work deals with branding and marketing of pure water in Ilorin township, about
satisfaction by the competitor that the regulatory system. The problem aims at
solving some of the questions that might arise in the branding and marketing of
pure water. The method of data used in the project was primary which include questionnaire
and chi – square correlation analysis
that was prepared for the testing of the hypothesis. During the period of
finding, the researcher was able to examine and ascertain that branding
enhances the effectiveness and efficient running of the branding has the
marketing of pure water in Ilorin, therefore it was to realized that for any
sector to develop and effectively running, it must be competitive and marketing
oriented, so that the branding and marketing of pure water. Lastly the
recommendation shows that branding influences the choice of a product in the
market. For consumer to identify the product of their choice. This project
contain five chapters, chapter one presented background of the study, statement
of problem, aims and objective of the study, significance of the study, scope
of the study and limitation and constraint to the study. Chapter two also
explained the text book and author of the research been used in this project
work. The concept of marketing, marketing strategy, branding and brand,
branding policy methods of treating water and hypothesis formulation. Chapter
three provided how research design population sample and sample size, sources
of data, method of data collection and method of data presentation and analysis
been gathered. Chapter four talk about the brief history of Ayobat pure water,
data presentation, date analysis, hypothesis and discussion of finding.
Finally, chapter five analysis the summary of report, conclusion and
recommendation given to the company has an personal advice
OF CONTENT vii
1.1 Background Of The Study 1
1.1 Introduction 3
of the Problem 5
1.3 Aim and Objective of the Study 6
1.4 Significance of Study 7
1.5 Scope of the Study 12
1.6 Limitations and constraints to the study 13
2.1 The Concept of Marketing 16
Marketing Strategy 23
2.3 Branding and Brand 25
2.4 Branding Policy 29
2.5 Methods of Treating Water 32
2.6 Hypothesis Formulation 34
3.1 Research Design 36
3.2 Population, Sampling and Sample Size 37
3.3 Sources of Data Collection 41
3.4 Method of Data Collection 45
3.5 Method of Data Presentation and Analysis 48
PRESENTATION AND ANALYSIS
Brief History of Ayobat Pure Water
4.2 Presentation of Data 52
4.3 Hypothesis Testing 62
4.4 Discussion of Findings 65
CONCLUSIONS AND RECOMMENDATIONS
of Report 67
5.2 Conclusion 68
5.3 Recommendation 69
1.1 BACKGROUND OF THE STUDY
As we move through the present economic
conditions, the socio economic setting is different from what is used to be in
the past today, many industries have to contend periodically with shortages and
others face interactive competition people values are changing.
An attempt to know the most satisfying
product right channels to be adopted, types of pricing tactics to adopt and the
promotional strategy to apply.
Marketing is something that we do
well, we all live by selling something. (stevenson) workers exchange their
labour for income and use their income to buy wanted goods, companies use their
products and use the receipt to buy raw materials and equipment move goods
making a profit all know is a crucial human investing. It embraces the activities
we engage into satisfy economic want.
This marketing was born, marketing
means working in markets which in means attempting to satisfying human activity
directed at satisfying needs and want through exchanges process, it consists of
finding out what product and services people already need and want and than
proceeding to design, promote and distribution them.
A production is any thing that can be
offered to a market for attention acquisition, use or consumption that might
satisfy a went or need, which exchange can be defined as the art of obtaining a
desired object from some one by offering something in the return.
Marketing determines the growth and
expenses of any businesses organisation, the market therefore is a researcher,
investor, a psychologist, sociologist, economist communicator and a lawyer all
rolled in the one, the professional marketer is involved in finding consumer
needs and desires, developing product concepts aimed at satisfying fulfilled
needs and desire, testing the validity of those product concepts, designing
product features, packaging and finding a suitable brand name, pricing the
product to recover a reasonable from an investment arranging for regional,
nation and international distribution creating effecting marketing
communization to let public know about the product’s availability commercial
scene, and dating scale, monitoring customer satisfaction and rendering
marketing plans in the light of results.
Good marketing defined a purpose for
every organization, and statement of purpose should be specifies as to the
business domain in which the organization will operate e.g. we help farmers to
increase their productively. In its development of a definition for business
domain, the company may want to specify up to from concession needs customer
growth product and technology.
The energy of pure water has made it
imperative to effectively market such product many years back there nothing of
such and since there are a lot of them in the market now, the opportunities
which they found and tend to exploit soon become a threat. This is so because
many people went out to exploit negatively the opportunities there is with out
adequate consideration for a health and proper hygiene water packaging.
Marketing is a total system of
business activities designed to plan, price, promote and distributed want –
satisfying goods and services to present and potential consumer whole
maximizing sales profitably over the long run.
