EFFECT OF CONFLICT MANAGEMENT STRATEGIES ON PERFORMANCE OF THE MANUFACTURING INDUSTRY (A STUDY OF NIGERIAN BREWERIES PLC. AND SACLUX NIGERIA LIMITED, ABIA STATE, NIGERIA).

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ABSTRACT


This research work is entitled “Effect of Conflict Management Strategies on the Performance of Manufacturing Industries in Abia State, Nigeria”. The broad objective of the study was to examine how conflict management affects organizational performance while the specific objectives were to; determine the extent to which competition strategy of conflict management affects organizational effectiveness; ascertain the extent to which avoidance strategy of conflict management affects organizational profitability; ascertain the extent to which compromise strategy of conflict management affects organizational productivity; and examine the extent to which collaboration strategy of conflict management affects organizational innovativeness. The study adopted the survey research design.. The study organizations had a population of 415 made up of both management and non-management staff of the selected organizations. Taro Yamane technique was used to determine the sample size of 203, to whom questionnaire was administered. The collated the data was analyzed using percentages, mean and standard deviation while the hypotheses formulated were tested using Pearson product moment correlation analysis with the help of SPSS version 22. The study found out that Competition strategy of conflict management significantly affects the performance of organizations to a high extent; conflict avoidance affects the performance of organizations; compromise strategy of conflict management affects organizational performance positively and negatively and finally, Collaboration strategy of conflict management proves to be the best tool for managing conflict at the work place since it requires both parties coming together to pursue a similar goal thereby creating room for better inter-personal relationships within the organization which breeds an environment/workforce characterized by  unity and dedication and innovation. The study therefore recommends that management of organizations should be alert to conflicting situations in the organization and respond swiftly to avoid escalation to an unmanageable stage; be flexible when deciding on which conflict management style to use in conflicting situations as there exists no one conflict management style that best fits all conflict situations; adequate measures should be put in place to prevent conflict in the organization especially when it appears to be with negative consequences; finally, management should endeavour to educate their staff on the different approaches to conflicts and situations where they could be applicable as this would go a long way in forestalling conflicting situations with negative outcomes in the organization.






TABLE OF CONTENTS


CHAPTER ONE  INTRODUCTION

1.1 Background of the Study

1.2 Statement of Problem

1.3 Objectives of the Study

1.4 Research Questions

1.5 Research Hypothesis

1.6 Significance of the Study

1.7 Scope of the Study

1.8 Operational Definition of Terms

1.9 Profile of the Companies Studied


CHAPTER TWO REVIEW OF RELATED LITERATURE

2.1 Conceptual Framework

2.1.1 Views of conflict

2.1.2 Causes of Organizational Conflict

2.1.3 Stages of conflict

2.1.4 Types of Conflicts in Organizations

2.1.5 Effects of Conflict on the Organization

2.1.6 Managing Conflict in the Organization

2.1.7 Organizational Performance

2.1.8 Effect of Conflict on Organizational Performance

2.2 Theoretical Framework

2.2.1 Equity Theory

2.2.2 Goal-Interdependence Theory

2.3 Empirical Review

2.4 Gap in Literature

2.5 Summary of Reviewed Related Literature


CHAPTER THREE   METHODOLOGY

3.1.1    Research Design

3.1.2    Sources of Data

3.1.3    Population of the Study

3.1.4    Sample Size Determination

3.1.5    Sampling Technique

3.1.7    Validity of Research Instrument

3.1.8    Reliability of Research Instrument

3.1.9   Methods of Data Analysis


CHAPTER 4  DATA PRESENTATION, ANALYSIS AND DISCUSSIONS

4.1 Questionnaire Return Rate

4.2 Data Presentation

4.2.1 Demographic Characteristics of Respondents

4.2.2 Mean and Standard Deviation of Responses to Items in the Research Instrument

4.3 Test of Hypotheses

4.4 Discussion of Results


CHAPTER FIVE  SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS

5.1 Summary of Findings

5.2 Conclusion

5.3 Recommendations

5.4 Suggestions for Further Studies

 

 






LIST OF TABLES


Table 4.1Return Rate of Questionnaire

Table 4.2 Demographic Characteristics of Respondents        .

