ABSTRACT
The appraisal of multimedia approaches towards
effective HIV/AIDS Campaign in Cross River State (the study of the resident of
Yakurr metropolis) which is the main trust of this study cannot be
overemphasized yet remain a dominant feature towards eradicating the pandemic.
The objective of this work was to find out the frequency of participation and
exposure to HIV/AIDS Campaign on the people of Yakkur metropolis. Survey method
was used for the work and random sampling was adopted in selecting the sample
of the population for data collection. The instrument of data collection was
questionnaire distribution. The population of the study is 200 and the sample
size is 200 respondents selected from four different strict in Yakkur,
representing Cross River State when the study was carried out. The findings of
the study was that the multimedia campaigns n HIV/AIDS proved effective and
have the reduced the spread of the pandemic within the state. The researcher
however recommends that the multimedia usage should encompass the use of
indigenous language to further educate the masses adequately.
TITLE OF CONTENTS
Cover page
Title Page
Certification - - - - - - - i
Dedication - - - - - - - ii
Acknowledgement - - - - - - iii
Abstract - - - - - - - - v
Table of contents - - - - - - vi
CHAPTER
ONE: BACKGROUND OF THE STUDY
1.1
Introduction - - - - - - 1
1.2 Statement
of the problem - - - - 6
1.3 Objective
of the Study - - - - 7
1.4 Research
Question - - - - - 7
1.5 Significance
of the Study - - - - 8
1.6
Delimitation of the Study - - - - 9
1.7 Limitation
of the Study - - - - 10
1.8 Definition
/ Terms - - - - - 10
CHAPTER
TWO: REVIEW OF RELATED LITERATURE
2.1 Introduction - - - - - - 12
2.2 How
HIV/AIDS is transmitted - - - 15
2.3 The
Effect of AIDS - - - - - 19
2.3.1 Clinic
Signs for the diagnosis of AIDS - - 21
2.3.2 The
major signs of AIDS - - - - 22
2.3.3 Advance
for prevention AIDS cure - - 23
2.4 Commonly
used for HIV/AIDS Screening
AIDS
screening - - - - - - 27
2.5 Review
of studies - - - - 28
2.6 Theoretical
framework - - - - 37
CHAPTER
THREE: RESEARCH METHODS
3.1 Introduction - - - - - 39
3.2 Research
Technique - - - - - 39
3.3 Population
of study - - - - - 41
3.4 Sample
size and sampling techniques - - 43
3.5 Description
of data gathering instrument - 45
3.6 Methods
of data collection - - - - 45
3.7 Validity
and reliability - - - - 48
3.8 Method
of data analysis - - - - 48
CHAPTER
FOUR DATA PRESENTATION, ANALYSIS AND DISCUSSION OF FINDINGS
4.1 Introduction
- - - - - - 50
4.2 Data presentation
and analysis - - - 50
CHAPTER
FIVE SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Introduction - - - - - - 60
5.2 Summary - - - - - - - 60
5.3 Conclusion - - - - - - 61
5.4 Recommendations - - - - - 63
REFERENCES
APPENDIX
CHAPTER ONE
BACKGROUND OF THE STUDY
1.1 Introduction
An overview
of the object-oriented multimedia a conventional starting point is the notion
of media of artifacts. Here the form media is used in the sources of materials
and forms of expression. This includes both natural media, such as inks and
paints, and digital media made possible by computer technology. The later
either mimic natural media, as is the case with drawing and paint programs, or
have no natural counterparts. Those things produced by working in or with a
particular medium are what e call media artifacts.
The notion
of media artifacts leads to a natural definition for multimedia. We consider
multimedia to be broadly concerned with creation, composition, presentation,
recording, editing and in general, manipulation, of artifacts from duress
media, since multimedia is so free in style, and immense variety of techniques,
and combinations of techniques, are available to the user. This is reflected in
the wealth of media manipulations, composition and transformational
capabilities package in multimedia authority tools.
A multimedia
production, whether a video game, a multimedia encyclopedia or a “location
based entertainment environment” often require the concerted effort of large
teams of people. Like film and video production, multimedia calls upon the
talents of artists, actors, musicians, script writers, editors and directors.
These people for responsible “constant design” to use current terminology
create raw material and prepare it for presentation and interaction. In doing
so they rely on multimedia authority environments to edict and compose digital
media.
Multimedia
programming is based on the manipulation of media artifacts through software.
One of the most important consequences arising from the digitalization of media
is the artifacts are released from the confines of studies and measured and can
be bought in the realm of software.
In a world
ravaged by various economic, radial, religious and cultural duration, health
remains the most important. Health according to oxford advance learner
dictionary (1998:671) is the state of being well and free from illness in the
body or mind.
Unfortunately,
this notion had been attired by the HIV/AIDS pandemic. It has steadily and
stunning affected different lives by its destruction.
