TABLE OF
CONTENTS
1.0 Executive
Summary
1.1 Business
Overview
1.2 Mission
Statement
1.3 Vision
Statement
1.4 Business
Objectives
2.0 Business
Description
2.1 Business
Name and Ownership
2.2 Legal
Status
2.3 Business
Model
2.4 Location
and Facilities
3.0 Products
and Services
3.1 Core
Products
3.2 Value-Added
Services
4.0 Market
Analysis
4.1 Industry
Overview
4.2 Target
Market Segments
5.0 Marketing
Strategy and Sales Plan
5.1 Marketing Goals
5.2 Product Positioning
5.3 Pricing Strategy
5.4 Promotion and Awareness
Strategy
5.5 Sales and Distribution
Channels
5.6 Customer Retention Strategy
6.0 Operations
Plan
6.1 Farm Infrastructure and
Layout
6.2 Production Calendar
6.3 Staff Structure
7.0 Organizational
Structure and Management Team
7.1 Organizational Structure
7.2 Key Management Personnel
8.0 SWOT
Analysis
9.0 Risk
Analysis and Mitigation Plan
10.0 Financial
Plan
10.1 Start-Up Capital Requirement
10.2 Revenue Forecast
10.3 Estimated Yield Table (Per
Hectare per Crop Cycle)
10.4 Operating Expenses (Annual)
10.5 Net Profit Projection
11.0 Implementation Timeline and Exit Strategy
11.1 Implementation Timeline
11.2 Exit Strategy
12.0 Conclusion
1.0 Executive Summary
1.1 Business Overview
GreenSprout Farms Ltd. is an agro-business enterprise that seeks to establish
a sustainable and scalable vegetable farming business in Ijebu-Ode, Ogun State.
Our primary crops will include high-demand vegetables such as fluted pumpkin
(ugu), amaranthus (green), spinach, okra, and tomatoes grown through both
open-field and greenhouse systems.
With Nigeria’s rising demand for healthy, fresh vegetables due to
urbanization and population growth, this business aims to meet supply needs
while creating employment and supporting food security.
1.2 Mission Statement
To produce fresh, affordable, and chemical-free vegetables through
eco-friendly and efficient farming methods while supporting rural economic
development in Ogun State.
1.3 Vision Statement
To become a leading name in vegetable production and distribution in
southwestern Nigeria within five years.
1.4 Business Objectives
- Cultivate
and market over 20 hectares of high-yield vegetables within 2 years.
- Generate
over ₦200 million in revenue by Year 5.
- Introduce
greenhouse systems to increase off-season production.
- Employ
over 30 full-time and part-time workers.
- Expand
into local processing of vegetables (packaging, freezing, etc.) by Year 4.
2.0 Business Description
2.1 Business Name and Ownership
Name: GreenSprout Farms Ltd.
Ownership Structure: Private Limited Liability Company
Owners: Mr. Seyi Adewunmi (70%), Mrs. Abiola Adewunmi (30%)
2.2 Legal Status
The company is registered with the Corporate Affairs Commission (CAC) of
Nigeria with RC Number 9876543 and complies with all Ogun State agricultural
land and business operation regulations.
2.3 Business Model
Our business model combines open-field vegetable farming with
controlled-environment farming (greenhouse) for year-round cultivation. Sales
will target:
- Open
markets in Ogun and Lagos
- Grocery
stores and supermarkets
- Online
vegetable delivery services
- Contract
supply to restaurants, hotels, and schools
2.4 Location and Facilities
The farm will be sited in Ijebu-Ode, leveraging its fertile soil,
favorable weather, and proximity to major consumer markets like Lagos,
Abeokuta, and Ibadan. The farm will include:
- 20
hectares of irrigated land
- 2
greenhouses (initial setup)
- Borehole
and drip irrigation systems
- A
packing shed and mini cold room
- Staff
quarters and equipment storage area
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