ABSTRACT
This research study has
comprehensively delved into the effect social responsibility on organizational
performance with First Bank Plc as a case study. The objective of this study is
to examine whether social responsibility enhances customer's patronage and to
examine whether social responsibility has effect on the profit of the
organisation. The survey research method was employed in this study and the
questionnaire was the main research instrument used in collecting information
from the respondents. Thus, chi-square statistical tool was
used to analyse the collected data
and conclusion was drawn from the analysis that the respondent strongly
believes and accept that social responsibility have impact on organization
performance and it was revealed that consumer's patronage depend on the extent
which a company is socially responsible.
TABLE OF
CONTENT
CHAPTER ONE
GENERAL INTRODUCTION
1.0 Introduction
1.1 Background
to the Study
1.1.2 Historical
Background of First Bank of Nigeria Plc
1.2 Statement
of the Problem
1.3 Purpose
of the Study
1.4 Research
Questions
1.5 Statement
of Hypothesis
1.6.1 Scope of the Study
1.6.2 Limitations
1.8 Definitions
of Basic Terms
CHAPTER TWO
LITERATURE REVIEW
2.1 Introduction
2.2 What
is Corporate Social Responsibility
2.3 Range
of Corporate Social Responsibility
2.4 The
Need For Social Responsibility
2.5 Organizing
for Social Responsibility
2.6 Managers
of Corporate Social Responsibility Programmes
2.7 Strategic
Planning Process
2.8 Limits
of Corporate Social Responsiveness
CHAPTER THREE
RESEARCH METHODOLOGY
3.0 Introduction
3.1 Data
Collection Technique
3.2 Re-Statement
of Research Questions
3.3 Re-Statement
of Research Hypothesis
3.4 Research
Design
3.5 Population,
Sample and Sampling Technique
3.5.1 Population
3.5.2 Sample
3.5.3 Sampling Technique
3.6 Instrumentation
3.6.1 Interview
3.6.2 Observations
3.6.3 Questionnaires
3.7 Limitations
of the Study
CHAPTER FOUR
DATA ANALYSIS AND INTERPRETATION
4.0 Introduction
4.1 Data
Interpretation
4.2 Test
of Hypothesis
CHAPTER FIVE
SUMMARY, FINDINGS, RECOMMENDATIONS AND CONCLUSION
5.0 Summary
5.1 Findings
5.2 Recommendation
5.3 Conclusion
Bibliography
Questionnaire
CHAPTER ONE
INTRODUCTION
1.0 Background
to the Study
Corporate social responsibility is described essentially as a concept, whereby
companies integrate social and environmental concerns in their business
operations and in their interaction with their stakeholders on a voluntary
basis (Osuagwu, 2002).
Corporate social responsibility is
also a process by which companies
manage their relationships with a
variety of stakeholders who can have a real influence on their operation, the
business case becomes apparent. Thus it should be treated as an investment, not
as a cost, much like quality management.
They can thereby have an inclusive financial, commercial and social
approach, leading to a long term strategy minimizing risks linked to
uncertainty.
Corporate social responsibility has
important implications for all economic and social actors as well as for the
public authorities who should take them into account in determining their own
actions, Several member states have recognized its importance and have taken
active steps to promote it.
Many factors are driving this move
towards corporate social responsibility.
·
New
concerns and expectations from consumers, public authorities and investors in
the context of globalization and large scale industrial change.
·
Social
criteria are increasing influencing the investment decisions of individuals and
institutions both as consumers and as investors.
·
Increased
concern about the damage caused by economic activity to the environment.
·
Transparency
of business activities brought about by the media and modern information and
communication technologies.
Social responsibility is the
contribution of the organization to the development of its environment while an
organization is busy establishing goals, objectives and executing strategies
for achieving its predetermined purpose. It aims to further the long range
potential of the organization as it directly relates to the changing social
environment.
Business enterprises were being asked
to take an un-accustomed task. Enterprises were essentially aware that they
were expected to utilize their financial and man power resources with no
prospect or limited prospect of profit to carry on activities that had
traditionally been the responsibility of government or such no profit
institution as the university.
The reason for this demand is not far fetched. Human wants have expanded, hence the new and
ambitious social goals by the government to maximize employment opportunities
for all who wants to work, providing higher education for all who can benefit
assuring adequate health care, rebuilding the cities, overcoming environmental
pollution and continually stimulating economic growth. To achieve these goals, government requires
the collaboration of the private, public and non-profit sector of the economy.
Against the background, Miller concluded that while
government should play the role of “system managers” in harnessing a national
attack on social issues and problems, business must accept an increased and
larger responsibility for resolving them.