Table 4.3 Mean Score and Standard Deviation of responses to statements on the extent to which competition strategy of conflict management affects organizational performance in manufacturing organizations.

Table 4.4 Mean Score and Standard Deviation of responses to statements on the extent to which Avoidance strategy of conflict management affects organizational performance in manufacturing organizations.

Table 4.5 Mean Score and Standard Deviation of responses statements on the extent to which Compromise strategy of conflict management affects organizational performance in manufacturing organizations.

Table 4.6 Mean Score and Standard Deviation of responses to statements on the extent to which collaboration strategy of conflict management affects organizational performance in manufacturing organizations.

Table 4.7: Pearson Product Moment Correlation Analysis Result Showing the effect of competition strategy of conflict management on organizational performance.

Table 4.8: Pearson Product Moment Correlation Analysis Result Showing the effect of Avoidance strategy of conflict management on Organizational Performance in the manufacturing Industry

  Table 4.9: Pearson Product Moment Correlation Analysis Result Showing the effect of Compromise strategy of conflict management on Organizational Performance in the manufacturing Industry

Table 4.10: Pearson Product Moment Correlation Analysis Result Showing the effect of Collaboration strategy of conflict management on Organizational Performance in the manufacturing Industry

 

 

 


 

 

 

 

 

 CHAPTER ONE

INTRODUCTION


1.1 BACKGROUND OF THE STUDY

In recent times, many organizations have witnessed various forms and degrees of conflict occasioned by the rapid change and severity of the competition that characterizes the present business environment, thereby drawing the attention of many researchers (Naser and Shebiab, 2013). According to Rotha (2009), conflict refers to a process beginning when a person perceives that another person has negatively, or intends to negatively affect something of value to the first person. Conflict also has to do with the various actions we take to make our feelings and perceptions known and also achieve our goals in a manner that can affect other people from achieving theirs (Meyer, 2004). Shapiro (2006) corroborates the above stance in relation to the above states that, conflict is a process of social interaction involving a struggle over claims to resources, power, status, beliefs, preferences and desires.  According to Alkharb (2007), organizational conflict is one of the patterns of social integration arising from a clash of interests between individuals or groups. Corroborating this, Alhrahsha (2010) opines that conflict is necessary since it is a result of the relationship between individuals. Kazimoto (2013) adds that organizational conflict is defined as the existence of disharmony occasioned by differing values, interests and goals of individuals or groups which hinders others from achieving the organization’s objectives. In this context, organizational conflict is ever present in any organization as long as people will compete for jobs, power, recognition and security (Adomie and Anie, 2005). Organizations, whether public or private, small or big exist essentially to achieve certain economic, social or political objectives. These objectives could be in areas such as generating profits, rendering services, manufacturing goods, improving on turnover etc. Achieving these objectives however, can only come when human resources are deployed to make use of the other resources ranging from raw materials to machinery, finances, and the know-how (information) (George and Jones, 1996). These human resources possess divergent attitudes, beliefs, abilities and personalities and perform different functions within the organization. These differences therefore make conflict inevitable in organizations. Conflict manifests in diverse ways in organizations. This includes infractions between formal authority and power and those individuals and units involved; there are also disagreements over how profits should be shared, how the duties should be carried out, as well as the durations for work; there are also disagreements regarding areas of job focus between individuals, units, unions and authorities. Many schools concerning conflict have consequently come up based on various views of researchers. The traditional school considers conflict as a serious phenomenon which infects organizations while the modern school in an opposing view considers conflict as being unavoidable in almost all areas of organizational life (Ibazd, 2008; Aboa, 2006). It is therefore, expedient that management of organizations does not discourage conflicts, rather, they should manage conflicts in order to the task of management not to suppress or resolve all conflicts, but to manage the conflicts in order to improve and not worsen organizational performance.

According to Taher, Das and Rashed (2008), conflict management entails a process for changing the negative perceptions in a conflict to that which allows finding solutions to the conflict. Tschannen-Moran (2001) notes that conflict management refers to a set of activities which uses a strategy or series of strategies to support individuals or groups in learning about conflict situations so that transformative action can take place. Similarly, Adeyemi and Ademilua (2012) posit that conflict management refers to the process of controlling or regulating conflict using strategies consistent with internal processes of resolving conflict by authorities.

