productivity of agro-allied businesses in Nigeria

HO4: Ecosystem control would have no effect on the capacity utilization of agro-allied businesses in Nigeria

HO5: Ecopreneurial practices would have negative influence on the competitive advantage of agro-allied businesses in Nigeria

 

1.6       SIGNIFICANCE OF THE STUDY

Generally, the significant of this study is pivotal to contributing to all human endeavours, in the following ways:

1.              To the academia: Academically it will be used to educate, inform and persuade all the experts and entrepreneurial management professionals in areas relating environmental issues and eco-practices.

2.              To the researchers: Who are the citadel of knowledge to proffer lasting solutions through research and development that will serve as majors and make a long-lasting impact on people and the countries in which they live positively and this research will also help other researchers to carry out further research work.

3.              To government: Since they are saddle with regulatory role, this study will help them to redirect their attention to formulating polices that will compel entrepreneurs to conclude ecopreneurial practices into their core business activities

4.              To non-governmental organisation: This group of people are known for their advocative activities, the knowledge gained from this study will guard them in their campaign for a safer environment. 

 

1.7       SCOPE OF THE STUDY

The study focused on the effects of ecopreneurship practices on innovative performances of selected indigenous agro-allied business in Nigeria. The study involved all the indigenous registered agro-allied companies in the North Central states of Nigeria.

The study focused it interest on how ecopreneurship can be managed for innovative performances among selected indigenous agro-allied businesses in North Central Nigeria. The North central part Nigeria comprises six states: Kwara, Niger, Kogi, Plateau, Nasarawa, Benue, and the Federal Capital Territory (Abuja). It is mainly the home of the different tribes in Nigeria, speaking different dialects of language even within the same state. There is a high degree of socio-cultural heterogeneity in the study area. The inhabitants of this area who are mixtures of Hausa, Fulani, Idoma, Nupe, Tiv, Tapa, Yorubas, Igala etc and the people are known for their hard work and economic prowess, among other qualities. The people engage in different forms of economic activities including agro-allied business enterprises. The weather conditions of the region vary between the two distinct seasons in Nigeria: the rainy  season (March - October) and the dry season (November - February). The rainy season brings heavy rainfall while the dry season brings the Harmattan dust. Cold dry winds from the northern deserts blow into the southern regions around this time.  

This research employed survey method to evaluate the effect of ecopreneurship on innovative performances of selected agro-allied businesses in North Central Nigeria. A purposive sampling method was used in drawing the sample size and this involved choosing the well-known highly performing agro-allied firms in the region. The sample sizes were selected from their respective population group using convenience sampling technique for all of them and a well-structured questionnaire was used for the data collection. The wordings of the questionnaire were made simple enough to aid easy understanding for the respondents

 

1.8.      OPERATIONAL DEFINITION OF TERMS

Certain terminologies are used in this work and are operationally defined below within the context of how they are used for a better reading and general comprehension.

 

i.               Environmentally friendly, Eco-friendly: these two terms are used interchangeably throughout the dissertation. They denominate companies, processes, products etc., either with a lower environmental impact than usual, or with a positive environmental impact.

ii.              Environmental Progress: is used in this dissertation, to denominate the change towards more environmentally friendly practices.

iii.            Environmental Performance: of an organization, especially companies. Denominates the idea of “how much does a company reduce its environmental impact”. Good environmental performance means low environmental impact, or high environmental impact reduction.

iv.             Environmental impact: although both positive and negative environmental impact can occur, in this dissertation, the term environmental impact or simply impact are used to denominate negative environmental impact. Negative environmental impact means a degradation of the natural environment.

v.              Ecopreneurship Concepts: is used in this dissertation to refer to the three concepts of eco-innovation, eco-opportunity and eco-commitment. The three concepts are also called sub concepts of ecoprenuership, constituting concepts of ecopreneurship and ecopreneurship factors.

vi.             Ecopreneurial Company: is a company in which the three ecopreneurship concepts manifest.

vii.           Green Company: refers to any company that reduces the environmental impact of its business operations.

 

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