1.2 STATEMENT OF THE PROBLEM
The statement of problem in this
research work tends to look at what branding and marketing of pure water
market. A lot of customer have being complaining about the process by which
such product is been marketed as many marketing principle were not adopted. The
question is whether this view of marketing definition are still in time with
the realities of the present day practical marketing operations carried out in
marketing strategy well understand and employ in pure water product
beverage industry evolve a marketing strategy that will make it competitive in
does new marketing got to do with beverage product in the market
1.3 AIM AND OBJECTIVE OF THE STUDY
This project will research into the
branding and marketing of pure water market in ILORN TOWNSHIP, produces of
Ayobat pure water.
The study will give an indept survey
on various strategic marketing decision at the disposal of any marketing
executives engaging in the branding and marketing in the production of pure
water in many part of the country, most especially Ilorin
The objectives of this study include the
identify the area of branding of pure water market and how it can effect the
survival of the pure water market
identify the various ways employed in the company in improving the quality of
emphasis on how marketer of such product can given the patronage of the
identify marketing strategy employed in company’s being considered
identify the various means used to distribute the company products.
identify the company’s assessment of consumer needs
1.4 SIGNIFICANCE OF STUDY
The significance of this study can be
explained from the social points of view there making is the force that harness
a nations industrial capacity to meet the society material want. The area of
branding of pure water market in other to enhance the goal of the profit making
in organization situated especially in Nigeria as the invest in long planning
which will them enable them to satisfy customer based on delivering quality
service and value as a result of the applied knowledegment which is the
analysis, planning, implementation and control of marketer buys for the purpose
of achieving organization objectives.
The study is of significance as well
to the organization because the study will enable us to seek for branding and
method of treating water so that it could remain in active business during the
time of treat.
The society at large the economy
environment, so therefore area of marketing and method by which rhis threat
could be treated will in long way improved society being and welfare.
The following are the significance to
industry of the study:
1. From conclusion arrived at in this study
advice given to make business and small business and some noticeable, point
that could enhance the easy assess to funds.
The study also attempt to examine
the existing view on this particular area of study with a too confirm or draw a
counter opinion base on the finding of branding and marketing of pure water.
The products and services are want satisfier
and as such must fulfilled that wants, needs, desires and expectation selected
Significance to public – market
1. In the
attainment of these goal in Nigeria and any other market economy, the preferences
of society favour the sue of market mechanism
2. The government
looks like the businessman who explores the means of obtaining revenue and
plans how to utilize it to achieve the greatest possible personal development
3. This is any
arrangement which occur between the buyer and seller of a particular goods r
services of the purpose of making profit. A market can be referred to as the
place where both parties come together.
Significance To Government
1. The government
and the people review the revenue position and the need to find a solution to the
important problems that have come up and agree to the required adjustments to
finance the increase expenditure.
2. Population increase in an important factor
motivating increase in government expenditure. As the human race multiplies so
does the public goods needed by the increasing population have to increase, a
rise in population demand on increase in public good like schools, hospitals
project could take some years to execute the initial capital set aside for such
project may become inadequate with the passage of time and inflation.
Significance to Researcher
In the researcher study, the research
question below is formulated to serve as guide
1. If the employer
and the employee relationship and effectiveness are not correlated
2. If the employees
and the management relationship and effectiveness are not correlated
3. If the
industrial relation and effectiveness are not correlated
4. If the
industrial relation and effectiveness are correlated
1.5 SCOPE OF THE STUDY
This survey was a study of AYOBAT PURE
WATER. It hence coers all areas of marketing innovationan dits implication to
company sales profit.
The intention of the researcher is to
find out how this company (AYOBAT PURE WATER) performs in one aspect of the
marketing environment with the aim of making reasonable inference as to how
effective innovation has been employed in the marketing deals with the three,
men, money and materials products of the company
This is the geographical area in which
the study is currently carried out. The location of the study is ILORIN STATE,
OYUN. The research is because I based in OYUN and it would be convenient for me.
This covers the periodic depth of the
study. Therefore the time scope of this study is five (5) years back 2006 –
This implies specification of the
industry of the study. Therefore the industrial scope of this study is the
AYOBAT PURE WATER IN ILORIN TOWNSHIP.
This will cover the relevant of
marketing research and information system to the employed new method together
the necessary data of AYOBAT pure water, Ilorin.
1.6 LIMITATIONS AND CONSTRAINTS TO THE STUDY
Financial inadequate funds has delayed me in carrying out my research work,
because I am still a student and I still my depends on my parent, so I have to let my parent know that I will need
some money for my project work, they gave me enough money that enable me
carryout my research works.
Time Constraints: As we all know
we have only four weeks for our project, and time is not on anybody side, I
have to receive lectures, do my assignments, study my books and gathered some
materials for my projects before I could do all these the time is almost gone,
so I have to re – adjust the time I used in sleeping. I set aside 3hours in the
night for my project, from 11pm to 2am.
The researcher a lot of problems before getting answer from respondents, they
always felt relevant to respond whenever the researcher to see the manager and
explain to him concern what I needed the information for, they always deny me
from seeing him, because they thought the information they will give me will be
used against them. One of my neighbor know the factory manager, he was one that
later took me to him, and he let him know am a students, that I just need the
information for my project work, that the information will not used against
them. That was how I was able to got the information I needed.
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