This research therefore, focuses on conflict in organizations and the effects of conflict management strategies on organizational performance.

 

1.2 STATEMENT OF PROBLEM

Conflict management as a theme has witness wide interest in recent years with heightened focus on strategies to handling conflicting situations and issues as well as the imperative of organizations utilizing high performance work systems (Awan and Anjum 2015).  Due to frequent organizational conflict, performance in most organizations nosedive (Babin and Boles, 2000). Managers of business organizations have the task of ensuring superior organizational performance but are most times faced with numerous challenges, such as devising the best way to handle conflict. All organizations irrespective of nature of activities (manufacturing or service oriented) have members from diverse backgrounds, with different individual needs and desires interacting frequently. The organization also has its own objectives and goals which it strives to attain. The diversity existing among the employees creates conflicts as so does the prevalent incompatibility between organizational goals and employees’ goals. Also, this situation is inevitable and thus impresses upon management to devise means and strategies suitable to manage every conflict that may arise in organizations occur in the organization in order to sustain efficient performance. Based on this, this study aims to investigate the effect of conflict management strategies on organizational performance using Nigerian Breweries and Saclux Industries as study organizations.

 

1.3 OBJECTIVES OF THE STUDY

The overall objective of this study is to investigate the effect of conflict management strategies on performance of manufacturing industries. However, the specific objectives of this study are to:

i.          determine the extent to which competition strategy of conflict management affects organizational effectiveness.

ii.         ascertain the extent to which avoidance strategy of conflict management affects organizational profitability.

iii.        investigate the extent to which compromise strategy of conflict management affects organizations’ productivity.

iv.        examine the extent to which collaboration strategy of conflict management affects organizational innovativeness.


1.4 RESEARCH QUESTIONS

To facilitate the actualization of the objectives of this study, the following questions will serve as a guide for the course of the study:

i.          To what extent does competition strategy of conflict management affect organizational effectiveness?

ii.         To what extent does avoidance strategy of conflict management affect organizational profitability?    

iii.        To what extent does compromise strategy of conflict management affect organizational productivity?

iv.        To what extent does collaboration strategy of conflict management affect organizational innovativeness?


1.5 RESEARCH HYPOTHESIS

The following null hypotheses have been formulated in order to help in drawing valid conclusions:

Ho1:    Competition strategy of conflict management does not significantly affect organizational effectiveness.

Ho2:    Avoidance strategy of conflict management does not significantly affect organizational profitability.

Ho3:    Compromise strategy of conflict management does not significantly affect      organizational productivity.

Ho4:    Collaboration strategy of conflict management does not significantly affect      organizational innovativeness.

 

1.6       SIGNIFICANCE OF THE STUDY

This research work will be of great importance to various publics.  Business organizations will have a well validated in information and knowledge of how proper conflict management strategies can affect organizational performance. Also, Business managers will benefit from this study as they will better understand how the various variables of conflict management affect the performances of the organization in their care. It will also help policy makers when making decisions; it will add to the general literature enrichment; and serve as a good reference material for prospective researchers and students who would want to conduct research in areas related to conflict management and performance.

This study will also provide theoretical basis for teeming researchers on the subject of conflict management and organizational performance as well as provide more empirical validations to the existing studies on the effect of conflict management managerial on organizational performance.


1.7       SCOPE OF THE STUDY

1.7.1    Unit scope

This study is conducted to investigate the effects of conflict management on organizational performance.

1.7.2    Content scope

The research attempts to explore and highlight the specific conflict management strategies and their effects on the performance of manufacturing organizations with particular focus on determining the extent to which competition strategy of conflict management affects organizational performance; ascertaining the extent to which avoidance strategy of conflict management affects organizational performance; ascertaining the extent to which compromise strategy of conflict management affects organizational performance; and examining the extent to which collaboration strategy of conflict management affects organizational performance.

1.7.3    Geographical scope

The research also is conducted in Aba and Umuahia Local Government Areas of Abia state, Nigeria.