HIV has been
described as a specialized parasite of and usually cunning kind. Microbiologist
understood too well how the virus uses the human body’s own defenses as its
mechanism for reproduction.
Commenting
on this, Kalu (1991:1) observe that aids is a progressive, degenerative disease
of several major organ of the human system including the immune system and
central venous system. Death often result from a variety of reasons such as
infectious that occur once the immune system fails, destruction of the brain,
wasting of the body or from cancer that frequently appears in Aids patients.
Since 1986,
when the first AIDS cases were reported in Nigeria, the dramatic spread of the
disease in the country in recent years pointed to an unprecedented health
crisis of serious magnitude and severity.
In Nigeria,
the highest HIV prevalence can be found among young adults between 25-29 years
with an average of 6.5% follow closely by teenagers between 15-19 years with an
average of 61%. The youth, the future of Nigeria are the world affected group
(UNAIDS, 1999).
In other
words, scholars have argued that prevention is the only cure that AIDS has.
These calls
for effective strategies organized by the media to counter the rapidity of the
spread of AIDS.
The use of
multimedia calls for a paraphernalia of activities which offers potent approach
towards effective HIV/AIDS campaign in Yakkur metropolis. These include the use
of digitalized advertisements on billboards, banners, handbills, magazines etc.
others include radio, television, seminar and workshops, C.D formats, Audio
networking etc.
1.2 Statement
of the Problem
HIV/AIDS is
a threat to humanity. It equally leads untimely death. This is disease is a
serious concern throughout the whole world.
The role of
the multimedia (mass media) in any society goes beyond the ordinary act of
information dissemination but that of moral values and shaping opinions and
interpretation of new event.
The question
arises as to whether the multimedia networks have been able to effectively
convey information to the members of the society to ravage our society in a bid
to curb this ugly menace that is about to ravage our society.
There might
be abundance of health messages on aids containing the masses on behavioral
change but these have not totally stopped the rising profile of the menace.
These raise more doubt as to whether the multimedia has generated significant
impact in creating awareness.
1.3 Objective
of the Study
The
objective of the study tends to find the following:-
(a) To find frequency of impact exerted by the
multimedia on the mind of the masses.
(b) To determine the objective of HIV/AIDS
campaign on the people in Yakkur metropolis.
(c) To determine the extent of effectiveness of
the HIV/AIDS campaign using the multimedia of information dissemination.
(d) To indentify the problem and challenge of
the HIV/AIDS campaign and to prefer meaningful solution to a better campaign.
1.4 Research
Questions
This study raises the
following questions:-
(a) What is the level of impact exerted by the
multimedia on the mind of the message.
(b) What are the objectives of the multimedia
HIV/AIDS campaign on the people in Yakkur metropolis
(c) What are extents of effectiveness of the
HIV/AIDS campaign on the mind of the citizens?
(d) What are the problems and challenges of the
HIV/AIDS campaign in Yakkur metropolis
1.5 Significance
of the Study
The issue of
the HIV/AIDS aids scourge in Yakkur metropolis is a worrisome issue which
necessitates the importance or significance of this study. It is pertinent to
know that the recent report on the rise of HIV/AIDS in Nigerian rate Akwa Ibom
State as the number state in terms of persons living with HIV/AIDS (NACA 2011).
Therefore,
it becomes important to carryout this research to know of the awareness
campaign by multimedia groups has any positive impact on the minds of people of
Yakkur metropolis.
This study
is both resource and challenge to media practitioners as if affords them the
opportunity of reflect and research as a way forward in the campaign against
HIV/AIDS.
It is also
believed that this study will provide materials for research to student who
intends to research on this topic.
1.6 Delimitation
of the Study
The study
covers the appraisal of multimedia activities on HIV/AIDS campaign Cross River
State, and the extent to which the multimedia have performed in informing the
masses on the prevalent scourge.
1.7 Limitation
of the Study
The success
of this study us restricted by certain characteristic features including time
and space. This was due to the vastness of multimedia activities in trying to
carry the awareness campaign. Another noticeable limitation of the study funds.
The financial constraints experienced by the researcher do not accord the
researcher to carry out the work effectively.
There were
also inconveniences in trying to effectively carry out the questionnaire distribution
as most people did not want to discuss the scourge
1.7 Definition
of Terms
The following definitions are
ascertains to this study:
(a) Multimedia:
A computer system providing video, audio and textual material in information
technology.
(b) Campaigns:
An organized course of action to achieve a goal.
(c) HIV/AIDS:
Human Immune Deficiency Syndrome, a virus which breaks down the body’s natural
immune system the body susceptible to potentially fatal infection.
(d) Mass
Media: The term mass media refers to all he channel/Media of communication
like radio, television, magazines, newspaper, billboards etc.
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