Peter Drucker stated the issue for thright when he wrote
that “the new demand is a demand that business and businessmen make concern for
society central to the conduct of business itself.
It is a demand that the quality of life becomes the
business of business. The traditional
approaches ask: how can we arrange the making of cement (emphasis of mine) so
as not to impinge on social values and beliefs of individual and their freedom
and on the good society altogether. The
need command is for business to make social
value and beliefs, create freedom for the individual and altogether produce the
good of society.
Business for obvious reasons plays a
central role in any economy. At present in Nigeria, private business is still
the primary means of converting resources into goods and services the society
needs to function. The recognition of the above view has led to the
establishment of National Directorate of Employment (N.D.E) as part of elements
of Structural Adjustment Programme.
The success of business system in
satisfying economic service objectives lead to new expectation. According to
Drucker the new expectation is logical because if some leadership groups were
successful in providing the quantities of life by creating certain economic
values that society needs, it is only natural to expect the same leadership to
assume responsibility for providing the "quality of life". This is
because possesses capabilities which can significantly supplement those of
government. For example, it is possible for business to contribute the zeal
created by the prospect of profit. Some enterprises possess skills in job
training, in housing design and finance. While some can contribute ingenuity
and creativity that can produce new solutions. All these when properly harnessed
can make the society a better place to live.
As it aims to further the long-range
potential of an organization in relation to· environment, the response of many
business manager to increasing social pressures (quality of life) has begun to
be guided by enlightened self-interest. The social responsibility concept
becomes an ethical one that calls for acting to further ones own best interest
while taking into account the effect of ones behaviour on others. This concept
also includes the nation that when one helps others, one also benefits in the
long run.
Business efforts to support public
education, for instance not only help society as a whole but also provide
better educated employees for the future. The substance of social
responsibility emphasizes the effect of executive actions on the entire social
system.
1.2 Statement of the Problem
As Keith Davis (2003) p-qt it that
business does not exist in isolation in our society and that a healthy business
system cannot exist within a sick society. Also business usually benefits from
a stable and well managed social and political environment. Any social unrest
caused by prejudice and poverty is harmful to business. It is therefore
imperative on corporate body to consider their acts within the framework of the
whole social system.
Thus, most corporate citizen doesn't
believe to be socially responsible, all they are concerned about is their
efficiency and survival, which is measured through their profitability. To them
being socially responsible is a
·
Lack
of fund to finance or carry out the responsibility mapped-out or drawn to be
achieved.
·
Lack
of commitment by the organization or the stakeholders on the project; becomes a
problem.
This and other reasons are the major
reason for this study.
1.3 Purpose of the Study
The main purpose of the study is the
effect of corporate social responsibility on organization performance. Thus, to
achieve the above objective, the following are the specific objectives:
1.
To
examine whether social responsibility enhances customer's patronage
2.
To examine whether social responsibility have effect on the profit of the
organisation.
1.4 Research Questions
(1) To what extent does corporate social
responsibility aid the performance of the organization.
(2)
To what extent does Social
responsibility has effect on organization profit?
(3)
To what extent does organization go
about in developing social policies and programmes?
(4)
To what extent does Social
responsibility helps to enhance customer's patronage?
1.5 Statement of Hypothesis
Ho: Social responsibility does not have effect on
organization profit
HI: Social responsibility has effect on
organization profit.
Ho: Social
responsibility does not help to enhance customer's patronage
HI: Social responsibility helps .to enhance
customer's patronage
1.6 Scope of the Study
The area of my concentration is
mainly at First Bank Nigeria Plc located at Samuel Asabia House, 35 Marina,
Lagos.
This study is restricted to social
responsibility on organizational performance in the banking industry. The study
covers a representative number of the generality of the workers in these
enterprises. No special consideration is given to sex, age and nationality in
collective data from the respondents.
1.7 Limitations
Every research study or under taking
has its own limitation or short comings. There is no exemption in the case of
this study.
Thus, the level of accuracy in this
study is proportional to the availability of information that the respondents
are willing to give. Also there is this uncertainty that information give it's
without bias.
This study is also constraint to lack
of adequate time to carryout the investigation, high cost involves in research
work, and other intellectual and physical issues that rob research studies of
its
perfection.
1.8 Definitions of Basic Terms
Corporate:
Is a body made up of an autonomous unit.
Responsibility: An
obligation to perform an assigned task. Environment:
Is the total of all external forces that influence an individual or community.
Business Ethics:
Is a system of moral principle applied specifically to business activities.
Click “DOWNLOAD NOW” below to get the complete Projects
FOR QUICK HELP CHAT WITH US NOW!
+(234) 0814 780 1594
Login To Comment