1.8       OPERATIONAL DEFINITION OF TERMS

i. Conflict: This refers to a disagreement over physical or emotional issues often born out of perception.

ii. Management: This refers to the act or skill of dealing with situations that require controlled in some ways.

iii. Conflict management Strategies: This refers to the methods or approaches adopted in handling conflicts mostly in an organized setting.

iv. Effect: The Oxford Dictionary of current English defines "effect” as; “the result or consequence of an action”.

v. Performance: This refers to the execution of an action, or the act of doing a job.

vi. Industry: This refers to a group of businesses that provide similar goods and services to the public.

 

1.9       PROFILE OF THE ORGANIZATIONS UNDER STUDY  

Nigerian breweries plc.

Nigerian Breweries Plc. is the pioneer and largest brewing company in Nigeria. It serves the Nigerian market and exports to other parts of West Africa.

The Nigerian Breweries was incorporated in 1946. Its first bottle of beer, Star, Lager, rolled of the bottling lines of its Lagos brewery in June 1949.Other breweries were commissioned including Aba Breweries in 1957, and Kaduna Brewery in 1963, and Ibadan brewery 1982. In September 1993, the company acquired its fifth brewery in Enugu and in October 2003,its sixth brewery, sited at Ameke in Enugu. Ama Brewery began brewing on the 22 March 2003 and at 3omilliom hectoliters is brewery in Nigeria. Operation at Enugu breweries will discontinue in 2004, while the company acquired a malting plant in Aba in 2008.

In October 2011, Nigeria brewery acquires majority equity interest in Sona system associate in business management Limited (sons system) and life brewery limited Heineken N.V. This followed Heinken’s acquisition of controlling interests in five breweries in Nigeria from Sona Group in January 2011.Sona systems two breweries in Otta and Kadunna, and Life Breweries bin Onitsha have now become part of Nigeria Breweries plc, together with the three brands; Goldberg lager, Malt Gold and life continental lager.

In December 31st 2014, Nigeria Breweries Plc. completed the merger with consolidated Breweries plc which added the three breweries in Ijebu-ode, Awo-Omama and Markudi. The brands 33 Export larger, William Dark Ale, Turbo King  Stout, More lager, Breezer, Himalt and Maltex (the first Nigerian malt drink) were also added.

In November 2015, Nigerian Breweries launched the international brand Strongbow cider which makes it the first in Nigeria to produce and bottle the cider category beverage.

Nigerian Breweries Plc. now has ten operational breweries from which its products are distributed to all parts of Nigeria, in addition to the malting plants in Aba and Kaduna. Nigerian Breweries also supports operations in Champion Breweries Plc, Uyo.

The Nigerian Breweries owns brands like Heineken, Star Lager. Climax Energy Drink, Gulder, Goldberg, 33 Export, Legend Extra Stout, Amstel Malta, Maltina, Malta Gold, Maltex, Hi Malt, Strongbow Apple Ciders, and Fayrouz.


Saclux industries Nigeria limited

Saclux Industries Nigeria Limited took its feet in the early 1970’s as a trading concern with the name “Sammy Bros Nigeria” in line with his quest, passion and drive to fashion, a viable business, the Chairman/CEO, single-handedly supervised and nurtured the outfit basically with the concern of dealing on paints. By 1981, Sammy Bros Nigeria won the heart of discerning end-users of paints as a major distributor to so many manufacturing companies in Nigeria and abroad.

Consequent upon its position in the surface coating, the need to establish a paint company was muted. However, in 1986, production of Saclux paints was started under the business name Saclux Industries Nigeria Limited. In the same 1986, Saclux Industries Nigeria Limited was incorporated as a Limited Liability Company with RC. NO 79691. Today, the company has moved from Grace to Grace challenges notwithstanding giving birth to other companies viz:

1.     Rushed Industries Nigeria Limited- Makers of Sapil Plastics Products and Polythene Shopping Bags and an Alkyd Resin Plant.

2.Monica Integrated Global Industries Limited Palm Kernel Crushing/Processing Plant.

Saclux Industries Nigeria Limited is today a company and a major player in the Manufacturing sub-sector of the Nigeria economy with a staff strength of 130. In view of its expansion, the company in 2007 moved into its state of art and ultra-modern industry complex located at Ohokobe-Afaraukwu along Old Aba Road Umuahia, while at the same time retaining and maintaining its old factory at Amuzukwu-Ibeku also in Umuahia.



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